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June 30, 2025 5 mins
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Episode Transcript

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Speaker 1 (00:00):
So where do you get your medical advice? This is
so all over the map. I recently went to the
doctor and got a full check up, and I had
a hardcat and everything else and YadA, YadA, YadA, And
I'm looking at all kinds of different scenarios, and I
think I'm not alone when I say I go to
doctor Google more than I should. Well, apparently now young
people are going to TikTok instead of Google to figure

(00:21):
out what's going on with them. Krista haverstock Joins is
now an expert on brand trust, and Krista welcome in.
And so are younger people now trusting their friends in
TikTok more than their doctors these days? What's going on?

Speaker 2 (00:33):
Yeah, no, you've got it. They sure are. They are trusting,
They're trusting people that they can relate to. I think
there's a new white coat syndrome going on. Any kind
of uniform might be that it's a barrier. So I
actually think it's a brand problem, believe it or not.

Speaker 1 (00:47):
Why do you think it's a brand problem as opposed to, Hey,
I've got my medical degree versus a guy that's putting
up stupid videos and challenges on TikTok, right, exactly.

Speaker 2 (00:57):
Like the dance move. You also get your medical advice
them right right. So yeah, well, I'm kind of guess
by the heartcap comment that we're probably similar in age
that you know, we're not getting our medical advice TikTok.
There there's a modicum of just built in, baked in
trust from this white coat credentials on the wall uniform.

(01:20):
And that has because, you know, for better worse, ignorance
is bliss. We didn't know what we didn't know. There's
just so many gosh everything from trusted government officials to
the media to celebrities. We know way too much about
these people. You know. It used to be that you
could just be an expert in a vacuum, and you
can't anymore. Like all of your clean and dirty laundry

(01:41):
is out for display. So I think there's a trust
issue and it just you have to build just be
you know, trust is built, it's earned differently now. And
brand isn't what you say it is, like your brand,
your personal brand on the radio isn't what you say
it is. It's what your listeners feel. It is what
they think.

Speaker 1 (01:57):
It is, right, I understand that, but for guy's sakes.
I mean, where's common sense here? I mean, forty five
percent of young adults say the average person can now
know as much as health matters trained doctors know. I mean, what, look,
I know TikTok's huge. I get that, but my gosh, yeah,
TikTok people, aren't you know the gospel? You can't go

(02:19):
to TikTok and go Well, this guy says, I had
to do this. I had to drink you know, four
tablespoons of vinegar with mustard in it and olive oil
and that'll clean up my arteries.

Speaker 2 (02:29):
What, yeah, you forgot the pepper. We got to put
peper then, and then make it a challenge and then
you put like an I expected of your head or something.
And now I'm dating myself. It's it's about you know,
you're one hundred percent right, but at the same time,
it's more about being relatable than being right. And you know,
I just I think it's very telling that we get

(02:50):
and I would even say that you probably do too,
that we trust that the guy from Fear Factor more
than we trust most politicians.

Speaker 1 (02:58):
Well, look, the politicians not going to make a decision
on whether or not my heart explodes. Or not right.

Speaker 2 (03:03):
So I don't know about that anymore. But anyway, that's
a stress issue and I don't talk about that, but
I can say I can say that the medical advice, yeah,
it's it's I would say it'sould probably ill advised to
get all of your advice from there. But what I
was I would advise doctors. I don't think that it's
it's definitely not a credentials issue, a credibility issue. I

(03:25):
just think the communication has to be a little different.
You know, their obvious advantage is a couple of things.
They're hypocriticals to do no harm and to get down to,
like I said, what a six year old would describe them.
If you have the six year old or if you
know one, they would just start, how would they describe
a doctor. They'd say, they'd make me feel better when
I'm sick, exactly. Get back down to what their obvious

(03:47):
advantage is. And that's where you build the trust, not
by the separation of you know, they're the one in
the uniform, they're the one with a degree on the wall,
but the trust, and I do think it's going to
have to come and social media because that's where they're
getting it from. We can't change those.

Speaker 1 (04:04):
Well, look, I I you know, second opinions, third opinions.
I'm all about them, But don't discount the guy with
the training and the medical degrees when you're cruising TikTok
and you know, between smashing water melons and drinking ice cubes.

Speaker 2 (04:20):
And now and now you sound like our parents. Okay,
now you sound like our dad.

Speaker 1 (04:25):
Okay, fine, honey, why do you why do you think
you can operate on your own arm? Where did you?
Where did you get this idea? Okay, put the razor
blades down. Okay, let's go see the doctor and.

Speaker 2 (04:37):
Pull your own cus. Go ahead to the garage. You
get the flyers if you feel like you need to.

Speaker 1 (04:42):
And huffing gasoline is not anesthesia, so knock that off.

Speaker 2 (04:46):
All right, No, no, not advisable.

Speaker 1 (04:49):
All right, Christa, thank you so much. It's just crazy
where we are with TikTok. Now it has become the
ruler of all of our lives. And if it's not
on TikTok and it's not recommended from TikTok, I'm not
sure I need to worry about my appended scientsts. Okay,
good luck with that,
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