Episode Transcript
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Speaker 1 (00:00):
Six on a Friday. Happy Friday. It's that time of week,
Tech Friday, the day I've had it brought to you
by his company intrust It. You can find online at
interustit dot com. They will provide you with outstanding computer support.
If you have a business, they are the number one.
Just ask the business career here in Cincinnati. They say
they're number one, And how can I argue with that?
Dave Haddter, Welcome back to the Morning Show. How did
the Empower You seminar go?
Speaker 2 (00:23):
It went? It went well. We had fun. I always
talked too long, as always, but it was good talk
too long.
Speaker 1 (00:29):
Hey, no problem, man, I understand Google sucks. I sent
you an email this morning looking for topics, but I
accidentally said.
Speaker 2 (00:36):
It to.
Speaker 1 (00:38):
Your old Gmail account, which you deactivated back in January
of twenty twenty one. I'm going on a permanent vacation
from Google because they suck, and I will stop using
this account as of that date. So I did forward
it to your actual email. I understand Google is on
the list of topics which I haven't gotten yet, So
let's just hit it. Hit the ground running with the
Google Store you wanted to mention.
Speaker 2 (00:59):
Yeah, perfect, So Wired recently put out a video on
YouTube which I thought was really interesting because you know,
this is a big technology online magazine's been around for
a long time. A lot of the topics we end
up talking about here. On Friday, I find in Wired
and they basically made a video about how Google is
making billions of dollars off you and how to how
(01:20):
to do Google? Basically do Google is actually a term,
you know, just like people use Google as a verb
for searching on the internet, d Google is a has
become a term. And you know, this article goes through
all the different ways Google is making money off you.
And I want to be clear, Brian, you know, I'm
not a fan of Google only because I don't like
(01:41):
the way they collect your data and they do it
in ways that aren't clear to the average user. And
this is not exclusive to Google. You notice, right everybody listening,
I'm it's meta, it's TikTok. You know, if you go
in and you read the terms of service and you
fully understand all of the data that's being collected about
you buy these services and you can sent to it
(02:03):
with what eyes wide open? What business is out of mind?
But my issue is so much of this stuff is
sort of opaque to or at least translucent it best
to the average user. You even if you read the
terms of service, you don't understand them because it's eighty
pages of mumbo jumbo. And then they're extracting all this
very detailed data about you everywhere you go, everything you do,
(02:25):
it eventually gets sold to other companies, potentially leaked, you know,
these data breaches that we see every day. And before
I get back to Goosel just within the past week, Brian,
I got yet another data break letter, this time from
our friends at TransUnion, everyone's favorite credit bureau. Oh right,
so you know, am I doing business directly with TransUnion? No,
I'm not, because the nature of what they do they
(02:47):
have my data right like it. And you know, yet
another letter shows up this week. And all of this
data that's constantly being leaked about us is extremely helpful
to the bad guys. It's to take out credit in
your name and perpetrate some sort of identity fraud. Or conversely,
they're using that data to spoof you, a social engineer,
(03:09):
you into doing something you shouldn't do because it feels
like you're dealing with a little a legitimate organization because
they know so much about you. So just to be clear,
you know, Google owns a bunch of different properties and
when you go look, yes you can buy an Android
phone from Google. Yes there are things the business you
can buy from Google. But they make most of their
money from the quote free unquote services that you're using,
(03:29):
quite Search and Chrome and so forth, just like Meta
and a lot of other big companies. So why Ed
did this piece on this? And you know, essentially how
to get Google out of your life, to share less
information online because again it's not just Google. The less
information that's out there about you, the better off you are.
But as you know, we live in this an incredibly
(03:51):
digital world. Now it's hard to do that. But there
are other corresponding services. So like instead of Gmail, that
account still sits out there because I had it for
a long time. You can still email me there. I
probably won't read it for weeks at a time because
I set up that auto responder. I use ProtonMail. I
don't use the Google Chrome web browser right that. The
(04:11):
web browser is the tool that lets you access things
on the Internet, including Google Search Engine. Instead, I use
Braver Firefox on the Windows computer and Safari on my
Apple phone. That's because the.
Speaker 1 (04:23):
Web browsers will put cookies on your related to your
IP address, so it identifies you by IP address and
collects the data via that mechanism.
