Tik Tok will label AI generated content

Episode Transcript

(00:00):
A there's a I don't understand this. There was a woman living behind the
store's rooftop sign for a year.She had a desk, she had flooring,
It says house plant here, andthis is in Michigan. It was
in a Michigan supermarket's rooftop sign.Now, how a year. It is

(00:21):
brutal in Michigan in the winter,so how was she doing this? There
was a mini desk, flooring,clothing, a pantry of food, a
printer, and a houseplant. Policesaid, oh, Alex, we do
have Alex. Alex Stone is herefor ABC News and the Reds are doing
better than my Rockies though my Rockieshave only won eight. Oh wow this

(00:47):
season, you guys have won sixteen. So yeah, yeah, double the
Winds. Yeah, it's just asof late, like, what are we
up to seven or eight in arow? We've lost something like that.
It's horrible. Anyway, I don'tunderstand. I don't know if you heard
any of that. Alex. There'sthis This woman was living behind a supermarket's
rooftop sign in Michigan, and we'rejust, you know, talking about how

(01:11):
it's so brutal there and this islike a year she was living there,
and she had a plant there andeverything. It's at a house plant.
She had a pantry of food,a printer, flooring. What was she
plugging into? Yeah, there werethere. They did say that there was.
She had a an extension cord thatwas run to this So bizarre,

(01:38):
what a bizarre it's a woman dubbedthe rooftop ninja. Wow. She evaded
detection for about a year. Theygo on to talk about people would see
her from time to time, thenall of a sudden she would vanish.
No one really knew where she went, but no one ever indicated or thought
that she would be on the topof the roof there. Police don't even

(02:00):
know how she got up to theroof so often. She didn't tell them
how either, and the officers,the police involved their like my ten year
career, I've never seen a situationlike this before. But yeah, they
it was just a bizarre story.It's like, man, it is brutal
in Michigan in the winter. Ohyeah, yeah, that's crazy. On

(02:23):
the power part of it. Iwas in downtown LA a week two weeks
ago to work on a story andwhere I parked, the homeless encamments right
there had plugged into the light polelike the street light, and they were
getting power in that way? Wow, how did they one not electrocute themselves
when they went into the wiring ofthe light pole. But two, the

(02:45):
city hasn't shut that down yet.I mean, I'm sure that they will
once they get out there. Butthey had just run an extension cord out
of the inner workings of the lightpole, had somehow opened up a little
flap on the light pole and pluggedinto it, and then ran an extension
cord all the way across well probablysix lanes of traffic. Did you think
that that extension cord would get rippedout really quickly with buses and everything else?

(03:06):
And then ran it over to theirtents and they had power, that
is? And you was this recent? You just saw this? Yeah?
Last week or two? Was thata story on the news or no?
Just I saw it. I didn'tdo anything with it. I was there
for a trial. I just lookedand went, wow, Oh my gosh,
man, that's crazy. That's thatmight be. I don't know how
it's going across all those lanes.And then on top of that they tapped

(03:28):
into that. But you're right,how does the that's nice and safe.
I mean, how does the setYeah, yeah, I don't know how
long it was there before police probablysaid hey, you can't, you can't
be doing that, and then theyprobably left and then just hooked it up
again and then ran their power.But I pay good money for my electricity
at home, and apparently I actuallyjust be tapping into the light pole out
on the street. Yeah, andyou pay real good money for it,

(03:51):
right about. No, it's extragood money. Yeah, that's right.
Oh craziness. So TikTok rolling outfeature to label AI generated content. Yeah,
I guess the biggest question with this, and I know you'll you may
even answer this, but like I'mgoing, well, yeah, they're they're

(04:11):
labeling it this, but is thereany that could get by them that they're
unable to live or is there certainthings within the content that gives it away
and they're able to see that ordetect that if you well, yeah,
because it's only gonna it's using atechnology called Content Credentials made by Adobe that
reads the metadata in from certain programsthat create AI images. So if they

(04:35):
use a different program that doesn't createthat same metadata, then it can get
around. But they want to createa kind of standard that all the main
programs already use, which it wouldbe able to read that one hundred and
seventy million active users in the USare on TikTok, so this is,
you know, a big platform.Obviously, everything they're going through right now

(04:55):
with the potential banning of the platformin the US, and the President signed
the bill in the law that wouldban it if China doesn't sell it,
if the Chinese company doesn't sell it. Now TikTok he is suing over that,
so for the time being they don'thave to be sold and they remain
in place. You could argue thetiming on this to say, hey,
look, we're such a great companythat we're going to let you know when

(05:16):
stuff is fake on the platform.He is interesting being they only sued the
US government yesterday, so there's alot going on with them. But nonetheless,
this new technology is meant to flagwhat is fake when it's AI generated
content. Adam Presser is ahead ofoperations over at TikTok, saying we want
to make sure that people have thatability to understand what is fact and what

(05:40):
is fiction. So it could bea photo, it could be video,
it could be music. I wasjust watching something on Randy Travis. Did
you see where they were able torecreate He has a new song out using
AI. Warner Music was able todo it totally with his approval and he
was part of it. But becausehe had a stroke years ago that now
he's got new music coming out,take his voice and letting AI recreate it.

