The Fold

The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

Episodes

Reviewing result for NZME, Sky, TVNZ and RNZ – plus a big announcement about The Fold

September 7, 2026 • 49 mins
Glen Kyne joins Duncan Greive on the Fold to talk about three very different sets of recent results, plus RNZ's surging audience numbers. They also address the fishhooks in Meta’s big US settlement, and give a view on Mediaworks' new owners. The episode starts, however, with big news about the future of The Fold. Submit your questions for the final mailbag episode here before 5pm on Wed 16 September. Learn more about your ...
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Where are the young audiences?

August 31, 2026 • 40 mins
NZ on Air’s Where are the Audiences study now breaks out a standalone project focused solely on young audiences. It surveyed 360 New Zealanders in the 15-24 bracket, and the results came out a few days ago. Duncan Greive is joined once again by James Davidson, chief strategy and planning officer at PHD Aotearoa, who are The Fold’s partners for this episode, to break down what this data tells us. Learn more about your ad...
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Australia continues to lead the world in responding to big tech. How about us?

August 17, 2026 • 56 mins
BusinessDesk’s Peter Griffin joins Duncan Greive on The Fold to discuss the big storylines at the intersection of technology and media. These include the latest iteration of the news media bargaining code, the under 16 social media ban, the growing wave of opposition to data centres – all of which feature New Zealand lagging, often badly. Plus what’s really going on with the story of OpenAI’s model breaching...
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Where are the Audiences? For the first time in two years, we have the answer

August 11, 2026 • 48 mins
Regular Fold listeners know that the release of NZ on Air’s ‘Where are the Audiences?’ media research is the biggest day of the media year. Duncan Greive is joined by PHD’s chief planning and strategy officer, James Davidson, to pick their 10 favourite insights from this year’s extremely interesting edition. This episode is presented in partnership with PHD Aotearoa. Learn more about your ad choices....
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Christopher Luxon’s communication problem

August 6, 2026 • 6 mins
Follow At Large with Toby Manhire now on ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, ⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ or wherever you get your podcasts. The prime minister got a shock when he saw the media coverage of his breakfast meeting with Rotorua businesspeople – it talked of him scolding them about a “parent-child mentality” in government-business relations, urging “adult” behaviour and recounting his own attitu...
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Was I wrong about the NZ Herald’s strategy? (I was)

August 3, 2026 • 43 mins
Glen Kyne returns to The Fold for the first time since May to check in with the two goliaths of New Zealand’s commercial digital news media: Stuff and the NZ Herald. The Herald has launched a new app and more tightly integrated video into its offer; Stuff is trying hyper local and reaping the early benefits of its bold appointment of Matthew Hooton as editor of The Post. Noteworthy: Duncan is forced to eat a medium portion ...
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How TVNZ won the Fifa World Cup

July 27, 2026 • 39 mins
Melodie Robinson is TVNZ’s head of sports and events, and joins Duncan Greive on The Fold to discuss the truly astounding performance of the recently concluded Fifa World Cup on streaming. The pair discuss the tournament pass, what the new TVNZ+ unlocks from a data and advertising point of view, and what rugby can learn from Fifa and the NRL. They also chat about Robinson’s huge new role at Amazon, leading cloud integra...
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How’s that under-16 social media ban going for you, Australia?

July 23, 2026 • 34 mins
As Christopher Luxon declares he’ll “die trying” to get something done in banning social media for New Zealand children under 16, it’s a good time to ask: how is the pioneering Australian prohibition going? Hal Crawford, editorial director at Mumbrella and former boss of Newshub NZ, joins Toby to explain, seven months in, what is working, what isn’t, and what he’d say to the NZ PM if he was calle...
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The screen sector has drawn its election wish list. Is any party buying?

July 20, 2026 • 46 mins
Irene Gardiner is president of SPADA, the organisation which represents screen producers in Aotearoa. She joins Duncan Greive on The Fold to discuss Election 2026 and Beyond: Screen Industry Challenges and Solutions, a document which seeks to donate policy ideas to government, to comfort a sector suffering through multifaceted challenges. She talks through the plan, and the politics of it all. Learn more about your ad choices....
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At Large with Toby Manhire: View from media-politics junction, with Mike Munro

July 9, 2026 • 41 mins
From the press gallery to spin doctor for Helen Clark and chief of staff to Jacinda Ardern, Mike Munro has seen plenty of the kaleidoscope in New Zealand politics and media. He joins Toby to talk about those roles and how it all has changed through the decades. Plus: In How Good, Liam Rātana on Matariki with a bonus beat from Te Aihe on Bryn & Ku’s Singles Club, season two. At Large with Toby Manhire is produced by Te A...
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How FQ kept its print roots while remaking itself for the social era

June 29, 2026 • 35 mins
Sarah Murray was a longtime staffer at FQ under different owners, before making a bold move to buy the publication outright in 2023. She joins Duncan Greive on The Fold to talk about the publication’s history and its transformation under her stewardship, including its insider club, its awards night and the rise of its ‘sleepover’ activations, which builds a bridge to the creator economy. Learn more about your ad c...
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Emergency Pod: Hooton to The Post!

