Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:13):
It's seven six. There a fifty five cars de talk station.
Yes you can eat ice cream guilt free. Welcome to
the fifty five Carriose Morning Show. Actually, welcome back Keith
Desherd from The Cure starts now. Keith and his beautiful
wife Brooke lost their their very young daughter.
Speaker 2 (00:29):
I guess eight nineteen.
Speaker 1 (00:31):
Years nineteen years ago or nineteenth year now pediatric brain cancer.
And just when you started this pediatric brain cancer diagnosis,
what four or five months to live? Is that really
what the chitle timeframe was? They told us five months.
Speaker 3 (00:47):
They said there's nothing we can do, and the word
was go home and make memories. And that's that's scary.
Speaker 2 (00:56):
You know.
Speaker 3 (00:57):
The doctors told us this was the cancer they were
scared of the moat. But at the same time they
told us that this is the cancer that we believe
we can learn the most from, and this is the
cancer that may cure us all. And that really seemed like,
you know, hard news to hear promising news in one stroke,
but you know, certainly when it's your daughter, it's scary
as heck.
Speaker 1 (01:17):
Well, And what I've learned from you, and God bless
you for letting me be a part of this. I
don't know how I got adopted by the cure Starts
now or I on TuS.
Speaker 3 (01:26):
I started this when I was driving back. We had
just gotten this flavor of ice cream and I was
driving back from I think Creators. I just met with
him about it, and you were on air talking about
Elena's blueberry pie. And I was driving back and going,
how do I get the word out about this? And
suddenly I turned on the radio and there you were
eating ice cream talking about it. So I think that
(01:49):
was you started this.
Speaker 2 (01:51):
Listen.
Speaker 1 (01:52):
I love the affility with your organization and we were
just talking about off air.
Speaker 2 (01:56):
You are global.
Speaker 1 (01:58):
I mean eighteen years ago when this concept of pediatric
brain cancer and the reason you and just summarizing my
recollection of how this unfolded. It is such an aggressive
cancer and once you get diagnosed, the lifespan is so
short that researchers didn't even research it. It's almost like
it wasn't worthwhile because the time window, the timeframe you
(02:20):
had to do any research was so narrow.
Speaker 3 (02:23):
That and there wasn't any money in it. It was
considered to be a tenure killer. And so even though
these doctors would come out of school and be excited
about it and want to focus on these cancers because
they believed they were these home run strategies. They were
told go do something else. And so that was the
thing that we noticed in fighting alongside our daughter in
this battle, was is that every doctor yearned to focus
(02:47):
on this, but they weren't really given permission. And so
that's what we do with this charity is is to
try to get permission to chase down those cancers that
we can learn the most from, rather than fighting those
that affect the greatest number of people, which you know,
granted that helps because you're helping a lot of people,
but at the end of the day, you're not going
to cure it unless you focus on the ones you
(03:07):
can learn the most.
Speaker 1 (03:08):
From, right And that's that whole home run cure concept,
because you're just not focused on curing pediatric brain cancer.
This is the you, hope, is the key to cure
all the cancers out.
Speaker 3 (03:18):
Exactly and and and still today we are the only
charity in the world the focuses on these home run cancers.
We are you know that that pursuit for it, and
it has just caught on beyond what I ever thought
I mean, I never thought I'd be doing anything like this.
You know, we had I had a couple of small
businesses in Cincinnati. I liked not traveling. I liked not
(03:40):
you know, doing this. But you know, after our daughter
passed away and seeing that there was nobody out there
doing this, that's when Brooke and I my wife, said Okay,
I guess we got to do it. And today, yeah,
we have fifty seven locations now. Uh and globally yeah,
and I hate travel, I really hate you. You have you
have big operation in Canada. I know you were just
(04:02):
recently there. Japan is now coming online well, and they're
reaching out to us and saying, how do we do this,
how do we bring research here? How do we focus
on this home run strategy? And so they're reaching out
to us and saying, you know, we want to be
part of this mission. And it's just it's it's wonderful
and it's scary all at the same time.
Speaker 2 (04:22):
I am certain.
Speaker 1 (04:24):
But the idea that you have been successful and this
is the biggest challenge I think you faced now, the
idea of permission to do work on this. You know,
they need that. Really to me sounds like study money,
like you have granted permission because you've accumulated all these
donations from people eating the line as boodberry pie ice
cream or coming to the gala, or otherwise donating to
(04:45):
the charity. Welcome to permission. I'm sitting on millions of dollars.
I've got money for a research grant. There's your permission.
Speaker 3 (04:52):
Well, and we saw also researchers that were you had
very established careers, sometimes the best doctors at a hospital
that would call us up and said, you know, and
like you know, a lot of the will call up
and say, I read the book about your daughter, because
that went out and her story became a best selling
book and went to all kinds of languages. But these
doctors with established careers would read it and would call
(05:13):
us up and say, I want to change my career trajectory.