Speaker 2 (04:31):
Correct, And they all do that to some extent because
it's really difficult to use the web without cookies. You know.
One of the legitimate uses of a cookie, the cookies
just the way to store data on your computer from
the web server. And one of the legitimate uses of
a cookie is when you log in, it stores what's
technically known as a session token, so you don't have
to keep logging in over and over and over over.
(04:53):
So cookies in and of themselves also not necessarily bad.
But Google's Chrome browser is doing extensive tracking. Other more
privacy friendly browsers are not the Google search engine. You know,
Google dot com. I don't use that. I use the
Brave search engine or start page or duct dot go
or something like that. For everything Google offers, there is
(05:15):
a more privacy friendly alternative out there. You know. You
know people ask you, well, well, what about Apple? You know,
Apple has their problems. All of these tech companies collect
a lot of your data. Some of them are more
privacy friendly than others, and I would argue it's because
their business model is different. Apple's business model is primarily
selling you hardware and software. It's not selling your data.
(05:37):
Microsoft's business model is primarily selling you software. It's not
primarily selling your data. The example is selling your data,
collecting and monetizing your data. That's like metas so to
the extent you can, I suggest you get off Google
in your email, Brian, and I'll post it in my notes.
I put together a page on a LinkedIn blog that
tells you all the privacy friendly stuff I personally use
(05:59):
in my personal life. Okay, it's a list. You can
go check out these things. I would encourage you to
move to more privacy friendly tools.
Speaker 1 (06:06):
Dave Hatter at LinkedIn you'll find him there. Pause, we'll
bring him back six thirty seven right now if you
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the CD talk ication Brian Thomas with interest Its Dave
add intro I dot com. Dave, which direction are we
going to this segment?
Speaker 2 (07:13):
How about this, Brian? Because it's it sort of ties
into the privacy. Ain't a team We just uh we
just ended, which is Samsung recently announced their new so
called smart refrigerator line, a ka IoT Internet of Things
is now going to serve up ads on the big
screen on the front of it.
Speaker 1 (07:32):
That's what I want is that it's like it's like
filling your tank at the gas station you got to.
It's the advertising on a little screen. There no thank you.
Who would buy that?
Speaker 2 (07:42):
Yeah? Good question? Uh, but I would expand your question
out to who buys any of this garbage?
Speaker 1 (07:49):
Well, I know that's you, and.
Speaker 2 (07:50):
I mean, yeah, the Internet of things. You know, at
some point it will probably as hopefully the business model changes,
because I'm going to make the same comment I may last.
The whole business model is wrong for you as a consumer.
It's speed to market, ease of use in market share.
It's not focused on your privacy and security. Most of
(08:10):
this stuff comes from China. Who knows if it has
backdoors it or not. It's designed to spy on you,
and I don't nessar sarily mean in an Orwellian way,
although that is certainly a possibility and a concern. But
it's designed to collect a lot of your data. Right,
I can sell you some cheap piece of garbage and
then make a lot more money off all the data
I collect. Because it's sitting in your network, it's potentially
(08:31):
listening to you, it's potentially watching you. You're interacting with it,
you know, that's super valuable data. So even if you
pay next to nothing for the equipment itself, it's collecting
lots of data. It's also creating security holds in your network.
Because one of my main issues with all of this stuff,
especially for the cheaper stuff, is after about two or
three years, when they've moved on to a new product model,
(08:53):
they generally stop making software updates for whatever you have.
And that's one of the things that people like the FBI, DHS,
my per Soft, Google and anyone that knows anything about
security will tell you if you have something you can't
get software updates. By the way, Windows ten goes into
Life next month, so that fits into this bucket, not IoT,
but into life. You need to replace Windows ten. You're
(09:13):
setting yourself up for problems. And then you throw into it.
Now anything that has a screen in it, so if
it adds a camera to microphone, it can and maybe
listening to you and watching you. Now it's kind of screen.
And you know, I don't I understand why Samsung would
want to do this, And you really drew the property
analogy to that idiotic dribble that comes out of the
gas pump while you're pumping your gas. Except now the
(09:36):
difference is you're home after a hard day at work,
you want to go in and get a beer maybe
like you know, hot dog or something, and there's an
ad on your refrigerator that you paid for in your house.
I mean, is that not awesome or what? So? And
these these are expensive refrigerators. Now, well, yeah, when the
(09:58):
screen is idle like so, you know, if you put
a photo on it or something, it won't do that.
