Brand & Pivot ft. Miss Diddy

Miss Diddy Being on Kanye's College Dropout, LA Nightlife, Building Brands & Knowing When To Pivot GET YOUR HOME GROWN MERCH :
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Episode Transcript

Speaker 1 (00:05):
Are we back at a homegrown radio Chuck Disgel DJ
head Man. We're here with a day What a friend,
family member, A love of Fair Factory Studio.

Speaker 2 (00:12):
Yeah, Live from the Fab Factory Studios.

Speaker 3 (00:14):
Live from the Fab Factory Studio.

Speaker 2 (00:16):
This is the first episode of twenty twenty four.

Speaker 1 (00:18):
You should be man, yo, And so I know it
was long overdue, and I know you're gonna talk your ish.
We got lifestyle specialists in seventeen of the CEOs that
I'm sure she's gonna talk about how many hats she wears,
and she's gonna brag on how many places she been
and that we haven't been yet.

Speaker 4 (00:39):
She bought in Paris.

Speaker 2 (00:40):
We got Miss Diddy here first and foremost. How are
you my friend?

Speaker 3 (00:43):
I am great, and I'm happy to be here with y'all.

Speaker 4 (00:45):
Yo.

Speaker 3 (00:46):
Nothing means more to me to be here with y'all,
and I'm daddy talking.

Speaker 1 (00:51):
It's gonna be so percentage wise how much of this
this conversation is gonna be humble and talking your legs?

Speaker 2 (00:58):
Like if we can think percentage wise, right, how much
we gonna get?

Speaker 4 (01:00):
Yo?

Speaker 1 (01:01):
I gotta talk about and then y'all gotta, you know,
play cool Williams.

Speaker 2 (01:07):
Oh, let's talk about it.

Speaker 3 (01:12):
Be having beef head.

Speaker 4 (01:14):
She always faked beefing with me. And I don't even
do anything. All I do is uplive black women.

Speaker 5 (01:18):
And you know the talking words just already, the army
he said before.

Speaker 4 (01:29):
It just loud and wrong.

Speaker 3 (01:30):
You know what I'm saying.

Speaker 1 (01:31):
You know, she specifically is loud and wrong, not having
anything to do with the.

Speaker 4 (01:35):
Black woman movement. You know what I'm saying.

Speaker 6 (01:37):
I adore black women. My mom is a black woman,
and boy, black women I love.

Speaker 3 (01:44):
I'm not sure this is going to be exactly.

Speaker 2 (01:48):
Said the stats already. I'm just saying, Miss Diddy man,
I mean aget obviously.

Speaker 1 (01:53):
If you can't tell we've known each other for years,
this conversation year, it's long, long overdue.

Speaker 2 (02:00):
First of all, I want to talk about how how
was your twenty twenty three and as we set up
for twenty twenty four.

Speaker 1 (02:06):
What expectations, goals and things are you're looking forward to
accomplish this year.

Speaker 3 (02:10):
First of all, that's a great question. But I'm gonna
say this, I think that twenty twenty three was pretty
challenging for a lot of people for a lot of reasons.
In a lot of ways, and me being one of
those hands putting his hand up, and I think that
it was one of those years that was testing us
from every angle and everybody. It was one of those
years I was like, no, no, no, I'm gonna keep

(02:31):
the fire on you. I'm gonna keep testing it when
you even wanted some room to breathe.

Speaker 1 (02:36):
I know.

Speaker 3 (02:36):
It was like that for me definitely personally, family wise,
professional wise, so much so I kind of took off
the ladder of the year just so I can kind
of get back right and regroup because it was just
it was so heavy. It was like so many things
happening in my family and then also professional everything changed.

(02:57):
I think last year, I think people were super excited
kind of coming out the pandemic, and I think they
went quick, super you know, a little too agressive on
how quick they were gonna go. And I think twenty
twenty three was the year that everybody kind of put
the brakes, like hold on, let's reebiate some things very
obliging and so. But the interesting thing is for twenty

(03:20):
twenty four, I feel really motivated about this year. I'm
not completely sure why, and I'm not sure when it
switched it exactly, but it was definitely in December and
I felt like, oh, something like lifted. And I feel
like this is gonna be one of our best years
we all see. And I don't talk like that. I'm
not like that. I'm not super I'm I'm not pessimistic,

(03:42):
but I'm definitely a realist, you know. So, but I
know what I know, and I know it in my
soul and i know it in my spirit, and I'm
gonna say this, and we're gonna look back at this
twelve months from now. We're gonna look back like damn.
There's so much that we were able to do. And
I think it's a good time for all of us,
those who are tested, those who kind of stayed in
the game, you know, whatever that game looks like, that

(04:03):
could be for anybody, could be the janitor at you know,
the high school, you know. But I feel motivating. I
think it's going to be a great year for all
of us.

Speaker 6 (04:12):
I think I want to I want to tap into
something because y'all know each other from back in the day.

Speaker 1 (04:18):
Yes state literally what about my first classes ever I have?
I think it was an intro active, right intro act.

Speaker 3 (04:30):
I was in there though he's always been the same.

Speaker 4 (04:34):
He wasn't like an asshole.

Speaker 3 (04:36):
No, he wasn't like I'm not even saying that because
you're right here. I feel like he was relatable. I
don't think we none of us really fully did our
I don't think that the work is fully being done.
I think we was like, all right, well beach with
the hoodie on, like real work.

Speaker 1 (04:55):
Have you ever heard the term dorm room dizzal?

Speaker 3 (04:58):
All right? What was going on? I was driving confidence?

Speaker 2 (05:04):
What's going on at all?

Speaker 4 (05:05):
See?

Speaker 3 (05:06):
And I'm not about to let you don't let him
do that.

Speaker 2 (05:11):
I'm glad you brought that up.

Speaker 1 (05:16):
Is a part but the early days of Long Beach
State because when when I think of that, when I
think of I didn't.

Speaker 2 (05:24):
Know your did he? Then?

Speaker 4 (05:25):
Right when I?

Speaker 2 (05:26):
When I when I when.

Speaker 1 (05:27):
I we had class together, I was wondering, like, did
you see what we see now like that those days?

Speaker 2 (05:37):
What was in your mind? Did you see lifestyle specialists?

Speaker 1 (05:40):
What I kind of want to tap into that, like,
what when you were on the campus of Long Beach State,
what were the things that you were aspiring aspired to be?

Speaker 3 (05:47):
You know what's crazy? I feel like you had a
good hang on what you aspire to. I think I
feel like you always if you didn't know everything, you knew,
you knew your direction, kind of your trajectory where you
want to go, and that's what while you're here, Like
that was from that long ago for me, I wasn't
It wasn't that. I wasn't that clear for me. I

(06:08):
think for me at that time, I've been on my
own since I was seventeen. I graduated when I was sixteen.
I went to Lindale High, graduated, just went into college.
I was. I was academically, I did well, so I
was accepted in a lot of colleges, but I had
I grew up in a pretty like tumultuous home, like
volatile home, and so for me, I didn't want to

(06:29):
leave the city because my mom was still at home.
I didn't want to leave like that, and it held
me back because ideally, in a perfect world, I'm probably
I'm the girl that should have went to HBCU, you
know what I'm saying. I'm the girl that should have
should have pledged out for it, should have pledged Delta,
something like that. I'm that girl that should have been there,

(06:49):
and I didn't have the luxury to do that because
of things that were going on in my family. And
so when I was at cal State Long Beach, I
was just going with the motion, like all right, guess
you supposed to go to college right now. And much
to say, my stepfather that raised me at that time,
his name was Fat Fisher, and he put me in
college and alongside my which you know Jesse Powell. You know,

(07:11):
so Jesse's father, you know, mister Power worked at Cayls
Long Beach for like twenty five thirty years and the registrate. Yeah,
he put a lot of kids in college. So he
at the time, Jesse was like one of my first boyfriends.
And his dad was like, yo, got to say Long
Beach And I was like like so that, yeah, he's
a legend, resist Saul. And so that's why I ended

(07:31):
up going to college. So I think also what was
dope about being from LA And we all understand this,
and now the world sees it. Shout out to all
our artists from LA. That's also kicked open the door,
so the world could kind of see a glimpse into
our being from LA. But we had we was just
cool kids and you got Tommy to like, you know,
what I'm saying, shout out to those type of cultural

(07:53):
movements that for me, I didn't know what I was
building up, but I was building up that lifestyle factor
that I ended up becoming successful off of exactly just
who I am.

Speaker 6 (08:04):
You know when you got when you got, Like I mean,
I don't want a gloss over your resume, but people
are pretty familiar with you who you are, who you've
worked with, Like, you've done a lot of branding for yourself,
which is dope, shout to Forbes and all the extra
extra things. But what I wanted to ask you about,
or talk to you about specifically, is the pivot because

(08:26):
a lot of people don't know when and they don't
know how. As you know what I'm saying, Like, you
work with Kanye, you work with I, Sorry, Yay, you
work I don't know Smoke, but you work with ya.
You work at all these different people. But the pivot,
and then I think to your point, especially being a

(08:47):
woman in a man's world, like I wanted, I want
you to talk about the pivot, When to pivot and
how to pivot for people that are trying to start
their own business, people are trying to brand themselves.

