From the Ground Up

From the Ground Up

It takes audacity to start a company, grit to grow it, and community to survive the ordeal. Join Inc. Executive Editor Diana Ransom and Editor-at-Large Christine Lagorio-Chafkin as they host From the Ground Up, a new podcast from Inc. that features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.

Episodes

Future Proofing your business

August 18, 2025 • 34 mins
Today we have another panel from this past year's Inc. Founder’s House at SXSW, here is a panel that was hosted by former Executive Editor Diana Ransom. She was joined by Sowmiya Chocka Narayanan the co-founder and Chief Technology Officer of Lily AI, a female founded retail AI company, Richard Socher, founder and CEO of you.com, a chat search assistant, and cofounder of AIX Ventures, an AI-focused venture capital firm that invests...
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EXPERT EXCHANGE: How to Stop Micromanaging and Let Your Team Shine 

August 13, 2025 • 5 mins
Scaling requires trust. Successful CEOs empower leaders and step back without losing control.
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Beyond Bleeding Edge with Amy Webb

August 11, 2025 • 24 mins
In this episode, we are featuring a panel from this year's Founder’s House at SXSW. Executive editor Diana Ransom spoke with futurist Amy Webb, the founder of Future Today Institute, a consulting firm specializing in strategic foresight. They discussed Amy’s SXSW presentation on her future trends report as well as the importance of not focusing too much on one task or project to the detriment of others, and preparing for uncertaint...
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Growing Without Growing Pains - FROM SQUARE AND INC. CUSTOM STUDIO

August 7, 2025 • 34 mins
As small businesses scale, growth can come at a cost — agility, personal connections, and the tight-knit community feel that set you apart from the start. While expansion brings more data, more reach, and new opportunities, it also adds complexity. Information overload, disjointed systems, and a growing gap between you and your customers can sneak in fast. In this bonus episode, discover how growth-minded business leaders — from re...
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EXPERT EXCHANGE: Stop Grinding. Start Building Workplace Joy

August 6, 2025 • 4 mins
From employee clubs to passion-driven assignments, here's how to make work engaging with Alderson Loop founder and president Lauren Asghari and Jose Herrera, CEO and cofounder of Horatio.
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How to Make Work Fun Again

August 4, 2025 • 33 mins
For today's summer episode, we have another panel from this year's Founders House at SXSW at the Founders House, moderated by Inc. Editor-in-Chief Mike Hofman. He spoke with Shuman Ghosemajumder, co-founder and CEO of the AI cybersecurity startup Reken; Ben Goodwin, co-founder, CEO, and formulator of the prebiotic soda Oplipop; and Melissa Mash, co-founder and CEO of the fashion bag brand Dagne Dover. They discuss how to have fun a...
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EXPERT EXCHANGE: From $1 Million to Market Leader: The Secret to Outpacing Competitors 

July 30, 2025 • 5 mins
To scale, you need to think bigger. Here’s how to design a standout product and stay ahead of change.
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The Professional Is Personal with Lili Reinhart

July 28, 2025 • 30 mins
Hello and welcome to our first episode of this year's From the Ground Up summer programming.Today, we have a panel from the most recent South by Southwest, where staff reporter Chloe Aiello sat down with actor, producer, and entrepreneur Lili Reinhart. They discussed how her struggle with acne inspired her to launch a new skincare company called Personal Day.
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EXPERT EXCHANGE: The Founder of Panera Bread Has a Great Recipe for Winning Over Investors

July 23, 2025 • 5 mins
Panera Bread co-founder Ron Shaich coached John Yarusi, founder of Johnny's Pork Roll and Coffee Too, on clearing one of entrepreneurship’s greatest hurdles: proof of concept.
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EXPERT EXCHANGE: How to Grow a Food Truck Into a Nationwide Brand

July 16, 2025 • 4 mins
Seth Goldman, founder of Honest Tea, coaches Ron Holloway, co-founder of Woofbowl, on expansion and how to market a growing food brand.
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The Alchemy of Branding (Flashback)

July 14, 2025 • 65 mins
If you grew up in the ’90s, the “¡Yo quiero Taco Bell!" chihuahua commercial was inescapable. Remember the vital-to-surfers sunscreen Sun Bum? Both of these memorable branding moments were created by serial entrepreneur Tom Rinks.   Inc. executive editor Diana Ransom sat down with Tom for this episode of From the Ground Up to discuss his unusual path to becoming a branding whiz—and what he’s learned about identifying human desire...
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The Boston Blueprint: Local Support, Lasting Success—FROM INC. STUDIO AND CHASE FOR BUSINESS

