Write Medicine
Struggling with how to create continuing medical education content for health professionals (CME/CE) that lifts learning and changes behaviors? Tired of mediocre CME resources? Write Medicine is your definitive guide to mastering the craft of high-quality CME/CE content creation. Write Medicine is hosted by Alexandra Howson PhD, CHCP, FACEhp, a seasoned writer and researcher with decades of experience in healthcare, education, and CME/CE. Tune in every Wednesday for our feature episodes and start your week right with Monday Mentor sessions, where we focus on practical techniques to enhance your content creation approach. Every Wednesday, Write Medicine explores the art, science, and nuances of crafting compelling CME/CE content through enriching conversations with experts in the CME/CE field and beyond. You'll gain valuable perspectives on adult learning, teaching platforms, effective learning formats, and emerging healthcare trends that shape our content. In Monday Mentor, Alex shares her treasure trove of insights gained from creating, evaluating, and publishing outcomes results from scores of CME activities and programs. Whether you're planning, designing, writing, delivering, or evaluating CME/CE programs, Write Medicine is your home base for insights, guidance, and strategies to help you confidently navigate every stage of the CME/CE content creation journey. Write Medicine is more than a podcast; it's a commitment to elevating your professional development in CME/CE content creation.
Episodes
May 15, 2024 • 40 mins
Are you curious about the role of Medical Affairs in Independent Medical Education (IME)? Perhaps you're struggling to demonstrate the value and impact of your programs in a way that resonates with IME teams.
IME is evolving. Today’s episode with IME expert Nancy Paynter discusses the pivotal role of IME within the broader scope of medical affairs and provides valuable insights to help you effectively communicate your initiative's...
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May 13, 2024 • 14 mins
Are you struggling to keep your clinical audience engaged and invested in your CME content?
In today's fast-paced, information-overloaded world, medical writers face the daunting challenge of capturing and maintaining their readers' attention. This episode explores how you can leverage proven storytelling techniques to create compelling, memorable CME content that resonates with your target audience.
Discover how to structure your...
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May 8, 2024 • 34 mins
Are you curious about how artificial intelligence and chatbots are revolutionizing continuing medical education (CME) and transforming the way clinicians learn?
As a CME professional, you constantly seek innovative ways to create engaging and effective educational experiences for your clinician audience. Staying up-to-date with the latest technological advancements, such as AI and chatbots, is crucial to address the specific knowle...
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May 6, 2024 • 22 mins
Are you tired of feeling overwhelmed and frustrated when searching for relevant studies on PubMed for your medical writing projects?
As a medical writer, you know that conducting a comprehensive literature review is crucial for delivering high-quality work to your clients and audiences. However, the process can be time-consuming and challenging, especially if you don't have a clear strategy. This episode of Monday Mentor will provi...
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May 3, 2024 • 29 mins
Virginia Chachati is a pharmacist turned medical writer who embarked on her freelance journey after moving to Germany in 2020. Inspired by the need to work remotely and make a living online, Virginia started a travel health blog that caught a client's attention on Upwork. Despite being underpaid for her valuable work, this experience motivated her to create a community of medical writers focused on fair compensation and support. Vi...
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May 1, 2024 • 41 mins
Are you measuring CME outcomes effectively or just tacking them on at the end?
If you're involved in developing, measuring and reporting on CME outcomes, you know it's become an expected part of the process. But many CME providers still struggle with integrating outcomes throughout program design and implementation. This leads to poor practices like tacking on outcomes at the end, writing vague questions, and creating reports that ...
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Are you struggling to find the most relevant papers for your medical writing projects on PubMed?
You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, leaving you frustrated and unsure if you've found the most pertinent literature. This e...
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April 24, 2024 • 35 mins
If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content?
As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already spend time - on social media. Episo...
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April 22, 2024 • 13 mins
Are you crafting compelling stories of transformation in your CME needs assessments?
As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust needs assessments that justify the need...
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April 17, 2024 • 16 mins
Are you unknowingly excluding audiences with your medical writing and CME content?
As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable.
Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and best practices for crafting inclus...
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April 15, 2024 • 8 mins
Are you ready to master the art of medical writing and stand out as a CME content creator?
As a medical writer, you know that crafting compelling continuing medical education (CME) content requires a unique set of competencies. But what exactly are these essential skills, and how can you develop them to stand out in this competitive field? In this episode, we'll explore the core abilities that will help you excel as a CME writer an...
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April 10, 2024 • 39 mins
What challenges and opportunities await US-based CME providers looking to expand into Europe?
As a CME provider, understanding Europe's accreditation landscape and cultural nuances is crucial for successfully delivering education to international audiences. In today’s episode of Write Medicine, Susan Yarbrough joins me in dissecting the complexities of CME in Europe and guiding us through the accreditation mosaic. We’ll explore key...
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April 8, 2024 • 10 mins
Are you trapped in the generalist rut as a medical writer? Discover the power of nourishing your niche in CME writing.
Specializing in CME writing can help you crack the client mindset code, build authority, generate higher revenue, and optimize your marketing efforts. This Monday Mentor episode explores how focusing on CME can lead to a thriving medical writing career and help you:
1. Understand the rewards and risks of specializ...
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April 5, 2024 • 42 mins
Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape?
Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of AI writing tools. Whether you're looking to break into medical writing, specialize in ...
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April 3, 2024 • 40 mins
Are you measuring educational outcomes but failing to capture the true impact on your learners? As a CME/CPD professional, you know that proving the effectiveness of your educational programs is crucial. But in the rush to gather data and report metrics, it's easy to overlook the individual learner's experience and perspective. Relying solely on quantitative measurements can cause you to miss valuable insights that could help enhan...
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April 1, 2024 • 29 mins
Are you unknowingly sabotaging your spine health every time you sit down to write?
As a medical writer, you pour your mental energy into crafting high-quality documents. But while you're focused on engaging your mind, your body may suffer silently.
Poor posture, repetitive movements, and prolonged periods of sitting can lead to neck strain, back pain, and other musculoskeletal problems that impact your physical well-being and abil...
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March 1, 2024 • 41 mins
If you are a medical writer my guess is that you occasionally struggle to engage your target audience. Health professionals have less time and shorter attention spans, making it critical for medical writers to master storytelling techniques that get their audiences interested and engaged with content, whether we’re talking about slide decks, manuscripts, or omni-channel content.
My guest in episode 102 is Eleanor Steele, also known...
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February 28, 2024 • 41 mins
Have you ever wondered how biases in medical research and education can significantly impact women's health and health in the LGBTQ+ community? Do you want to learn how you as a CME/CPD professional can promote inclusive and equitable language in your work, and why this is important in CME content creation?
My guest today is Caitlyn Tivy DPT, a physical therapist, medical writer, and femtech pioneer. In today's episode, episode 101...
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February 26, 2024 • 16 mins
We’ve reached a major milestone here at the Write Medicine podcast – episode 100.
When I started this podcast, my mission was to foster a spirit of community, connection, and support among peers and colleagues in the early days of the COVID-19 pandemic. This mission has evolved and is increasingly focused on providing you. Write Medicine friend, with practical strategies and tools to advance your career and support your work as a C...
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February 21, 2024 • 40 mins
Have you ever wondered what happens behind the scenes of scientific breakthroughs? Is the future of science at risk in the digital age? Like many fields, science is undergoing rapid changes in the digital era that could compromise integrity and innovation. As consumers of scientific knowledge, we all have a vested interest in an effective system. Join us in episode 99 as we explore the evolving world of science in the digital age, ...
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