Speaker 2 (05:16):
I want to change my path, holy cat.
Speaker 3 (05:18):
And can you come up to my hospital and talk
them into letting me focus on this type of cancer.
And when you hear that, you realize.
Speaker 2 (05:26):
This is real. That's amazing.
Speaker 3 (05:28):
This isn't a pie in the sky. And you know
when we would come here, you know, even you know,
eighteen years ago, sixteen years ago, I mean we've been
talking for a very long time. I would always talk
about hope. I would talk about this idea that eventually
we were going to find this, you know, these these things,
and you know, we're not talking about hope anymore.
Speaker 2 (05:46):
That's cool.
Speaker 3 (05:47):
You know, we're talking about the reality of some really
significant advances that we've been able to make that are
impacting everything about cancer. You know, this small little organization
based in Cincinnati started over you know, a six year
old girl is revolutionizing how we fight cancer everywhere.
Speaker 2 (06:08):
And that's neat.
Speaker 1 (06:09):
An applaud to you and your beautiful wife and your
efforts because you have done something that I guarantee you
no one was thought, no one thought was even possible.
You get doctors from around the globe to sit down basically,
you can, you know, metaphorically inner room together, let's share
their work.
Speaker 3 (06:26):
Well, and that was what our meeting was in Canada
was it was you know, I call it an anti meeting.
I encourage them to interrupt each other. I encourage them
to mingle with people that they're uncomfortable with, you know,
so I do a lot of things there that are
a little different, and you know, they hated it for
the first year. But what we notice now is they don't.
(06:47):
They never pass up that ticket anymore. And matter of fact,
now the biggest problem we have is it sells out
six months a year in advance to the point that
we have to close it down because it just gets
too big. And yeah, and so now that's why we
got a fundraise. That's what you know this is about,
is because we don't have enough money to do everything
(07:07):
that we need to do. We've we've created such this
this passion around this cure that ultimately we got to
raise a lot more money right to be able to
chase this down. And so that's you know, that's why
we do Gallays. That's why we do, you know, partner
with Graters and everything else.
Speaker 1 (07:25):
And God love Greaters, who has been there from the outset.
Oh yeah, I can't say enough about great Are the
Family's wonderful. They are a Cincinnati institution. And there is
no way in hell anybody can make an ice cream
that's better than theirs. Oh period, full stop.
Speaker 2 (07:39):
Well I didn't know anybody else made ice cream.
Speaker 3 (07:42):
That's good, but no, they they they you know, they
were the first ones on board. We asked them to
take a leap of faith on it and they jumped
in with both feet. And today you know, their their staff,
their teams, Oh my goodness, they just they love this campaign.
I was watching last night, you know video that one
of their team members was filming talking about this cure
(08:04):
and had written a poem about it. You know, that's
that's really neat when people adopt the causes their own
and it becomes it becomes their charity. And that's really
where we're out at this point.
Speaker 1 (08:15):
Well, and the donations are coming in and we will
get to the details of the cones for the cure
and we come back from a brief break. But I
was glad to to hear from you this morning. I
asked for the totals you got from the gala, the
most recent gala that I've been involved with every I
just love that event.
Speaker 2 (08:32):
It is so neat.
Speaker 1 (08:33):
Folks Cure starts now, Gala. You better put it on
your calendar because it is a great event. You brought
in more than three quarters of a million dollars. One
night's one night.
Speaker 3 (08:43):
Yeah, it's and and and it's not you know, this
isn't just money that we've saved up from sponsors throughout
the year.
Speaker 2 (08:49):
This is stuff that we actually do that night.
Speaker 3 (08:51):
Yeah, which is which is a little bit different than most,
but it's yeah, you're you're the MC of it, and
it's just.
Speaker 2 (08:57):
A yeah, oh yeah, Yeah. You won a lot of
things last year with him.
Speaker 1 (09:03):
Well you know what an extra couple of drinks will
do when you're trying to try to keep control of
your wallet. Yeah, looking forward to the Bourbon experience in
a month or two. And we enjoyed your donation, which
was your lake house. We had a fantastic time there.
So my money was well spent because I know it's
going to cure cancer. So the cure starts now comes
(09:24):
for the cure, we're gonna get the details on that.
Get into your local Grater's ice cream store and enjoy
some Lenia's Blueberry Pipe ice cream guilt free knowing you're
donating to cure cancer. We'll get to that with Keith
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Speaker 3 (10:20):
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Speaker 2 (10:28):
Here's your channel night first one.
Speaker 1 (10:29):
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five one, three, five, eight, five ninety seven two to
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out of lot fun northbound seventy five Preak flights Buttterment,
Kyle's and again pants to the lateral Chack Kingram on
(11:06):
fifty five KRC the talk station.
