In The LOOP Podcast with Jordan Jo

For nearly four decades, Kendra Santos has had a front-row seat to the people and stories that have shaped rodeo.

This week on In The LOOP, Jordan Jo sits down with Kendra to talk about a lifetime spent listening to cowboys and cowgirls, earning their trust, and sharing the stories behind the sport.

Kendra reflects on the generations she has watched come through rodeo, the importance of preserving its history, and why the best stor...

In this episode of In The LOOP, Jordan Jo sits down with 2025 Clown Act of the Year Matt Merritt for a conversation that goes far beyond the makeup and comedy.

For 27 years, Matt has made rodeo crowds laugh, but behind it all is a story built on hard work, faith, family, and a genuine desire to bring joy wherever he goes.

Matt shares how he got his start as a teenager in Louisiana, what he learned working everything from small rode...

In this episode of In The LOOP, Jordan Jo sits down with Kenny Russell—the owner of Russell Feed & Supply—for a conversation about humble beginnings, hard work, and building an American dream that can last for generations.

Kenny’s journey began in 1975 when his high school agriculture teacher helped him land a job at a local feed store for just $1.60 an hour. What started as a part-time position became a lifel...

In this episode of In The LOOP, Jordan Jo sits down with Neil Shultz—a financial advisor turned trusted friend—for a conversation rooted in ownership, discipline, and building a life beyond the rodeo arena.

What started as a simple phone call with “$2,000 to invest” turned into something much bigger… a full shift in mindset around money, priorities, and the future.

Neil brings a perspective that most ...

In this episode of In The LOOP Podcast, Jordan Jo Hollabaugh sits down with one of barrel racing’s most respected champions, Sherry Cervi.

A 19-time NFR qualifier and four-time world champion, Sherry has built a career defined by great horses, quiet confidence, deep faith, and the people who helped shape her along the way.

From growing up on Potter Ranch with rodeo in her blood, to learning horsemanship from her mom and menta...

In this episode of In The LOOP Podcast, Jordan Jo sits down with retired Olympic figure skater, high performance coach, entrepreneur, wife, and mom Paige Lawrence Champion for a conversation about mindset, confidence, resilience, identity, and what it truly takes to perform at your highest level.

They dive into topics every athlete can relate to, including confidence versus self belief, handling criticism, learning from mistakes, c...

In this episode of In The LOOP Podcast, Jordan Jo sits down with Sami Jo Smith for a powerful conversation about leadership, legacy, women’s rodeo, faith, and the behind the scenes work it takes to build something that truly moves the industry forward.

From growing up as a first generation rodeo kid in Cheyenne, Wyoming, to serving as Miss Frontier and building a career across RFD TV, The American, ERA, WCRA, and now Premier ...

In this episode of In The LOOP Podcast, Jordan Jo sits down with Judy Wagner for a heartfelt conversation about purpose, mentorship, relationships, branding, faith, and the power of planting seeds that can change lives.

From growing up on a ranch in Avon, Montana, to building iconic Western brands like Gator Ropes and helping shape the legacy of Montana Silversmiths, Judy shares the stories, lessons, and moments that defined her jo...

In this episode of In The LOOP Podcast, Jordan Jo sits down with Lorinda Van Newkirk for a conversation about entrepreneurship, boldness, motherhood, marriage, reinvention, and building a life with purpose.

From growing up in Southern California to building powerhouse brands like Gypsy Soul and Lucky Chuck Socks, Lorinda opens up about the hustle behind the success, the risks she took, the lessons she learned through business, and ...

In this episode of In The LOOP, Jordan Jo sits down with Susan Maddox for a conversation rooted in resilience, legacy, and what it truly means to build something that lasts.

From growing up on a farm in Wyoming to becoming one of the most influential women in the Western industry, Susan shares the story behind the creation of the Best Hat Store and the rise of American Hat Company into one of the most recognizable brands in rodeo t...

In this episode of In The LOOP, Jordan Jo sits down with Haven Meged—a World Champion tie down roper—for a conversation rooted in grit, perspective, and what it really takes to stay at the top of the sport.

From growing up in Miles City to building a career in the most competitive roping environment in the world, Haven shares how his foundation outside the arena shaped everything about the way he competes today.

But wha...

In this episode of In The LOOP, Jordan Jo sits down with Blakely Boardman and Emmry Edwards—two rising stars in breakaway roping—for a conversation rooted in growth, confidence, and the future of women’s rodeo.

At just 14 and 16 years old, these two are already competing—and winning—on some of the biggest stages in the sport. But what stands out most isn’t just their talent… it’s the...

In this episode of In The LOOP, Jordan Jo Hollabaugh sits down with Jorden Halvorsen and Katie Coker—two of the most fearless women in rough stock—for a conversation rooted in grit, legacy, and the bold evolution of women’s rodeo.

As the Premier Women’s Rodeo ushers in a new era, this episode dives into the return of rough stock for women—something the sport hasn’t seen on this stage since 2008.

...

In this episode of In The LOOP, Jordan Jo sits down with Taylor Santos—2x Timed Event Champion—for a conversation rooted in grit, discipline, and the relentless pursuit of getting better.

From growing up in a family built around the timed event to winning one of rodeo’s toughest titles not once—but twice—Taylor shares what it really takes to compete at the highest level across five events in three days...

In this episode of In The LOOP, Jordan Jo sits down with Jodi Hendrickson—rancher, entrepreneur, and founder of Fringe Scarves—for a conversation rooted in resilience, faith, and fearless action.

Raised in the ranching country of South Dakota, Jodi shares how the values of hard work and community shaped her path—from taking bold leaps early in her career to traveling the world on her own.

After battling Lyme disea...

In this episode of In The LOOP, Jordan Jo sits down with Dusky Lynn Hall—a 12-year-old barrel racing standout whose confidence, knowledge, and drive go far beyond her years—for a conversation rooted in passion, perseverance, and a deep love for the horse.

From her first runs at The American at just six years old to competing for millions on one of rodeo’s biggest stages, Dusky walks through her journey in the aren...

In this episode of In The LOOP, Jordan Jo sits down with Jessie Jarvis—rancher, entrepreneur, podcast host, and the driving force behind Of The West—for a conversation centered around connection, purpose, and building a life that doesn’t follow a set timeline.

Jessie shares how her journey from pre-med to agriculture led her to create one of the Western industry’s leading career platforms—bridging the ...

In this episode of In The LOOP, Jordan Jo sits down with one of rodeo’s most recognizable champions—Richmond Champion—for a conversation about the moment that changed the sport of rodeo and the career that led him there.

A nine-time National Finals Rodeo qualifier in bareback riding, Richmond made history when he became the inaugural million-dollar champion at The American Rodeo, a moment that stunned the rodeo wo...

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry.

Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss Ca...