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October 23, 2025 • 11 mins
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Speaker 1 (00:00):
Station seven thirty. Right now, if you have KRCD talk station,
changing gears here and welcome changing gears kind of like
changing gears on a busy politics day and talking to
Jay Rattliff, I Heart Media Aviation Expert. At eight thirty.
We have right now in studio Matt DeMars back again
this year for the Vets and Bruce organization that he started.

(00:22):
We're doing Honor Bus twenty twenty five. Matt Demris, God
bless you, sir. Welcome back and thank you for your
support of the American veteran.

Speaker 2 (00:28):
Thank you, brother, Thank you for your support all the time.
It's constant.

Speaker 1 (00:31):
I love it all. Listen, everything I can do. I
didn't sign up, is I like to point out, So
I try to make up for that lack of Oh
I don't know. We'll call myself a coward. I know
you right, you didn't serve any you're making up for it. Okay.
Well see that's the point. You know, everybody does something.

Speaker 2 (00:48):
Two of my favorite things are craft beer and veterans.
So can you put that a way to put them together?

Speaker 1 (00:52):
And you put vets first, So it's not Bruce and vets,
it's that's in bruise. You can find him with that's
in Bruce dot com. It looks like at least a
quarter of the website, which probably isn't you know ready
real time up to date, thirty four hundred beers donated
to the deserving veterans, and you've raised another one of
my favorite organizations, Patriots Landing, and they're playing an integral

(01:14):
role in this. Patriots Landing is the wood shop where
veterans come and you know, commiserate and share each other's
experience and make these wonderful craft items that you can buy.
Patriots Landing website. Check it out and support them. You
donate a portion of the like if I give you
ten dollars, seven dollars goes to buy the beer and
three dollars goes to Patriots Landing. Correct, so far you've

(01:36):
raised about twenty one thousand dollars for Patriots Landing alone,
that little slice.

Speaker 2 (01:40):
Yeah, it's nuts, I mean.

Speaker 1 (01:42):
And this is the third year you've been doing this.

Speaker 2 (01:44):
This will for vets and Bruce total I started right
before COVID, but then you know we weren't out in
a brewery, right, So really it's been post COVID is
all the time.

Speaker 1 (01:54):
That I've readal years, that's call it four.

Speaker 2 (01:56):
This will be my fourth year for Honor Buss. So
it's it's crazy, man.

Speaker 1 (02:00):
It really is. But I like the idea. And then
the speaking of Patriots Landing, you have the donation box
for your organization in the flag case that was made
by Patriots Landing, got a little slot in it. It's
got a plex class cover like it would cover the flag,
and the money fits in there. So folks, if you're
out at a bar, a pub, a participating brewery, stuff

(02:21):
some money in the Patriot Landing box.

Speaker 2 (02:23):
The word if you're a veteran and you see that,
go up to the bar and say, hey, old I'm
a veteran, and they'll have a beer ready for you. Yeah,
I pre pay for.

Speaker 1 (02:30):
Him, pre paid. And don't be that guy who who
claims to be a veteran just to get a free beer.
There's a special place in hell for anyone who would
do that. Anyway, your impetus behind this to help the
American veteran, But you know conceptually what prompted you to
do this, Matt Damaris.

Speaker 2 (02:46):
You know, my dad's a Vietnam VET and I've always
been a craft beer guy. Obviously, I'm a I'm a
real estate agent. As a way to market myself, this
is this is how I do it. I go out
to veteran events or joined veteran veteran groups that are
meeting at breweries, and I show up and buying beer.

Speaker 1 (03:03):
You gotta be the most popular guy.

Speaker 2 (03:05):
It's pretty cool. When I come in, they're like, what
are you doing?

Speaker 1 (03:08):
Man? Are you kidding me? Matt's holding his head around
in the house.

Speaker 2 (03:14):
Yeah, well, round on everybody. The donations come in from.

Speaker 1 (03:17):
Everywhere, okay, and you can donate on the website. Correct,
that's right. There's a little buy a vet a beer link,
so if you don't want to show up at a
bar and drop the money and you can just give
it directly through the Vets and Bruce website.

Speaker 2 (03:28):
That's my dad on that picture too.

Speaker 1 (03:29):
Oh that's awesome. What a nice looking guy. How long
has this been since you passed?

Speaker 2 (03:35):
It's coming up on four years.

Speaker 1 (03:37):
I know what that's like.

Speaker 2 (03:38):
Man, he never got to see an honor bus, but
he did get to come to an event where I
was able to buy him a donate a beer. So
and he wasn't even a drinker. He just came to
the support you know what I mean.

