LET'S MAKE WAVES with Rana AlBasri Mouawad
Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
Episodes
What if showing up on camera is not an option for you?
You've tried doing more videos, but there is a real, legitimate reason why video doesn’t work for your life, your culture, your industry, or your comfort level.
In this episode, I dismantle the assumption that personal branding requires video, and walk through exactly what faceless reputation-building looks like in practice - including who this is really for, the formats th...
This is a bonus episode, and it is a little different from what you usually hear on Let's Make Waves.
What you are about to listen to is a keynote I delivered to a room full of real estate agents at Royal LePage, one of the largest real estate companies in Ontario, Canada.
I decided to share this keynote here because the knowledge inside it belongs to anyone who is building a personal brand in a competitive market, not just rea...
There is a question that comes up with almost every founder I have ever worked with, and it creates more confusion than most people admit to.
What is the difference between your personal brand and your business brand? And more importantly, how do they work together, when should one lead the other, and how do you know which stage you are in?
Most founders treat these as two separate strategies, two separate content plans, two separate...
What happens when everything you've built, your reputation, your network, your credibility, stops being relevant the moment you walk into a new market?
That's not a hypothetical. That's the reality that thousands of entrepreneurs and leaders face every time they relocate, pivot, or start again. And it's exactly what Moatassem Moatez, Founder and CEO of MyCourier Inc., lived through when he moved from Dubai to Can...
I was invited to speak with Reme Mancera, host of Intersection Chats, about the intersection between Personal Brand Story & Communications Strategy.
In this chat, I shared how personal brand story is the “DNA” and foundation (the why/what) while communication strategy is the how/where, and that alignment between the two creates clarity, credibility, and connection - while misalignment leads to unclear messaging, invisibility, or...
Something a little different.
A few months ago I was invited to speak to a private mastermind of women entrepreneurs from around the world. The brief was personal brand and social media. But the conversation that actually happened went somewhere deeper than that.
Because this was a group of women from different countries, different cultural backgrounds, different comfort levels with being visible online. And what many of them had in ...
In this episode, I unpack how to identify and communicate your Personal Brand Story after questions from last week’s episode on the five elements of personal branding, starting with positioning.
Your story isn’t your CV, achievements, or a polished highlight reel, and it doesn’t require a dramatic startup-style pivot or manufactured vulnerability.
It’s the through line connecting what you’ve done, what you believe, and what you’re b...
If someone who doesn't know you well Googled your name right now, what would they find? And more importantly, what would they think?
Your personal brand is not your Instagram grid. It's not your follower count, your posting frequency, or how polished your content looks. Your personal brand is your reputation. It's the total impression someone holds of you based on everything they've ever seen, heard, or experienc...
This episode is short but powerful.
Most professionals think their work will speak for itself.
But here's the uncomfortable truth: in today's world, that's rarely the case.
You can be brilliant at what you do, but if the right people don't know about it, does it even matter?
Visibility is the new currency. And if you're not investing in it, you're leaving opportunities on the table.
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82% of hiring managers consider a strong personal brand as a key factor when evaluating candidates for promotions.
That means: if you want to advance in your career, a strong personal brand will get your name mentioned in rooms you’re not physically in and it will ensure that - whether internally in the company you work in or externally in the market/industry - your contributions, hard work, leadership skills and opinions are recogn...
Let's dive deep into the essence of building a personal brand that truly drives business results.
This episode focuses on the critical element of trust and how it influences audience engagement and business growth.
Rana breaks down the journey of trust-building, from understanding audience behavior to creating authentic and relevant content. You'll learn about key elements such as leveraging social media effectively, unde...
Your content is getting engagement.
Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum.
But when you look at actual business results? Nothing’s moving.
No qualified inquiries. No speaking invitations. No one reaching out to work with you. The engagement isn’t translating into opportunities.
And you’re left wondering: What’s the disconnect?
Here’s what I’ve learned after 20+ years working...