Speaker 4 (08:59):
People are trying to get out there.

Speaker 3 (09:00):
You know what's interesting about my pivot. I think that
you learn your pivot when people ask you that question.
So you have to pinpoint a time in your career.
We're like, oh, that's when it switched, or that's when
it became this, or that's when it became And I
think that as you climb, you learn what those points are,
their vulnerable points. So it may be either when I
learned like, oh, I can't smack nobody no more. It's
kind of crazy. They don't know me as Miss Diddy.

(09:22):
And it's not just you know what I'm saying. I
can't handle things in that people. Please, you know I'm good.
It's because I can't.

Speaker 7 (09:32):
I don't want to.

Speaker 2 (09:32):
I just want to know, like you, I don't know
you out here victory slapping.

Speaker 3 (09:36):
People active it's no but what but I say that
to say the pivot for me, if you.

Speaker 1 (09:44):
Ever been slapped by Miss did it's crazy.

Speaker 3 (09:50):
May not sound side commend.

Speaker 2 (09:53):
I'm sure you deserved it.

Speaker 3 (09:54):
Whoever, Yeah, first apologized and so anyways, no, that's crazy.
I think the pivot for me that I can like
pinpinpoint in my career was so being a promoter, right,
I was the only girl promoter the biggest parties really
in the country, not even just locally, right, So supper

(10:15):
club Tuesdays, Toxic Saturdays, Sayers on Friday, all these cultural, big, big,
big on premise night life movements that change globally how
things kind of were perceived, and in everybody else at
major markets did their parties too. For me, I knew
I didn't want no disrespect, but I didn't want to

(10:36):
be the old girl in the club. And and here's
the thing. I always say that this is a young
man's sport, meaning it's just a man's sport. A man
could be fifty years old still throwing them hot as
parties and everything, and it's not perceived in the same way.
For women. It's tough. We have a window and not
for everybody. This is no disrespect to anybody's that's still

(10:58):
do you know. But for me, I could do that
for my career. I know that they were bigger and
that I had the ability to like affect bigger in
the world than just in the clubs. So for me,
I mean I had the hottest freaking parties, but it
was itching me. I'm like nah man, I gotta pick something,
has to like, gotta do something a little different, and

(11:20):
it was definitely all deaf comedy life. It was the
comedy show. It was the moment because it translated from
me being the promoter that did clubs, which I'm grateful
to God that no one viewed me as a party girl,
like I did well in that right, but it was
the clubs to like, Okay, this is an alternative from

(11:41):
the clubs. This is a fly comedy show. Russell Simmons
is here every week, so we have that type of
star power that leads into more star power. And it
was really what was really special about that whole moment
is so Miyata Miyada Johnson, who is the wife of
John Monopoly. John Monopoly has been my mentor since Yay days.

(12:04):
He still manages Jay like whole thing me Gota call
me and said, I have a dear friend named Ada. Curtis,
a deer was working for Russell at this time, and
he said, they got a comedy show. They want to
do it. Every week they've been doing it. No one's coming.
If you don't do it, we're gonna shut it down,
right hand to God. So I'm like, let me go

(12:25):
walk and see. So let me go. So met Adair,
we fell in love with each other. He's still one
of my dearest friends of this day, very very very
well respected executive. He was like, come do the walk
through at Chinese Man Theater. I'm like, it's like the
venue is weird, the tarking, you gotta walk up the
ass these things, and like, because I care about every detail,

(12:48):
I care about experience with any client that comes in
the door, friends, whatever, I gotta think about point A
to Z when you park, do you la? Do you this?
What's the most convenient way? Rihannica? Is she gonna come
through the back? Like what does that look like? And
Chinese Man there, I was like, wh I took a
couple of my team members and I sat there and
it was it was no one was there. We were

(13:10):
kind of like going everything and I was like I
felt it so like I know to go with my
gut and I felt it and I was like, oh,
we gotta do it all right. So then I promise
you that week there was four people there. Russell had
his girls there every there. The next week I packed
it out in years and kept me every single week

(13:32):
everybody came Chris Brown, j Cole, Floyd Mayweather, like everybody
you could think of came and came through there. It
was David Chappelle's first stop when he came off of
really hiatus. So you know what I mean, Like Dave
Chappelle don't go to no spots like that. He don't
have to. He doesn't have to do that.

Speaker 1 (13:50):
You know.

Speaker 3 (13:51):
Kevin Hard of course, will see Tiffany Hottish. He's everybody
came through there to play. Mike Epps would come and
we'll be like mac EPs is one of my favorite comics,
and like he's so funny to me. And he would
come and be like he about to go on. We
would have to put Mike Epps on last because he's
gonna keep going. He don't keep going it, he's not
gonna stop. But he funnied the whole time, you know.
And I have to give a big shout out to

(14:12):
Tony Rock because Tony Rock was an incredible host and
so funny. He doesn't get the flowers he deserves, because
just because you're a comic or you're funny doesn't mean
your host at all. You guys know that type of thing.
It's not just because you think you doesn't mean your host.
He kept that show going the whole time. He never
missed the show. He's so committed, you know. And from there,

(14:35):
I say all that to give a lot of context.
But from that is when I started the brand group.
That's when I started my agency. That's when I started
hiring staff. That's when I put a camera in there.
Theyd't no cameras in there. That's when the share room
was barely to shave room. The share room was just
full of like messy comments. I told Angie, who's the
owner share room. I said, Hey, I'm gonna give you

(14:57):
exclusive content. I got all the celebrities coming. We're gonna
build up the shame room. Even with this as well,
this is years ago. Wow, you know what I'm saying.
The Jasmine brand YBF like all of that, And no
one has seen a nightlife space on blogs. That wasn't
what was going on. It was celebrity gossip or celebrity whatever.

(15:19):
It wasn't like so and so was in the night life.
So that's why I really started the way that looks
on blogs and like being in those spaces. So that
was the pivot, and that when that was when I
was able to get all my shit off. I was
able to really get all my creativity off, all my ideas.
I'm like, no, I want to do this, and ain't.
Nobody was stopping me. Shout out to them like Russell Simmons,

(15:40):
Steve Rifkin at the time, Drew Tillman. They were just like,
let go because it's going.

Speaker 2 (15:45):
It's clearly having that kind of run.

Speaker 1 (15:49):
I think it's important to note too that the men,
because me and my team, me and my team make
got a point to always empower women, especially women creatives. Yep,
I want you to talk about the difficulties and being
a female creative in the in the world of a man,
because I think that a lot of women feel like that.

Speaker 3 (16:06):
You know what's tough with my position is that I'm
so grateful to God that I have like kind of
the poise that I have and the persona and the
way I feel walking in a room. So I ain't
really been played with like that, you know what I'm saying,
Like it's kind of like I ain't gonna.

Speaker 7 (16:24):
Be well, you know what I mean.

Speaker 1 (16:31):
I mean, here's the reality of the situation is a
lot of women have.

Speaker 3 (16:34):
That point, and I feel and it's crazy because I
be putting my cape on all day long, like I'm
a person behind because like, hey, so and so saying
is everything cool? Did you pay them? Is it okay?
Okay cool? Yeah, it's missed it. Uh huh. You know,
because I was fortunate enough to have that type of
fire right, and so I do feel bad about the

(16:55):
women that go through that because here's the thing. What
happens in careers, Like you're coming up and you're just
you're trying to figure out, like you don't want to
kiss nobody off or be the person that's difficult to
work with, and sometimes you think it's a sacrificial component,
like I gotta take that because I'm trying to stay
in this position and I've always been brave. I also
tell whom it just be brave. Understand that sometimes a

(17:17):
no or a hell no, I'm not doing that, it
turns into something greater. Later. There's things I've had to
turn down and I'll be like, oh, the money, the
all of that, like can't do it.

Speaker 4 (17:28):
What did you learn that from it?

Speaker 1 (17:29):
Because you talk about having a tumultuous like childhood, was
there some things that you learned growing up and you
saw like, oh, okay, you.

Speaker 3 (17:36):
Know, I think for me, I give it funky. It's
my relationship with God. And I was I'm not holier
in the dawn. I'm not perfect, but I always was
really concerned about my relationship with Him and my integrity.
Like I always led with integrity first, because if I did,
oh my God, please, I'd be on the jetsuitare No,
for sure, I'm the best to do it. But I

(17:59):
think that I also had a lot of people looking
up to me. I had team around me that I
looked in their eyes and I knew that the decisions
I made would affect their lives. And they're looking up
to me, whether at the same age or nothing. They're
literally like, what's the study gonna like? And that mattered
to these people's lives and the decisions they made. That's

(18:21):
the pressure that is wild, you know, even as women.
But I will say they had too, Like I always
shout out the men that were really really instrumental in
my career because I think that's important in the time
of like me Too's and so much sexual assort and
things that are going on. And yes, anybody that has
wrong someone should be they should be made whole and
they should be. But there's a lot of good that

(18:43):
men have done as well, and I think it's a
tough thing because now you almost don't know how much
to do. And men have been really good to me
in my career, like Kanye, his whole everybody over there, Yay,
John Monopoly, Danci GLC, I mean everybody around There's those
guys treated me like family. And I had to say say, like,

(19:04):
there's a lot of good men that I've also done
well for women as well, you know, so I understand
the dynamic of a man and a woman.

