December 14, 2025 • 17 mins
Gary chats with Dan Rosenberg, CEO of National Floor Direct, about navigating harsh winter weather on your floors. Dan shares expert tips on preserving your current flooring and choosing the right products for your home. They discuss the benefits of synthetic flooring options, like carpet, laminate, and vinyl, and how to protect them from the elements. Dan also explains the difference between waterproof and water-resistant flooring, and offers advice on maintenance and DIY projects. This episode is a must-listen for homeowners looking to keep their floors in top shape during the winter months.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
All right, let's get back to work. We're thirty three
minutes after the top of the hour and you're at
home with Gary Sullivan. They has stated Dan Rosenberg is
joining us. He's the CEO of National floor Direct and Dan,
welcome that home with Gary Salvan. How you doing, Gary,
Good morning.
Speaker 2 (00:17):
Great to be here. I really appreciate the opportunity to
call into the show.
Speaker 1 (00:21):
You're great, welcome. I'm looking out. I'm looking outside, Dan,
and there's like six inches of snow. It's zero degrees.
I wanted to stay out there, but I know it's
going to get inside.
Speaker 2 (00:33):
Yeah. Yeah, Luckily for me. You know, I've got a
different view nowadays. I'm actually calling in from South Florida.
But the majority of the folks that represent our business
are dealing with the same stuff as you are right now. Yeah, down,
I think anywhere from from Maine all the way down
(00:55):
to Maryland right now. Sure, So everybody's in the same boat.
Speaker 1 (01:00):
Yeah for sure. So as this melts, and as we
use ice melters and calcium chlorides, and you know, we
dragged this into our home, and I guess you know,
you're familiar with all different types of flooring products too.
I guess the first thing is give us some tips
on preserving what we have, and then we'll talk about
(01:23):
maybe some different flooring products that you know stand up
to that abuse a little bit better than others.
Speaker 2 (01:31):
Absolutely. Yeah, So the benefit for most homeowners today is
that most floring products that we have installed in our
homes right now have been manufactured with these sorts of
things in mind, whether they're five years or ten years
or twenty years old. All these synthetic floring options like carpet, laminate,
(01:56):
vinyl flooring, even a lot of pre finished hardwood flooring
as these sorts of inherent protections ingrained in them through
the manufacturing process nowadays. So we can talk about new
flooring options a little bit later, but as far as
(02:16):
what folks can do, it's exactly what you're talking about.
How do we protect what's on the floor now from
what's outside the home. Well, let's just logically prepare the
entry areas of our home for what we know is
going to come in and out right, heavy foot traffic, wet,
(02:37):
cold flush, rocks, salt, chemicals, sand, all the stuff that
we're using to treat the roads and sidewalks and things
like that outside the home. We want to keep those
exactly like you said, outside, so entry mats, walk off
(02:58):
mats for inside the house during this time of year,
trying to urge everyone to keep those shoes and boots
at the door. And you know, frankly, whether you have
heart surface flooring or carpeting, the best thing you can
do is vacuum all those areas frequently high suction vacuum, rotating,
(03:19):
beetter bar. Try to keep all that dirt and grit
and debris off the floors at all costs.
Speaker 1 (03:25):
Sure, so getting rid of the residu and stuff. I
guess even pH neutral products would probably work a little
bit for we don't have any reaction with different flooring products.
Is that a good tip?
Speaker 2 (03:38):
Sure? Yeah, I think you know, when you're talking about,
you know, floor maintenance, I mean anything that's non abrasive
or not overly encumbered with chemicals is obviously the best
thing you can do. But as simple as wiping your
floor with you know, not a soaking wet mop but
(04:02):
a kind of damp rag at these times a year,
keeping everything dry, keeping everything clean, and really trying to
think about how you keep those little rocks and bits
of things that get caught on people's shoes from the
from tracking around the homes and causing those gouages and
scratches on your hard floors.