Speaker 1 (11:11):
See fifty five KRC Detalk station. Leth cure cancer by
eating ice cream, Keith Esterers. When the cure starts now
an outstanding organization, they will find the home run cure.
We're all going to be cured of cancer at some
point thanks to the work of Keith Esterer Jin his
beautiful wife Brook. Their loss becomes the world's gain. So
eat Atlana's Blueberry Pie ice cream and you will help
(11:32):
with the cause. Got to get into a Greater's location, Keith,
What are the details on this one?
Speaker 3 (11:36):
You? If you have the Greater's Rewards app, you probably
already know it because what they do is is they
have a cupe on that they send around through the
Rewards app. And matter of fact, if you sign up,
I think you get a free cone and then you
also get a scoop of a line of blueberry pie.
But you go in, you show a QR code, they
give you a free ice cream cone, and yes, they'll
(11:56):
ask you if you want to donate to cancer research
and it's honestly, that's simple. And if you make donations
of you know, five dollars, they give you another cupon
for a free sugar cone or a buy one, get
one cone. So it's kind of like it's a wash.
Oh yeah, you're paying for it easily in that if
not double.
Speaker 2 (12:13):
And all money's going to go to the to the directly.
Speaker 3 (12:16):
To us, and then ten dollars you end up getting
four cupons, which you know, more cones Sundays pints.
Speaker 1 (12:23):
More than ten dollars in value from Greater exactly.
Speaker 3 (12:27):
And you know that's that's the whole thing. I mean,
I know people give just because they care about the cause.
I mean, I went to Greaters last night. It was packed.
Oh that's great, and just people coming out and saying,
I want to lay as ice cream. They didn't even
know about blueberries, you know, they had no idea what
the flavor was. And you hear that and you just
go they're here for the cause. That's really cool.
Speaker 2 (12:47):
That's really cool again, you know, turn back that clock.
Speaker 1 (12:50):
When you started this, the idea that you would be global,
you probably would have liked like deer in the headlights.
Speaker 3 (12:55):
I'm not up for that challenge. I don't want to travel.
I was Keith, I would run from it, as I would.
But yeah, I mean my daughter. He daughter still bosses
me around still today from beyond, and good for her.
Her presence is felt every single day in the great
work that you're doing, you know, And that's an inspirational thing,
you know. I've talked to folks many times over the years.
(13:15):
I'm not if I'm going to do something, I'm usually
gonna be writing a check. I'm not the guy that
organizes stuff. I wouldn't know where to begin, but I'll
try to help you out. There are a lot of
people in the world that are more like me than
like you. But if one person steps up to do something.
I remember Spiker was his name. He did a he
(13:36):
started a marathon to help with the Honor Flight. And
it was just one guy with an idea. But then
again from all around him, people started, I'll help, I'll volunteer,
I'll write a check.
Speaker 1 (13:48):
But you need that leader out there who's willing to
step up and be the person to do the organizing.
Speaker 3 (13:53):
So it is inspirational well, and in our situation, you know,
when we started this, we didn't intend on starting it.
It actually started out my daughter was diagnosed. There was
no there was real no social network. There was no Instagram, Facebook,
none of that exists, that's true. And you know, there
was a thing called blogs, which I didn't understand. And
we were writing messages between my wife and I who
(14:15):
were in different cities while we were taking care of
treating Elena and the other one was at home with
our other daughter and trying to run the businesses. And
we just would write these messages between each other on
a blog. And one night, instead of writing about messages
or things about Elena, I sat down and wrote about
how we were curing cancer wrong. I wrote about these
(14:37):
conversations I had with our doctor where he said that
this was a tenure killer. He always wanted to focus
on her. No one let him do it. And I
wrote about how we were caring cancer wrong. And the
last words of that journal were the words, the cure
starts now. It wasn't a cause. I didn't ask anybody
to do anything I didn't want him to do anything.
I didn't even know anybody was reading it. And what
(15:00):
happened was that blog went around the world real quick,
and that was by just word of mouth. There was
no posting, there was no Twitter, none that existed. But
people said, you got to see this, and.
Speaker 2 (15:13):
We'll give an odd to divine intervention.
Speaker 3 (15:15):
And they started sending checks to it. And my wife
called me up and actually the word she said to
me was what did you do?
Speaker 2 (15:23):
And I said, what do you mean? What'd you do?
Speaker 3 (15:25):
She goes, I have a pile of checks that people
have mailed to our business, to the cure Starts. Now,
please tell me you did not start another business, And
I said, I don't even know what that is because
I don't remember it. And it wasn't until two or
three days later that I looked at it and I went, oh, no,
they wrote it because of the last words of this journal.
Speaker 2 (15:45):
And I finally figured it out to start a five
one three, no.