But basically, if it's just sitting there, you're going to
be getting ads on the refrigerator. And yes, apparently from
what I read, you could opt out of it. But
that's my issue with so much of this stuff. They
put it on you. It's my issue with Google in
many cases, if you know what you're doing, you can
go in and turn off a lot of the Google
(10:19):
data collection. You can't eliminate it, but you can turn
off a lot of it right right, And again, the
trade off your weekend for Google and all the all
the Facebook and so forth is they're not free, right,
They're collecting your data. You are the product, not the customer.
You can apparently turn off the ads on this Samsung refrigerator,
but you've got to figure out how to do it,
and that again, the Internet of Things. I understand why
(10:42):
people like it. It's cool, it's convenient. It lets you
do things that you know, make your day a little easier.
But the trade off to you is enormous privacy and
security holes in any environment. These things are plugged into
it at potential surveillance, and now you're going to get
ads every where you go. I mean, we are headed
into a brave new world because of this Internet of
(11:04):
things garbage. Well, and I guess, go ahead.
Speaker 1 (11:08):
I was just gonna say, I'm kind of wondering if
this artificial intelligence refrigerator scans and has an awareness of
what's in your refrigerator, what you consume and go through
every week, like, oh my god, this person consumes too
much beer.
Speaker 2 (11:21):
It absolutely could, Brian. Now I don't know that it does,
but it could. And I could argue, on one hand, well,
that's helpful to you, because if I could scan everything
you're doing, I could make you a grocery list, I
could order the things you're out of, I could do
all kinds of stuff that theoretically would be very convenient
for you. The flip side of that, though, of course,
is who else is getting that data. Is your insurance
(11:43):
company getting the data? Is your employer getting the data?
Is your insurance company seed it? You know, you eat
twelve pounds of bacon a week and drink six gallons
of milk, and there are two gallons of vodka and
suddenly now you can't get insurance anymore. Certain insurance premiums quadruple.
Speaker 1 (11:58):
You know that sounds crazy, but it's not out of
the realm of possibility without question. Yeah, well, your GPS
is probably tracking the speed at which you're going, which
may very well be reported to your insurance company as well.
We got out of time with Tick Dave one more
time coming out after the break here at six forty seven.
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(13:02):
five one three two four seven zero two two nine
fifty five krc OHC six fifty Fifi've on KRCV talk station,
interest it dot com. Find Dave hat Or and his
crew to help your business with all the computer needs
that you might have Dave had or. Our final segment here,
what are we talking.
Speaker 2 (13:18):
About House still ninety six in the great job Ohio
is doing as a state and with the local government
on the cybersecurity front. As right as you know, I
not only live in Kentucky, but I'm the mayor of
Fort Wright, and I'm constantly trying to work with the
legislature here in Kentucky to get Kentucky to get on
board with the kind of things Ohio is doing. If
(13:41):
you live in Ohio, like you, you should you should be
thankful and proud of the fact that your representatives seem
to have a good key and keen handle on the
sort of things that are disrupting local governments. You may
recall there have been some recent cyber attacks on local
governments in the Greater Cinciety area that have been attacked
on hospitals, et cetera. We talked about this every Friday.
(14:03):
This stuff is very real. So again, from a high level,
Ohio is killing it. Your Secretary of State, Frank LeRose,
I've gone out and done two presentations with a team
they've put together for small business, doing another one October
tenth of the kent State. So it just seems top to
bottom to me, Ohio's got their act together. Ohio has
something called the Ohio Cyber Collaboration Committee. If you're a
(14:24):
small government or a small business, there are all kinds
of resources in Ohio to the Cyber Collaboration Committee around cybersecurity,
for workforce development, education for your team. You've got the
Ohio Cyber Reserve, which is part of the Ohio National Guard.
They train with private people like me to stay ahead
of this stuff and to be ready to respond to
(14:46):
a critical insight. So again, Ohio really doing a great
job to that end. During this last cycle, Hospital ninety
six was passed. It creates new requirements for local governments.