Speaker 1 (19:12):
You said something important to you said they they learned
the ability to just get out the way and let
you create me all sometimes we talk about that ass creators,
like why would they just let us do us?

Speaker 3 (19:23):
We know what to do.

Speaker 1 (19:25):
But that allowed you to kind of like navigate through
the space and you know, turn certain things onto your
brain and like oh and validate you in certain systems
and helped spark that creativity.

Speaker 2 (19:35):
You know.

Speaker 1 (19:37):
I want to speak on this this it was an
urban legend at the time, and I want you to
kind of walk through the workout plan being on.

Speaker 2 (19:45):
This skif for Kanye's.

Speaker 1 (19:46):
College drop out. Now I'm not sure. I can't remember
the timeline of it. I'm not sure if you were
still at Long be State at the time, but.

Speaker 2 (19:52):
I remember it.

Speaker 3 (19:52):
It was It was very like.

Speaker 1 (19:57):
Because I always pinpoint albums and in my life, and
I remember it was in the middle of my college career.
Was like, yeah, colege dropout, right, So like in in
the middle of like college dropout, that happened, and everybody's like, yo,
you know that, you know that.

Speaker 3 (20:13):
I think I was still lucky, like on the way
of dropping up of their Long Beach and because that's
also too, I mean I'm around them, I'm around them heavy,
you know at this point. And so you know it
was super special though, because so Kryane has a cousin
named Ricky. You guys rightly know Ricky Ricky Anderson. I
don't know. You may have came across him, but no,

(20:36):
I did. We just go through you know, Ricky Anderson,
great great, great friend of mine, super dope. Him and
my cousin Micah Michael Walker grew up together in an
empire and hit Boy and all them. So they all
grew up together and so yay, that was his cousin.
He's like my big cousin is producer doing his album.

(20:59):
You know, it's like when a new artists that you
cool starts doing. Can you imagine like when new artist
like when Drake was about to come out with something,
they're not out checking you know turn we've experienced with
care Y Gens experienced it, you know, Nip God Rest
his soul. And so that was at the you know,
my cousin got you know, come to the studio like

(21:20):
go whatever me my home girl goes studio whatever. And
of course I got a hood. I'm from l A,
like for real, you know. And it's funny because when
people don't hear me talk, but then they hear me talk,
they're like, oh, you're really from l A. Like you
sound like you're from LA And yeah, was just like, man,
did he just get in a book? And he honestly
not for nothing. He really he created that whole kind

(21:42):
of skit. I looked a little bit, but not really.
He was like say bo Queen like he was like
he's so genius, like he's legitimately a genius and like
he was like all right, say this like Lexus and
I remember being like I think I could tess, like
you know, like I can't be kissing exactly what it's
like when I go out to say you can't have

(22:05):
me on the cuts and on the hour. Is that
gonna make that app But got a Grammy off of
it too, But everybody on the album got a Grammy
one Album of the Year, and so that was like
super special because we were just clowning clowning in the
studio and it turned out to be something Hello, funny

(22:25):
and like he loved that song. It's his own number,
it's number ten. It's the workout playing skit before the
workout plans song work. He loved this skit like he
would introduce me as the bootleg queen like two people
like people. Was like he introduced me La read Is
that like people calling me that? But it was it became.

Speaker 1 (22:48):
Urban because I just remember when when we were playing it,
you know that song, I'm like no, I'm like, yeah,
oh snapping this. Everything started transpiring after that. But that's
why I remember timeline wise, when you.

Speaker 4 (23:04):
Do you remember the studio session?

Speaker 2 (23:06):
Oh my god, what okay?

Speaker 4 (23:07):
So in that studio.

Speaker 2 (23:08):
Session when you when you were doing this.

Speaker 1 (23:11):
Because I've heard different things about studio sessions with ya.

Speaker 3 (23:15):
I love your sessions with I'll stayed with them first one, two,
probably three albums.

Speaker 1 (23:19):
Okay, that's that's even better. So and can you describe
Ya's studio session.

Speaker 3 (23:24):
It's the best, well not the best. Like, first of all,
let me say this too. I was so mad at
myself because second album was it college drop out? Was graduation?

Speaker 4 (23:31):
I think registration.

Speaker 3 (23:33):
I'm sorry, late registration. I was supposed to also have
a skit, but I was clowning in the studio, like
record playing, rolling on the scooter, just doing all the
stupid eating the cookies, the hot cookies when I was
supposed to be in there focused on doing. Yes, I

(23:54):
would have had two skits, but I was in there
cooks so much. Yeah, Like I even remember one of
my favorite session. It probably was gold Digger. Gold Digger
didn't have a third verse on it first, and he
was like we was like sitting out. This is actually
a childie, I believe, and he was just sitting down
and he was like going overside's like, man, I feel
like I need a third verse because the concept of

(24:15):
gold Digger, he was on diamonds so heavy, like that's
what he wanted. The diamonds are forever, like really this statement,
and he's like, the only way something's gonna hit one
of six in part is if I do a song
like this gold Digger, and it ended up.

Speaker 1 (24:31):
Wait, So so gold Digger didn't exist.

Speaker 3 (24:34):
Gold Digger wasn't like a He was like, I gotta
create a song I like like this.

Speaker 2 (24:38):
And at that time, in order to get to do.

Speaker 3 (24:41):
One O sixth and part one sixth and Park is
gonna put up gold Digger before they put up Diamonds,
even though Diamonds was his heart, his focus, like you
know what I mean. And so at that time, yay,
I had a homegirl named Blair. Do y'all know Blair
from Inglewood? Charles Brand, Yeah, Sol was around me, so
I'm the one. I was like, yo, you really need

(25:02):
to do your music like I was. She was around
me at that time, so I would bring it around
and he needed to clear the Uh remember Jamie Foxx
was like doing ray At that's the whole thing. So
it was like super crazy. I remember being like, yo,
if you get get herself kind of way to get
this clear, I'll give her a verse. She's playing around too,

(25:22):
like no for sure, nbr no. So you know it
was good music. So my Homegirls, we car I made
the street team, the Good Girls, And so she even
did a record like remember when Jesus kept Winn the
Dope Boy on the Doe Boys Go Craze. So she
made a record like a plant, like when the Good

(25:44):
Girls Go Craze, cause that was like my favorite song,
I love Jeezy. And that time was like a time
because like gold Digger was very strategic, intentional, and it's
crazy because it did what he needed it to do,
but I think it even did more and what he
thought because it was really just that one or six
in part kind of thing.

Speaker 2 (26:03):
I remember.

Speaker 1 (26:04):
I remember when gold Digger came out because I don't
know if that was the time, damn what.

Speaker 4 (26:09):
That was on. That wasn't on late registration.

Speaker 3 (26:11):
That was the next one.

Speaker 6 (26:12):
I was on graduation graduation, Okay, So when gold Digger
came out, I think that's the first time I ever
heard him being interested in Ken and I remember like
this whole thing and based around the song right specifically
that song, and I was like, I was, this is
years ago, So I don't remember the timeline correctly, but
I definitely remember there was that was his first time.

Speaker 4 (26:35):
That was the rumor is that he.

Speaker 1 (26:38):
Was interested in her, and I heard that he put
that song out that on that type of time at
that time.

Speaker 3 (26:44):
You never heard no because also too, I mean story, no, no, no,
it could have been I have no I wasn't.

Speaker 2 (26:52):
You know.

Speaker 3 (26:52):
I'm still I'm the homegirl. They treat me like the
bro but I'm still the girl. So it's like I
don't know everything. Definitely, I know his girlfriend, well was
Brooke at that time, Brooke Clintonton. She's my sister still
to this day. Her birthday is a day after my
August thirteenth, on August twelfth, and that had to be
around top. That was like hell of fun, like yay,
it was like here's the Black Guard shop.

Speaker 4 (27:15):
Oh my god.

Speaker 2 (27:17):
It was.

Speaker 4 (27:20):
So okay.

Speaker 1 (27:21):
So the hard pivot coming out of that, you want
to start your own business?

Speaker 6 (27:25):
Yeah? From do you This is a dumb question, but
I want you to elaborate. Yeah, do you feel like
it's I have my own thoughts and she's not gonna
ask and I'm not gonna try men on this.

Speaker 1 (27:38):
But depends on what it is, is crazy say, and
I let you know if I won't try it.

Speaker 6 (27:42):
Man, do you think that it helps or hinders you
being a woman in certain spaces because some people would
say women have an advantage, and then some people would
say men have that.