Speaker 1 (04:23):
Yep, yeah, keep it clean, wipe it down. I love
the uh you know they're good vacuuming too, because especially,
you know there's some of the older homes. You walk
in the front door, you're writing carpet and you know
that's that's the main traffic aisle, and you know, all
that grit that you're talking about in dirt gets down
into the fibers of the carpet. It's not good for
(04:43):
the carpet. It gets sold faster and really deep. I
had somebody tell me a long time ago, Dan, you
might you can use this sign. I feel like carpet
doesn't wear out it ugly is out?
Speaker 2 (04:55):
Sure it does. And you know you can see carpeting,
especially in the entry and high traffic areas of homes
that really visibly appears dirty. But it could be the
cleanest carpet there is. When you get those little bits
of rocks and debris that get dammed in there through
improper care and maintenance, it damages the pile and that
(05:17):
damages the aesthetic of the carpet. Over time. Sure, and
that's how you start to see that added or discolored
look relative to the rest of your space.
Speaker 1 (05:24):
Is flooring? I know, there's so. I mean, our homes
have changed so much. Once everything was wood, and everything
was carpet, and now we've got ceramic, we've got laminis,
we got LVT, we got LVP, we've got all kinds
of things. Is flooring geographical? I mean, does does that
make sense?
Speaker 2 (05:41):
I mean, believe it or not. You know, my business
operates in fourteen states and the district of Columbia, and
the trends in flooring are pretty ubiquitous even within those areas.
You know, I think folks consistently love carpet in the
(06:04):
more comfortable areas of the home, the bedrooms, the living rooms,
and for the more practical areas LVT luxury vinyl plank,
luxury vinyl tile. However we want to quantify this, there's
all different classifications. Is and has become over the past
five or eight years, a clear winner in terms of
(06:27):
practicality for the home or even for a high traffic
commercial states.
Speaker 1 (06:32):
I agree, the LVT is just taught as a firecracker
right now. Still, remember the first time I saw the
International Builder Show. I stood on here, so you stand
on wood right now, and yeah, yeah, yeah, I am right,
good looking stuff. How about basements. I mean we've seen,
especially since COVID, people looking for more room in their homes,
(06:54):
exercise rooms, offices, maybe not a theater room, but a
place to watch TV and stuff, give a lot of
a lot of Also. Yeah, garage, oh yeah, absolutely.
Speaker 2 (07:06):
The garage is like the new basement, right. But yeah,
for basements, I think again it comes down to personal preference. It.
You know, carpet is always going to require a little
bit more maintenance and a little bit more care to
keep the longevity from it than something like a heart
surface product. But I think practical application for carpet in
(07:28):
the basement again, like you said, movie room, sound reduction,
comfort style, a little bit of warmth, especially during those
winter months, you want to focus on keeping it dry,
keeping a climate controlled, keeping things vacuumed and fresh. Heart surface.
Let's say if you were to put LVP into your basement, Uh,
(07:49):
you're going to put it down once and never change it, right,
but you know, keep it keep it clean, keep it dry, mopped,
make sure we take shoes off and install or at
least place walk off mats in all major entry and
exit points from the space.
Speaker 1 (08:09):
So LVT is that waterproof? And I know some laminates
are termed water resistant and waterproof kind of walk us
through that.
Speaker 2 (08:20):
Yes, So waterproof is it is, let's say, a classification
that manufacturers are using for laminates and LVT products these days.
And it really has to do with the construction of
the product itself, like primarily the core board. And so
(08:40):
I think what we want to think about there is,
especially in climates like the Northeast or you all are located,
when we have these dramatic shifts in relative humidity and
moisture and temperature from season to season. If you go
back ten years and you look at the not only
(09:02):
the vinyl products, but like specifically the laminate flooring products,
these synthetic flooring products, the amount of expansion and contraction
associated with those things has really been mitigated through use
of technology vinyl and stone composite LVT products and stale
vinyl and other synthetic material composite core core boards for
(09:28):
lamin apport, and so you can get this waterproof classification,
which basically means that your floor isn't going to buckle,
if you get a dishwasher pop on it, or if
you know, you get a reasonable amount of standing water, right,
(09:52):
you have a chance to save the floor. But if
we get a flood, or if we get our toilet
backed up and we get you know, six inches of water,
think there are other issues around the floor that are
going to impact the viability of the product going forward. Uh,
these are these are where and uh longevity benefits associated
(10:17):
with these coreboard features.