If you're in local government in Ohio, you are subject
to these new requirements, some of which go online at
the end of this month September thirtieth, some of which
(15:06):
go into effect next year, depending on whether you're a township, village, county,
or city. But the basic tist of it is all
local governments in Ohio now cannot pay a ransomware payment
as of September thirtieth, unless and until their local legislative
body approves it and explains why. So you can still
(15:26):
make a ransomware payment if you have to, hopefully you
never will, but you can't just do it quietly behind
the scenes. You have to pass an ordinance for whatever
is appropriate to your legislative body, and you have to
explain why. There are reporting requirements. Now. If you have
an actual cyber attack, a cyber incident occurs, you have
to report it to the Auditor of State within thirty days.
(15:48):
You have to report it to the Ohio Department of
Public Safety within seven days. There are certain pieces of
data each once there are forms online. Ohio has done
a great job of publishing this. Those go into effect
it the end of this month. Auditor of State Keys
Favors got a lot of information on this and will
be responsible for auditing compliance with this. And then the
final pieces is you have to have a cybersecurity program.
(16:10):
That's a little more vague, it's a little more broad.
Ohio's staked out six things that it has to include,
including training for your employees, which is very smart. You know,
awareness of this stuff, being skeptical, understanding spoofing super important
to avoiding this stuff. So you have to have an
awareness or you have to have a cybersecurity program. They
tell you can be based off of this Cybersecurity Framework
(16:32):
or the Center for Internet Security Controls, which is my favorite.
I think it's the most applicable. But Ohio really has
to act together. If you're in an Ohio local government
and you're not aware of this, look up House Built
ninety six. Go to the Auditor of State's website. All
the information is out there. I actually have done some
presentations on this. I'm happy to talk to folks about
(16:53):
it if they're trying to figure out how to comply. Again,
the two first requirements going to effect this month, and
then for counties and cities, the cybersecurity program has to
be in place by January first for all other Ohio
local governments. Basically, if you get tax money from Ohio,
is the way I understand it, you have to have
(17:13):
a cybersecurity program in place by July first, So I
you know, I get the burden this creates for local governments,
but Ohio has done a great job of information and
like Ohio provides a lot of free training for local government,
so it's not a totally unfunded mandate. I think it's
the right thing for Ohio residents. And again I'm trying
(17:34):
hard to convince my friends in Kentucky to look to
Ohio and just follow their lead.
Speaker 1 (17:39):
Well cut and past, They've already done the work for
you here in Alive. If it's if it's that good
of a thing, real quick, it's already six fifty five
that are risk running on. I just want to know
what's if what is the resistance predicated on. They just
don't want to do the work, or is there some
fundamental problem they see with it.
Speaker 2 (17:54):
I think it's lack of understanding. There is don't want
to do the work. Maybe it's the call that comes
along with it. I mean, you know, this is going
to cost these governments to implement this money time effort,
but it's the right thing to do. Again two days
to Ohio, you guys got your act together. I think
the people that came up with this at Ohio should
(18:15):
be applauded because this stuff affects all of us every day. Now.
You know, the ambulances can't get out, if the police
can't get out. You know, people's lives are in Jeffrey, So, Ohio,
you got your act together. House Bill ninety six. Good job.
I'm sure it's the first of these steps. And now
I'm going to shut up, Frank because I always talk
too much.
Speaker 1 (18:31):
That's all right. We appreciate your talking. We get great
information from me. It's nice to hear the world and
the words along the lines of Ohio's got its act together.
We don't hear that too often, Dave Hatter, So good
to have that. Appreciate what you do every Friday here
in the morning show and throughout the week, and of
course your empower You summoner last night that'll be online
and empower You America dot org. If you want to
check out what Dave had to say, it's going to
(18:52):
be great information. And you can check out Dave and
get his tips and information throughout the week and stuff
that he talked about this morning. Just follow him on
LinkedIn in LinkedIn dot com just search for Dave Hatter
and you will run right into him. Dave, Thanks for
what you do. Have a wonderful weekend, my friend. Look
forward to next Friday in another conversation about.
Speaker 2 (19:08):
Tech, My pleasure. Thanks Brian.
Speaker 1 (19:11):
Coming up next, George Bretherman, Keith Tenfield in studio. They're
waiting Restore Wellness dot org going to give us some
great tips on health and health related issues. I hope
they can stick around. Today's top headlines coming up at
the top of the.
Speaker 2 (19:24):
Hour because the news changes.
Speaker 1 (19:27):
Fifty five KRC, the talk station.
Speaker 2 (19:30):
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