Speaker 3 (27:56):
Man has the best men have the best advantage. Why,
first of all, it's the concept of you guys growing
up in sports. So the boys club is a real thing,
and I'm not against it, but it's what you nine
times out of ten or eight times out of ten,
whether you play sports or not. But you understood, like
especially guys that play sports, you understand team. But your

(28:20):
team was men, your team weren't women. You understand team.
You understand having a coach. So you actually, even if
you're rebellious, you still can understand authority. You understand position.
So if you're the quarterback and you're the safety, you're
not playing the safety and you're not playing the quarterback,
you understand position. These are things that were in young

(28:41):
boys minds. From here we're individualized. As women, we didn't
get that. So the idea of camaraderie, the idea of
community and keeping it tightening close together is something we
have to create if we can. Also, as a woman,
we're all insecure. It ain't one of us that I ain't.
It's just a piece it's a part of it. It's

(29:02):
not nowhere around that we are.

Speaker 4 (29:03):
I appreciate you acknowledging that we are.

Speaker 3 (29:06):
There's not a there's plenty women. I'm like, dad, she
bad bad, like you know, like oh how much my
hair looked like that? Or I wish dada. We are
gonna all go through it as women. The sooner we
understand that and like not weaponize that, but allow ourselves
to be vulnerable and space with each other, but protect it,
then we're gonna be better. The thing about a woman
and a man is that men also have the ability

(29:28):
to manipulate.

Speaker 1 (29:29):
Any woman, any woman, any woman, really what you don't.

Speaker 4 (29:34):
Think it's vice versas you think women have the business first.

Speaker 3 (29:37):
It's hitch. Any man has the ability to have any woman.
It's just what it is. I don't care what women say,
like I would never Okay, let him have a couple
more lines on you, a couple more love, figure out
what you really like, and that any man has the
ability to manipulate any woman and also have any women.

Speaker 2 (29:54):
It's just the truth.

Speaker 4 (29:54):
Damn.

Speaker 3 (29:55):
So I'm not giving that to you so that you
could feel stronger about your ways.

Speaker 2 (29:59):
And I'm not what you're talking about.

Speaker 3 (30:01):
I say, yeah, that's exactly what all right, but yeah,
but so back to what you're saying. It definitely helps,
it hurts, but it hurts. There's so many times I've

(30:22):
had to be like, God, why why are you? You
don't got to be on that. I'm just trying to
do business, like I legit for me, I legit, just
want to do business. I'm one of the girls that, like,
I love to work, you know what I mean. I
want to be worth my salt. I want to have
a sense of duty. I care about work, the work,

(30:43):
doing it, and you know, sometimes it makes it it's
difficult with men.

Speaker 2 (30:48):
Like.

Speaker 3 (30:50):
It's it's good, but then it's also it definitely hurts.

Speaker 6 (30:53):
My experience has been easier and more pleasurable to work
with women, like I feel like Kat Williams, like, there's
many positions I could put a woman in.

Speaker 4 (31:01):
I would put a woman.

Speaker 3 (31:02):
In We're going to protect you over any man.

Speaker 1 (31:03):
I would definitely rather work with women over men. Do
you have that experience like as far as I.

Speaker 3 (31:09):
Mean both, I have really dope man that I have
that work with me, you know, kurrent you know that
are super loyal to me and what I don't have
to deal with is thinking that a man wants to
be me. So that's what I don't have to deal with.
I'll never think that Kurrent wants to be Miss Diddy.
He doesn't. But I have to now figure out if you, Tatiana,

(31:32):
actually just want to actually be me, be in my position,
know the people I know have the regard that people
have for me, Like, it's tough.

Speaker 1 (31:43):
How do you deal with that? Especially when you notice
it right because you.

Speaker 3 (31:49):
Have to.

Speaker 2 (31:49):
There's no world in which you can actually show somebody like.

Speaker 3 (31:54):
Behind it. Really hell yeah, jealousy is a very as
cool as a gray wow.

Speaker 1 (32:00):
So okay, let me ask you this, when it goes left,
which is worse men or women?

Speaker 4 (32:08):
When completely left?

Speaker 3 (32:09):
Women mean for sure, because a man, there's ego that
you're dealing with. So I could really be like, hey, bro,
cut your ego real quick in it and it's like
he either gonna never talk to me again, or it's like,
you know, like fortunately with how I am. A man
is not gonna be like but he might be like,

(32:30):
all right, a man's not gonna take things further. A woman,
you can't size up that that jealousy in her. You
can't because she might. I've had women take it far.
And for me, especially like how I grew up and

(32:51):
who just how I think and me being a Leo
and a lion, it's like I only have a couple
of ways to handle things, and it's really and so
I have to literally bring myself out of think like
this appear on something because I because for me, I
feel like I'm a lion. I feel like, oh, you're
putting me up against a wall, like there's only one

(33:13):
way I could come out of it, you know. And
I've been in those situations and it's hurtful and it's
devastating and it's heartbreaking. And you're looking at someone like
or I really fully like put you on. I put
you in a position that you never would have been
in your entire life, and this is how you repay.

Speaker 4 (33:30):
Is there anybody?

Speaker 1 (33:32):
Is there anybody that's that Not anybody specifically, but when
you cut somebody off just in general, is there any
way for them to get back in your life?

Speaker 2 (33:40):
Where is that?

Speaker 3 (33:40):
It's hard for me. I'm a Leo.

Speaker 2 (33:42):
I don't have it, so it's for you.

Speaker 3 (33:43):
Because it takes me. I have to understand what happened
I'm not a situational person. I have to understand the intent.
The intent is far greater for me than like the action.
The actually I could figure out, because we're all gonna
unintentionally wrong each other or hurt feelings. It's relative, right, like, oh, head,
I didn't know that with my bad I just had.

(34:04):
I said that to the homie over there. I didn't
know it was a thing for you. So that's something
different than intent. Once I know the intent and it's malicious,
I haven't. I can't. And it doesn't mean it doesn't hurt,
like it'll hurt my soul. But I understand what sad steak.
And once you continue to grow in life and you
understand your own stakes, can't be playing with that with nobody.

(34:28):
You didn't build this up yourself, sleepless nights figuring it out,
trying to get business from this person, being these meetings.
This is not you're finna play with somebody behind that.
I'll play with nobody behind that. This is our future.
We're not kids. We're actually in our years of what
we built up. I'm not I'm not playing with that

(34:49):
behind I'm not playing with that with no man, no woman.
I ain't playing with that, even dating a man he
ain't come.

Speaker 2 (34:54):
Up with for that neither, right, right, right, Yeah, I'm
not playing with that because I remember I remember specifically
when me and him was doing and homegrown in his apartment,
like I used to try to like ride people literally
like pay people, give people gas money.

Speaker 6 (35:08):
Yeah, man in the apartment about I heard you say,
and I wrote it down. No budget, there's no There
should be no budget on brand awareness.

Speaker 4 (35:19):
It's an infinite budget for that.

Speaker 3 (35:21):
People hated that. Oh my god, they brailed me in
the commons. They hated it.

Speaker 6 (35:26):
Now, look when you said there should be no budget
on brand awareness, are you speaking from a marketing standpoint?

Speaker 2 (35:32):
Sure?

Speaker 3 (35:32):
Okay, because again like I said, and that people would
have I mean, they hated it. Visibility. It depends on
what your ro I is. If your ROI is money,
that's something different. If your ro o I is visibility,
spend the money. I spend a lot of money. You've
been to my events. You've been to my events.

Speaker 2 (35:53):
Yeah, I know.

Speaker 3 (35:55):
It ain't no spare. My whole staff is paid. I
got a thirty person staff on an event. And I'm
not playing so like that that I'm not doing it.
I'm saying it from a this is what I do, no,

(36:15):
because listen the amount of money I spend on market
in a year eight, whether it's my company for the
Mister D brand or whatever, I don't even I can't
even put it. I can't even put a number on it,
or I can't even say this is how much I'm
gonna spend because what if something else comes up and
that looks great too, And I'm gonna chance that every time.
I'm gonna bet on myself like Emory Jones as every

(36:38):
single time, because why would somebody else bet on me
if I'm not doing that for myself. So I'm saying
that from a place of I don't demand anything from
anyone else that I don't demand on myself. Jay Z,
you know, like that's what I'm saying from I mean it.

Speaker 1 (36:54):
I always have conversations with I talk to a lot
of artists, a lot of artists, and the biggest thing
that I always try to stress to them is when
they because they think, like when they signed to a label.

Speaker 2 (37:05):
That their life is going to change, and I'm.

Speaker 1 (37:07):
Like, this is you know, even misconception on where the
record label is and the record label if you've actually
been to a record label and you go in there.
There's no real studios, there's none of that. It's offices, sure,
and those offices are filled with people trying to market
your music.

Speaker 4 (37:24):
And so what I always.

Speaker 1 (37:25):
Try to tell them is like, yeah, you could have
the best product ever, but if no one knows about it,
then you know, how do you get So to your point,
we have a lot of artists, creatives that follow us
and tune into us. Would you say, what would what
advice would you give them to overspend on marketing themselves

(37:46):
or the product or how you.