Speaker 1 (03:47):
That's great, that's great, all right. That's and Bruce dot com,
you was gonna put a link a fifty five Kersey
dot com if you can't remember that particular element, but
I do encourage you to support that organization. Of course,
support Patriots Landing. If you're out there, pat Landing folks,
you guys are the best. Well you add Matt Damars,
you can also sponsor an honor buses a link there
for that. So Ram gona take an earlier break because

(04:08):
I know we need to talk about the honor Bus
twenty twenty five, what that's all about, where people need
to be and who's invited. So we're going to continue
with Matt and Demaris, Vets and Bruce help out the
American veteran, put a smile on their face with the
free beer that will most certainly put a smile on
their face. Stick around. I want to mention zip it's
seven point thirty nine here at fifty five Kersite talk

(04:29):
station in Mattamarrison Studio. Vets and Bruise dot Com his
organization just helping out the American veteran by putting smile
on a face. Because you donate a little bit of money,
he buys them a beer, or you're effectively buying them beer.
And then we also help support Patriots Landing with their
wonderful veteran craft shop in Kentucky, which I suggest you
visit sometime. Matt dam maris, when is this honor bus?

(04:49):
This year I went on? I was it last year
I went on the one? Or was the year year before?
What a great time it.

Speaker 2 (04:54):
Is in fun?

Speaker 1 (04:55):
Yeah, a couple of school buses. It's filled with veterans,
although you do allow you to have a couple of
spaces for you know, folks like me that you invite.
But what day is it and what time to start?
Let's talk about the details on this, because I know
there are a couple of spots still remaining on the busts. Right,
we get to that second.

Speaker 2 (05:12):
So it's it's on November eighth this year. We we
go to three different breweries, you know, and we start
around noon. It's gonna be starting at dead Low Brewing's Avenue, right, yep.
We're gonna be hosting a honoring Vietnam veteran event there.
So if if you know Vietnam veteran, bring them in.
It's open to the public. If you're not a veteran,

(05:33):
you can come and cheer people in. We do, you know,
we do like a receiving line. I've kind of midld
this after the honor flights, you know what I mean.
When you come back to CVG, there's all those people
there waving flags and stuff. I try to recreate that
enthusiasm in that atmosphere every time the bus pulls in.
Then we're going to Wooden Cast Brewing down in Newport
on York Street. We're gonna be doing a sponsor recognition

(05:56):
event there, and then over to West Side Brewing and Chevy.
I believe it's Chevy. It's on Harrison, Yeah, and we're
gonna do an all branch toast there, so all branches
of the military come in and celebrate with us. We're
gonna raise the glass and celebrate the two hundred and
fiftieth anniversary. They've also teamed up with Toys for Tots.
They're brewing a special chocolate porter that they're releasing that day.

(06:18):
And I don't know what the amount is, but some
portion of the proceeds for every one of those beer
sold goes for Toys for Tots.

Speaker 1 (06:25):
Oh that's wonderful. Yeah, I mean the love keeps expanding.

Speaker 2 (06:28):
It's how it is, man, It's crazy, how this this
is blown up.

Speaker 1 (06:31):
And you mentioned the sponsor recognition stop at the Uh
that's gonna be at Wooden Casper and that's stop number two.
But uh, I presume that it's not too late to
be a sponsor.

Speaker 2 (06:43):
No, and we need sponsors. It's uh, you know we haven't.
We're we're a little bit over half of what we
raised last year. This thing runs on donations, you know
what I mean. Bets and Burgers is one hundred percent
volunteer ran And basically if you if you, if you
go in as a sponsor, you're basically spot String, one
of the veterans on the bus. And we have one
hundred dollars slots left, and we also have a couple

(07:05):
five hundred dollars sponsors left. If you want to get
your logo on the shirt.

Speaker 1 (07:08):
Well, can I owe you twenty? Yeah, there's eighty. You
don't nothing.

Speaker 3 (07:12):
No, I'm spot. I'm gonna be a full sponk. I'm
gonna make it one hundred dollars. They just don't have
the extra twenty on me right now. Spot Now, So
there you go, I just donated. You can donate, so
please do that. And if you want to be a sponsor,
please sign up for that.

