From the Ground Up
It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.
Episodes
December 22, 2025 • 18 mins
On today's episode, Josh Christensen talks with Room’s managing director Thierry Ondet about the company's line of soundproofed, sleekly designed meeting pods and easy-to-assemble phone booths. They discuss designing the modern office, meeting the needs of employees in 2025 and beyond, and how ROOM thinks about sustainability.
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December 12, 2025 • 31 mins
In 2026, brands must contend with a lot: AI slop. Copycats. A sea of influencers and content and competitors.
Breaking through to consumers has always been a struggle for every company, but the ever-changing media landscape makes it even tougher. So how can brands win in the year to come?
On this episode of The Business Model by Inc., deputy editor Michelle Legro kicks off a new Founder Group Chat with experts in brand buildi...
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In this special episode of From the Ground Up, we sit down with Rica and Tasha Kendrick-Palmer, co-founders of Black Phlox, to hear how they’ve navigated the intertwined dynamics of partnership in both business and life. They share candid insights on dividing responsibilities, making tough decisions together, and maintaining a strong personal connection as their company grows. Robert Hines, South Region Area Manager at Chase, also ...
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December 5, 2025 • 30 mins
The mere idea of selling or exiting their businesses can bring out all kinds of reactions in founders. Some don’t want to even think about it. Others are putting a target sale price into their launch plans — the exit is the goal.
Wherever you fall on the exit-strategy spectrum, this Founder Group Chat has something for you.
On this episode, Inc.’s Graham Winfrey finishes his conversation with three founders: Fany Gerson, fou...
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November 17, 2025 • 22 mins
Launched during the pandemic to bring people together outdoors, Toss & Spin is now scaling across the U.S. through smart growth decisions, strategic partnerships, and strong financial discipline supported by Chase for Business
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November 14, 2025 • 27 mins
A few years ago, Ariela Safira’s Zeera was set to launch a brick-and-mortar mental health concept in New York. The opening month was set to be April 2020.
As you might’ve guessed, things didn’t go as planned. Still, Ariela led her company through the hardships, a rebrand, and an acquisition.
It’s something of a storybook ending for a founder. But how did Ariela cope with the challenges? And how did she take care of herself al...
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November 13, 2025 • 39 mins
From selling prints made at Kinko’s to global art exhibitions and collaborations with major brands like New Balance and Netflix, Chicago-based artist Louis de Guzman shares the leap-of-faith decisions and business tools that helped transform his creative vision into a thriving enterprise
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November 7, 2025 • 24 mins
As a founder, trying to scale your business can feel like walking on a knife’s edge. Go too fast or too early, you’ll fall off. Move too slowly and you’ll get left behind.
Every Friday on The Business Model, we’re hosting a Founder Group Chat. Each episode will feature a candid, in-depth conversation about one of the many pressing topics entrepreneurs are facing.
On this first group chat, our topic is scaling. Specifically, ho...
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November 3, 2025 • 33 mins
The top 10 percent of earners account for half of consumer spending. To target those big spenders, brands are meeting them where they are: behind closed doors.
Host Chloe Aiello talks with Inc. staff reporter Ali Donaldson about why brands are trying to get their products -- not on the shelves of major retailers, like Walmart, Target, or REI -- but behind the closed doors of private, members-only clubs. This means, putting produ...
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October 31, 2025 • 12 mins
Today, we have a special segment, brought to you by Inc. in collaboration with our partners at Glenfiddich Single Malt Scotch Whisky. This year, at the Inc. 5000 gala, Glenfiddich presented this year's Legacy Award to Tim Heitmann, founder of Double Good.
Double Good is a fundraising company that helps schools, teams, and nonprofits raise money by selling delicious, small-batch popcorn. Founded in 1998 and based in Burr Ridge, Il...
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October 27, 2025 • 36 mins
In this segment, we have another panel from our live event at this year’s Inc Founders House in Philadelphia. Editorial director Bonny Ghosh hosted a conversation about "The New Creative Frontier: Navigating the Creator Economy." She was joined by Matt Quinn, frontman and songwriter of the indie rock band Mt. Joy, and Dave Silver, co-founder and CEO of the marketing agency REC Philly. They explained how to sustain a fan base after ...
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October 18, 2025 • 1 min
The Business Model by Inc. is the multi-episode-a-week podcast for small-business owners, entrepreneurs, and startup founders who want to start, run, and grow stronger companies. Each week we deliver a curated mix of business-trend analysis, actionable playbooks, and candid interviews with real founders—from Main Street businesses to cutting-edge startups.
In this video podcast, you’ll learn how to hire and lead, raise capital, m...
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October 14, 2025 • 32 mins
For today's summer episode, we have another panel from this year's Founders House at SXSW at the Founders House, moderated by Inc. Editor-in-Chief Mike Hofman. He spoke with Shuman Ghosemajumder, co-founder and CEO of the AI cybersecurity startup Reken; Ben Goodwin, co-founder, CEO, and formulator of the prebiotic soda Olipop; and Melissa Mash, co-founder and CEO of the fashion bag brand Dagne Dover. They discuss how to have fun at...
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In this special episode of From the Ground Up, we sit down with Kelly Twichel, founder and CEO of Access Trax, to discuss how her portable mats are helping people with mobility challenges access beaches, parks, and outdoor spaces. Twichel will also share her journey from occupational therapist to entrepreneur, and how Access Trax is building inclusive communities through partnerships with local San Diego nonprofits, adaptive sports...
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October 8, 2025 • 4 mins
Lauren Asghari, founder and president of Alderson Loop, and Jose Herrera, the CEO and co-founder of Horatio, discuss being transparent about mistakes and challenges, and how that builds trust and keeps culture intact.
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October 7, 2025 • 17 mins
In this special custom episode, Inc. host and
moderator Abigail Basset joins Kris Billmaier, EVP and GM of Sales Cloud and Growth
Product at Salesforce, to discuss some of the most interesting trends and
insights from Inc.’s annual CEO survey. For the second year running Inc has
partnered with Salesforce to underwrite an exclusive survey of the CEOs of Inc.
5000 companies. In this thought-provoking conversation, you’ll learn how Am...
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October 2, 2025 • 33 mins
As the summer comes to a close, we have a collection of panels from this year's Inc Founders House in Philadelphia dedicated to our fall schedule. In this segment, deputy digital editor Graham Winfrey talks to Philadelphia Eagles center Cam Jurgens, founder of the beef jerky company Beef Jurgey, and former NBA All-Star Stephon Marbury, who is the chief brand officer of the smart sunglasses company Chamelo Eyewear. Cam spoke about h...
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October 1, 2025 • 5 mins
In this episode, Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and Marisa Murgatroyd, Founder of Live Your Message, continue their conversation.
In this segment, they discuss learning how to separate yourself from your business, evolve your strategy, and give your company what it really needs to thrive.
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September 24, 2025 • 4 mins
Dr. Gina Anderson, CEO and co-founder of Luma Brighter Learning, and
Marisa Murgatroyd, Founder of Live Your Message, talks about how to get your brand to attract attention.
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September 22, 2025 • 35 mins
At this year's Inc Founders House event in Philadelphia, Editor-in-Chief Mike Hoffman spoke with Joao Gomes, Senior Vice Dean of Research and Professor of Finance at the Wharton School, University of Pennsylvania, about the Future of Capitalism: Tariffs, Growth, and Markets. They delved into topics such as the consumer outlook, the decreasing trend of extravagant spending, the hiring slowdown in various job markets, the negative im...
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