Speaker 3 (37:47):
Say, from an artists standpoint, Here's where artists and just
in general, people go wrong. They forget that things are
a business facts. So if you get up in the
morning and say you do your workout or something whatever, whatever,
get to your computer, send an email to the VP
of marketing over at your lab and saying, hey, happy holidays,

(38:10):
I hope all as well. Just thinking about you guys.
Maybe I could come pull up on you guys. And
what happens with artists is just like pushing round was
saying in his interview. It's the arrogance, right, It's like
manys to be calling no, it's yeah, I'm the talent that.
It's exactly the concept of jay Z saying I'm not
a businessman, I'm a business man. It was what he

(38:33):
was saying, no disrespect to anybody, because I love dam
Dash too. I have his attitude fully, but like when
he's saying like this is how I was able to
maneuver a bit better in the rooms. You know what
I'm saying with people, because it's it's business. So if
you're mind president of whatever, and you have so much
on your plate to keep the lights on, keep the

(38:56):
and we're actually risking and putting money in investing in
you as an artist, but you're the president. You need
to keep this business going. Me as an artist, I
could pull up to the I could pull up to
the office on a Thursday, bring some subway sandwiches to
the whole office, is not hurting and say what's up y'all.
I'm just wanting to say what's up. Hope y'all good?

(39:18):
Dropping a new record, hope y'all could hear it? Like
always tell people to do that. So even if it's
not so much, drop so much money monetarily monetarily wise,
get in those rooms with those people, stay at sweat equity,
stay at the top of their minds. You do the initiating,
you know what I'm saying, Like, Yo, let's talk to
the multicultural department or the brand partnership department. What do

(39:41):
you guys have on your desk? Oh, I would love
to be involved with that. I would love to be
involved with that because those people in those offices, that
don't mean they're culturally aware.

Speaker 2 (39:49):
They not outside.

Speaker 3 (39:51):
They not outside. I'm the person. I'm the promoter that
allowed an rs to come in parties and managers to
come aparties they couldn't come to. Don nobody know him
and nobody know him what you're talking about. I know him.
I worked at ME. I worked at ME, so I
know them. My friends were managers, my friends were an r's.
I'm walking them in, you know what I'm saying. So
like they're those people, they're just not outside. They disrespect

(40:14):
some of them. Are you got people like Dallas Martin.
I love the way Dallas Martin has done his his
career and his an RN and things like that, because
he did take the time.

Speaker 2 (40:21):
To be outside.

Speaker 3 (40:22):
He would be like Dinny, I'm gonna come get a table,
I taxi. I want to sit next to Nipsey. Put
nip table next to mine. You know what I'm saying
is being smart, being aware, and stand top of mind
and then look at all what ends up happening?

Speaker 4 (40:35):
A toast of black Hollywood.

Speaker 3 (40:37):
Woof.

Speaker 6 (40:41):
I got a chance to go, well, I've been to
a couple of 'em. Yes, what'stood out? Like you said,
you spared no expense. I had to get the last one.
I had to get out of there though, because it
was too high.

Speaker 4 (40:53):
I ain't gonna lie to you. She had it on
top of some building.

Speaker 2 (40:56):
We were on the roof. There's a pool on the roof. Right,
So there's a pool on the roof.

Speaker 3 (41:01):
The highest penthouse in downtown.

Speaker 2 (41:03):
Period.

Speaker 6 (41:03):
Okay, there's a pool on the roof. I'm looking down
at helipads. That's said that one more time.

Speaker 2 (41:10):
I'm looking off the roof and you're looking.

Speaker 6 (41:12):
Down at helopads. At helopads. Now were from here. I'm
from l A. I don't do heights. I don't funk
with it.

Speaker 2 (41:21):
I don't like it.

Speaker 4 (41:21):
I get vertigo. I don't.

Speaker 6 (41:23):
So then you go up these stairs to the deck
and they doing massages. They're doing massages on this head right,
and you could see the whole city with the helipads
and everything. And I'm like and then I go downstairs
and go and shout out to Dorito's.

Speaker 4 (41:40):
I like, stay giving me.

Speaker 2 (41:44):
I'm like you, I can see you walking out, hold on.

Speaker 3 (41:51):
Garland whatever.

Speaker 2 (41:54):
I'm like, would you like some?

Speaker 3 (41:57):
I would like, so I go.

Speaker 1 (42:02):
So I just was like yo, And the food was
fired too. Yeah I'm pescantarian now, but at that.

Speaker 6 (42:09):
Time, but she had but she had these kebabs.

Speaker 1 (42:14):
And skewers and it was just like it was decadent, yeah, decaded, right.

Speaker 7 (42:22):
So I'm like, I'm there, and I was just like,
you know, a party because I don't know, a lot
of part I've thrown.

Speaker 2 (42:32):
A lot of parties was rented to you.

Speaker 3 (42:35):
You don't want me to get online up in this.
Nobody playing on my man like that.

Speaker 1 (42:40):
Yeah, So I just wanted to First of all, I
wanted to share my experience.

Speaker 3 (42:44):
I'm so happy.

Speaker 4 (42:45):
But then from I.

Speaker 6 (42:47):
Know everybody kind of familiar with with a toasted black Hollywood,
But what's your goal for what's the.

Speaker 3 (42:54):
Goal for it? That's so interesting you asked that, right,
because I started toasted by Hollywood probably damn near ten
years ago, when no one was doing that type of
event right, So like the concept of recognizing and respecting
and awarding your peers peer to peer in front of everyone,
that was your award ceremony. So outside of those four

(43:17):
walls of your BET awards, your Grammy's all of that,
that wasn't happening. That wasn't the concepts of events now
everybody doesn't And Toasta Back Hollywood was the blueprint of
how that felt for me. I wanted to that's that's
the brand group my company's marquee event for the year
because a lot of times I'm hireding from clients to

(43:39):
do their events, which is something different than it being
my actual formal company event, which is why I spent
so much time and money and resources to make it really,
really special and separate from anything else. The goal of
it for me. It used to be called Toasted Young Hollywood,
and during twenty twenty is when I changed it to

(43:59):
to Black Hollywood, when everything happened in the world and
we watched George Floyd be murdered on television and it
was a time for us to feel powerful again and
for us to feel like being black is as beautiful
as it is right, and like in us being the
leaders of everything cultural, everything pop culture, I don't care

(44:22):
what it is, we are the leaders of it. And
so I wanted to shine a light on that and
really be bold in that communication, which is something not
everyone could do, especially if you're not an entrepreneur. You're
you're kind of scared of a lot of things. And
that's why I'm really proud of the partnerships and the
client and the sponsors that come on board, like Dorito's,
you know, because they have a program called Solid Black,

(44:42):
and they honored me for the sophomore year of this
program in which they were putting a lot of dollars
that was promised in the black and brown communities and
they actually really did it.

Speaker 4 (44:53):
A lot of those companies have promised that.

Speaker 3 (44:55):
Money never realized. Never PepsiCo Dorito's has done continually, and
so they partnered on the event without any type of oh,
we're not sure if you want to say black, nah,
what do you mean? But for me, it's like, nah, this,

(45:15):
I'm a black woman, my mother's black, my father's black.
I'm not anti anyone else. I have amazing friends from
everywhere in the world, every culture, every ethnicity. Were from Lae.
We grew up with every type of ethnicity. But I
am a black woman, and so my children will be
black if I ever have those. My nieces and nephews,
they're black mixed with other things, but black, you know.

(45:37):
And so I want to be a representation of my
people to the best of my ability, you know. And
so that authenticity I think speaks in and telsa Black Hollywood.
It's us is of the world because Dja Hal ain't
going to everything, you know what I'm saying. But it's
like I feel like Mayiven, I'm really proud because it's
that you gonna see the homies in there, you know

(45:58):
what I'm saying. And it's the homies that has made waves.
I mean, Jay Rock was in there, you know what
I'm saying, Like Jay Rock ain't going and nothing. You know,
Brandon TD like he ain't going, you know.

Speaker 2 (46:08):
And so Christmas Party that's it to watch it.

Speaker 3 (46:14):
Yeah, But I'm proud of that because that speaks to
my homeboys. Like really again speaking to men right like
and their support. I mean Gen Herbal was in Ginghobert
don't go nowhere, but that's my guy, Like, that's my
dear friend, you know what I'm saying. So he's like, nah,
did we pull it up? Like you know? And and
of course the women that are involved, like like I
honored even ourself, which even from the city, even with

(46:37):
the Washington like what we're talking about, you know what
I'm saying, Like, you know, I want to be able
to highlight us. So this year I have some things
and it works in my mind that I want to
expand it. I can't speak to it just yet because
I'm in the middle of like working out some deals
for it, but I'm going to tell you all as
soon as it happens, because I think it'll be really
special too.

Speaker 1 (46:57):
I think that's amazing that you do something for black
the black community in Los Angeles because you see you
see this in Atlanta and I'm sure around d where
the black numbers are obviously up there, absolutely in Los Angeles,
it doesn't, you know, it's not that way, right, So

(47:18):
speak on why that's such an important thing for you
and how you navigate through that space out here.