June 16, 2026 • 38 mins
Toby Manhire joins Duncan Greive for an emergency episode to discuss the genuine shock appointment of columnist and political operator Matthew Hooton to editor-in-chief of The Post. We discuss his history, what his columns tell us about him, the potential fallout with staff and audiences, and whether his lack of newsroom experience is surmountable. Learn more about your ad choices. Visit megaphone.fm/adchoices
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HBO Max is (finally) here. What does that mean for HBO, and for Sky?

June 15, 2026 • 44 mins
Jason Monteiro is head of streaming for WBD across APAC, and joins Glen Kyne and Duncan Greive on The Fold to discuss the late arrival of one of the biggest streaming platforms in the world to a small and seemingly saturated market. Monteiro makes the case that this is not just some of Sky’s Neon in new clothes, but in fact a powerful and singular platform in its own right. Learn more about your ad choices. Visit megaphone.fm...
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The NBR’s co-editors make the case for the Rich List, 40 years after it was born

June 14, 2026 • 48 mins
Hamish McNicol and Calida Stuart-Menteath co-edit the National Business Review, New Zealand's business publication of record. For a publication which could appear very conservative, it has been anything but across both its editorial output and its business strategy. McNicol and Stuart-Menteath join Duncan Greive on The Fold to discuss their flagship editorial project, the Rich List, and the impact of various brilliant (and occasion...
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The creator economy goes mainstream

June 8, 2026 • 44 mins
Duncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney  –  Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict planning and measurement tools long honed by the media industry and expected by brands were effectively thro...
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The end of the Paul Thompson era at RNZ, Re: News, and what’s in the (media) budget

May 28, 2026 • 39 mins
Glen Kyne returns to The Fold to analyse the resignation of Paul Thompson after 13 years running RNZ, look back on the Re: News era and touch on last week’s (not Voyager) Media Awards. We also provide quick reactions to Budget 2026 and what it presents for the media sector. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Emergency pod: Toby Manhire interviews Duncan Greive about his shiny new project Lume

May 21, 2026 • 30 mins
Sharp-eyed and longtime Spinoff readers might have noticed that The Fold host Duncan Greive has been staggeringly unproductive as a writer lately. For once, there is a good explanation for that: a new and quite ambitious new music app and platform named Lume. To manage the colossal conflict of interest that entails, The Spinoff’s editor-at-large Toby Manhire guest hosts The Fold to ask Duncan all about Lume. Learn more about ...
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Unhappy endings for Maiki Sherman and the BSA, and Seymour’s war with RNZ

May 18, 2026 • 38 mins
Media is a fraught place at the moment, less due to persistent economic challenges than external forces acting upon it. Glen Kyne returns to The Fold to discuss the end of Maiki Sherman’s time as political editor at TVNZ, the shutdown of the BSA and David Seymour’s pointed provocations of RNZ. Finally, they talk about the travails of rugby in Auckland, after a weekend that showed the strength of the Auckland FC and Warr...
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What we got wrong about the Tom Phillips and Polkinghorne documentaries

May 11, 2026 • 50 mins
Philippa Rennie has had a near unique view of real life TV storytelling in New Zealand. She worked as the in-house lawyer for Warner Brother Productions for a decade, before moving across to make television as head of scripted there. She joins the Fold to speak with admirable candour about what went wrong on shows like Married at First Sight, why Julie Christie probably isn’t the right person to make a show about the Marokopa...
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Emergency monopod: The end of the BSA

May 6, 2026 • 32 mins
Duncan Greive flies solo to break down and respond to the shock decision to shut down the BSA. He gives reaction from the key players, talks about where it might head next and pays tribute to the courage of the BSA in opening a door when this was always a likely outcome. Then he gives a view of the Maiki Sherman affair, before closing on a quick take on the first month of John Campbell's Morning Report. Learn more about your ad cho...
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