Fast forward to now 2Eleven has held it down as a consistent voice in West Coast hip-hop — all while running a successful retail brand, The Level Up Store, in the heart of his city. He breaks down his latest project Profit & Loss, his evolving approach to music, and why he ditched middlemen to go straight to the source overseas.
From China to Inglewood, from mixtapes to mentorship — this conversation goes beyond music. 2Eleven gets candid about missed opportunities with Nipsey Hussle, the importance of collaboration, personal growth, and what it took to break out of survival mode and into CEO status. Whether he’s in the studio or behind the counter, the mindset stays the same: elevation over everything.
Stay tapped in with everything HOME GROWN | https://www.homegrownradio.net
HOME GROWN on X
HOME GROWN on IG
HOME GROWN on FACEBOOK
HOME GROWN on TikTok
Get your HOME GROWN merch
Home Grown News
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.