Speaker 3 (47:22):
Man, Like, I'm just grateful to God that I've been
able to do it in the way I've been able
to do it, right, because not everybody is able to
do that, and like even say with that even tosted
black Hollywood. I mean, I've had it a legendary at
the Beverly Hills Hotel. Like they're not just letting let's
be clear, you know what I'm saying. And so there's

(47:43):
a way in which I said, not want to be
there's going to be how many you know? And so
I'm so proud of even my team, and like it
speaks to my team, also my leadership, but my team,
and like even the way we were talking about that,
even the way things are presented, right, Like I'm so

(48:05):
anal about so many things. I have such o c
D about so many things because I don't have the
luxury to not present in a certain way. I just don't.
I'm a young black girl doing business. I can't. It
can't be like, oh, what's up, y'all?

Speaker 2 (48:16):
Was fine like.

Speaker 3 (48:25):
Playing sexy rad pulling up, no disrespecting, But I'm just
saying it's not something I could do. So you know,
I'm very aware and coingnizant of that, and I try
to lead my team in that way too, so they
could understand, like, yo, we got one shot to pull
up and look away. You know, like my team date
on point.

Speaker 1 (48:45):
How do you respond the people that would say, oh,
well that's toning down you're black, you know what I'm saying.

Speaker 2 (48:50):
Or like, if you have critics that say that, right.

Speaker 3 (48:55):
Up and see where that. It's a time and place
for everything. Right. If I'm in my uncle backyard and
he grilling, smoking his cigar and I got him his
du say XO, we're still black eloquent people. But when
we're looking at the game now, I'm a little more relaxed.
When you go to work, you go to work. That's
the thing that you can. I take my job serious

(49:17):
as an entrepreneur. I'm still going to work. I treated
just like I treated it when I was working at
the insurance company. I need to show up on time.
I need to show up to work. I need to
present well. I couldn't walk up in an insurance company
with a spectood own and whatever. Not saying that again.
I've been to meetings with SWESUD, but I'm saying you
have to present that way. It's just what it is. Everybody.

(49:37):
You can buck the system to a certain extent, right,
do you understand like you can? I'm with all of
that I'm here, I'm with all that you know, but
it's it's to a certain extent. What are you trying
to accomplish? Are you just being rebellious just for the
sake of being rebellious, or you really have a point here.

Speaker 4 (49:54):
I have that problem.

Speaker 1 (49:54):
No.

Speaker 3 (49:55):
I know I was gonna say, because you don't like buttons.

Speaker 2 (49:57):
I don't think he's crazy.

Speaker 3 (49:58):
I don't want to wear button. He's I can't my jacket.
I got buttons on my jacket.

Speaker 1 (50:06):
Freaking out in real life.

Speaker 2 (50:11):
But to your point understanding behind it, you know what
I'm saying.

Speaker 3 (50:13):
I have a.

Speaker 2 (50:20):
Diagnosed with.

Speaker 6 (50:26):
I don't I don't like freaks out. Two more things
that I have specifically. The first one is when it
comes to I heard you say something about, uh, you
don't have aspirations or selly or because it puts a
cap on where you Yeah, I remember exactly what you said,
but I remember that it stood out.

Speaker 2 (50:46):
To me because I held on to that because I'm like,
damn this whole time.

Speaker 1 (50:49):
Oh, I remember you said you're working towards a goal,
and then when you get that goal, you're like, okay,
now what That's exactly what I've been going through the
last two years. I had a goal, me and him.
Radio was never a stepping stone for us. It was
always the end of all. Right, A lot of people
want to go to a lot of people want to
go do TV from radio or be an actor or whatever.

Speaker 6 (51:10):
I want to be on the radio, okay fine. I
want to work a big boy okay fine. I want
show okay fine. I want to get on TV okay fine.
I want to do a Netflix okay fine. And I
want to do movies okay fine. And I'm still not
fulfilled and I'm not and I'm not rich. I'm like,
I'm what the fuck is going So when you said that,

(51:32):
and then I started to reflect all the way up
until now, that's exactly what I'm going through because this
is and this is me and him haven't even talked
about this.

Speaker 1 (51:42):
But I had three goals. The first one was I
want to be in the Radio Hall of Fame.

Speaker 3 (51:46):
Wow.

Speaker 1 (51:47):
The second one was I want a star on the
Walker Fan. The third one was I want a street
named after me in my city. I got rid of
all that ship and because what I did was I
realized most of my goals are rooted in ego. The
reason why we want statues and street name is because
you want you to you want you to outlive your

(52:08):
physical form. And I started to diagnose, what's what am
I going through? Why am I going through like this
depression or whatever? And I was like, oh, it's because
all of my goals were rooted in ego. Sure, And
so once I got rid all of this, I hollowed
myself out of pause and I didn't have anything left,
and I was just like, now I'm just like.

Speaker 4 (52:28):
And I felt lost and like that.

Speaker 3 (52:30):
Working you didn't know what you were working towards.

Speaker 2 (52:31):
Correct, So I want you to sleep on that.

Speaker 3 (52:35):
I mean, first of all, super powerful. I want I
don't want to grades past the fact that you had
that type of wreck like awareness moment I have moment
in your life because it's extremely powerful, and that means
that you're doing some inner work that a lot of
people don't dive into. So I want to say that first,
where where that comes from? For me? I have to

(52:58):
be honest. So I grew up in faith for Central
Baptist Church and well faith for Central Bible Church. It
was Baptist Church when I was growing up. Shout out
to my bishop Omer Kennessey Omer and then I went
to as an adult one church before it was one international.
So when Terray had his church in North Hollywood, and

(53:21):
so I mean shout out to Teray during that time
in particular, I'm speaking about.

Speaker 2 (53:26):
This time in particular I got your book.

Speaker 3 (53:29):
Shout out to Terrey Roberts, PT love him. That time
was super super special in particular with the people that
went to church in North Hollywood. Not no, it's nothing
against nobody in meryword before it turned into all of that,
all of what it God bless and I don't want
no problems. But for that time he really pushed us

(53:51):
to really understand how important it is to live out
God's dream for our lives. So when I said I
don't have a goal, it's not that I don't say
I would like to do that. That's something different. But
emptying out that ego is saying God, I want what
you have for my life. And so I have to

(54:11):
live by the Holy Spirit in myself and I have
to live by my unction and my gut. That says,
all right, now, that's the way to go. Diddy now,
which is the same idea of the pivot up. Can't
be in the club for my whole life gonna have
to pivot here for the same idea of ooh, let
me start the brand group. I have no clue what
the f I'm doing. I don't know what. I still

(54:33):
diddy with you, I don't know. I still don't know.
I don't know. Shout out to the people that say that,
because for the people that and I know what I'm doing.
If that makes sense, you know what I'm saying. I
have no clue because what I'm gonna do is follow
what God tells me to do. I don't I miss
the mark sometimes, but I'm gonna stay intentional about that.

(54:53):
And I know that there's protection there, that there's covering there,
and I know that there's intentionality there for me to
actually live out my purpose in my life beyond this,
beyond the jewels, the divibes and everything like, beyond the
life we live, because we live a life that is
very privileged, not a lot of people. First of all,
we grew up in la I don't care where we from,

(55:16):
but we still grew up looking at palm trees. That's
a real thing for us. You know, we know where
to locate the Hollywood sign in any given moment. We
grew up in the only city that has Hollywood. There's
no Hollywood anywhere else in the world. So for me,
those taking it back to that, taking off those goals
because it's like, God, where you have me? That's where
I got to be. Because the bigger reason for my

(55:38):
life and my career and the only reason why he
let me really get off how I get it off,
is because I'm intentional about that.

Speaker 4 (55:45):
It's a full surrender for me.

Speaker 3 (55:47):
It's a full and oh that's so deep. But I
surrender every day. It's a continual because the Bible says,
will I don't emma like every day, Ama, like is
our flesh every day? It doesn't matter what it is.
You know, you know, You're like, we're gonna battle it

(56:08):
every day. So it's a continual surrender, like all right, God,
where are you gonna?

Speaker 4 (56:12):
That's where I'm But what does that look like?

Speaker 2 (56:14):
In between? Like surrendering and feeling like I'm not doing.

Speaker 3 (56:17):
Enough but you but you got That's so this is
what happens with these Before this, nobody felt like that.

Speaker 4 (56:24):
That's true.

Speaker 2 (56:25):
No one.

Speaker 3 (56:26):
We was in college and you was working towards being
on the radio everything, you never felt like you weren't
doing enough, you were whatever it was, you felt like
you were just kind of sink with what was going on. Boom.
This is what makes us feel that way, nothing else
because we're experiencing too many people at one time. We're
not supposed to experience that many people. We're humans, We're

(56:48):
supposed to experience each other. We're from the same city,
We're supposed to see each other. Boom. I'm not supposed
to experience my friends in France. What the in Ireland today?
In one No, you're not. That's not a human thing,
that's this thing. And so that's what happens people. I
was talking to this young girl, she's in college, ran

(57:09):
into an event. She was like super inspired by me,
and she was talking about that. I'm like, damn, y'all
in college talking about y'all don't feel these kids are
depressed because of this. They're looking at this. It's like,
I'm my baby, girl, live your life, punkin ya. You
gonna it's gonna come. It's gonna I'm like, I promise you,
it's gonna come. You don't have to have your next

(57:29):
ten years figured out. That's not how this life works.
It's a journey.

