Episode Transcript
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Speaker 1 (00:06):
Episode five fourteen. It's Brandon Lancaster of Lanco. So it's
a great story of do you want to say redemption?
I mean, these guys were crushing it and then basically
COVID hit like it did a lot of other artists
and I lost the record deal, change management. They had
to kind of start over, and Brandon talks about that
(00:28):
a lot. I really like Brandon, and it's crazy because
they've been nominated for so many awards like CNA's American
Music Awards ACMs, where they won New Duo Group of
the Year, and then just a couple of things went
wrong that snowballed, but now they are back. It's a
really great story here he is Brandon Lancaster, which is
how the band name Lanco came about. Of Lanco, Brandon,
(00:51):
good to see again, Buddy, good to see you. Although
it doesn't feel like I haven't seen you, because social
media exists in a way that you know, you kind
of feel.
Speaker 2 (00:57):
Like you do CP.
Speaker 1 (01:00):
Yeah, it's weird because I don't know that you and
I have spent any time together in literally years at
this point, right.
Speaker 3 (01:08):
I think, Yeah, I think it'd be years. But yeah,
it's same thing. I feel like I know your life.
Speaker 1 (01:12):
Because like when I walked down, I was like, oh,
my wife was like, who's down? It said, uh, Brandon,
this a friend of mine sings. She's like, I never
met him. And I was like, I don't even know
that I've seen you since I've been married.
Speaker 3 (01:23):
I don't think I don't think that's crazy.
Speaker 1 (01:25):
Last time we did this, we did it up in
a tiny bedroom yep of a house across town. And
for you, that wasn't weird because I knew you. But
sometimes it'd be people that would come over to the
house and they have to like come into the house
and go upstairs.
Speaker 2 (01:40):
Yeah, looking back, that's a lot invasive, Mike.
Speaker 3 (01:45):
It's our fault.
Speaker 2 (01:47):
It was our fault.
Speaker 3 (01:48):
Yeah, it was weird.
Speaker 1 (01:49):
Right by your bedroom, yeah, walk by the bedroom.
Speaker 2 (01:52):
Yeah, it's first thing Brandon said.
Speaker 1 (01:53):
He was like, yeah, we did. Last time we did
this was in a small room. That's when it hit me.
I haven't I haven't seen you in a long time.
But welcome to the new studio.
Speaker 3 (02:00):
Yeah, it's great. Thanks for having me take a.
Speaker 1 (02:02):
Dip in the pool if you'd like after it. A
lot of guests that what they say is if.
Speaker 2 (02:06):
It's been a good interview.
Speaker 1 (02:07):
They like to jump in the pool, so you let
me know at the end and you can jump right in.
Speaker 4 (02:11):
How warm is the pool?
Speaker 2 (02:13):
You know, it doesn't matter.
Speaker 3 (02:14):
Really, it might all right, it has to be a
really good interview.
Speaker 1 (02:16):
If it's a nice plunge, it always is. All right,
let's see where do I want to start. I feel
like you've because I asked you how you been? You
said good bad in between. I feel like that's kind
of been. I don't know if you're talking about personal
or professional, but I know professionally. You know, you guys
come out and you have the big hit it's going
(02:39):
to be.
Speaker 2 (02:39):
Or forever you're going to be.
Speaker 1 (02:42):
And then did you did you'd lose your deal and management?
Speaker 4 (02:49):
Yeah? I mean, how much do you want to get
into this?
Speaker 1 (02:53):
No, I mean as much as you want to know
we can because the reason I want to get back
into it is because it's not like that anymore, because
it's been the complete op. Actually we have the same
agents sort of now. Yeah, so, but I kind of
wanted to go. We saw each other, it was going good.
And this is a testament of sometimes things don't go
right for a long time, but if you just keep
(03:14):
on going and you have the heart determination you're putting
in the work. I'm just gonna tell you where the
whole timeline of this interview is gonna go with me
that you push hard long enough eventually the rock moves.
Speaker 4 (03:25):
Yeah.
Speaker 3 (03:25):
Absolutely, And that's and yeah, it's funny because seriously coming
here and like last time I did this was just
forever ago, and it was at your house, and I
used to see you more often back then, just run
in the same circles. And it's just been anytime I
see someone that I haven't seen a long.
Speaker 4 (03:41):
Time, and there there, you know how you've been.
Speaker 3 (03:43):
It's like, oh, since I last saw you, I've been
everything and the highs, highs, lows, loose and everything in between.
Speaker 4 (03:48):
Beause that, you know, so kind of being funny.
Speaker 3 (03:50):
But also yeah, I mean since I since I've seen
you last, since we've kind of done this, I mean, yeah,
I had had a huge hit.
Speaker 4 (03:56):
With Love Story.