Speaker 3 (15:49):
Said, I said, I said, I don't want to start
a five oh one c three. Just set up a
DBA at a bank and we'll just give it to
a hospital if they'll focus on this type of you know,
cancer and because we're not qualified to do this, we
don't know what we're doing, and so and so that's
what we did, and we kept fighting alongside our daughter
for months afterwards, and then after she passed, we tried
(16:11):
to find somebody to do that. In each of the hospitals.
It was like buying a park bench or buying a brick,
or hey, we'll throw it into this stuff we're already doing.
Nobody was creating the news stuff. And so that's when
Brooke and I looked at each other and said, do
we have any business doing this? And do we think
that we can actually impact it and cure cancer? Because
if you can't cure cancer.
Speaker 2 (16:32):
What's the point. Don't do it right?
Speaker 3 (16:34):
And and you got to do it totally differently because
apparently we haven't been real good at it for the
last eighty years. So it's you know, that's that's where
this starts from. As this starts from, honestly, just the
last words of a of a very honest journal that
I didn't know anybody was reading.
Speaker 1 (16:50):
Man, as long as you and I've known each other,
I never heard that story before. And I can't thank
you enough for passing along and sharing with my listeners. So, folks,
it's simpler to get the Greater's app Get into a
Greater's ice cream the store, ask for a lame as
blueberry pie ice cream. It's a free scoop, but I
know you will most assuredly donate some money to The
Cure Starts. Now when you get that ice cream, enjoy it.
(17:11):
You'll love it, and I'll tell you it's so good
that yes, Brian Thomas, who's pretty much eliminated literally all
sugar from my diet since October of last year, I'm
eating some right now. That's how good this stuff is.
I can't say no to it.
Speaker 3 (17:23):
Well, I asked you if you wanted, Eddie, and you
just looked at me with a stumbfounded look, like are you?
Speaker 2 (17:28):
I want some?
Speaker 1 (17:29):
But I'm not supposed to. So yeah, I'm gonna get
a massive sugar rush. I hope I crash after the
show's over this morning. Keith Deester, it's God bless you
and your wife for all the work that you've done.
And I'll encourage my listeners to join in in the fight.
The Cure starts now. You can easily find them online.
The Cure Starts now. Just type that in you'll find
it Greater's ice Cream Greaters dot com. Then you'll have
a link to the cone.
Speaker 3 (17:49):
And go to Conesfothecure dot org and that's where you
can also sign up. You can even get the cupe
on right there, real simple.
Speaker 1 (17:56):
Cones for the Cure dot org. I'll ask Joe Strucker
to put that link on my blog page. You have
cares Hey dot com. Keith, thank you so much.
Speaker 2 (18:02):
Matchia.
Speaker 1 (18:03):
Uh, stick around, folks, save women's sports. Got a high
school apparently violating transgender laws. And we're gonna be hearing
from the President of Accuracy and Median Nests Adam Gullet.
Speaker 2 (18:14):
My next guest, don't go away.
Speaker 1 (18:15):
First quick word for my friends that cover, since he
getting toward that open rollment time, maybe getting toward Medicare.
Speaker 2 (18:21):
Uh.
Speaker 1 (18:22):
I can't encourage you strongly enough to get in touch
with COVER since he and have them take a look
at your medical insurance coverage Cover, since he works for you,
they're your broker. There's hundreds of medical insurance companies out there,
literally thousands of policies. Trust me, the folks that cover,
since you know the best possible package of policies to
put together for you to get you that dollar one coverage,
(18:43):
to get you the catastrophic coverage. You get you the
medical coverage without holes in the bucket, which is what
John Roman to cover. Since he likes to call that
plan that you are looking at, So have him look
and it's free. They'll take They'll do a deep dive
on what you've got. They'll find a better path for
you if one exists. If you get ready to go
on Medicare, there are a whole lot of problems and
pitfalls you might face doing that, So consult with them.
(19:04):
They'll be happy to talk with you about it. Reach
out to them one of two ways. There's a form
online you can fill out at their website coversinc dot
com any state in the Union, if you're listening to me,
it's not just Greater Cincinnati area. Cover SINCI dot com.
Or call them up at five one three uh hold on,
where is that number?
Speaker 2 (19:22):
Oh?
Speaker 1 (19:22):
There it is five one three eight hundred two two
five five. That's five one three eight hundred Call fifty
five KRC
It's seven six. There a fifty five cars de talk station.
Yes you can eat ice cream guilt free. Welcome to
the fifty five Carriose Morning Show. Actually, welcome back Keith
Desherd from The Cure starts now. Keith and his beautiful
wife Brooke lost their their very young daughter.
Speaker 2 (00:29):
I guess eight nineteen.
Speaker 1 (00:31):
Years nineteen years ago or nineteenth year now pediatric brain cancer.
And just when you started this pediatric brain cancer diagnosis,
what four or five months to live? Is that really
what the chitle timeframe was? They told us five months.
Speaker 3 (00:47):
They said there's nothing we can do, and the word
was go home and make memories. And that's that's scary.