Speaker 4 (57:33):
Yeah, that's one accurate.

Speaker 1 (57:35):
You mentioned something about missing the mark sometimes and just
for not the clarity of just just for people to
kind of understand when was that last time for you
or something that you want to speak on so people
see you know, they see Miss Diddy, they see all
the highlights and the amazing things that you're doing, But
when's the last time you personally felt.

Speaker 2 (57:53):
Like, y'all, I missed a mark on that? And how
did you bounce back from that?

Speaker 3 (57:56):
What did you do from That's crazy because I really
don't be missing the mark, but.

Speaker 2 (58:01):
Mean that you know what ship.

Speaker 3 (58:14):
I had with the tough year that I had last year,
there was a lot of times I didn't feel motivated
and I was concerned and it's the same things you're saying,
like going through maybe it's depression of all these things.
And I was concerned about that. And and even though
that's like missing a mark for me, was like I
have so much that's writing on me and for me

(58:37):
to perform and do what I need to do, I
can't be missing that. I gotta. I gotta. Motivation is temporary,
so you gotta find your ways to be motivated right
without vices like so no not drinking like no respecting nobody,
but you gotta find your way to like get that motivation.
So whether that's I'll go take my walks in the morning,

(58:58):
I'll go take a hike whenever, ever, I gotta get
into that. So I feel like I was missing a
mark by not finding my motivation maybe quick enough to
get back in the race the way I needed to
be in the race.

Speaker 2 (59:11):
I feel that the last thing I wanted to ask
you about is companionship.

Speaker 6 (59:16):
Because he be on me about this, yall. This is
something that I struggled with. Chuck has had to figure
it out for a while.

Speaker 3 (59:23):
I gotta figure out a beautiful, amazing wife.

Speaker 4 (59:26):
What I like his kids more than wife.

Speaker 3 (59:28):
Great kids, great family man.

Speaker 4 (59:35):
You know.

Speaker 2 (59:40):
Really he taught my son's first cuss word.

Speaker 3 (59:43):
That well, that also makes sense.

Speaker 2 (59:48):
Consistent brought into the station of it.

Speaker 4 (59:50):
I forgot to tell you this.

Speaker 2 (59:51):
I brought to the station, said, oh no, he doesn't
work here. He don't work here anymore.

Speaker 1 (59:57):
What he was he just in his mind, he like evaluated.

Speaker 2 (01:00:03):
He was like, wait a minute, head was in this role,
like why is he not here?

Speaker 6 (01:00:06):
And I'm just like, so, I was gonna ask you,
how hard is it for you to find companionship because
I've never seen you with.

Speaker 4 (01:00:19):
A person on your arm.

Speaker 6 (01:00:20):
I've never seen you on the arm of a person
I've never seen I don't know. And this is I'm
not even saying this because we here. I don't know
anyone that you've ever talked to, right, I mean vice versa,
vice versa, Like I don't think anybody well, he knows,
but I'm not a public person when.

Speaker 2 (01:00:39):
It comes to that at all, Like I don't.

Speaker 4 (01:00:41):
I'm not Finna Week.

Speaker 2 (01:00:42):
The last girl that I seriously talked to, we didn't
even follow each other.

Speaker 3 (01:00:46):
That now is probably because that's what you said.

Speaker 1 (01:00:48):
No, she just didn't like See, she couldn't take it,
and I didn't want to.

Speaker 4 (01:00:52):
I don't want to follow her.

Speaker 3 (01:00:53):
He couldn't take it.

Speaker 2 (01:00:54):
As wild West coach, what are you like?

Speaker 4 (01:01:03):
Okay?

Speaker 1 (01:01:03):
First of all, one, what is it like for you
in an intimate setting dealing with a male human because
you're an alpha?

Speaker 2 (01:01:14):
Yes, but I know that.

Speaker 4 (01:01:15):
I mean, I see all.

Speaker 1 (01:01:16):
These fucking podcasts, all these women spewing bad advice.

Speaker 2 (01:01:20):
But hilarious, it's terrible advice, worse than Steve Harvey.

Speaker 1 (01:01:23):
Bucket advices that advice is terrible by the way that's.

Speaker 2 (01:01:32):
Antiquated, old school ship. But whatever I love.

Speaker 1 (01:01:36):
I love Steve Harvey, but head Williams over when it
comes to you specifically, what are like? Is that a
thing or boy somebody right now waiting for the soft launch.

Speaker 2 (01:01:52):
Yeah, it's happening right now.

Speaker 6 (01:01:55):
Well I'm okay speaking from speaking from a.

Speaker 4 (01:02:00):
Goal or into business driven woman, but the pro I'm an.

Speaker 3 (01:02:06):
Alpha in a business space, I'm not outpha in a relationship.
I don't want to be alpha there. I'm the leader
in so many spaces of my life. I don't want
to be the leader because think I want to. That's
the problem. It's confused. And until they in some way
men that really know me, in any men I've ever
been in any form of intimate scene, not even just

(01:02:26):
se just in general, they see that, it's always like, oh, like,
that's really you. I'm a First of all, I'm a
I'm the youngest of my siblings. I grew up with
three older brothers. Now a lot of times in my
life I have had to become the older sister in situations,
which again puts me back into situations in my life

(01:02:46):
that I don't want to be in. Like the force
fed you must be the leader in this situation. So
for me in relationship wise, I don't want to be
the leader. Tired, tired, and so it is tough because
one thing I will say about men in this time,
in this era in general, because I like men that
are forty five fifty, I like a thirty some year old.

(01:03:09):
I'm kind of I'm not like a you gotta be
this age. But one thing that men just aren't as consistent.
And because I grew up in an era where that's
the that's like important, Like I'm not your girlfriend that
you call me every day, you ain't calling me a
week later and thinking that you still got the same
spot in my life, Like it's like, oh it's up, bro, B,

(01:03:30):
it's big, Like what you think this is? You didn't
call me anyway?

Speaker 2 (01:03:36):
You don't think that's ego?

Speaker 3 (01:03:39):
But why but why you know it's not even an ego.
That's not well, like should be in that space, Like, bro,
why are you calling me the week so so?

Speaker 4 (01:03:52):
So?

Speaker 1 (01:03:53):
So you have to the are arrogant. You have to
verbally talk to a man every day.

Speaker 3 (01:03:57):
You can't be invested in me without wanting to without
needing to make sure I'm okay every day. If you
don't mean to make sure I'm okay over day, I'm
not your girl. I don't have to girl. Do you
know how much I carry in my life. The man
that has to have he has to be able to
carry that and what he got in his life. I'm
a I'm a very gender specific person. I don't I'm

(01:04:19):
not with all that. I don't want equality so much
because the night I don't want equality that I take
my dollar.

Speaker 2 (01:04:34):
Lest the roles are.

Speaker 3 (01:04:40):
I don't wantced. It's a reason they exist, you know
what I mean? Like I really believe in stuff like that.
So it's like I don't call me ever.

Speaker 2 (01:04:54):
So many arguments I have been in over this specific topic,
and it's like even when I was on the radio
and I were going with big Boy, they would heal me.

Speaker 3 (01:05:02):
A lot of women are raised by single mothers, okay,
and a lot of men are. I was gonna say
that because that black mama and that black son.

Speaker 4 (01:05:10):
Oh it is bad, okay, okay, okay, okay. So look.

Speaker 3 (01:05:17):
That's that black son up and get him very confused
because that black mama, that's that single mama. Nine times
out of ten, treat that son like that like, that'sty man,
and it confuses a lot, a lot of confuses. And
also they praised their sons. Black women raised raised their

(01:05:37):
daughters and loved their sons.

Speaker 4 (01:05:39):
Damn.

Speaker 3 (01:05:40):
That's that's it's a real thing. I was raised with
three brothers. I'm the only one that has a tremultuous
relationship with mama one hundred. It's the praising of this
the black son. And my mom was married my life,
like she's married four times that But you know what
I'm saying, I'm just saying like that black mama on

(01:06:00):
that black son is something that really that's what you
really need to tap into in the conversations. And I
gots I love their mama's too, But that black single month,
it's a lot that that black single mother had to
deal with that that I don't think, well, I know
that generation, our generation right above us. I'm talking about

(01:06:21):
that black single mother. They ain't never heal from that.
I feel that, and they won't do the healing. They're
not gonna do the work. They too far in today life,
so they can't dig into that. They don't want to
touch that. It's too heavy. So that black that black son,
that's why you hear so many young black I gotta
give my mama out the hood, and yes, rightfully so
you're supposed to be the man in your world and

(01:06:42):
stuff like that, but it's like, responsibility wise, ain't really
you Once.

