The Futur with Chris Do

The Futur with Chris Do

The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.

Episodes

Stop Doing Everything w/ Mo Ismail | Ep 426

April 1, 2026 • 14 mins
Chris Do discusses with Mo Ismail the burden of over-diversification and the necessity of "burying" one's old professional identity to achieve a business breakthrough. By adopting the "Five Ones" framework, Chris explains how narrowing focus to a single target market and offering creates the pressure needed to punch through industry noise. This episode serves as a strategic roadmap for creative professionals who feel diluted and ar...
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Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425

March 25, 2026 • 18 mins
Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional f...
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The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

March 18, 2026 • 15 mins
Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement i...
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Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423

March 11, 2026 • 18 mins
Chris Do and Jodie Cook challenge the myth that a personal brand makes a business entirely reliant on its founder. They explore how shifting from a "process-dependent" team to a "founder-vibe" culture allows a company to scale and even sell without the owner's constant involvement. Listeners will learn the systems and psychological frameworks needed to build a brand that carries the founder's confidence without requiring their pres...
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10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

March 4, 2026 • 11 mins
Building a successful personal brand isn't about inventing a new persona, but uncovering one's true origin. Chris Do shares ten actionable tips distilled from over a decade of trial and error to help creators stand out in a crowded market. He explains why "different" is superior to "better" and how perceived flaws can actually become a competitive advantage. This session covers the strategic importance of social media as a modern r...
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How to Build a Standout Brand w/ Mo Ismail | Ep 421

February 25, 2026 • 42 mins
In this episode, Mo Ismail sits down with Chris Do to explore the dilemma of having multiple passions while trying to build a focused personal brand. Chris explains the concept of "picking a fight" to cut through the noise and why being a "correct contrarian" is essential for true thought leadership. They discuss the difference between symbiotic and parasitic interests, using the analogy of a shark and suckerfish to determine whic...
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The Introvert’s Guide to Visibility w/ Goldie Chan | Ep 420

February 18, 2026 • 55 mins
Chris Do sits down with Goldie Chan, author of Personal Branding for Introverts, to discuss how introverts can build powerful reputations without compromising their nature. They explore the distinction between reputation and personal branding and how the digital landscape offers a "virtual room" for quieter voices to be heard. The conversation reveals personal strategies for navigating social anxiety, the concept of "loud introvert...
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From Shark Tank Deal to $400M in Sales w/ Wombi Rose | Ep 419

February 11, 2026 • 59 mins
Chris Do explores the intersection of art and engineering with Lovepop co-founder and CEO Wombi Rose, the show's first guest to successfully secure Shark Tank funding. They discuss the grit required to pivot from a failing retail model to a $400 million e-commerce powerhouse and how high-level naval architecture training informs their intricate paper designs. Listeners will learn why failing spectacularly is often better than moder...
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The Hidden Cost of Hustle Culture w/ Panache Desai | Ep 418

February 4, 2026 • 70 mins
In this episode, Chris Do sits down with Panache Desai to explore why so many high performers feel burned out despite outward success. Panache challenges the idea that people are broken or need fixing, reframing burnout as a symptom of living from survival, identity, and fear rather than from wholeness. Together, they unpack themes of acceptance, self-trust, and why true power comes from releasing control over the past. The discuss...
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Why Chasing Metrics Ruins Your Content w/ Chris Do | Ep 417

January 31, 2026 • 13 mins
In this episode, Chris Do challenges the belief that content performance should be measured by likes, views, or algorithmic wins. He explains why treating social media as a scorecard disconnects creators from their true intentions and ties self-worth to external validation. Drawing from over a decade of experience building a multimillion-dollar brand, Chris shares how creating from honesty and self-expression leads to clarity, conf...
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Playing the Long Game in Business and Life w/ Jodie Cook | Ep 416

January 29, 2026 • 76 mins
In this episode, Chris Do sits down with Jodie Cook for a wide-ranging conversation about playing the long game in business, relationships, and life. They unpack the difference between short-term wins and infinite games, emphasizing why building something you never want to sell leads to deeper fulfillment and clarity. Chris reflects on his own journey through financial security, meaning, and redefining success beyond money. Togeth...
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How to Beat the Competition Without Lowering Your Prices w/ Chris Do | Ep 415

January 24, 2026 • 6 mins
In this episode, Chris Do challenges the belief that creative work is a commodity and explains why lowering prices is rarely the right solution. He reframes competition through the lens of imagination, using everyday examples to show how value is created through differentiation, convenience, and storytelling rather than cost-cutting. By breaking down familiar products like lettuce, money, and stock certificates, he illustrates how...
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Turning Life’s Hardest Moments Into Growth w/ Dr. John Demartini| Ep 414

January 22, 2026 • 48 mins
In this episode, Chris Do sits down with Dr. John Demartini for a wide-ranging conversation on human perception, trauma, and the power of reframing life experiences. Dr. Demartini shares his extraordinary personal journey—from severe learning challenges and homelessness to becoming a prolific researcher, educator, and author—highlighting how adversity became a catalyst rather than a limitation. The discussion explores how values, ...
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The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413

January 17, 2026 • 7 mins
In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal relationships. Through real-world examples, the conversation highlights how making people feel seen and included is often more powerful than any pitch or t...
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Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412

January 15, 2026 • 89 mins
In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the difference between honest feedback and destructive criticism, and why many people interpret any suggestion for improvement as a personal attack. The discussion challenges the idea that feedback should soothe feelings, arguing instead ...
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How to Market Your Services the Right Way w/ Chris Do | Ep 411

January 10, 2026 • 13 mins
In this episode, Chris Do breaks down why most creatives struggle to market their services effectively—and how that changes in 2026. He explains the critical difference between designing for “anyone” versus building services for a clearly defined, high-value client. Through real examples and audience interaction, Chris shows how understanding psychographics, not just demographics, unlocks better offers, clearer messaging, and hig...
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The Business of Design Systems and Standards w/ Jesse Reed | Ep 410

January 8, 2026 • 71 mins
In this episode, Chris Do sits down with designer, publisher, and entrepreneur Jesse Reed to explore the intersection of design systems, business, and long-term creative impact. Jesse shares his journey from Pentagram to co-founding multiple ventures, including Standards Manual, Order, and Standards, and explains how each evolved from curiosity-driven projects into sustainable businesses. The conversation highlights the importance ...
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The Marketing Genius of Better Call Saul w/ Chris Do | Ep 409

January 3, 2026 • 11 mins
In this episode, Chris Do breaks down a powerful lesson on positioning, marketing, and sales using a scene from the TV series Better Call Saul as an unexpected case study. By analyzing Saul Goodman’s pivot from selling cell phones to selling “privacy,” the episode illustrates how redefining a product around a specific pain point can instantly create demand. The discussion highlights how effective positioning isn’t about changing t...
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Build Your Success Formula w/ Jodie Cook | Recast

January 1, 2026 • 71 mins
In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching Coachvox and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matt...
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Designing a Life That Fuels Creativity w/ Mo Said | Ep 408

December 27, 2025 • 77 mins
In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative force, and constantly chasing curiosity—they explore why interesting work comes from interesting people living intentional lives. The conversa...
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