On Brand with Donny Deutsch

On Brand with Donny Deutsch

Everything is a brand. In today’s world companies, public figures, countries, institutions, and movements are brands with their own unique values, marketing, and influence. Former CEO and Chairman of Deutsch Inc., innovative political analyst and veteran TV personality, Donny Deutsch, mastered the power of branding when he built the multibillion dollar ad agency. Now, in a hyper-saturated, over-marketed world, our media landscape too often presents one-dimensional figures who are globally seen, and yet not truly known. Where the notion “perception is reality” feels truer each day, join Donny as he peels back the layers of the images we see, to understand the depths of the people who are changing our world. You won’t want to miss Donny’s candid conversations with global experts and the biggest names across entertainment, business, media, politics and more to better understand the “brands” of the moment and examine where politics, current events, and pop culture converge.

Episodes

October 27, 2026 • 36 mins
Bill O'Reilly returns to talk about his new book, Confronting America: What Has to Change, co-written with Josh Hammer. It's his 20th #1 New York Times bestseller. We cover the values he says America has drifted from: work ethic, family, personal responsibility, and patriotism. He also shares the deathbed promise he made to his father that drove his career. Then we turn to politics. With the midterms two weeks away, Bill explains ...
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ADL CEO Jonathan Greenblatt returns to talk about where things stand six months after his last visit, and his answer is that the alarm hasn't subsided. He and Donny dig into the ADL's new State of the Arts report, which looked at 40 of America's top museums, including the Met, MoMA and LACMA. None of them included Jewish identity in their diversity commitments. Only six formally recognized Jewish American Heritage Month, and five o...
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Billionaire philanthropist David Rubenstein (Carlyle Group co-founder, Baltimore Orioles owner, and host of Bloomberg's The David Rubenstein Show) talks about Trump's future, the war with Iran, AI, and his new book, Speaking of America: Great Conversations at the Library of Congress. Rubenstein explains why he bought the Orioles as a gift to his hometown, and why tripling the payroll didn't buy a winning season. He talks about his...
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Bestselling thriller author Harlan Coben reveals his writing process, how to beat writer's block, and the heartbreaking story behind his father's last words. With more than 100 million books sold and hit Netflix series like Fool Me Once, Harlan Coben is one of the world's most popular mystery writers. Donny Deutsch talks with his longtime friend about his new memoir, Plot Twist: Life, Craft, and the Messy First Draft, which is par...
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This week Donny Deutsch and Lou Pellegrino run through who's up and who's down in American culture. They start with a CDC report finding that most U.S. adults are running on empty, then compare notes on five o'clock naps and why sleep has become a $100 billion industry. From there it's senior TikTok creators talking openly about sex and intimacy, the University of Chicago banning AI and laptops from its core courses, and the dictio...
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Anthony Scaramucci joins Donny Deutsch to break down his new book, All the Wrong Moves: How Three Catastrophic Decisions Led to the Rise of Trump, a sharp and surprisingly self-critical look at how America got here. The SkyBridge founder and co-host of The Rest Is Politics: US walks through the three turning points he believes set the stage for MAGA: letting China into the WTO without checking its rise, the post-9/11 wars funded by...
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CNN's Dana Bash joins Donny to talk about her new bestseller, The Elections That Changed the World: 15 Pivotal Moments That Shaped How We Live — from Hitler's rise through a democratic vote to the small-town election that launched Martin Luther King Jr. into the civil rights movement. Dana shares her own sixth-grade run for school president and how it shaped her instinct for fairness and truth-telling. Then she and Donny di...
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Disclaimer: This episode was recorded on September 10, 2026. Donny sits down with Jessica Tarlov — co-host of Fox News's The Five and Scott Galloway's Raging Moderates — for her first-ever appearance on the show. They dig into her new book, I Disagree: Winning Arguments Without Losing Friends, and what it actually takes to debate someone without torching the relationship. Jessica opens up about the real dynamic behind...
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This week's brands up and down: Judge Judy hands the gavel to her son after 30 years, Howard Stern moves to a once-a-week HBO slot, and Dyson launches a $499 toothbrush with a built-in camera. Plus: the NFL's CTE crisis, Gen Z "dropping in and out" of college, out-of-control youth sports costs, Costco's new Medicare plans, quilts making a comeback, the case for baby-talking your pets, why hangover cures don't work, and Travis Kelce...