Speaker 3 (03:57):
It's like I don't know five it's a a hundred
quadrillion times spots or something. But uh, and then we
had Born to Love You after that and and really
sing that one. Uh it was born to Love You.
I could serve from South and North Born to love you.
Speaker 1 (04:11):
Uh the do the Course melody though, Uh that's don't
don't sing it hard, but do it again. But you
were going to swirl from south north, but are found well.
Speaker 3 (04:22):
Looking for wherever I go, whatever I do. It was
born to love you, was born I love you.
Speaker 2 (04:29):
Got it, got it, got it, got all right.
Speaker 3 (04:31):
We actually sang that on Dancing with the Stars. Uh
what the season you were on? Yeah, you didn't dance.
Speaker 2 (04:38):
To I didn't dance I danced to Jansen, But you
played that.
Speaker 3 (04:42):
Yeah, that episode the country thing with like the plastic
cows and hey, we did a.
Speaker 1 (04:47):
Whole group dance with Platt and I remember getting so
frustrated at that because they were like, it's country night,
bringing the cows and Haybell.
Speaker 3 (04:53):
Guys, It's really not what it is.
Speaker 1 (04:56):
But yeah, yeah that was That was That was cool.
You guys do that, Okay, walk me through it.
Speaker 4 (05:02):
So we do that. We put out that album.
Speaker 3 (05:03):
That album debuted at number one on the album chart
Billboard Album Chart, and we were the first band to
debut with a number one album since Alabama, So we
were we were crushing.
Speaker 4 (05:13):
And then toured us sold out our headline tour.
Speaker 3 (05:17):
Then we toured Luke Holmes, Dirks Bentley and Miranda Lambert
just in you know, and then it went overseas, sold out,
a bunch of shows in the UK headlined austral Well,
we were going to headline Australia. We're on the Miranda tour.
We have a single at radio number one most added.
We're like, here we go. We're about, you know, about
to get two buses, about to do that thing. And
we were doing like a headline tour and Miranda's thing
(05:39):
at this like alternate weekends and we were about to
go to Australia and our management was like, hey, you're
not going to Australia. There's this thing going around. I
think we're going to stay home this week. And you're
like what And we that night we were in Minneapolis,
had a sold out show at Fillmore and yeah, I
thought we were going home for a two week break.
And that that's the beginning of Act two.
Speaker 2 (06:01):
Really COVID that started the unraveling.
Speaker 3 (06:04):
Oh dude, like, honey, and I hate here's the thing
I hate, especially in the season of my life.
Speaker 4 (06:09):
I hate being woe is Me and I hate.
Speaker 2 (06:11):
I don't take that as what was mean. Yeah, but
I literally asked you the question.
Speaker 4 (06:14):
Yeah, but it's a thing where it's.
Speaker 3 (06:15):
You know, we were we were going and but we
the thing that we were we were, we had our
live thing has always been such the way that we
sell what we do if you come see us live,
and if radio and comes see us live, and if
people the fans, and when that went away, we're now
sitting at home and we have this single. But you know,
no one's in their cars, no, like radio engagement is
(06:35):
just and so that kind of that single it just
wasn't It was like nearly impossible because we're still technically
a newer artist. You know, we're like in the thirties,
we're like top forty.
Speaker 2 (06:44):
But it's just.
Speaker 3 (06:46):
Uh, yeah, you get the And then we started getting
the call like hey, this this thing, you got it,
download this app, this TikTok thing. Uh, and we do
that and it just but it's it's just such a
long story and how much you want to get to
do whatever. But that that was kind of the beginning
of like okay, and that song ended up not working.
Speaker 4 (07:04):
It orge the it just.
Speaker 3 (07:04):
Got pulled from radio. Really it was just too uh
it was it was a hard season. And so then
after that you are kind of in. We had a
whole second album ready to go with Dan huff and
Jay Joyce and fully produced. Yeah, fully produced, like gonna
go to mixing. And if you don't have a single
that's promoting that album and you're not on the road
from that album, that album's.
Speaker 4 (07:25):
Easy to just kind of stop being paid attention to.
Speaker 3 (07:28):
And then before you know it, you're kind of in
the wilderness, which I'm where everyone I mean, you're we're
small business. Everyone was in the wilderness trying to pivot
and trying to adopt these new times. But it was Yeah,
that was kind of the beginning of the unraveling of
when did you.
Speaker 1 (07:41):
Start to feel like because a lot of people went
through either well, I would you say, not being paid
attention to because there wasn't much attention to be paid,
when did you start to feel like, hey, we're kind
of not getting the same amount as compared to the
other folks.
Speaker 4 (08:00):
Yeah, I'd say not long after.