Speaker 1 (10:20):
So what things should people consider? What mistakes do people
make when picking out flooring? Now? In other words, just
kind of a buyer's guide. If you can help me
with that, is it just cosmetic or you know, kind
of give me a little course on that.
Speaker 2 (10:38):
Yeah, I think if and I'm sure this is consistent
throughout you know, most areas of home renovation. Right, really
getting a deep dive, a comprehensive understanding of what are
the most important factors to consider for your individual application,
and then relying on right guidance, right, using a company
(11:03):
that's going to help you make the right choices and
rely on accurate and comprehensive information based on your specific
use case. Sure is the best way to do it.
I know that DIIY and you know, home center, let's say,
cash and carry businesses is probably leading the charge where
(11:27):
customers can can kind of I don't want to say,
get this led but go down the wrong path. Sure,
but you really want to make sure that you talk
to you know, a series of professionals that understand the application,
that have been through the installation space and understand your
needs for the home so you can make the right choice.
Speaker 1 (11:47):
Right. We answer a lot of those questions, Dan, And
you're right. I tell people all the time, you know,
you got to understand the project before you dive into
the project. Seems like SIPP would but very true. Tell
me a little bit about National Floors Direct.
Speaker 2 (12:05):
Sure, so, National floorce Direct. We're entering our twentieth year.
We're a direct to consumer in home sales and installation service,
you know, really specializing and residential replacements for covering products,
carpet would lamine it, final porcelain and natural stone products.
(12:31):
Our tagline basically is, you know, we bring the store
to your door, and that's exactly what we try to do.
We try to really differentiate the experience that we provide
for consumers by you know, walking through their home, getting
a sense of how they use it, what they use
it for, and what their goals are for their replacement
foreign projects, so we can pose the right solutions for
(12:55):
their needs.
Speaker 1 (12:57):
Very good. People can get more informations at the website
also National floor direct dot com.
Speaker 2 (13:03):
National floorsdirect dot com. It's eighty and eight four hundred.
Speaker 1 (13:06):
Floor, eight eight four hundred floor. That's creative. Did you
come up with that? Dan?
Speaker 2 (13:13):
I wish, I wish Kerry.
Speaker 1 (13:17):
Hey, thank you so much for spending your sunday with us.
I certainly appreciate good timely advice. Just to wrap it up, maintenance,
when you get harsh weather and stuff man shoes off,
Vacuum Mop's work.
Speaker 2 (13:31):
Vacuum mop. Put those signs up, shoes off when you
come in.
Speaker 1 (13:36):
Yep.
Speaker 2 (13:36):
Well, keep those boots outside in the garage, keep them
outside in the in the mudroom or the vestibule, and
really try to keep those floors as clean and free
of any kind of debris as possible, especially during these
challenging months and especially during those inclement periods with snow
and slush on the ground.
Speaker 1 (13:57):
I'm guiltiest charged on many of those, but they're working, audience,
they're all working on its. Yeah, Hey, appreciate it.
Speaker 2 (14:06):
Thanks for joining us, Gary, thanks so much.
Speaker 1 (14:09):
All right, take care. Dan Rosenberg, you bet you. He's
the CEO of National floor Direct and we thank him
for joining us today again if you want to check
that out. A nice website, National Floorsdirect dot com and
you can always call him a date at eight four
hundred floor So we'll take your calls at eight hundred
(14:30):
eight two three eight two five five. Working our way
through another weekend, and you're at home with Gary Sullivan.
Speaker 2 (14:36):
Help for your.
Speaker 3 (14:37):
Home is just a click away at Garysullivan online dot com.
He's at home with Garysullivan.
