Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Guy I trust. Scott Beardell is here an expert on
trust and heading up also the Idea Growth, full service
marketing company that's been helping companies and organizations tell their
story for the past couple of decades. So apparently now
we've come to the realization that we just don't trust
anybody anymore. Scott, welcome in, Thanks for being here, Thanks
for having me. So what's the problem here? Why did
we get to this point? Let me guess social media
(00:21):
has killed all of us.
Speaker 2 (00:23):
That's a big part of it. I mean, so this
Pew Research, which is a big organization which stud studies
media and people and their habits over fifty years, has
shown that we've gone from when you ask the question
do you generally trust people, it's gone from fifty percent
saying yes to a third singing yes. That's a big drop.
(00:45):
And you know, I think there's two things that have
come together to cause us. One is the decline and
trust in institutions like the media, government, even nonprofits aren't
trusted anymore, according to surveys. And then we're spending so
much time on our on screens. The average American spends
nine hours a day on screens today, it's even more
(01:09):
for younger people. And when you're on the screen, you're
very isolated and you can't really build trust with people
unless you're actually talking to people, unless you're interacting with people,
and unless of that is happening.
Speaker 1 (01:20):
Well, I was just going to say, I mean, we're
so disengaged these days, and you know, no wonder people
have sore next your your head, constantly bent over, looking
down at your phone. And I was wondering, is it
on me the person that doesn't trust people, or is
it on the person that's you know, done things to
make me feel, you know, less trustworthy of that person.
Speaker 2 (01:43):
That's a really good question, you know, yeah, yeah, it's
a good question. I mean, I think that there's no
question that what's happening online has been a big factor
because we're using interactions online as a substitute for human interactions.
And you've seen what comment sections are like on social media.
There's no holds barre. It's pretty ugly people. It's almost
(02:06):
it's kind of like the difference between when you when
you're you know, stuck in traffic, you got no you
don't know who the people are in the other cars,
so you got no problem honking and screaming at him
and things like that, as opposed to if you're actually
talking to them, you weren't going to be like that.
And that's how it is on social media, and so
we've come to think that's how other people are.
Speaker 1 (02:25):
Yeah, he gives us an opportunity, I think everybody to
engage and kind of improve that and take advantage of
the situation that these stats are probably pretty on point.
I'm Pew Research is a pretty good company, so I
think it opens the door for all of us to
kind of engage more and be the one that kind
(02:46):
of builds that trust back up instead of waiting for
somebody else.
Speaker 2 (02:48):
There's a great I don't know if you've ever seen
this Paul Thomas Anderson movie called Magnolia, but there's a
great scene in it where one of the characters, who's
just a very lonely guy, says he's got so much
love to give, he just doesn't know where to put it.
And I think that's how we feel about I think
that's how we feel about trust today. We need trust.
We can't really survive or be happy in our lives
without trust, so we have to find places to put it.
(03:10):
And you can only really do that by interacting with
other people. I'll give you an example, something a small
thing I do. I can't keep my kids from playing
video games, but I can encourage them to do it
with a friend together. Use sharing a screen or watching
a movie together as opposed to doing it by yourself.
Those are little things that take screen time and turn
(03:33):
it into experience with another person. We can't you change
everything about how things are today, but there are little
things that we can do to make it better.
Speaker 1 (03:43):
Yeah. So if you're in a conference room meeting today
with a company and the boss says, all right, look,
I think you know, relationships are what we build our
team on here, and it's how we work with our clients.
It's not necessarily about our product, but it's about the
relationship between that sales person and that client that's going
to make this, you know, be successful long term. So
(04:05):
you know, and that's a bond that is built on trust.
What do you tell these people that are about ready
to leave this meeting and head out and do their job.
Speaker 2 (04:12):
Well, you know there's no substitute for personal interaction, and
that that personal interaction can happen electronically. For example, you
know you can just blast out a sales email or
something to one hundred people and it's ad that says
the same thing to everybody. Or you can use AI
to do it today, or you can take the time
(04:34):
to have a personal relationship. So when you send an email,
it's like a letter, it's like something that you know
the person. You're talking about, your experience with them, what
you know about them. That goes a long way to
breaking through this kind of this this general sense we
have of not trusting anything. If you can connect on
a personal level and take a real interest in a
(04:56):
person as an individual, boy, that's it's half the battle.
