Front and Center

Front and Center

Each week, award-winning graphic designer Alex Center and co-host Kevin Batory discuss branding, design, pop culture, and more. New episodes drop every Wednesday.

Episodes

September 23, 2025 53 mins

Alex and Kevin indulge in a taste test of both the Oreo Reese’s and the Reese’s Oreo! They talk so much about how they’re going to try stuff, and they actually did this time! They also catchup on the latest stories like: Stiller’s Soda, Montauk 7Eleven Merch, Kith Ivy / Erewhon, Limewire acquiring Fyre Fest, Nelly’s Apple Bottom Jeans collaborating with Bubly, and more!


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Verònica Fuerte is the Founder and Creative Directress of Hey, the world-renowned studio based in Barcelona. The studio has been at it since 2007, now 18 years, producing some of the most vibrant, lively, and thoughtful work in the entire industry. They specialize in developing creative strategies and visual languages for clients worldwide. Verònica and Hey are doing a lot of cool stuff! They have Hey Studio, Hey Shop (which create...

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September 2, 2025 56 mins

Today, we welcome David Heasty to the show! David is the co-founder of Triboro, which he founded in 2008 alongside his wife, Stefanie Weigler. They create design solutions for clients in publishing, art, fashion, music, lifestyle, and for cultural institutions. They've made excellent work with partners like Nike, MoMA, Paul McCartney, Prince, Marc Jacobs, and Justin Timberlake's William Rast, to name a few. David sits wit...

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August 27, 2025 57 mins

Alex and Kevin are here to bring you their bottom-of-the-barrel takes on the hottest design story we’ve seen since Jaguar: Cracker Barrel. In classic form, Alex is pro-rebrand, and Kevin is against the modernization;  the two go back and forth in a spirited debate. They also discuss Caitlyn Clark’s new logo, Notre Dame Football’s new Irishman, America’s first-ever Creative Director, and more!

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August 20, 2025 48 mins

Alex and Kevin welcome Liliana Soorin Kim from the studio to the podcast! Liliana is currently an intern at CENTER and is in her podcast era! We briefly recap our offsite, talk a little baseball, and discuss Alex's training regimen before diving headfirst into this week's topics (mainly food and beverage related) on empty stomachs (brave). We talk about Man Cereal, Nicotina beverage, Chipotle x Carvel, Oscar Mayer EveryBu...

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August 6, 2025 50 mins

Alex and Kevin bring the heat as they run through the most exciting stories happening in the world of design and branding. The two dudes talk about Oreo x Reese’s, High Noon x Celsius, the La-Z-Boy rebrand, Not so great Jeans, a new glass bottle designed for the beach, and more!


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Nihilo is an award-winning creative agency founded by creative directors Emunah Winer and Margarett (Margy) Kerr-Jarrett, based in Columbus, OH. They create brands that get picked up off the shelf, explored, and talked about. Their clients range from tequila, cannabis, and dog food brands to global fintechs, logistics operators, and healthcare providers. Nihilo is an ever-evolving creative powerhouse that makes and launches its own...

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July 23, 2025 44 mins

Alex and Kevin are coming at you for the 3rd consecutive solo episode! The most consecutive in quite some time, or at least that's how it feels! Kevin discovers some new sounds on the sound board they've been using for years. Then the two fellas go on to discuss the Coldplay Affair, David sells cod, FYRE Festival IP sells on EBAY, the Lyft rebrand, Von Dutch hard soda, J.Crew Pasta, Range Rover's new secondary logo, ...

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July 9, 2025 45 mins

Alex and Kevin are back from the long weekend, chomping at the bit to discuss their activities.. Kevin recaps his epic Fourth of July at Nathan’s Famous Hot Dog Eating Contest, and Alex talks about his relaxing weekend. They go on to talk about the Bear season 4, people complaining about Liquid Glass again, the Stella Artois Wimbledon can, the Tripadvisor rebrand by Koto, Rob McElhenney rebrands to Rob Mac, 50 Cent turns 50, the In...