Speaker 1 (07:26):
Uh. If you want to get some recognition in love,
you want to be on a T shirt with recognition,
you will be because he prints the T shirts out
with sponsors on it. So that's all a great thing.
And I guess the stops are important for my listening
audience because you don't have to be on the bus
to honor the veterans, much like you said, CEVG on
or flight next Tuesday, be at a lunkin airport for
that h to the last one of the year. But

(07:48):
just show up either show up at you know, twelve
o'clock at dead Low Brewery. Make it stop over at
Wooden Caspering the next stop its close to two o'clock,
and you get all the details on the website. And
of course then you got your final stop to the
West Cyberings. Show up there if you can be there
by three o'clock three thirty, get a part of be
a part of the welcome ceremony. But I want to
mention the bus itself out loud, because it just asked
you off air on this and I'm going to breach

(08:09):
orthodoxy here, and I'm gonna get Joe Strekker really angry
at me, and I will take I will follow on
the sword to the extent I'm violating any rules of
procedure here. But since I consider the space on the
bus at zero monetary value, it is a charity. We're
doing charitable work here for the American veteran. There are
two seats available for veterans. If you are a veteran
or you have a veteran in your world, and you

(08:30):
know that they'll join the fun on November eighth, it's
a Saturday, and they want to be on the bus
for these multiple stops. Call seven four nine fifty five hundred,
eight hundred eighty two three talk or pound five fifty
on AT and T phones. Joe, just write down your name,
maybe just a tiny bit of information so Matt can
verify you when you show up at dead Low Brewery
to get on the bus right ye, call right now

(08:50):
seven fifty five hundred, eight hundred and eighty two three talk.
We'll fill those two spots up. We've got two solid
busses full and all the fun that goes along with it.
And it really it is kind of an interesting from
a civilian standpoint or one who hasn't served to watch
the veterans do their thing. They've got their own ceremonies
and what's the toast? Remember the toast they did? Is
that the Marine toast?

Speaker 2 (09:11):
Yeah, the Marine Corps toast isn't happening this year. Unfortunately,
he's still involved. He got Toys for Tots, involved with
West Side Brewing. He's going through some medical stuff so
he won't be able to attend this year, but he's
still contributing with the with the connecting West Side to
Toys for Tots. So, but we do different things there.
The big one for me is the honoring Vietnam vets.

(09:31):
My dad was a Vietnam Vet and as I grew up,
we always went to these veteran events and he was like, man,
they didn't do this stuff for us when we came home.
You know what I mean, right, So it's like it's
special to me. I'm kind of honoring him with these.
So we we pulled the Vietnam veterans down away from
the civilians. We surround them with the veterans on the
honor bus and their family and friends. And it's only

(09:52):
five ten minutes, but we we kind of honor them
and welcome them home properly.

Speaker 1 (09:57):
Fair enough. That's great. Hundred eight hundred and eighty two
to three talk or a pound five fifty fill those
two spots up on the honor bus twenty twenty five.
You plan it on continuing this on into the future.
I presume I am.

Speaker 2 (10:10):
Every year it's getting bigger, and I've got a big
announcement that I'm going to be making.

Speaker 1 (10:14):
I'm trying to tease it without giving away anything.

Speaker 2 (10:17):
Matt, I'm not gonna say it, man, come on, but uh, yeah,
we every year I try to surprise it or like
kind of upgrade the experience for the veterans on there.
You know, I'm trying to outdo myself every year, and uh,
I'm pretty sure I've done it this year, and I
can't wait to tell everybody what it is.

Speaker 1 (10:33):
Yeah, I am really excited for you and the organization.
I think they're going to make a big splash on
into the future and you're gonna have a special surprise. Also,
assuming the weather is good. Yeah, which stop is that
going to take place?

Speaker 2 (10:47):
Well, that's gonna be at deadlow the very first one.
The check Okay, yeah.

Speaker 1 (10:50):
Well, all I can say is, and I'm not allowed
to reveal it. It's going to be pretty damn cool
at Deadlow Brewering for veterans. So if you're please please
show up for that as well. All right, one more
time seven four nine fifty five hundred, eight hundred and
eighty two three talk found five fifty on AT and
T phones. There's got to be a couple of veterans
in the listening audience right now that want to go
on this. It's such a hell of a good time.
I've been there, I've done that. You're not going to

(11:12):
be disappointed, So fill the two spots. Give just Trecker
a call and just drop your name. Matt DeMars vetsenbrus
dot com. I cannot thank you enough for what you're
doing for the American veteran. I would encourage you to
keep up the great work and encourage my listeners to
help sponsor you and make the event even more special.

Speaker 2 (11:27):
Heck, yeah, I appreciate you, brother.

Speaker 1 (11:28):
Anytime you hang in there, keep up the great work.
Seven forty six right now, if you have krs DE
talk station cover since you

Brian Thomas News

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