Speaker 1 (15:00):
Make your home sparkle this holiday season with Jaws the
just add Water System. The Holiday Caddiepack is back filled
with your four must have Jaws cleaners, my favorite glass cleaner,
plus the kitchen cleaner, disinfectant, bathroom cleaner, and the super
convenient dispray. Everything you need to clean up after holiday baking,
gift wrapping, and fun perfect for your home or is
(15:20):
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(15:41):
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(16:02):
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keeps utility costs low because the air is cleaner and drier,
(16:25):
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(16:48):
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plumbing to the pros too. Call one eight hundred get
Roto or go to roto Router dot com today
All right, let's get back to work. We're thirty three
minutes after the top of the hour and you're at
home with Gary Sullivan. They has stated Dan Rosenberg is
joining us. He's the CEO of National floor Direct and Dan,
welcome that home with Gary Salvan. How you doing, Gary,
Good morning.
Speaker 2 (00:17):
Great to be here. I really appreciate the opportunity to
call into the show.
Speaker 1 (00:21):
You're great, welcome. I'm looking out. I'm looking outside, Dan,
and there's like six inches of snow. It's zero degrees.
I wanted to stay out there, but I know it's
going to get inside.
Speaker 2 (00:33):
Yeah. Yeah, Luckily for me. You know, I've got a
different view nowadays. I'm actually calling in from South Florida.
But the majority of the folks that represent our business
are dealing with the same stuff as you are right now. Yeah, down,
I think anywhere from from Maine all the way down
(00:55):
to Maryland right now. Sure, So everybody's in the same boat.
Speaker 1 (01:00):
Yeah for sure. So as this melts, and as we
use ice melters and calcium chlorides, and you know, we
dragged this into our home, and I guess you know,
you're familiar with all different types of flooring products too.
I guess the first thing is give us some tips
on preserving what we have, and then we'll talk about
(01:23):
maybe some different flooring products that you know stand up
to that abuse a little bit better than others.
Speaker 2 (01:31):
Absolutely. Yeah, So the benefit for most homeowners today is
that most floring products that we have installed in our
homes right now have been manufactured with these sorts of
things in mind, whether they're five years or ten years
or twenty years old. All these synthetic floring options like carpet, laminate,
(01:56):
vinyl flooring, even a lot of pre finished hardwood flooring
as these sorts of inherent protections ingrained in them through
the manufacturing process nowadays. So we can talk about new
flooring options a little bit later, but as far as
(02:16):
what folks can do, it's exactly what you're talking about.
How do we protect what's on the floor now from
what's outside the home. Well, let's just logically prepare the
entry areas of our home for what we know is
going to come in and out right, heavy foot traffic, wet,
(02:37):
cold flush, rocks, salt, chemicals, sand, all the stuff that
we're using to treat the roads and sidewalks and things
like that outside the home. We want to keep those
exactly like you said, outside, so entry mats, walk off
(02:58):
mats for inside the house during this time of year,
trying to urge everyone to keep those shoes and boots
at the door. And you know, frankly, whether you have
heart surface flooring or carpeting, the best thing you can
do is vacuum all those areas frequently high suction vacuum, rotating,
(03:19):
beetter bar. Try to keep all that dirt and grit
and debris off the floors at all costs.
Speaker 1 (03:25):
Sure, so getting rid of the residu and stuff. I
guess even pH neutral products would probably work a little
bit for we don't have any reaction with different flooring products.
Is that a good tip?
Speaker 2 (03:38):
Sure? Yeah, I think you know, when you're talking about,
you know, floor maintenance, I mean anything that's non abrasive
or not overly encumbered with chemicals is obviously the best
thing you can do. But as simple as wiping your
floor with you know, not a soaking wet mop but
(04:02):
a kind of damp rag at these times a year,
keeping everything dry, keeping everything clean, and really trying to
think about how you keep those little rocks and bits
of things that get caught on people's shoes from the
from tracking around the homes and causing those gouages and
scratches on your hard floors.
Speaker 1 (04:23):
Yep, yeah, keep it clean, wipe it down. I love
the uh you know they're good vacuuming too, because especially,
you know there's some of the older homes. You walk
in the front door, you're writing carpet and you know
that's that's the main traffic aisle, and you know, all
that grit that you're talking about in dirt gets down
into the fibers of the carpet. It's not good for
(04:43):
the carpet. It gets sold faster and really deep. I
had somebody tell me a long time ago, Dan, you
might you can use this sign. I feel like carpet
doesn't wear out it ugly is out?