Speaker 1 (05:00):
There you go, Scott Bardell, thank you, buddy. I appreciate
you and great advice too,
Guy I trust. Scott Beardell is here an expert on
trust and heading up also the Idea Growth, full service
marketing company that's been helping companies and organizations tell their
story for the past couple of decades. So apparently now
we've come to the realization that we just don't trust
anybody anymore. Scott, welcome in, Thanks for being here, Thanks
for having me. So what's the problem here? Why did
we get to this point? Let me guess social media
(00:21):
has killed all of us.
Speaker 2 (00:23):
That's a big part of it. I mean, so this
Pew Research, which is a big organization which stud studies
media and people and their habits over fifty years, has
shown that we've gone from when you ask the question
do you generally trust people, it's gone from fifty percent
saying yes to a third singing yes. That's a big drop.
(00:45):
And you know, I think there's two things that have
come together to cause us. One is the decline and
trust in institutions like the media, government, even nonprofits aren't
trusted anymore, according to surveys. And then we're spending so
much time on our on screens. The average American spends
nine hours a day on screens today, it's even more
(01:09):
for younger people. And when you're on the screen, you're
very isolated and you can't really build trust with people
unless you're actually talking to people, unless you're interacting with people,
and unless of that is happening.
Speaker 1 (01:20):
Well, I was just going to say, I mean, we're
so disengaged these days, and you know, no wonder people
have sore next your your head, constantly bent over, looking
down at your phone. And I was wondering, is it
on me the person that doesn't trust people, or is
it on the person that's you know, done things to
make me feel, you know, less trustworthy of that person.
Speaker 2 (01:43):
That's a really good question, you know, yeah, yeah, it's
a good question. I mean, I think that there's no
question that what's happening online has been a big factor
because we're using interactions online as a substitute for human interactions.
And you've seen what comment sections are like on social media.
There's no holds barre. It's pretty ugly people. It's almost
(02:06):
it's kind of like the difference between when you when
you're you know, stuck in traffic, you got no you
don't know who the people are in the other cars,
so you got no problem honking and screaming at him
and things like that, as opposed to if you're actually
talking to them, you weren't going to be like that.
And that's how it is on social media, and so
we've come to think that's how other people are.
Speaker 1 (02:25):
Yeah, he gives us an opportunity, I think everybody to
engage and kind of improve that and take advantage of
the situation that these stats are probably pretty on point.
I'm Pew Research is a pretty good company, so I
think it opens the door for all of us to
kind of engage more and be the one that kind
(02:46):
of builds that trust back up instead of waiting for
somebody else.
Speaker 2 (02:48):
There's a great I don't know if you've ever seen
this Paul Thomas Anderson movie called Magnolia, but there's a
great scene in it where one of the characters, who's
just a very lonely guy, says he's got so much
love to give, he just doesn't know where to put it.
And I think that's how we feel about I think
that's how we feel about trust today. We need trust.
We can't really survive or be happy in our lives
without trust, so we have to find places to put it.
(03:10):
And you can only really do that by interacting with
other people. I'll give you an example, something a small
thing I do. I can't keep my kids from playing
video games, but I can encourage them to do it
with a friend together. Use sharing a screen or watching
a movie together as opposed to doing it by yourself.
Those are little things that take screen time and turn
(03:33):
it into experience with another person. We can't you change
everything about how things are today, but there are little
things that we can do to make it better.
Speaker 1 (03:43):
Yeah. So if you're in a conference room meeting today
with a company and the boss says, all right, look,
I think you know, relationships are what we build our
team on here, and it's how we work with our clients.
It's not necessarily about our product, but it's about the
relationship between that sales person and that client that's going
to make this, you know, be successful long term. So
(04:05):
you know, and that's a bond that is built on trust.
What do you tell these people that are about ready
to leave this meeting and head out and do their job.
Speaker 2 (04:12):
Well, you know there's no substitute for personal interaction, and
that that personal interaction can happen electronically. For example, you
know you can just blast out a sales email or
something to one hundred people and it's ad that says
the same thing to everybody. Or you can use AI
to do it today, or you can take the time
(04:34):
to have a personal relationship. So when you send an email,
it's like a letter, it's like something that you know
the person. You're talking about, your experience with them, what
you know about them. That goes a long way to
breaking through this kind of this this general sense we
have of not trusting anything. If you can connect on
a personal level and take a real interest in a
(04:56):
person as an individual, boy, that's it's half the battle.
Speaker 1 (05:00):
There you go, Scott Bardell, thank you, buddy. I appreciate
you and great advice too,
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