Front and Center

This week we are so fired up to have Max Ottignon on the show! Max is the co-founder of Ragged Edge, a London-based branding agency building brands globally since 2007. Max created Ragged Edge to do the most impactful work. Not the most work. When they commit, they go all-in. They’ve worked for brands like Wise, Granola, Monzo, Zoe, Papier, Mindful Chef, and Grey Goose to redefine their industries. Ragged Edge pushes the boun...

Cole Poska, aka @spaceboycole, makes cool shit. He is a Partner and Creative Director at Beyond Studios, and the man behind the viral series Cool Sh*t, where he reimagines what brand merchandise can be by creating bold, culture-driven concepts for both legacy brands to internet favorites. The series has evolved from personal experiments into real-world collaborations, leading to actual projects with Tubi, T-Mobile, BuzzBallz, Welch...

We got Emily Oberman on the program! 

She is a Partner at Pentagram and perhaps best known for her work in the entertainment industry. Emily has designed the titles for Saturday Night Live for the past 27 years—one of many long-standing relationships with iconic entertainment brands like NBC, Warner Bros, Warner Music Group, DC, and Amazon Prime Video. 

Her work goes beyond brand identity to touch many of the shows an...

Alex is back. The Knicks are World Champions! The World Cup is here, and so are many people from all over the world discovering American delicacies like BBQ, Costco, and complimentary chips and salsa. Zorhan was at the finals and the World Cup, and had time to drop the hottest RFP for NYC Groceries, with all of New York’s best studios chomping at the bit for the job. Coke launches collectible World Cup cans. Coors launches a ...

Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He’s worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYO...

Alex and Kevin are back in the studio to talk about the hottest topics in design and branding (the New York Knicks). We circle back many times on the Knicks, as Alex is very excited (AS HE SHOULD BE!) about his favorite team advancing to the finals for the first time this millennium! Alex recaps his time in London, judging the D&AD awards before going into Iceman, Travis Kelce and Taylor Swift, The Enhanced Games, David’s...

Today, we welcome Jason Liebig to the show! Jason is a brand historian, packaging archivist, and former marketing exec at DC Comics and Warner Bros, and story exec at Marvel. He’s the founder of CollectingCandy.com, an insane archive of vintage candy and snack packaging, which has led him to serve as the behind-the-scenes consultant for shows like Stranger Things, Mad Men, The Queen’s Gambit, and The Goldbergs, making s...

This week on Front and Center… Alex and Kevin are back together in the studio! They talk about the Onion taking over Infowars, Adidas (Sabastian Sawe and Tigist Assefa) winning the London Marathon, Nike’s Boston Marathon blunder, Bronny’s rejected trademark, The Rams uniform updates, the Falcons uniform updates, the Ravens uniform updates, the Falcons uniform updates, Mr. 57, 67 chicken nuggets, Bud Light mini, A...

Today, we are fired up to have Jessica Dimcevski on the show! Jess is the Founder and Creative Director of Blurr Bureau, a Design and Venture Studio that builds brands connected through purpose and profit. They work with ambitious founders, marketers, and creators to help define their brands at key moments in their businesses. The Bureau believes that the brands that change the world are those built on a tension between ideas. ...

We're talking about Practice! Today, we are thrilled to welcome Michelle Mattar to the program! She’s the founder of Practice, a creative brand-building house launching brands from zero to existence. Before launching Practice, she worked at Red Antler and Ritual, blending strategy, design, and creative direction. At Practice, she’s built a number of awesome, successful new-to-world brands like Allkinds, Glowbar, and Rem...

Today, we are excited to have Chris Nott and Frankie Guzi of Studio DRAMA on the program! They crossed the pond to record the pod! 

​Studio DRAMA designs type that sharpens identities, scales across systems, solves real business challenges, and makes every word unmistakably yours. They believe typography is one of the most powerful yet under-appreciated tools in branding. They are on a mission to change that through thoughtfull...

Alex and Kevin are together again on opposite sides of the Country. Kevin, live from SF, gives an honest review of his first Waymo ride, shares about his recent travels, and his surprising adoption of the Oakley Meta Glasses gifted to him by Alex. The two go on to discuss Zuck’s Miami mansion, looksmaxxing, burger mogging, the new Snapple Rebrand, The Update Update, David’s new protein ice cream, World’s First Mus...

Today, we are stoked to welcome Chad Hogan to the program! Alex’s mentor, first boss, and only creative director ever, Chad, hired Alex as a Junior Designer at vitaminwater, where they both flourished.

Chad tells us about his journey. Inspired as a kid discovering skateboarding and hip-hop at their early stages, inspiring him to make zines. He was a part of the club scene in NYC as a teen and was on the forefront of the Rave c...

Krista Schultz is a Multidisciplinary Leader, Holistic Innovator, and the Creative Director at Tractor Beverage Co. Tractor, a client of ours, is the first and only Certified Organic and non-GMO full-line beverage in the foodservice industry. They are now expanding into retail. Tractor is committed to sustainability, tracking the environmental benefits of its organic sourcing and partnering with restaurants like Chipotle to support...

Today, we welcome Jackie DeJesu Center to the show for our 5th annual Valentine’s Day Super Bowl Spectacular! She needs no introduction, but regardless, here it is: Jackie is the Founder and CEO of DEEJAYZOO, the Inventor of SHHHOWERCAP, a former award-winning advertising Art Director at some of the top Agencies in the world, and Alex’s beloved wife! as an expert in both advertising and love, she joins us today to break...

We got some Cali boys in the house! Nikolos Killian and Tanner Woodbury are Founders and Creative Directors at Forth+Back, the Los Angeles-based cross-disciplinary creative studio. Their work spans from creative direction and identity design, art direction and photography, to all levels of print and digital design. They’ve worked with Apple, The Athletic, Chipotle, Netflix, NFL, Nike, Sotheby's, and many others. They’ve...