Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

A First-Timer’s Thoughts on Attending the Masters

April 14, 2026 • 30 mins
Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its blend of tradition vs. modernity, and what other sports teams/events could learn from its success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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On Masters Week, Is Your CEO Playing Too Much Golf?

April 9, 2026 • 27 mins
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title

April 7, 2026 • 27 mins
Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after the NFL’s antitrust exemption, and UCLA’s women’s basketball national title. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever

April 2, 2026 • 31 mins
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double

March 31, 2026 • 35 mins
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Just How Big Can Prediction Markets Get?

March 26, 2026 • 32 mins
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—a...
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Where Have All The Upsets Gone? Plus, WNBA Labor Deal

March 24, 2026 • 32 mins
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.

March 19, 2026 • 30 mins
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Inside the Cutthroat World of Prep School Recruiting

March 17, 2026 • 28 mins
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things. Learn more about your ad choices. Visit megaphone.fm/adchoices
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83 Points Scored by WHO?? Plus, Giants Ownership Shuffle

March 12, 2026 • 29 mins
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit

March 10, 2026 • 27 mins
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B

March 5, 2026 • 33 mins
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Inside a Duke Blue Devils Athletics Threat Assessment

March 3, 2026 • 26 mins
Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Team USA’s Double Hockey Gold Boosts NHL, Governing Body

February 26, 2026 • 32 mins
Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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ESPN’s ‘Unlimited’ Learnings, Six Months In

February 24, 2026 • 38 mins
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about w...
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Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown

February 19, 2026 • 33 mins
Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
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MLS Valuations: Growth at the Top, Stagnancy at the Bottom

February 17, 2026 • 38 mins
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NASCAR on Ice? President Steve O’Donnell Talks Racing Future

February 12, 2026 • 26 mins
Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Super Bowl Recap: Seahawks Sale, NFL Media Talks

February 10, 2026 • 32 mins
Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Live at the Super Bowl, With a Former NFL MVP

February 5, 2026 • 30 mins
Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck. Learn more about your ad choices. Visit megaphone.fm/adchoices
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