(06:01):
So it could be any number ofdifferent things, but it will show
if it'll flag that something is fake, kind of like a nutrition label showing
the listing everything it'll list. Telephotowas made, how it was edited,
if it was using a mainline programusing that Adobe Content Credentials technology that they've
got. Data row is the chieftrust officer at Adobe, sent to tell

(06:23):
you who made it, when itwas made, edits that were made,
whether AI was used or not,and then you can decide for yourself whether
you want to trust it or not. So, for instance, Mark,
there were photos going around recently thata lot of people believed they looked very
real, you know, although youhad to look at it and say,
really, the President Biden in amilitary uniform at a meeting, and both

(06:43):
sides, you know, got angryabout it or liked it, depending on
what it was that was completely fake. There were also photos of former President
Trump with black voters that it wentaround, and those were completely fake as
well, that had been used ina lot of websites and elsewhere, but
they all looked very real and theywere seen by many and it would be
almost impossible to think that they werefake. So this should flag that kind

(07:05):
of content and warn you that itis not real. TikTok executives they're saying
they hope that more platforms use this, that they aren't the only ones to
do it, to use what Adobehas put together to be able to say,
hey, in an election year,this is real, this is not.
This is one additional step so thatcontent that is being generated using AI

(07:25):
on other platforms will be labeled asAI when it's posted to TikTok. The
hope is that as many platforms aspossible will implement this technology, and there's
just so much of it out therebecause it's so easy to make. Now
there's so many different apps that youcan use where you just put in whatever
photo you want, whether it beyou or you know anybody, and it'll
give you back whatever you tell ityou want. And so this is beginning

(07:48):
to maybe battle against that, dependingon how much it can really catch well,
and catch is the key. Imean, I'm glad you said that,
because that's the thing that I worryabout. If somehow they're able to
read the metadata or as you calledit, or what have you. And
I'm just I'm parroting that because Idon't even know what that means. But
they're able to, I just wonderhow long before they're going to be able

(08:11):
to disguise that to get past what'sreading the metadata. And I don't know
if you're going, well, youcan't no matter what. I don't know
that technology. Yeah, I meanthere's already probably programs that this will not
be able to read. And becauseof metadata is just the stuff that you
can't see, but it's attached tothe file. And you know, when
you take a photo with your iPhone, there's tons of metadata attached to that

(08:33):
of exactly where you took it,the time, all of that. Okay,
you know, if somebody is tryingto verify a photo, they can
It gives the launch dudent and latitudeof exactly where you took that photo,
and it can be verified in thatway and all that kind of stuff so
there's typically in most stuff now metadataattached to it, but this would only

(08:54):
read those that partake in the contentcredentials aspect of this with Adobe, which
the more reputable programs, there areothers out there that don't do that well.
It's kind of scary too. Ifyou're able to tap into that,
the average person can get the metadata, they can start I mean they could
see all kinds. Like you know, if you're taking photos at home and
you put it on that there's youraddress. Yeah, I mean typically most

(09:16):
of that metadata gets wiped when ifyou're putting it on like Facebook, a
lot of that metadata gets taken offof there where you know, I just
know from our visual verification we callthem team to know if videos and photos
are real or not in our newsroomthat they there are certain the social sites
that stuff goes up to and themetadata publicly gets stripped off. Maybe the

(09:37):
social media company can read it toknow, like in this case if it's
real or not, but it doesn'tget posted up there. But if you
send a photo and maybe on somesocial media sites that metadata would still be
attached and you're right, it canbe stripped off of there and know where
you were in that moment, whetherit be at home or you know,
on vacation or wherever, and andanswer a lot of questions you probably don't

(10:01):
want out there, right, That'sthat is a little bit concerning. And
you know you can turn some ofthat off. By the way, it's
automatically on on your phone, butyou can go in and make changes of
what kind of metadata is there.But that's what he uses when if you've
got an iPhone and an Android aswell, when you go in there and
it says, you know, onthis date, looking back on this date,
or you type in you know Florida, and it gives you all the

(10:24):
photos that you took in Florida.That's how it knows that, and so
then you lose all of that,right yeah. And I'm just thinking more
for like safety purposes or whatever.But yeah, yeah, that makes more
sense for sure. Alex Stone,ABC News the TikTok rolling out the feature
to label AI generated content. Alex, thank you so much, appreciate it.

(10:45):
Niter see ye