Speaker 3 (08:01):
So we had a single called what I See and
that was produced by Dan Huffman that Yeah, it's like
in the thirties. It was top forty. And once you
can just tell the calls start becoming less and and
you know, also the standards for where we were at
was just so was so high. You know, it's I mean,
because we're we're a label with other just huge artists,
(08:23):
and we're still working our way up that mountain. You know,
we're still in the if we're playing a festival slot
where like not the last ones, maybe second last or
third to last, you know, but you're climbing that mountain.
But once that single got pulled from from radio, then
the calls start becoming less, you can just feel.
Speaker 4 (08:41):
And then they really did.
Speaker 3 (08:42):
They kept hitting us with the social media thing, which
for us it was always like on the road and
just our lives and really you have to remember the time.
It seems like everyday life now, but the time, people
weren't just like I remember the first time I saw
lip syncing on on an app and being like, what now,
it's just like a music video. But it was just
someone like in their bathroom and it's like where they're
(09:02):
like with their guitars singing there.
Speaker 4 (09:04):
And it was just so different than what we had
been doing.
Speaker 3 (09:07):
And we would try, we'd try to make it work,
but at the time, you know, we weren't going like
super viral we weren't.
Speaker 4 (09:12):
We weren't just having this moment that was during like Olivi.
Speaker 3 (09:15):
Rodrigo and these things that were just and you're like,
and you're now becoming content creators, which is something different
than we had ever done before.
Speaker 4 (09:24):
And it's really not our expertise.
Speaker 3 (09:25):
We're a band. We play music and write songs, and
so then we started feeling you could just kind of
start feeling the attention wasn't there and talk to management
and it's like, hey, you know, it's it's just a
tough situation.
Speaker 1 (09:38):
And yeah, everybody was losing money and nobody wanted to
spend the equal amount of money when they were pulling
in less money.
Speaker 2 (09:44):
Yeah, so there had to be decisions made.
Speaker 1 (09:46):
It happened across a lot of entertainment platforms, and I think, yeah,
it suck because you guys were new.
Speaker 2 (09:53):
Yeah, you had to hit.
Speaker 1 (09:54):
But when they start having to go, well, if we
only have like seven people we can fit in this nest.
Speaker 2 (10:00):
You know that the small birds are kicked out first.
Speaker 3 (10:02):
Yeah, and we were still in a place where we
needed that support. We still needed we had our fans,
but uh, the the what you need to impact on
that like global level, that is competing against the artists
that are headlining the arenas and the you know, that's
where the focus is going to be during that time
and I and I haven't understood that then, Like I
wasn't even back then. I really wasn't bitter about it
(10:23):
because I'm I'm practical and I get it. I'm like,
it's just so unfortunate because we were just in that
you know, when you're I mean it, people don't arnesery.
Speaker 4 (10:32):
It is hard to move tickets. It's hard to sell tickets.
Speaker 1 (10:34):
Oh yeah, it's hard to sell hard tickets.
Speaker 3 (10:36):
Yeah, and we were selling hard tickets and selling out
venues like in different countries, I mean, which would for us.
Speaker 4 (10:42):
Was just so mind blowing.
Speaker 3 (10:43):
But uh but yeah, it was. It was a tough time.
Speaker 1 (10:46):
Did they give you the call like, hey, we're gonna
move on, discontinue the deal, Like what what do they say?
Speaker 3 (10:51):
So, actually what happened was our management called and was like, hey,
I had a meeting, I've had some meetings. This is
you're in a place in the building where this could
be tough to win them back, you know, I mean,
it's just you might be better off going to a
new building and igniting a new fire, getting new people excited,
you know, just kind of a new partnership.
Speaker 4 (11:13):
And so it really started there.
Speaker 1 (11:15):
I feel like a very euphemistic statement to say like
new building, new fire, and you're like, okay, well, appoint
me to the new building.
Speaker 2 (11:22):
What new building wants to talk?
Speaker 1 (11:23):
But no new buildings wanted to talk to anybody new
because nobody had money, especially yeah, especially at that time
that they were.
Speaker 2 (11:29):
Willing to throw out because COVID had wrecked everything.
Speaker 4 (11:31):
Trust me.
Speaker 3 (11:31):
That was and I mean, this conversation all happened. It's like, well, okay,
but it's kind of it's like do you repair a
kind of broken relationship or a relationship or do you
go pursue a new relationship? And yeah, which one's going
to be more difficult? How broken is the relationship? And yeah,
and it was a time that yeah, but it was
still so early. It's still I don't know if everyone
(11:54):
had the knowledge that it's like are people signing new acts?
Because people were signing new acts, but the new signings
were Okay, this label just signed thirty five artists that
are like blowing up on this app that based.
Speaker 2 (12:07):
On like streams like yeah, TikTok that type stuff.
