Sporticast

Sporticast

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Episodes

NFL Valuations Special, Plus Portland Trail Blazers Sale

August 14, 2025 • 31 mins
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8 billion) and end with the Cincinnati Bengals ($5.5 billion). They also talk about recent sales involving the Minnesota Twins and Portland Trail Blazers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest

August 12, 2025 • 29 mins
Scott and Eben speak about UFC’s new $7.7 billion deal with Paramount, which came a week after the Skydance merger was announced. They also talk about ESPN’s streaming tie-up with FOX, and a Sportico investigation into a former NFL player now being sued for fraud. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Unpacking An NFL-ESPN Tie-Up Years in the Making

August 7, 2025 • 29 mins
Scott and Eben discuss the NFL’s latest billion-dollar media deal, a deeper relationship with ESPN that involves NFL Network, RedZone, fantasy, real estate, carriage, and more. They also talk about the Big Dumper, and Shedeur Sanders. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Pro Volleyball Merger, WNBA Relocation Battle

August 5, 2025 • 29 mins
Change is afoot. Hosts Scott Soshnick and Jacob Feldman break down a major bit of volleyball news as two leagues announce they are coming together—and expanding. Then they talk about the state of the WNBA’s Connecticut Sun sale, and whether the team will stay in New England or be shipped away from Boston. They also hit on ESPN’s acquisition of media assets from the NFL and the current state of the flag vs tackle divide in youth foo...
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NBA’s Europe Efforts Take Shape / Sun Sale Latest

July 31, 2025 • 34 mins
Scott and Eben discuss the latest in the NBA’s efforts to launch a new pro basketball league in Europe. They also talk about the sale of the Connecticut Sun, a film-inspired putter, and more about Deion Sanders’ business interests. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Deion Sanders’ Strange Cancer Press Conference / Hulk Hoganomics

July 29, 2025 • 34 mins
Scott and Eben discuss Deion Sanders’ big Colorado announcement. They also talk about medical marketing in sports, the licensing future of Hulk Hogan, and the latest in MLB’s looming labor battle. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Where Is Gotham? The Jets and the U.S. Government Disagree

July 24, 2025 • 27 mins
Scott and Eben discuss an interesting trademark disagreement between the NFL and the U.S. Government. They also talk about a Little League lawsuit, the NFLPA scandal, and Real Madrid’s real revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How “Pay Us What You Owe Us” Changes WNBA Labor Talks

July 22, 2025 • 32 mins
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA. Learn more about your ad choices. Visit megaphone.fm/adchoices
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What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts

July 17, 2025 • 33 mins
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off, the WNBA labor latest, and Juan Solo delivering baseball’s quote of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices
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MLB’s Home Run Derby Has Slam Dunk Contest Problems

July 15, 2025 • 34 mins
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Royal Return, Plus the Tour de France is Back

July 10, 2025 • 34 mins
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Rockies Fans Keep Showing Up / A Wild Bat Story

July 8, 2025 • 33 mins
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
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NBA Salaries Explode / Florida Panthers Reload

July 3, 2025 • 31 mins
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Three Winners of The WNBA Sweepstakes

July 1, 2025 • 35 mins
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul. Learn more about your ad choices. Visit megaphone.fm/adchoices
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WNBA Valuations Breakdown

June 26, 2025 • 35 mins
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with a $500 million valuation, ten times the price the franchise paid in expansion fees in October 2023. They also discuss how an ongoing expansion process plays into the numbers, and what impact rising team values could have on the WNBA’s next CBA. Learn more about your ad choi...
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Breaking Down the Team Sale of the Century

June 24, 2025 • 32 mins
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic franchise is worth the record-shattering sale price and what it means for the Los Angeles Dodgers owner to become the only person with control of two of the 10 most valuable sports teams in the world. They also discuss the potential sale of the Tampa Bay Rays. Learn more about yo...
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Are Sports Fans Nearing a Breaking Point?

June 19, 2025 • 39 mins
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to discuss why he thinks recent growth—from new investors to new media deals to new international efforts—could threaten the bonds that made sports a central component of American culture in the first place. Learn more about your ad choices. Visit megaphone.fm/adchoices
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A Made-for-TV Club World Cup, & Shaq Pays Up

June 17, 2025 • 28 mins
Scott and Jacob discuss the early returns from the first-of-its-kind Club World Cup, including how DAZN intends to make back the $1 billion it spent on streaming rights while airing games for free. The hosts also break down Shaquille O’Neal paying FTX customers $1.8 million in a legal settlement—and whether MLB players would be better spokespeople for weight-loss or weight-gain programs. Learn more about your ad choices. Visit meg...
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How & Why Certain Teams Excel on Social Media

June 12, 2025 • 36 mins
Host Jacob Feldman is joined by STN Digital CEO David Brickley to discuss the company's latest report detailing the top U.S. teams on social media and the content they're using to get ahead, from Saquon Barkley to LeBron James to the Los Angeles Dodgers. Brickley also dished a few tips for people hoping to grow their own social following—or just looking for a more personalized feed of posts on their favorite app. Learn more abo...
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College Sports Chaos: What’s Next After House Settlement?

June 10, 2025 • 33 mins
Legal expert Michael McCann joins hosts Jacob Feldman and Scott Soshnick to discuss what last week’s completed House settlement means for the future of college sports. And boy do we have questions. The group discusses how billions of dollars will now flow from schools to athletes, whether the new rules will be enforced, and what it means for universities unable to keep up financially. Learn more about your ad choices. Visit mega...
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