Speaker 2 (00:56):
You know.
Speaker 3 (00:57):
The doctors told us this was the cancer they were
scared of the moat. But at the same time they
told us that this is the cancer that we believe
we can learn the most from, and this is the
cancer that may cure us all. And that really seemed like,
you know, hard news to hear promising news in one stroke,
but you know, certainly when it's your daughter, it's scary
as heck.
Speaker 1 (01:17):
Well, And what I've learned from you, and God bless
you for letting me be a part of this. I
don't know how I got adopted by the cure Starts
now or I on TuS.
Speaker 3 (01:26):
I started this when I was driving back. We had
just gotten this flavor of ice cream and I was
driving back from I think Creators. I just met with
him about it, and you were on air talking about
Elena's blueberry pie. And I was driving back and going,
how do I get the word out about this? And
suddenly I turned on the radio and there you were
eating ice cream talking about it. So I think that
(01:49):
was you started this.
Speaker 2 (01:51):
Listen.
Speaker 1 (01:52):
I love the affility with your organization and we were
just talking about off air.
Speaker 2 (01:56):
You are global.
Speaker 1 (01:58):
I mean eighteen years ago when this concept of pediatric
brain cancer and the reason you and just summarizing my
recollection of how this unfolded. It is such an aggressive
cancer and once you get diagnosed, the lifespan is so
short that researchers didn't even research it. It's almost like
it wasn't worthwhile because the time window, the timeframe you
(02:20):
had to do any research was so narrow.
Speaker 3 (02:23):
That and there wasn't any money in it. It was
considered to be a tenure killer. And so even though
these doctors would come out of school and be excited
about it and want to focus on these cancers because
they believed they were these home run strategies. They were
told go do something else. And so that was the
thing that we noticed in fighting alongside our daughter in
this battle, was is that every doctor yearned to focus
(02:47):
on this, but they weren't really given permission. And so
that's what we do with this charity is is to
try to get permission to chase down those cancers that
we can learn the most from, rather than fighting those
that affect the greatest number of people, which you know,
granted that helps because you're helping a lot of people,
but at the end of the day, you're not going
to cure it unless you focus on the ones you
(03:07):
can learn the most.
Speaker 1 (03:08):
From, right And that's that whole home run cure concept,
because you're just not focused on curing pediatric brain cancer.
This is the you, hope, is the key to cure
all the cancers out.
Speaker 3 (03:18):
Exactly and and and still today we are the only
charity in the world the focuses on these home run cancers.
We are you know that that pursuit for it, and
it has just caught on beyond what I ever thought
I mean, I never thought I'd be doing anything like this.
You know, we had I had a couple of small
businesses in Cincinnati. I liked not traveling. I liked not
(03:40):
you know, doing this. But you know, after our daughter
passed away and seeing that there was nobody out there
doing this, that's when Brooke and I my wife, said Okay,
I guess we got to do it. And today, yeah,
we have fifty seven locations now. Uh and globally yeah,
and I hate travel, I really hate you. You have you
have big operation in Canada. I know you were just
(04:02):
recently there. Japan is now coming online well, and they're
reaching out to us and saying, how do we do this,
how do we bring research here? How do we focus
on this home run strategy? And so they're reaching out
to us and saying, you know, we want to be
part of this mission. And it's just it's it's wonderful
and it's scary all at the same time.
Speaker 2 (04:22):
I am certain.
Speaker 1 (04:24):
But the idea that you have been successful and this
is the biggest challenge I think you faced now, the
idea of permission to do work on this. You know,
they need that. Really to me sounds like study money,
like you have granted permission because you've accumulated all these
donations from people eating the line as boodberry pie ice
cream or coming to the gala, or otherwise donating to
(04:45):
the charity. Welcome to permission. I'm sitting on millions of dollars.
I've got money for a research grant. There's your permission.
Speaker 3 (04:52):
Well, and we saw also researchers that were you had
very established careers, sometimes the best doctors at a hospital
that would call us up and said, you know, and
like you know, a lot of the will call up
and say, I read the book about your daughter, because
that went out and her story became a best selling
book and went to all kinds of languages. But these
doctors with established careers would read it and would call
(05:13):
us up and say, I want to change my career trajectory.
Speaker 2 (05:16):
I want to change my path, holy cat.
Speaker 3 (05:18):
And can you come up to my hospital and talk
them into letting me focus on this type of cancer.
And when you hear that, you realize.
Speaker 2 (05:26):
This is real. That's amazing.
Speaker 3 (05:28):
This isn't a pie in the sky. And you know
when we would come here, you know, even you know,
eighteen years ago, sixteen years ago, I mean we've been
talking for a very long time. I would always talk
about hope. I would talk about this idea that eventually
we were going to find this, you know, these these things,
and you know, we're not talking about hope anymore.
