Lisa W. Miller talks A.I. and Cyber Monday

Episode Transcript

Speaker 1 (00:00):
Oh, the holidays and artificial intelligence. Of course they're going
to marriage and just have a wonderful relationship. But to
talk about more about this, Lisa Miller joins US now
nationally a non researcher author as well, and a lot
of our work seen in the Wall Street Journal, NBC,
Nightly News, Fox and all kinds of different news organizations.
Lisa proud and please to have you with me this morning.

Speaker 2 (00:20):
Thanks for being here, Thanks for having me back. JT.

Speaker 1 (00:24):
So a big deal. Yesterday was Cyber Monday and everybody's
out there shopping getting DALs. Black Friday went well, of course,
and the holidays are upon us now. But oh look out,
artificial intelligence is kicked down the door and it wants
to be a big part of this. So how can
it help us during the shopping season and how can
it hurt us?

Speaker 2 (00:41):
Well, it's interesting. So you know, I love to collect data,
That's what I do for a living. And so just
last week I asked the consumers about how are they
using AI, and I think the biggest surprise was that
the highest growth was using AI just basically for discovery, inspiration,
creativity about gifts and personalized gifts and these numbers. It

(01:06):
was almost half of America saying they're going to use
it for gifts. But what's fascinating is what dropped significantly
is AI to find deals. And I think what's behind
that is if anybody out there listening Tuesday, I you
can get it. It'll give you all these links like
find me the best price on the Cure coffee maker,

(01:27):
and then you click the link and it's not that price.
It's changed or maybe it's out of stock. And so
I think that consumers are like, wait a minute, I
just once I know what I want, I can go
find it. But let me help you. I need help
on what's the best gift. You know.

Speaker 1 (01:44):
I saw something that kind of made me second guests. AI.
I entered a few weeks ago high school football games
here in our community. I said, all right, who's playing
who tonight? And YadA, YadA, YadA. Well it came back
with Hoover High School and Vestavia High School are off
this week. They have bye weeks. And then I go

(02:05):
to another source and find and check on it. They
both have games tonight. So AI, sometimes we'll just send
you nothing but a complete opposite and BS. You know,
so you got to be careful with it, but let
me absolutely let me ask you about you know how
For instance, if I wanted to buy my wife something,
it doesn't know Judy, but it knows Judy's algorithms. Okay,

(02:25):
So when she's online, she's see she searches for different
items that are you know, pretty similar, you know, whether
it's women's clothing or accessories for the home. I could
I ask AI or chat GBT or whatever source to
look up my wife's name, tell me what she's been
shopping and looking at lately, and what comes out of

(02:47):
the top three selections and go, oh wow, maybe I'll
get her at one, two and three.

Speaker 2 (02:51):
Here right, Well that would be a little scary, but
not yet. They can't give it a week if yeah,
well it's not there yet, and I'm not sure that
is a little that's a little creepy maybe. But what
you can do is if you open up you know,
any of the ais and basically just say, these are
the activities we love to do, These are the vacations

(03:13):
we liked, These are the things that you know in
the past, you know, I know that things that she's enjoyed.
And so it ends up happening, Is it kind of
creates this little to say, a Judy persona, and you
know it, it'll give you ideas based on those kind
of things that she likes. And the thing that is
pretty cool because I have I have played around with

(03:35):
it a little bit after I got this research. It'll
come up with things that you maybe never even thought
of versus what the retailers are pushing. Like, think about this,
you know I need a guest for my wife. It's
going to push up clothes and and it might do electronics.
But if you put in something about the individual, it's

(03:56):
going to give you something more personal than what you
could ever find just random searching.

Speaker 1 (04:01):
I'm telling you, Lisa, think of a name of somebody
that's close to you, whether it's a family member or
a close friend, and ask, when we hang up chat,
ebt or wherever you go to AI to get data,
say tell me about Sarah Johnson and what she likes.
I'm looking for a Christmas present and Sarah Johnson has
social media platforms on blah blah blah blah, and see

(04:23):
what it spits back at you. I'm going to tell
I'm going to try it.

Speaker 2 (04:26):
Yeah, No, it'll be interesting to try I think if
they have a decent social media presence, maybe, but if
they don't, I'm not sure that it can find that.
Like what I do know is you cannot load a
photo and say who is this person? It won't validate that,
like it won't do like facial recognition to say, oh,
you know, this is that person. But if they have

(04:48):
a reasonable social media like if if we wanted to,
I bet if I put your name in you have
a presence and it would tell me what you like.
No easy target, easy target.

Speaker 1 (05:01):
All right, well, interesting stuff and yeah, next time we
talk it may change one hundred percent, you know, from
where it is now. It's moving such lightning speed. But
Merry Christmas, Lisa that I appreciate you. Thanks for being
with me.

Speaker 2 (05:12):
Absolutely, thank you very Christmas pe too, thank you