B2B Podcasting Insights - business strategy podcast for founders and brands

If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency.

Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing.

I'm Neal Veglio, Founder and Director of the UK based podcast agency Podknows Podcasting and in this episode of B2B Podcast...

If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that still doesn't have a job.

We start ...

If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero shares, what that does and doesn't mean, and why publishing is not the finishing line in your content story.

I open with a confession: I watch...

Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn)

But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming.

http://podknows.co.uk/contact

(FROM LINKEDIN)

The Podcast Show 2026 was ultimately epic. Let me go deeper, fam. Let's slide through the obvious stuff like the wonde...

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights. And in this episode, I'...

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.

That sounds absurd. And yet it's almost universal.

Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.

In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are mi...

You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough.

The CFO is squinting at the line item.

You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday.

Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking...

If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast.

"B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.

I'm Neal Vegl...

You opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes.

In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener analytics to actual strategic use — starting with what each number in your dashboard is really telling you, and more importantly, wha...

If you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it.

Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connecting your podcast directly to a ...

Your B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value.

It's what happens in the first 10 seconds.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people you're trying to reach — your ...

If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer.

Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely d...

Video podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience.

I've been staunchly anti-video using YouTube, but this has changed my mind.

Listen to this episode of B2B Podca...

If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.

Publishing weekly feels responsible.

It looks good internally.

It gives teams something concrete to point at.

But it rarely builds trust on its own.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “yo...

If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.

Interviews feel safe.

They’re familiar.

They spread responsibility.

And they let the host stay slightly hidden.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or comm...

If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.

Download numbers feel important.

They’re easy to report.

They look reassuring on a slide.

But they rarely tell you whether your podcast is actually influencing anything.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distract...

If your B2B podcast was working, your sales calls would sound different.

Most B2B podcasts are easy to listen to.

They’re consistent. Polished. Well-intentioned.

And yet… nothing changes.

Prospects still ask basic questions.

Sales calls still start from scratch.

And the podcast quietly sits there, passing time.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — ...

Most B2B podcasts don’t actually have a job.

They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...

In this episode, I break down:

1. Why so many B2B podcasts qu...