Speaker 6 (01:06:48):
I bought my mom's house before I got mine, See
what I'm saying, congratulate.

Speaker 3 (01:06:55):
You got a space with God with that, But.

Speaker 2 (01:06:58):
It's like, that's not my okay, that what you're saying.

Speaker 3 (01:07:04):
Right, but that black mama ain't never going that black mama.
Go make sure you feel it's your responsibility. I'm saying generally,
I'm talking about your MoMA. She ain't gonna call me
with my mom, no problem with her.

Speaker 6 (01:07:13):
I don't think my mom has ever felt like that.
But I do understand what I'm.

Speaker 3 (01:07:17):
Saying generally, But why would you do that if you
didn't feel the obligate like that?

Speaker 2 (01:07:23):
Like sorry, well, I didn't like how we grew up like.

Speaker 3 (01:07:27):
And she probably did the best that she one hundred percent,
and that's to be honored. That's to be honored.

Speaker 1 (01:07:34):
And you know something else, I remember us getting put out.
I remember I remember sleeping.

Speaker 3 (01:07:38):
In the car like I ain't feeling you ain't never
gonna go through that benmore. But that's what I mean,
that black, that black single mother do a lot. She
she ain't doing that therapy. She ain't doing that work.
She ain't hitting that thera for ain't going to therapy.

Speaker 1 (01:07:51):
You know, this last thing and we could wrap up.
I just had this conversation with mom.

Speaker 2 (01:07:57):
I love you, no comfort me.

Speaker 6 (01:08:02):
So this uh so this came up and I want
to get your take on it. When it came to intentions.
Over holiday break, I go to my mom's house.

Speaker 4 (01:08:11):
We're sitting there.

Speaker 1 (01:08:12):
And we chopping it up or whatever, and she's decorating
the house for my sister's birthday.

Speaker 6 (01:08:16):
And she's like, yeah, and I know she doesn't hit him.
He won't tell me, but she doesn't hit them all
up to try to plan this surprise dinner for my birthday, right, so.

Speaker 4 (01:08:26):
Continue you know, it's a surprise. It was supposed to
be surprise that Okay, I got all.

Speaker 2 (01:08:34):
My mom can't afford to take all of us off eat.

Speaker 3 (01:08:38):
Crazy, so it's just it's all good.

Speaker 6 (01:08:39):
I'm not tripping, send me a text. I'm gonna get
on I'm gonna get on the computer, try to find
some money whatever. So we were over there for holiday
birth No, I know you was in on it.

Speaker 4 (01:08:50):
I know whatever.

Speaker 2 (01:08:56):
I know my mom bro.

Speaker 6 (01:08:57):
So anyway, long story show. We're sitting there and over
Christ's break and she's decorating the house and she's planning
this birthday party. And I was just like, Mom, I said,
She's like, what, we want to celebrate your birth I said,
what if?

Speaker 4 (01:09:09):
What is my birthday?

Speaker 6 (01:09:10):
If I don't want to I don't want to do
And she was like she I mean when I tell
you she didn't understand what? And I was like, I said, Mom,
I said, I said, how do you know how you
know I an't a message around? I was like, how
do you know she wants the house decorated for her birthday?
She's like, well, I celebrate you guys every year. I
said for who. She was like, She's like, what do

(01:09:31):
you mean? I said, Mom, I said.

Speaker 1 (01:09:33):
Mom, have you ever asked her if she she wants
for her birthday?

Speaker 6 (01:09:38):
And my sister turns and looks at my mom and says,
I never want you to decorate.

Speaker 2 (01:09:42):
For my birthday.

Speaker 3 (01:09:42):
Actually am fine without.

Speaker 6 (01:09:44):
And my mom, I mean, when I tell you, her
mind was blown. She was I said, Mom, who are
you doing this for?

Speaker 3 (01:09:51):
After these years to thirty years.

Speaker 2 (01:09:54):
Who are you doing this for?

Speaker 4 (01:09:55):
She's like, well, for y'all. I said, If I.

Speaker 1 (01:09:57):
Don't want it and she doesn't want it, who are
doing this? She was like, I mean, when I tell
you my mom was, she was? She didn't, and and
all I can think about as I'm having this conversation,
I had to call.

Speaker 4 (01:10:11):
Salas we had him. It was a whole thing.

Speaker 6 (01:10:14):
And when I realized in that moment, I've had these
conversations over the years with so many different women about
being self absorbed, and and I was like, I said,
I said, it's crazy that my mother, this is my mom.
First of all, when I realized my mom was a woman,
it sucked me up.

Speaker 3 (01:10:30):
That's fair because we don't look.

Speaker 4 (01:10:32):
At parents as gender.

Speaker 2 (01:10:34):
And when I realized my mom was.

Speaker 3 (01:10:35):
A girl, that's so fair with feelings.

Speaker 2 (01:10:37):
And I was like, you was a girl, it blew
my mind. So I'm like, Mom, I'm telling her.

Speaker 6 (01:10:44):
I'm like, I'm like, damn, it's crazy that this is
my mother and I'm having to teach her something none
of these men have ever ever talked. And it was
just like, oh my god, When I tell you, it
was a mind fucked for me. Because I'm literally teaching
my mother a lesson that I taught women over the years,

(01:11:04):
and no man has ever taught her this thing before
because either they either happy to be there or don't
want to piss her off, or don't want to have
the argument or whatever the case, may or may not
even be aware themselves.

Speaker 3 (01:11:16):
Awareness where the generation of that awareness, where the generation
of asking questions said, that's not that generation. That generation
is be seen and not her and that's how they
live their lives. And so those conversations even to the
to that like where you would have them say here
right here, right horizontal or whatever, like you're not having

(01:11:39):
it there because that generation wasn't raised like that man.
So we're the ones that are like, it's going to
be more friction because we're kind of like, hey, no,
like let's take a deep take a deep dive into
that from where is that coming from? And that's what
I mean, Like, I really wish black mothers in that
generation definitely get therapy, go to like just start to

(01:12:01):
dig into it. But I know it's painful and it's
a lot, it's a lot.

Speaker 2 (01:12:05):
I thank you for coming on us. Most important thing
for me, what what can we look forward to moving forward.

Speaker 1 (01:12:17):
You know, I know we kind of scratched the service
a little bit, but you know, what are some things
that year can't We'd like to ask this question, that
year can't end without Miss Diddy doing what?

Speaker 4 (01:12:29):
And it could be.

Speaker 1 (01:12:30):
Career wise, it can be personal, it can be things
that you're manifesting, just anything.

Speaker 3 (01:12:34):
I think personally for me, being really confident in the
person and a woman that I'm growing into and allowing
myself the space to be that person without constraints of
like the world and people and what's expected and stuff
like that. And I've been like a person in my

(01:12:55):
family that's like the person everybody calls on for everything.
It's like I've learned to be like, Ooh, don't call me,
but not because I'll want to, but because I had
to learn to save space for myself. I know you are.
We talked about this. I was running on E for
so long and I had to learn that that was
absolutely the most unhealthy way to live my life. And

(01:13:18):
so that I think is definitely personal this year with that,
and then yeah, I'm so happy to be here with
you guys. I do want to let it be know
that I paid DJ hand for this interview, and so
that is where that's where you know we can it's undisclosed.
It's undisclosed figures, like Drake says, it's undisclosed figures. But yeah,

(01:13:45):
it's very It took a lot, you know. I bribed him,
I have threatened him, and I ultimately ended up having opinion.
So I'm not sure if that's extortion. And that's what
he always says. He like, you don't chuck longer.

Speaker 4 (01:14:03):
That this is the founder.

Speaker 3 (01:14:04):
No, you know, it's just the way you've been moving
about your stuff in life. So that's it. You said,
leave me alone to stuff. No, I'm just kidding. I'm
so happy to be here with my family, my brothers,
my loved ones. I'm so grateful to have even been

(01:14:26):
on this journey with y'all. Beside y'all in life like
us coming up in the city and like it's just
it's a blessing man, because we've all worked so freaking
hard and it's tough because being in this market, it
doesn't remind you how hard you work until you go
somewhere else. Like I told when you went to Atlanta,
that's where you're like, oh, I really did national stuff.
They know, so you know, I just want to give

(01:14:48):
y'all y'all flowers beyond cause you guys have been putting
off for the culture for so freaking long, with y'all
hearts and your souls, and it doesn't go unrecognized.

Speaker 4 (01:14:59):
Thank you, Thank you so much.

Speaker 2 (01:15:00):
I'm personally learning how to accept the flowers.

Speaker 1 (01:15:03):
One thing that I'm you know, really focused on this
year as far as being intentional with that, So thank
you so much.

Speaker 2 (01:15:09):
I don't want to deflect from that. I appreciate that,
and you know, much.

Speaker 1 (01:15:13):
More success and you're gonna keep on tossing you as well, man,
Miss Diddy, Homegrown Radio, Chuck Dizz with DJ your head
will catch you all next time.

Speaker 3 (01:15:20):
Homegrown Radio