Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

Are the WNBA Finals Being Overshadowed?

October 9, 2025 • 28 mins
The WNBA Finals have garnered record ratings, even with a lot of attention focused on the ongoing negotiations and conversation between commissioner Cathy Engelbert and top players, including Napheesa Collier. Just Women’s Sports founder Haley Rosen joined Scott and Jacob to discuss both storylines. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Connor McDavid Returns to Oilers / Phee vs. Cathy Engelbert

October 7, 2025 • 37 mins
Scott and Eben discuss Connor McDavid’s two-year, $25 million extension to stay in Edmonton. They also talk about Gavin McKenna, college sports private equity, the MLB playoffs, and the latest drama in the WNBA labor fight. 0:57 – Connor deal details 6:17 – Salary cap jumps 18:35 – Learfield-style deals 19:20 – Scott’s endowment q 27:51 – WNBA labor drama Learn more about your ad choices. Visit megaphone.fm/adchoices
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NHL Valuations Extravaganze w/ Kurt Badenhausen

October 2, 2025 • 36 mins
Scott and Eben are joined by Sportico valuations expert Kurt Badenhausen to talk about the NHL’s rise, labor peace, new media deals, international opportunities and the marketability of the NHL’s biggest stars. 1:10 – NHL vs. MLB and text message 5:06 – Let’s talk Florida Panthers 9:15 – Local media disruption 12:35 – International opportunities 16:30 – Hockey culture shies away from marketing 19:30 – Who is the third mo...
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A PSA For All Sports Team Owners

September 30, 2025 • 29 mins
Scott and Eben discuss the collapse of the New York Mets’ 2025 season, which ended with a $342 million roster failing to make the playoffs. They also talk about owner guarantees, the Ryder Cup and new investors in Angel City FC. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The NFL is “Built on a Crime” Says Former Union Boss

September 25, 2025 • 49 mins
Former NFLPA head DeMaurice Smith joins the Sporticast podcast to discuss his views on the world’s richest sports league. He talks about the NFL’s antitrust exemption, a potential long-term threat from college football, and a theory on why women’s unions seem to be making more progress than their male counterparts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dodgers Achieve Something Unseen in MLB Since 2008

September 23, 2025 • 30 mins
Scott and Eben speak about the Los Angeles Dodgers hitting a big commercial milestone. They also talk about the economics of The Sphere in Las Vegas, and changes in college hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Travis Kelce Stands Alone / Amazon Gets the Masters

September 18, 2025 • 32 mins
Scott and Eben talk about the highest paid NFL players, a new Masters media partner, and growing pains in women's sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
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No Major U.S. Sporting Events Should Start At 1AM ET

September 16, 2025 • 32 mins
Scott and Eben discuss the title fight between Canelo Alvarez and Bud Crawford, which started late and paid its fighters handsomely. They also talk about Browns owner Jimmy Haslam, Nascar driver Bubba Wallace and some throwback Buds. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Growing Cost vs. Convenience of Sports Streaming

September 11, 2025 • 41 mins
Eben and Jacob discuss the expansive grey area in the relationship between sports teams, players and sponsors. They also talk about the growing cost of sports streaming, and the NFL's YouTube numbers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What To Make of The Steve Ballmer, Clippers Salary Cap Accusations

September 9, 2025 • 29 mins
Scott and Eben break down the biggest NBA story of the past week—allegations that Clippers owner Steve Ballmer may have tried to circumvent the league’s cap via a fraudulent tree-planting start-up. They also talk about Unrivaled’s $340M funding round, and a big NWSL loss. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Inside NFL Business Evolution as 2025 Seasons Kicks Off

September 4, 2025 • 37 mins
Scott and Eben speak with Marc Ganis, prominent sports consultant and NFL advisor, about the league’s business heading into the 2025 season—they touch on media, valuations, private equity, college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How AI Is Advancing Sports’ Data Revolution w/ Gareth Balch

September 2, 2025 • 35 mins
Scott and Eben speak with Gareth Balch, the co-founder and CEO of Two Circles, about the company’s data work, trends about sports consumption, and how AI is already disrupting it all. Learn more about your ad choices. Visit megaphone.fm/adchoices
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It’s a Love Story: Travis, Taylor and the NFL

August 28, 2025 • 32 mins
Scott and Eben discuss the celebrity engagement of the week. They also talk about NFL advertising, the U.S. Open, and Tommy “Cutlets” DeVito. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sports Premium Push, from US Open To CFB Openers

August 26, 2025 • 34 mins
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss the latest sports business news, including a record-breaking sports card auction, the return of the U.S. Open, and an action-packed opening weekend of college football amid seismic change for the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Tennis’ Big Two Era; ESPN’s Future Arrives

August 21, 2025 • 30 mins
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss Sportico’s rankings of the highest-paid tennis players, led by Jannik Sinner and Carlos Alcaraz. Then they discuss the debut of ESPN’s direct-to-consumer offering, and why the company doesn’t get enough credit for its digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What’s $30 Million to the Michigan Wolverines?

August 19, 2025 • 27 mins
Scott and Eben discuss a handful of big sports business stories, including Michigan’s punishment for its sign-stealing operation, the collapse of Grand Slam track, a new revenue stream for LA28, and Aaron Rodgers’ helmet fiasco. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NFL Valuations Special, Plus Portland Trail Blazers Sale

August 14, 2025 • 31 mins
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8 billion) and end with the Cincinnati Bengals ($5.5 billion). They also talk about recent sales involving the Minnesota Twins and Portland Trail Blazers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest

August 12, 2025 • 29 mins
Scott and Eben speak about UFC’s new $7.7 billion deal with Paramount, which came a week after the Skydance merger was announced. They also talk about ESPN’s streaming tie-up with FOX, and a Sportico investigation into a former NFL player now being sued for fraud. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Unpacking An NFL-ESPN Tie-Up Years in the Making

August 7, 2025 • 29 mins
Scott and Eben discuss the NFL’s latest billion-dollar media deal, a deeper relationship with ESPN that involves NFL Network, RedZone, fantasy, real estate, carriage, and more. They also talk about the Big Dumper, and Shedeur Sanders. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Pro Volleyball Merger, WNBA Relocation Battle

August 5, 2025 • 29 mins
Change is afoot. Hosts Scott Soshnick and Jacob Feldman break down a major bit of volleyball news as two leagues announce they are coming together—and expanding. Then they talk about the state of the WNBA’s Connecticut Sun sale, and whether the team will stay in New England or be shipped away from Boston. They also hit on ESPN’s acquisition of media assets from the NFL and the current state of the flag vs tackle divide in youth foo...
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