Speaker 2 (05:46):
That's cool.
Speaker 3 (05:47):
You know, we're talking about the reality of some really
significant advances that we've been able to make that are
impacting everything about cancer. You know, this small little organization
based in Cincinnati started over you know, a six year
old girl is revolutionizing how we fight cancer everywhere.
Speaker 2 (06:08):
And that's neat.
Speaker 1 (06:09):
An applaud to you and your beautiful wife and your
efforts because you have done something that I guarantee you
no one was thought, no one thought was even possible.
You get doctors from around the globe to sit down basically,
you can, you know, metaphorically inner room together, let's share
their work.
Speaker 3 (06:26):
Well, and that was what our meeting was in Canada
was it was you know, I call it an anti meeting.
I encourage them to interrupt each other. I encourage them
to mingle with people that they're uncomfortable with, you know,
so I do a lot of things there that are
a little different, and you know, they hated it for
the first year. But what we notice now is they don't.
(06:47):
They never pass up that ticket anymore. And matter of fact,
now the biggest problem we have is it sells out
six months a year in advance to the point that
we have to close it down because it just gets
too big. And yeah, and so now that's why we
got a fundraise. That's what you know this is about,
is because we don't have enough money to do everything
(07:07):
that we need to do. We've we've created such this
this passion around this cure that ultimately we got to
raise a lot more money right to be able to
chase this down. And so that's you know, that's why
we do Gallays. That's why we do, you know, partner
with Graters and everything else.
Speaker 1 (07:25):
And God love Greaters, who has been there from the outset.
Oh yeah, I can't say enough about great Are the
Family's wonderful. They are a Cincinnati institution. And there is
no way in hell anybody can make an ice cream
that's better than theirs. Oh period, full stop.
Speaker 2 (07:39):
Well I didn't know anybody else made ice cream.
Speaker 3 (07:42):
That's good, but no, they they they you know, they
were the first ones on board. We asked them to
take a leap of faith on it and they jumped
in with both feet. And today you know, their their staff,
their teams, Oh my goodness, they just they love this campaign.
I was watching last night, you know video that one
of their team members was filming talking about this cure
(08:04):
and had written a poem about it. You know, that's
that's really neat when people adopt the causes their own
and it becomes it becomes their charity. And that's really
where we're out at this point.
Speaker 1 (08:15):
Well, and the donations are coming in and we will
get to the details of the cones for the cure
and we come back from a brief break. But I
was glad to to hear from you this morning. I
asked for the totals you got from the gala, the
most recent gala that I've been involved with every I
just love that event.
Speaker 2 (08:32):
It is so neat.
Speaker 1 (08:33):
Folks Cure starts now, Gala. You better put it on
your calendar because it is a great event. You brought
in more than three quarters of a million dollars. One
night's one night.
Speaker 3 (08:43):
Yeah, it's and and and it's not you know, this
isn't just money that we've saved up from sponsors throughout
the year.
Speaker 2 (08:49):
This is stuff that we actually do that night.
Speaker 3 (08:51):
Yeah, which is which is a little bit different than most,
but it's yeah, you're you're the MC of it, and
it's just.
Speaker 2 (08:57):
A yeah, oh yeah, Yeah. You won a lot of
things last year with him.
Speaker 1 (09:03):
Well you know what an extra couple of drinks will
do when you're trying to try to keep control of
your wallet. Yeah, looking forward to the Bourbon experience in
a month or two. And we enjoyed your donation, which
was your lake house. We had a fantastic time there.
So my money was well spent because I know it's
going to cure cancer. So the cure starts now comes
(09:24):
for the cure, we're gonna get the details on that.
Get into your local Grater's ice cream store and enjoy
some Lenia's Blueberry Pipe ice cream guilt free knowing you're
donating to cure cancer. We'll get to that with Keith
death Ridge. Hold on moment, but mentioned share Fact. You're
looking for a financial partner that puts you first. Share facts.
Credit Union merged with Emory, so we're now dealing with
share Facts and it's still a better way to bank.
(09:45):
I love all those years at bank with Emory. Now
I am a share Fact Credit union owner. That's right,
and you will be too. You're a member and an owner.
You own a slice and the shareffax offers everything from
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(10:05):
your fingertips. So join the thousands of members who trust
share Facts, helping them save more, bars, smarter, and plan
for the future. Membership open to anybody in the greater
Cincinnati area, so visit sharefacts dot org for all the
details at share facts dot org. Federally insured by NCUA.
Speaker 3 (10:20):
This is fifty five KRC and iHeartRadio Station Our twenty.
Speaker 2 (10:28):
Here's your channel night first one.
Speaker 1 (10:29):
I want to morecast today at utiful day sunny Sky's
highest seventy nine overnight low of fifty three with clear
sky Sonny and eighty three tomorrow, Clear overnight fifty seven
and sunny on Thursday as well with a high eighty
four forty nine now.