Speaker 2 (04:55):
Sure it does. And you know you can see carpeting,
especially in the entry and high traffic areas of homes
that really visibly appears dirty. But it could be the
cleanest carpet there is. When you get those little bits
of rocks and debris that get dammed in there through
improper care and maintenance, it damages the pile and that
(05:17):
damages the aesthetic of the carpet. Over time. Sure, and
that's how you start to see that added or discolored
look relative to the rest of your space.
Speaker 1 (05:24):
Is flooring? I know, there's so. I mean, our homes
have changed so much. Once everything was wood, and everything
was carpet, and now we've got ceramic, we've got laminis,
we got LVT, we got LVP, we've got all kinds
of things. Is flooring geographical? I mean, does does that
make sense?
Speaker 2 (05:41):
I mean, believe it or not. You know, my business
operates in fourteen states and the district of Columbia, and
the trends in flooring are pretty ubiquitous even within those areas.
You know, I think folks consistently love carpet in the
(06:04):
more comfortable areas of the home, the bedrooms, the living rooms,
and for the more practical areas LVT luxury vinyl plank,
luxury vinyl tile. However we want to quantify this, there's
all different classifications. Is and has become over the past
five or eight years, a clear winner in terms of
(06:27):
practicality for the home or even for a high traffic
commercial states.
Speaker 1 (06:32):
I agree, the LVT is just taught as a firecracker
right now. Still, remember the first time I saw the
International Builder Show. I stood on here, so you stand
on wood right now, and yeah, yeah, yeah, I am right,
good looking stuff. How about basements. I mean we've seen,
especially since COVID, people looking for more room in their homes,
(06:54):
exercise rooms, offices, maybe not a theater room, but a
place to watch TV and stuff, give a lot of
a lot of Also. Yeah, garage, oh yeah, absolutely.
Speaker 2 (07:06):
The garage is like the new basement, right. But yeah,
for basements, I think again it comes down to personal preference. It.
You know, carpet is always going to require a little
bit more maintenance and a little bit more care to
keep the longevity from it than something like a heart
surface product. But I think practical application for carpet in
(07:28):
the basement again, like you said, movie room, sound reduction,
comfort style, a little bit of warmth, especially during those
winter months, you want to focus on keeping it dry,
keeping a climate controlled, keeping things vacuumed and fresh. Heart surface.
Let's say if you were to put LVP into your basement, Uh,
(07:49):
you're going to put it down once and never change it, right,
but you know, keep it keep it clean, keep it dry, mopped,
make sure we take shoes off and install or at
least place walk off mats in all major entry and
exit points from the space.
Speaker 1 (08:09):
So LVT is that waterproof? And I know some laminates
are termed water resistant and waterproof kind of walk us
through that.
Speaker 2 (08:20):
Yes, So waterproof is it is, let's say, a classification
that manufacturers are using for laminates and LVT products these days.
And it really has to do with the construction of
the product itself, like primarily the core board. And so
(08:40):
I think what we want to think about there is,
especially in climates like the Northeast or you all are located,
when we have these dramatic shifts in relative humidity and
moisture and temperature from season to season. If you go
back ten years and you look at the not only
(09:02):
the vinyl products, but like specifically the laminate flooring products,
these synthetic flooring products, the amount of expansion and contraction
associated with those things has really been mitigated through use
of technology vinyl and stone composite LVT products and stale
vinyl and other synthetic material composite core core boards for
(09:28):
lamin apport, and so you can get this waterproof classification,
which basically means that your floor isn't going to buckle,
if you get a dishwasher pop on it, or if
you know, you get a reasonable amount of standing water, right,
(09:52):
you have a chance to save the floor. But if
we get a flood, or if we get our toilet
backed up and we get you know, six inches of water,
think there are other issues around the floor that are
going to impact the viability of the product going forward. Uh,
these are these are where and uh longevity benefits associated
(10:17):
with these coreboard features.
