How I Built This with Guy Raz

How I Built This with Guy Raz

*How I Built This* is a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world's best known companies and brands. If you've ever built something from nothing, something you really care about — or even just dream about it — check out How I Built This hosted by Guy Raz @guyraz. Follow the show @HowIBuiltThis.... Show More

Episodes

September 8, 2019 68 min

In the late 1980s, Curt Jones was working in a Kentucky lab, using liquid nitrogen to flash-freeze animal feed. He wondered if he could re-invigorate his favorite dessert by pouring droplets of ice cream into a vat of liquid nitrogen and – voila! – out came cold and creamy pellets that he soon branded Dippin' Dots. The novelty treat spread to fairs, stadiums and shopping malls, and eventually grew into a multi-million dollar br... Read more

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In the late 80s, brothers Bert and John Jacobs were living as nomads, traveling from college to college selling t-shirts out of their van. It wasn't a sustainable living – until one day, they created a new design. It was a simple sketch of a grinning face, with three words printed underneath: Life Is Good. The optimistic message was deeply personal to the brothers, who grew up in what they describe as a dysfunctional home – and... Read more

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August 25, 2019 51 min

Cotton muslin baby blankets are commonplace in Australia, where Raegan Moya-Jones grew up. But when she started a new life and family in NYC, she couldn't find them anywhere. So in 2006, she started the baby blanket company Aden + Anais, which now makes more than $100 million in annual revenue. We first ran this episode in 2017 – but about a year later, Raegan's role as leader and co-founder took a dramatic turn. She fi... Read more

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August 18, 2019 61 min

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," we check back with Carin Luna-Ostaseski, who became the first ... Read more

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August 11, 2019 57 min

After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of... Read more

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August 4, 2019 67 min

In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend. An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the time to be clunky and expensive. So he decided to write his own e-commerce software. After he launched his online snowboard business, called Snowdevil, other online merchants were so impressed with what he built that they started askin... Read more

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Angie and Dan Bastian weren't trying to disrupt an industry or build a massive company – they just wanted to put aside some money for their kids' college fund. In 2001, Dan stumbled across an internet ad touting kettle corn as a lucrative side-business, so he and Angie decided to take the plunge, investing $10,000 in equipment. At first, they popped kettle corn in front of local supermarkets in the Twin Cities and at Minnes... Read more

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July 21, 2019 46 min

In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson ... Read more

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In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black b... Read more

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In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black barely sc... Read more

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July 7, 2019 46 min

In 1989, college senior Wendy Kopp was trying to figure out how to improve public education in the US. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in needy schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has close to 60,000 alumni and continues to place thousands of teachers across the country. PLUS in our postscript "... Read more

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June 30, 2019 69 min

Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted... Read more

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June 23, 2019 62 min

In 2004, two former Paypal engineers, Jeremy Stoppelman and Russ Simmons, were spit-balling new internet ideas. Out of their brainstorm came a site where you would email your friends asking for local business recommendations. The launch was a flop, but they discovered that people seemed to enjoy writing reviews not just for friends, but for the general public. Fifteen years later, Yelp is a publicly traded company with more than 4,... Read more

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June 16, 2019 44 min

Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell's Soup cans, an experiment that led to the multi-million dollar company Chesapeake Bay Candle. PLUS in our postscript "How You Built That," we check back with Dan Kurzrock and Jordan Schwartz, who turned up-cycled beer... Read more

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Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He started making simple canvas shoes for his teammates, but soon discovered a better material: soft merino wool from his country's plentiful sheep. Meanwhile, on the other side of the world, his future business partner Joey Zwillinger ... Read more

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Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, S... Read more

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May 26, 2019 66 min

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped... Read more

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May 19, 2019 34 min

Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos — a customer service company that "happens to sell shoes." Now Zappos is worth over a billion dollars and known for its completely unorthodox management style. PLUS in our postscript "How You Built That," we check back with Mike Bolos and Jason Grohowski, who brought the office desk closer to the l... Read more

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May 12, 2019 54 min

Chet Pipkin was the kind of kid who loved to take things apart and put them back together. As a young man in the early 1980s, he started hanging out in mom-and-pop computer shops, where he realized he could meet a growing need by selling the cables that connect computers to printers. That simple idea became the main ingredient in Chet's secret sauce: instead of making his own computers, he would make the accessories needed to m... Read more

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May 5, 2019 60 min

Susan Tynan's experience in the ephemeral e-market of LivingSocial made her want to start a business that she could touch and feel. After being charged $1600 to frame four posters at her local framing store, she decided to create a mail-order framing company that offers fewer designs at lower prices. Framebridge is now five years old and still feeling growing pains, but is slowly reshaping the rules of a rigid industry. PLUS i... Read more

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