Front and Center

Alex is back. The Knicks are World Champions! The World Cup is here, and so are many people from all over the world discovering American delicacies like BBQ, Costco, and complimentary chips and salsa. Zorhan was at the finals and the World Cup, and had time to drop the hottest RFP for NYC Groceries, with all of New York’s best studios chomping at the bit for the job. Coke launches collectible World Cup cans. Coors launches a ...

Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He’s worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYO...

Alex and Kevin are back in the studio to talk about the hottest topics in design and branding (the New York Knicks). We circle back many times on the Knicks, as Alex is very excited (AS HE SHOULD BE!) about his favorite team advancing to the finals for the first time this millennium! Alex recaps his time in London, judging the D&AD awards before going into Iceman, Travis Kelce and Taylor Swift, The Enhanced Games, David’s...

Today, we welcome Jason Liebig to the show! Jason is a brand historian, packaging archivist, and former marketing exec at DC Comics and Warner Bros, and story exec at Marvel. He’s the founder of CollectingCandy.com, an insane archive of vintage candy and snack packaging, which has led him to serve as the behind-the-scenes consultant for shows like Stranger Things, Mad Men, The Queen’s Gambit, and The Goldbergs, making s...

This week on Front and Center… Alex and Kevin are back together in the studio! They talk about the Onion taking over Infowars, Adidas (Sabastian Sawe and Tigist Assefa) winning the London Marathon, Nike’s Boston Marathon blunder, Bronny’s rejected trademark, The Rams uniform updates, the Falcons uniform updates, the Ravens uniform updates, the Falcons uniform updates, Mr. 57, 67 chicken nuggets, Bud Light mini, A...

Today, we are fired up to have Jessica Dimcevski on the show! Jess is the Founder and Creative Director of Blurr Bureau, a Design and Venture Studio that builds brands connected through purpose and profit. They work with ambitious founders, marketers, and creators to help define their brands at key moments in their businesses. The Bureau believes that the brands that change the world are those built on a tension between ideas. ...

We're talking about Practice! Today, we are thrilled to welcome Michelle Mattar to the program! She’s the founder of Practice, a creative brand-building house launching brands from zero to existence. Before launching Practice, she worked at Red Antler and Ritual, blending strategy, design, and creative direction. At Practice, she’s built a number of awesome, successful new-to-world brands like Allkinds, Glowbar, and Rem...

Today, we are excited to have Chris Nott and Frankie Guzi of Studio DRAMA on the program! They crossed the pond to record the pod! 

​Studio DRAMA designs type that sharpens identities, scales across systems, solves real business challenges, and makes every word unmistakably yours. They believe typography is one of the most powerful yet under-appreciated tools in branding. They are on a mission to change that through thoughtfull...

Alex and Kevin are together again on opposite sides of the Country. Kevin, live from SF, gives an honest review of his first Waymo ride, shares about his recent travels, and his surprising adoption of the Oakley Meta Glasses gifted to him by Alex. The two go on to discuss Zuck’s Miami mansion, looksmaxxing, burger mogging, the new Snapple Rebrand, The Update Update, David’s new protein ice cream, World’s First Mus...

Today, we are stoked to welcome Chad Hogan to the program! Alex’s mentor, first boss, and only creative director ever, Chad, hired Alex as a Junior Designer at vitaminwater, where they both flourished.

Chad tells us about his journey. Inspired as a kid discovering skateboarding and hip-hop at their early stages, inspiring him to make zines. He was a part of the club scene in NYC as a teen and was on the forefront of the Rave c...

Krista Schultz is a Multidisciplinary Leader, Holistic Innovator, and the Creative Director at Tractor Beverage Co. Tractor, a client of ours, is the first and only Certified Organic and non-GMO full-line beverage in the foodservice industry. They are now expanding into retail. Tractor is committed to sustainability, tracking the environmental benefits of its organic sourcing and partnering with restaurants like Chipotle to support...

Today, we welcome Jackie DeJesu Center to the show for our 5th annual Valentine’s Day Super Bowl Spectacular! She needs no introduction, but regardless, here it is: Jackie is the Founder and CEO of DEEJAYZOO, the Inventor of SHHHOWERCAP, a former award-winning advertising Art Director at some of the top Agencies in the world, and Alex’s beloved wife! as an expert in both advertising and love, she joins us today to break...

We got some Cali boys in the house! Nikolos Killian and Tanner Woodbury are Founders and Creative Directors at Forth+Back, the Los Angeles-based cross-disciplinary creative studio. Their work spans from creative direction and identity design, art direction and photography, to all levels of print and digital design. They’ve worked with Apple, The Athletic, Chipotle, Netflix, NFL, Nike, Sotheby's, and many others. They’ve...

Alex and Kevin are here with a BANGER. Coming off the long weekend, refreshed and reenergized, the fellas discuss everything going on, which is dominated by fitness and nutrition stories in a sort of new year, new me energy. They talk about the new food pyramid by the National Design Studio, The Sweetgreen Function Menu, Equinox’s question everything but yourself campaign, David’s Bronze campaign, the Prime Protein Shak...

Today, we are thrilled to welcome Leland Maschmeyer to the show! Leland is the Co-Founder and CEO of COLLINS, the globally renowned design firm. He was formerly the Chief Creative and Brand Officer at Chobani, where he led its brand relaunch, portfolio expansion, and marketing transformation. He was named a Young Global Leader by the World Economic Forum alongside many other impressive people. Leland is also a podcaster, co-hosting...

Hello and Happy New Year! 2026 is going to be our year! Let’s go! Excuse me while I break the 4th wall… We recorded this at the end of the day on the first Monday back from 2 weeks off. This was quite possibly the worst day of the year, and still, we deliver! This is going to be such a fire year. 

Alex and Kevin discuss their breaks, their resolutions, the Jake Paul fight, Marty Supreme, the Critics' Choice...

It’s the best time of the year to celebrate the worst of the year! The Annual Backies are here once again! This year was quite the doozie! We had stiff competition for many of the awards, and many brands and stories didn't make the cut. SAD! This year we dole out: Brand of the Year, Recession Indicator of the Year, Stunt of the Year, Zuck of the Year, QSR TikTok Trend, Rebrand of the Yea, Infidelity of the Year, Fake Ah of th...

IT’S HERE! THE 2025 FRONTIES! TODAY WE CELEBRATE THE BEST OF THE YEAR, AND BOY WAS IT A GOOD ONE! Today we award Story of the Year, Brand of the Year, Person of the Year, Rebrand of the Year, Brand Moment of the Year, Cream of the Crop Collab, New Brand of the Year, Soooo Back Award, Good Job Thumbs Up You Tried, Clanker of the Year, Qsr Tik Tok Trend, Man of the Year, The Protein Champ, Zuck of the Year, Innovation That Exci...