Speaker 1 (10:20):
So what things should people consider? What mistakes do people
make when picking out flooring? Now? In other words, just
kind of a buyer's guide. If you can help me
with that, is it just cosmetic or you know, kind
of give me a little course on that.
Speaker 2 (10:38):
Yeah, I think if and I'm sure this is consistent
throughout you know, most areas of home renovation. Right, really
getting a deep dive, a comprehensive understanding of what are
the most important factors to consider for your individual application,
and then relying on right guidance, right, using a company
(11:03):
that's going to help you make the right choices and
rely on accurate and comprehensive information based on your specific
use case. Sure is the best way to do it.
I know that DIIY and you know, home center, let's say,
cash and carry businesses is probably leading the charge where
(11:27):
customers can can kind of I don't want to say,
get this led but go down the wrong path. Sure,
but you really want to make sure that you talk
to you know, a series of professionals that understand the application,
that have been through the installation space and understand your
needs for the home so you can make the right choice.
Speaker 1 (11:47):
Right. We answer a lot of those questions, Dan, And
you're right. I tell people all the time, you know,
you got to understand the project before you dive into
the project. Seems like SIPP would but very true. Tell
me a little bit about National Floors Direct.
Speaker 2 (12:05):
Sure, so, National floorce Direct. We're entering our twentieth year.
We're a direct to consumer in home sales and installation service,
you know, really specializing and residential replacements for covering products,
carpet would lamine it, final porcelain and natural stone products.
(12:31):
Our tagline basically is, you know, we bring the store
to your door, and that's exactly what we try to do.
We try to really differentiate the experience that we provide
for consumers by you know, walking through their home, getting
a sense of how they use it, what they use
it for, and what their goals are for their replacement
foreign projects, so we can pose the right solutions for
(12:55):
their needs.
Speaker 1 (12:57):
Very good. People can get more informations at the website
also National floor direct dot com.
Speaker 2 (13:03):
National floorsdirect dot com. It's eighty and eight four hundred.
Speaker 1 (13:06):
Floor, eight eight four hundred floor. That's creative. Did you
come up with that? Dan?
Speaker 2 (13:13):
I wish, I wish Kerry.
Speaker 1 (13:17):
Hey, thank you so much for spending your sunday with us.
I certainly appreciate good timely advice. Just to wrap it up, maintenance,
when you get harsh weather and stuff man shoes off,
Vacuum Mop's work.
Speaker 2 (13:31):
Vacuum mop. Put those signs up, shoes off when you
come in.
Speaker 1 (13:36):
Yep.
Speaker 2 (13:36):
Well, keep those boots outside in the garage, keep them
outside in the in the mudroom or the vestibule, and
really try to keep those floors as clean and free
of any kind of debris as possible, especially during these
challenging months and especially during those inclement periods with snow
and slush on the ground.
Speaker 1 (13:57):
I'm guiltiest charged on many of those, but they're working, audience,
they're all working on its. Yeah, Hey, appreciate it.
Speaker 2 (14:06):
Thanks for joining us, Gary, thanks so much.
Speaker 1 (14:09):
All right, take care. Dan Rosenberg, you bet you. He's
the CEO of National floor Direct and we thank him
for joining us today again if you want to check
that out. A nice website, National Floorsdirect dot com and
you can always call him a date at eight four
hundred floor So we'll take your calls at eight hundred
(14:30):
eight two three eight two five five. Working our way
through another weekend, and you're at home with Gary Sullivan.
Speaker 2 (14:36):
Help for your.
Speaker 3 (14:37):
Home is just a click away at Garysullivan online dot com.
He's at home with Garysullivan.
Speaker 1 (15:00):
Make your home sparkle this holiday season with Jaws the
just add Water System. The Holiday Caddiepack is back filled
with your four must have Jaws cleaners, my favorite glass cleaner,
plus the kitchen cleaner, disinfectant, bathroom cleaner, and the super
convenient dispray. Everything you need to clean up after holiday baking,
gift wrapping, and fun perfect for your home or is
(15:20):
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