From the Ground Up

From the Ground Up

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.

Episodes

October 14, 2025 32 mins
For today's summer episode, we have another panel from this year's Founders House at SXSW at the Founders House, moderated by Inc. Editor-in-Chief Mike Hofman. He spoke with Shuman Ghosemajumder, co-founder and CEO of the AI cybersecurity startup Reken; Ben Goodwin, co-founder, CEO, and formulator of the prebiotic soda Olipop; and Melissa Mash, co-founder and CEO of the fashion bag brand Dagne Dover. They discuss how to have fun at...
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In this special episode of From the Ground Up, we sit down with Kelly Twichel, founder and CEO of Access Trax, to discuss how her portable mats are helping people with mobility challenges access beaches, parks, and outdoor spaces. Twichel will also share her journey from occupational therapist to entrepreneur, and how Access Trax is building inclusive communities through partnerships with local San Diego nonprofits, adaptive sports...
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Lauren Asghari, founder and president of Alderson Loop, and Jose Herrera, the CEO and co-founder of Horatio, discuss being transparent about mistakes and challenges, and how that builds trust and keeps culture intact.
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In this special custom episode, Inc. host and moderator Abigail Basset joins Kris Billmaier, EVP and GM of Sales Cloud and Growth Product at Salesforce, to discuss some of the most interesting trends and insights from Inc.’s annual CEO survey. For the second year running Inc has partnered with Salesforce to underwrite an exclusive survey of the CEOs of Inc. 5000 companies. In this thought-provoking conversation, you’ll learn how Am...
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As the summer comes to a close, we have a collection of panels from this year's Inc Founders House in Philadelphia dedicated to our fall schedule. In this segment, deputy digital editor Graham Winfrey talks to Philadelphia Eagles center Cam Jurgens, founder of the beef jerky company Beef Jurgey, and former NBA All-Star Stephon Marbury, who is the chief brand officer of the smart sunglasses company Chamelo Eyewear. Cam spoke about h...
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In this episode, Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, continue their conversation. In this segment, they discuss learning how to separate yourself from your business, evolve your strategy, and give your company what it really needs to thrive. 
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In this segment, we have another panel from our live event at this year’s Inc Founders House in Philadelphia. Editorial director Bonny Ghosh hosted a conversation about "The New Creative Frontier: Navigating the Creator Economy." She was joined by Matt Quinn, frontman and songwriter of the indie rock band Mt. Joy, and Dave Silver, co-founder and CEO of the marketing agency REC Philly. They explained how to sustain a fan base after ...
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Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, talks about how to get your brand to attract attention.
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At this year's Inc Founders House event in Philadelphia, Editor-in-Chief Mike Hoffman spoke with Joao Gomes, Senior Vice Dean of Research and Professor of Finance at the Wharton School, University of Pennsylvania, about the Future of Capitalism: Tariffs, Growth, and Markets. They delved into topics such as the consumer outlook, the decreasing trend of extravagant spending, the hiring slowdown in various job markets, the negative im...
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In this custom episode from our partners at Insperity, Inc. Editorial Director Bonny Ghosh chats with Roger Nicholson, SVP of Service Operations at Insperity, about the results of the Inc. 5000 CEO Survey. The conversation reveals how today’s top business leaders are laser-focused on workplace culture, adaptability, and the integration of generative AI. With only 35% of CEOs believing their teams are AI-ready, the conversation turn...
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For today’s episode, we have a panel from this year’s Inc’s Founders House in Philadelphia. Social media director,  Andrea Hardalo and her fellow panelists: Woodie Hillyard, co-founder and CEO of the men’s personal care brand W, Arthur Leopold, co-founder and CEO of the ad platform called Agentio, and Alicia Yoon, founder and CEO of the Korean skin care beauty brand Peach & Lily, discuss the Future of E-Commerce. They chatted about...
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Seth Goldman, co-founder of Honest Tea and Eat the Change, talks with Ron Holloway, co-founder of Woofbowl, about the importance of starting small.
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Here's a panel from this year's Inc Founders House in Philadelphia. In this episode, staff reporter Ali Donaldson led a discussion about challenger brands—companies that punch above their weight to succeed. Her guests were Sarah Paiji Yoo, founder and CEO of Blueland, a microplastic-free cleaning products company; Babba Rivera, founder and CEO of the clean hair care line Ceremonia; and Justin Rosenberg, founder and CEO of the fast...
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Panera founder Ron Shaich coaches Johnny Yarusi on risk, resilience, and building the “greatest breakfast sandwich in America.”
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The co-founder of Woofbowl discusses his mental health journey with Seth Goldman, co-founder of Honest Tea and Eat the Change.
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August 25, 2025 33 mins
Here is another panel discussion from our Inc Founders House showcase at South By Southwest in Austin, Texas. The conversation was moderated by staff reporter Chloe Aiello and featured  Janeya Griffin, the founder of Equity Space Alliance Association, an organization dedicated to creating a more equitable future in commercial space exploration. Also joining the panel was Moriba Jah, the co-founder and chief scientist of GaiaVerse,...
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How fast, honest communication turns problems into opportunities and strengthens client partnerships. 
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August 18, 2025 34 mins
Today we have another panel from this past year's Inc. Founder’s House at SXSW, here is a panel that was hosted by former Executive Editor Diana Ransom. She was joined by Sowmiya Chocka Narayanan the co-founder and Chief Technology Officer of Lily AI, a female founded retail AI company, Richard Socher, founder and CEO of you.com, a chat search assistant, and cofounder of AIX Ventures, an AI-focused venture capital firm that invests...
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Scaling requires trust. Successful CEOs empower leaders and step back without losing control.
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August 11, 2025 24 mins
In this episode, we are featuring a panel from this year's Founder’s House at SXSW. Executive editor Diana Ransom spoke with futurist Amy Webb, the founder of Future Today Institute, a consulting firm specializing in strategic foresight. They discussed Amy’s SXSW presentation on her future trends report as well as the importance of not focusing too much on one task or project to the detriment of others, and preparing for uncertaint...
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