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Congressman Dan Goldman (NY-10) joins the show for a candid conversation about the price of being a pro-Israel Democrat in 2025. Goldman shares the surreal story of being publicly banned from a coffee shop hours after a kind, anonymous interaction with the barista — once the owner realized who he was. He breaks down why he believes the discourse around Israel, Zionism, and "genocide" has become unmoored from history and nuan...
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Donny sits down with Maryland Governor Wes Moore — reelection candidate, National Governors Association chairman, and one of the most closely watched figures in the Democratic Party — for a wide-ranging conversation. Moore breaks down how Maryland cut violent crime by nearly 60%, why he's pushing back on the current ICE approach while still working with federal partners, and the $10 million anti-hate initiative he launc...
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NYT Bestselling author and former Mueller prosecutor Andrew Weissman joins Donny to break down his explosive new book Liar's Kingdom: How to Stop Trump's Deceit and Save America — and the bold legal reforms he says could protect American democracy for generations. Andrew Weissman — former lead prosecutor on the Mueller Special Counsel investigation, ex-General Counsel of the FBI, and 15-year federal prosecutor — ...
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Donny Deutsch and Lou Pellegrino break down the brands, trends, and cultural moments defining the zeitgeist this week on Brands of the Week. Ted Lasso's Apple TV+ season four premiere is fueling a real-world youth soccer boom, JIF is reformulating its peanut butter for the first time in 30 years, and Krispy Kreme is teaming up with Pokémon for a 30th-anniversary donut collab. Plus: Frankie Valli retires at 92, a new survey shows ne...
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This week on Brands of the Week, Donny Deutsch and Lou Pellegrino break down the brands, trends, and cultural shifts shaping the marketplace right now — from functional beverages to nostalgia economics. Topics include: the explosive rise of mood drinks and non-alcoholic, THC-free botanical beverages; why 50-year-old song catalogs (Queen, Springsteen, Dylan) are outselling contemporary music as investment assets; the return of...
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Legendary ABC/ESPN and MSG Network play-by-play voice Mike Breen joins the show to relive the New York Knicks' first NBA championship in 53 years — from the emotional final buzzer to the alumni who finally got their ring. Breen opens up about Jalen Brunson's transformation from a doubted free-agent signing into the franchise's heart and soul, what it was like watching Patrick Ewing and the Knicks' old guard experience the tit...
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Legendary Democratic strategist James Carville joins Donny Deutsch for a no-holds-barred conversation on where the Democratic Party is headed — and who's driving it off a cliff. Carville and Deutsch dig into the rise of the Democratic Socialists of America (DSA), the growing rift with progressive candidates like AOC and Zohran Mamdani, and why he believes the far-left wing of the party is losing touch with Black voters, Latin...
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On Brand with Donny Deutsch — Brands of the Week: Spider-Man's Record Opening, Vincent Pastore Tribute, Chicken Crushes Beef & AI Rental Scams Donny Deutsch and Lou Pellegrino break down the brands shaping the zeitgeist this week. Spider-Man: Brand New Day starring Tom Holland and Zendaya smashes the all-time domestic opening weekend record with a $360M debut. The team pays tribute to Vincent Pastore ("Big Pussy" from Th...
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Maggie Haberman and Jonathan Swan of the New York Times join Donny to discuss their bestselling book Regime Change: Inside the Imperial Presidency of Donald Trump. They reveal how they landed remarkable access to sources still serving inside the administration, and walk through two of the book's most stunning scenes: the bizarre Oval Office moment when Trump had an aide read out a list ranking him among history's most powerful fig...
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Donny and Lou run through the brands shaping the week — from private equity turning bowling night into a $284 splurge, to nostalgic parents buying their kids Wi-Fi landlines to dodge spam calls and screen time. They dig into a new survey showing one in four millennials admit to shoplifting (blaming inflation), debate whether baseball needs a salary cap as a work stoppage looms, and question a Mountain Dew Baja Blast hand sani...
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Stephen A. Smith joins Donny to relive the New York Knicks' first championship since 1973 — the heartbreak of Ewing, Starks, and Reggie Miller's eight points in nine seconds, finally exorcised 39 days ago. From there, the conversation turns to politics: Stephen A. explains why he won't run for president, calls out the Democratic Party's socialist drift, and names his picks for 2028 (Josh Shapiro, Wes Moore, Marco Rubio) whil...
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