Speaker 2 (10:40):
Traffic time from the uc Uptraumphing Center.
Speaker 4 (10:43):
Addiction is a treatable medical disorder that affects both brain
and behavior. You see health addiction services can help call
five one, three, five, eight, five ninety seven two to
two northbound fourth seventy one is now backing up close
to Grand on southbound seventy five. It's slow in and
out of lot fun northbound seventy five Preak flights Buttterment,
Kyle's and again pants to the lateral Chack Kingram on
(11:06):
fifty five KRC the talk station.
Speaker 1 (11:11):
See fifty five KRC Detalk station. Leth cure cancer by
eating ice cream, Keith Esterers. When the cure starts now
an outstanding organization, they will find the home run cure.
We're all going to be cured of cancer at some
point thanks to the work of Keith Esterer Jin his
beautiful wife Brook. Their loss becomes the world's gain. So
eat Atlana's Blueberry Pie ice cream and you will help
(11:32):
with the cause. Got to get into a Greater's location, Keith,
What are the details on this one?
Speaker 3 (11:36):
You? If you have the Greater's Rewards app, you probably
already know it because what they do is is they
have a cupe on that they send around through the
Rewards app. And matter of fact, if you sign up,
I think you get a free cone and then you
also get a scoop of a line of blueberry pie.
But you go in, you show a QR code, they
give you a free ice cream cone, and yes, they'll
(11:56):
ask you if you want to donate to cancer research
and it's honestly, that's simple. And if you make donations
of you know, five dollars, they give you another cupon
for a free sugar cone or a buy one, get
one cone. So it's kind of like it's a wash.
Oh yeah, you're paying for it easily in that if
not double.
Speaker 2 (12:13):
And all money's going to go to the to the directly.
Speaker 3 (12:16):
To us, and then ten dollars you end up getting
four cupons, which you know, more cones Sundays pints.
Speaker 1 (12:23):
More than ten dollars in value from Greater exactly.
Speaker 3 (12:27):
And you know that's that's the whole thing. I mean,
I know people give just because they care about the cause.
I mean, I went to Greaters last night. It was packed.
Oh that's great, and just people coming out and saying,
I want to lay as ice cream. They didn't even
know about blueberries, you know, they had no idea what
the flavor was. And you hear that and you just
go they're here for the cause. That's really cool.
Speaker 2 (12:47):
That's really cool again, you know, turn back that clock.
Speaker 1 (12:50):
When you started this, the idea that you would be global,
you probably would have liked like deer in the headlights.
Speaker 3 (12:55):
I'm not up for that challenge. I don't want to travel.
I was Keith, I would run from it, as I would.
But yeah, I mean my daughter. He daughter still bosses
me around still today from beyond, and good for her.
Her presence is felt every single day in the great
work that you're doing, you know, And that's an inspirational thing,
you know. I've talked to folks many times over the years.
(13:15):
I'm not if I'm going to do something, I'm usually
gonna be writing a check. I'm not the guy that
organizes stuff. I wouldn't know where to begin, but I'll
try to help you out. There are a lot of
people in the world that are more like me than
like you. But if one person steps up to do something.
I remember Spiker was his name. He did a he
(13:36):
started a marathon to help with the Honor Flight. And
it was just one guy with an idea. But then
again from all around him, people started, I'll help, I'll volunteer,
I'll write a check.
Speaker 1 (13:48):
But you need that leader out there who's willing to
step up and be the person to do the organizing.
Speaker 3 (13:53):
So it is inspirational well, and in our situation, you know,
when we started this, we didn't intend on starting it.
It actually started out my daughter was diagnosed. There was
no there was real no social network. There was no Instagram, Facebook,
none of that exists, that's true. And you know, there
was a thing called blogs, which I didn't understand. And
we were writing messages between my wife and I who
(14:15):
were in different cities while we were taking care of
treating Elena and the other one was at home with
our other daughter and trying to run the businesses. And
we just would write these messages between each other on
a blog. And one night, instead of writing about messages
or things about Elena, I sat down and wrote about
how we were curing cancer wrong. I wrote about these
(14:37):
conversations I had with our doctor where he said that
this was a tenure killer. He always wanted to focus
on her. No one let him do it. And I
wrote about how we were caring cancer wrong. And the
last words of that journal were the words, the cure
starts now. It wasn't a cause. I didn't ask anybody
to do anything I didn't want him to do anything.
I didn't even know anybody was reading it. And what
(15:00):
happened was that blog went around the world real quick,
and that was by just word of mouth. There was
no posting, there was no Twitter, none that existed. But
people said, you got to see this, and.
Speaker 2 (15:13):
We'll give an odd to divine intervention.
Speaker 3 (15:15):
And they started sending checks to it. And my wife
called me up and actually the word she said to
me was what did you do?