July 14, 2025 • 44 mins
Boston is more than just cobblestone streets and championship banners—it's a thriving ecosystem of innovators, dreamers, and entrepreneurs. Since the early days of American history, Boston has been a hub for entrepreneurial activity. However, the secret of Boston’s thriving local business scene lies in the strong sense of community support and collaboration. From neighborhood business associations and grassroots initiatives to vibr...
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From Passion to Profitability: How One Florida Company Built Its Business - FROM INC. STUDIO AND CHASE FOR BUSINESS

July 1, 2025 • 27 mins
In 2009, Mitch Fusek and Bill Bronsord, founders of Tunaskin, an aquatic apparel company, turned their passion for the ocean and aquatic sports into a now thriving business. What once started out as an online retail store nearly 15 years ago has grown into a flourishing brick-and-mortar business with four locations across the state of Florida. In this episode, Bronsord will describe how they’ve transformed their passion into a pro...
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How Cult Brands Capture Imaginations–and Wallets (Flashback)

June 30, 2025 • 37 mins
This week, we kick off our Inc. feature coverage by exploring the making of–and proliferation of–cult brands. In this episode, executive editor Diana Ransom and editor-at-large Christine Lagorio-Chafkin invite Inc. staff writer Ali Donaldson to talk about an article she wrote that broke open a lot of consumer trends we’ve seen over recent years–and explained the anatomy of consumer-product virality. Certain brands seem to grow ...
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Grief, Joy, and Giant Vats of Slime (Flashback)

June 16, 2025 • 42 mins
Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine Lagorio-Chafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slime-museum business with four locations that makes some 600 gallons ...
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From Startup to Success: A Financial Roadmap for Women Founders - FROM INC. STUDIO AND CHASE FOR BUSINESS

June 12, 2025 • 27 mins
According to a recent study from Fundera by NerdWallet, women now make up nearly half (44 percent) of Seattle’s self-employed business owners. Despite this impressive statistic, women-owned startups often face significant challenges when attempting to secure capital. While venture capital is one of the best-known ways to fund a business, it doesn't always offer the best path to success. It often comes with tradeoffs such as loss of...
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Meet the Youngest Self-Made Female Billionaire

June 2, 2025 • 41 mins
What would you do if someone told you that you had just become a billionaire? Some people would quit their jobs on the spot, go on a shopping spree, or buy a mansion they never dreamed they could afford. But Lucy Guo? When a reporter told her the news that the valuation of her first company—in which she still maintains a sizable stake—had spiked, Guo recalls telling the journalist something along the lines of, “It’s all on paper, L...
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Not Another Preachy Trade Story, With Paul Rice, Founder of Fair Trade USA

May 19, 2025 • 38 mins
Flashback to the 1990s: Beanie Babies are all the rage, everyone’s doing the Macarena, and, chances are, you have at least one fanny pack. Al Gore is a prominent voice spreading awareness of the looming disaster of climate change, and consumer sentiment is shifting in favor of wanting to help save the planet. Stores such as Whole Foods are starting to experience exponential growth, introducing to climate-conscious customers organic...
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American-Made Electrification, With RJ Scaringe of Rivian

May 13, 2025 • 53 mins
Before Teslas started popping off the line in 2011, few EVs were on roads. Recently, the terrain has become far more crowded. Teslas aren’t sharing the road just with major automotive companies that make their own EVs, but with smaller operators that are gaining ground as well. Christine reminded me of a new company called Slate, led by Chris Barman, who, like Diana, clocks in at 5 feet, 2 inches. But unlike Diana, Barman is a car ...
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The Best Cookie Story, With Connie McDonald and Pam Weekes of Levain Bakery

May 5, 2025 • 51 mins
Connie McDonald and Pam Weekes of Levain Bakery were pioneers in the cookie industry. And their journey from owning a neighborhood bakery into running a nationally revered brand would take 30 years. The first inflection point came in 1997, when Amanda Hesser wrote in The New York Times that Levain made "the largest, most divine chocolate chip cookies in Manhattan." Following that, their business grew rapidly, with lines forming aro...
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