Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

October 15, 2026 • 29 mins
Scott and Eben discuss the latest in the MLB playoffs. They also talk through some hypotheticals about the Dodgers owners, free MLB tickets, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
Scott and Eben discuss the looming punishment for Man City, after the club was found guilty on 114 charges of violating financial fair play rules.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
Lev Akabas, Justin Birnbaum, and Jacob Feldman fill in on the Sporticast today. They break down Sportico’s annual list of the world’s highest paid soccer players and discuss the fact that the strongest club league globally only has one of the 10 top-earning stars. They also explore the latest news on NBA Europe, one of the biggest sports business success stories of the year in the WNBA, and more. Learn more about your a...
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Eben and Jacob speak with David Rubenstein, Carlyle co-founder and Baltimore Orioles owner, about his new book, which details his purchase of the MLB team and takeaways from conversations with other owners across sports. They discuss the rise of franchises as an asset class, the profile of modern buyers, and how live entertainment might fare in our AI-dominated future.  Learn more about your ad choices. Visit megaphone.fm/adch...
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Scott and Eben are joined by Kurt Badenhausen to discuss his latest NHL valuations list. They talk about the surge for Sun Belt teams, a roster construction conundrum and the strange economics of expansion vs. relocation.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben break down the start of the NHL season on Tuesday. They also talk about the NFL in Brazil, a senate vote on college sports, and the LeBron effect on the 76ers.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss their favorite pudgy ursine mammals, plus the highest paid NFL players, PWHL trademarks and Manchester United's lofty revenue goals.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak with Xavier Gutierrez, the chairman of ImpactX Sports Group and former CEO of the Arizona Coyotes, about opportunities for Latino executives, making sports more inclusive, and the viability of pro hockey in the greater Phoenix area.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Andy Reid, John Harbaugh and Sean Payton are the highest paid coaches in the NFL. Scott and Eben discuss Sportico's latest list, plus stupidity surrounding Arch Manning and Sydney Sweeney.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
September 15, 2026 • 35 mins
Scott and Eben discuss the start of the NFL season, with the world's richest sports league on the brink of hitting its $25 billion revenue target. They also talk about the U.S. Open and the latest in the NBA's punishment of Clippers owner Steve Ballmer.  Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben debate how problematic it is for U.S. Open matches to end at 3:33 AM ET. They also talk LIV Golf's long-expected bankruptcy, the start of the NFL season, and LSU vs. SEC. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak with Antoine Bethea, a former Pro Bowl safety, about his time in the NFL, his post-playing business approach, and how athletes can better manage their money. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben talk about Stan Kroenke's $4 billion deal to buy the Los Angeles Angels, which will grow what was already the largest ownership empire in global sports. They also talk about some business storylines from the U.S. Open. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben speak with Marc Ganis, founder of Sportscorp and advisor to the NFL, about the economics of the world's richest league and how sports investing is changing forever. Learn more about your ad choices. Visit megaphone.fm/adchoices
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So much for a quiet summer. Kurt and Jacob fill in for Scott and Eben, breaking down the latest news in the Mark Walter saga, the approval of the Seattle Seahawks’ sale to a group led by Vinod Khosla, and a new funding round for Unrivaled at a $650 million valuation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Scott and Eben discuss a social media masterclass from Erling Haaland. They also discuss the Timberwolves sale, Woody Johnson's F1 investment, and NFL players going back to college. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
Scott and Eben speak with notable Wall Street (and sports) investor Roger Ehrenberg about the $12.5 billion Lakers deal, the changing face of sports ownership, and the thorniest questions that major leagues like the NBA and NFL are yet to solve. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
Scott and Eben discuss more fallout from the stunning Lakers sale, including new reporting about Mark Walter's business empire and Joshua Kushner's AI-heavy portfolio. They also talk about Jeff Bezos buying into Liverpool, and a bizarre college sports legal battle. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
Scott and Eben are joined by Kurt Badenhausen to discuss an NBA bombshell, with the Los Angeles Lakers selling to Josh Kushner for $12.5 billion. They also talk about Kurt's latest NFL valuations. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played
Scott and Eben speak with Ben Kennedy, the COO of NASCAR, about how the racing giant balances its traditional roots and its constant quest for innovation. They talk about new race locations, up-and-coming drivers, private equity and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Mark as Played

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