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Alex and Kevin bring you a solo episode, live from global headquarters in Greenpoint Brooklyn! They discuss the Hot Dog Eating Contest, Buffalo Wild Wings’ Mountain Dew Radler, Micheal Beirut taking a step back at Pentagram, Benson Boone’s Moonbeam Ice Cream Cookie, Linkin Park x Haribo, Heinz Mustard, Drake’s abs, Travis Scott’s Erewhon Smoothie, Subway’s Happy Gilmore mea;, and more! 

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June 25, 2025 55 mins

Our guest today is a multidisciplinary Creative Director by way of Portland by way of Miami by way of Ecuador, currently working at Nike as Senior Global Design Director.  He is driven by his love for design, a passion for teamwork, and a dedication to fostering vibrant communities. Diego is a maker; he’s always working on projects for the love of the game. Most notably, he had a passion project go viral in 2016 that spurred his ca...

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June 18, 2025 57 mins

Alex and Kevin are, once again, back for a solo episode. They catch up on all the stuff they missed since their last solo episode, which has been a while, and all of the new breaking stories happening now. They discuss the shows they are watching (Earnhardt, Tires, Call Her Alex, Paul American, and others), Joey Chestnut back at Nathan’s hot dog eating contest, Justin Bieber popping off at the paparazzi, Sydney Sweeney bath water s...

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Wedge is a brand and design studio based in Montreal, Canada. They create distinct brand signatures for the world we live in. Guided by the core belief that "everything can be special." Wedge has earned global recognition, winning Studio of the Year at The Dieline Awards for two consecutive years, among other accolades from D&AD, ADC New York, and more. They've partnered with founders like Matty Matheson and Blak...

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May 21, 2025 42 mins

Alex and Kevin buss it down from a design and cultural perspective. You know they had to talk about Kincks Mania, The Rizzler still making waves, Mr. Beast’s new look, The Outdoor Boys hanging it up, the new Pope, HBO Max coming back, the Utah Mmmoth brand, White Castle x Heeley’s, Jaguar firing their agency, and more!

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Talia Cotton is a designer, coder, and educator who is recognized as a leading specialist in the intersection of design and technology. In 2023 she founded Cotton, a creative agency pursuing purposeful design work with code. Talia also teaches intro and advanced coding at Parsons School of Design. She has been recognized by The One Club, TDC, Fast Company, and It's Nice That, and has inspired audiences around the globe on The ...

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April 30, 2025 45 mins

THE BOYS ARE BACK IN TOWN! Alex is back from Coachella, and Kevin is back from Tulum. The bougie boys are bringing the heat as they talk about what’s going on. Alex recaps Coachella, and the fellas talk about 100 dudes vs 1 gorilla, the kerning on Pope Francis’ tomb, Fyre Fest 2, Khloé Kardashian’s Khloud Protein Popcorn, the Amazon rebrand, the Heinz grill, Sperm Racing, and more!



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Today, we are thrilled to welcome Justin Thomas Kay to the program! Justin is a YouTuber, creative director, and graphic designer based in Brooklyn. You may have seen him on GQ Rebranded, an episodic series about sports branding— how it works, the history behind it, and how he would approach it. Justin was born and raised in Milwaukee, Wisconsin, where he cut his teeth in designing posters, album art, and other stuff for his band S...

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April 16, 2025 51 mins

We are thrilled to welcome Pete Freeman to the show! Pete, a willing 3rd, is a Center OG, the first employee. We are blessed with his presence this week as he’s in New York on business by way of sunny California! We talk about the rats of Erewhon, Alex is going to Coachella, Paul American, the Rizzler throwing out the first pitch at the Mets game, pool+, the subway footlong nachos, KFC toothpaste, Glen Powell’s Smash Kitchen, and m...

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Diego Segura and Eliz Akgun are incredibly talented designers who reside in New York City. They caught Alex’s attention last year with their stunning work on the brand Leggs. Diego worked at COLLINS after dropping out of high school at 18; he runs a progressive studio called Family Office and has aspirations of business beyond branding. Eliz’s talent is boundless, as her artistic vision and learned hotkeys make her an exciting desi...

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March 25, 2025 55 mins

Alex and Kevin are back for a regular episode! The fellas discuss their favorite television shows, Ashton Hall and his morning routine, peak protein, funny baseball hats, Doordash x Klarna, Ordinary Eggs, Pepsi buying Poppi, and more!


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