Speaker 2 (15:23):
And I said, what do you mean? What'd you do?
Speaker 3 (15:25):
She goes, I have a pile of checks that people
have mailed to our business, to the cure Starts. Now,
please tell me you did not start another business, And
I said, I don't even know what that is because
I don't remember it. And it wasn't until two or
three days later that I looked at it and I went, oh, no,
they wrote it because of the last words of this journal.
Speaker 2 (15:45):
And I finally figured it out to start a five
one three, no.
Speaker 3 (15:49):
Said, I said, I said, I don't want to start
a five oh one c three. Just set up a
DBA at a bank and we'll just give it to
a hospital if they'll focus on this type of you know,
cancer and because we're not qualified to do this, we
don't know what we're doing, and so and so that's
what we did, and we kept fighting alongside our daughter
for months afterwards, and then after she passed, we tried
(16:11):
to find somebody to do that. In each of the hospitals.
It was like buying a park bench or buying a brick,
or hey, we'll throw it into this stuff we're already doing.
Nobody was creating the news stuff. And so that's when
Brooke and I looked at each other and said, do
we have any business doing this? And do we think
that we can actually impact it and cure cancer? Because
if you can't cure cancer.
Speaker 2 (16:32):
What's the point. Don't do it right?
Speaker 3 (16:34):
And and you got to do it totally differently because
apparently we haven't been real good at it for the
last eighty years. So it's you know, that's that's where
this starts from. As this starts from, honestly, just the
last words of a of a very honest journal that
I didn't know anybody was reading.
Speaker 1 (16:50):
Man, as long as you and I've known each other,
I never heard that story before. And I can't thank
you enough for passing along and sharing with my listeners. So, folks,
it's simpler to get the Greater's app Get into a
Greater's ice cream the store, ask for a lame as
blueberry pie ice cream. It's a free scoop, but I
know you will most assuredly donate some money to The
Cure Starts. Now when you get that ice cream, enjoy it.
(17:11):
You'll love it, and I'll tell you it's so good
that yes, Brian Thomas, who's pretty much eliminated literally all
sugar from my diet since October of last year, I'm
eating some right now. That's how good this stuff is.
I can't say no to it.
Speaker 3 (17:23):
Well, I asked you if you wanted, Eddie, and you
just looked at me with a stumbfounded look, like are you?
Speaker 2 (17:28):
I want some?
Speaker 1 (17:29):
But I'm not supposed to. So yeah, I'm gonna get
a massive sugar rush. I hope I crash after the
show's over this morning. Keith Deester, it's God bless you
and your wife for all the work that you've done.
And I'll encourage my listeners to join in in the fight.
The Cure starts now. You can easily find them online.
The Cure Starts now. Just type that in you'll find
it Greater's ice Cream Greaters dot com. Then you'll have
a link to the cone.
Speaker 3 (17:49):
And go to Conesfothecure dot org and that's where you
can also sign up. You can even get the cupe
on right there, real simple.
Speaker 1 (17:56):
Cones for the Cure dot org. I'll ask Joe Strucker
to put that link on my blog page. You have
cares Hey dot com. Keith, thank you so much.
Speaker 2 (18:02):
Matchia.
Speaker 1 (18:03):
Uh, stick around, folks, save women's sports. Got a high
school apparently violating transgender laws. And we're gonna be hearing
from the President of Accuracy and Median Nests Adam Gullet.
Speaker 2 (18:14):
My next guest, don't go away.
Speaker 1 (18:15):
First quick word for my friends that cover, since he
getting toward that open rollment time, maybe getting toward Medicare.
Speaker 2 (18:21):
Uh.
Speaker 1 (18:22):
I can't encourage you strongly enough to get in touch
with COVER since he and have them take a look
at your medical insurance coverage Cover, since he works for you,
they're your broker. There's hundreds of medical insurance companies out there,
literally thousands of policies. Trust me, the folks that cover,
since you know the best possible package of policies to
put together for you to get you that dollar one coverage,
(18:43):
to get you the catastrophic coverage. You get you the
medical coverage without holes in the bucket, which is what
John Roman to cover. Since he likes to call that
plan that you are looking at, So have him look
and it's free. They'll take They'll do a deep dive
on what you've got. They'll find a better path for
you if one exists. If you get ready to go
on Medicare, there are a whole lot of problems and
pitfalls you might face doing that, So consult with them.
(19:04):
They'll be happy to talk with you about it. Reach
out to them one of two ways. There's a form
online you can fill out at their website coversinc dot
com any state in the Union, if you're listening to me,
it's not just Greater Cincinnati area. Cover SINCI dot com.
Or call them up at five one three uh hold on,
where is that number?
Speaker 2 (19:22):
Oh?
Speaker 1 (19:22):
There it is five one three eight hundred two two
five five. That's five one three eight hundred Call fifty
five KRC
Brian Thomas News
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