Speaker 3 (12:10):
Yeah, and so when we weren't we were doing fine there,
but just you know, we weren't. That's never been like
where we crush and because that is a skill in
its own right, that is its own art form, and
we've gotten better at and we've learned. But the time,
you know, it was but yeah, it was a that
was kind of how that process went. And then you
are in the wilderness, and that was wild to be
like literally independent, I mean independent.
Speaker 1 (12:33):
Are you the one having these conversations or is like
a party line of you and all the band members?
Speaker 2 (12:39):
Like or do you take the information back?
Speaker 3 (12:41):
So I take the information back? But it happens. I mean,
we're on the bus having these conversations. We're going well
the time that we weren't on the bus because weren't touring,
but we would go like we all kind of have
like little home in home studios. Jared's like the biggest
and best one, uh because he's like truly a producer,
and so we go to his studio and we would
have these talks, these discussions, and then I would make
the phone call with me. It's not like all five
(13:02):
of us on a line and anything, Ay this is made,
I would call each person into visualbik. Hey, I think
this is a conversation I just had and literally have
one on one with each guy and then if it,
you know, maybe all of us get together and have
a band meeting.
Speaker 2 (13:16):
Yeah.
Speaker 3 (13:16):
It was a weird time too, because we were supposed
to be doing this social stuff and we posted a
few things and started getting ripped for not quarantining and
it's like, what on earth?
Speaker 1 (13:25):
No, when how many guys in the band? Five five?
Did you ever think about not being a five person band? Yeah?
Speaker 3 (13:37):
Man, you know that was a really interesting time because
especially when you leave the label, it's like, hey, what,
like we're starting fresh no matter what we do, and
creatively we all write and all that stuff.
Speaker 4 (13:47):
But really, man, we really relied on it.
Speaker 3 (13:51):
This sounds like kind of cheesy, but we rely That's
where you realize like, oh, we're friends because we don't
have a tour schedule, we're not in the studio, but
we're just like in Jared y are chipping off balls,
run in our mouths about stuff because we are friends
and you're.
Speaker 2 (14:04):
Choosing to spend time together.
Speaker 3 (14:05):
Yeah, and so it's like, well, if we're going to
get this back and we're going to do this, I'd
rather do it with this group of guys. And so
that that actually ended up. It really did end up.
It can want to be one of those make or
break things in it. I think it made the band
really a solidified like oh oh.
Speaker 4 (14:21):
Yeah, because we started as friends.
Speaker 3 (14:22):
We started his friends jamming and trying to pursue this
dream and then you're just in the dream and it's
this whirlwind and then you're literally back to no record
deal at There was a moment there where like didn't
know what management was going to I mean, it was
scary and we we still was like, well, you guys
want to go hit some balls and.
Speaker 4 (14:40):
I mean, I don't know, you guys want to hang out.
Speaker 1 (14:42):
What was the scariest When did it get the scariest.
Speaker 3 (14:46):
The scariest was I'd say going like towards the end
of going like twenty twenty one was the scariest because
it wasn't like we're back, everything's back.
Speaker 4 (14:54):
It was we were living in a new day and age.
Speaker 3 (14:56):
I had also just bought a house with my wife
and all, so it was having a baby. I had
a baby the end of twenty twenty September twenty twenty.
So I don't have a baby, I have a mortgage
that I like didn't outprice myself. But it's like I
did if I don't have a job, because we make
our we really make our money on the road. That's
how selling those T shirts and playing those shows is
how we really make our money. That's gone and that's
(15:18):
what inspired a song on the Records called Honey I
lost my job today because I remember walking downstairs and
my wife is in the kitchen. I told her, hey,
I don't have a record deal anymore. And it's not
like we can just go out and tour. I'm I'm
essentially unemployed. And we now have a new baby and
a house, and that was that was a scary time.
Speaker 2 (15:40):
Yeah, that's tough.
Speaker 1 (15:42):
Big overhead there now Yeah, no, not big new overhead,
more important overhead than ever before.
Speaker 3 (15:48):
Yeah, because we had twenty nineteen is when we went
and like started building the house and you know, we
were on the Miranda tour.
Speaker 4 (15:54):
We did our headline thing.
Speaker 3 (15:55):
We had a top forty ath radio number one most
added like all the it was like, oh, I've plan
this perfectly, this is great, and then you know when
that hit you're faced with real life stuff where it's
it's a lot of uncertainty, it's and a lot of unknowns,
but it really and it's what inspired that song was saying, Okay,
you know what, at the end of the day, it
really you know, I had this. I had a baby
(16:17):
girl born in September twenty twenty, and when I I
remember after that conversation though, I just went like got
on the floor and played with her, and you know,
just and realized like, oh, she doesn't care as long
as I'm a good dad, I'm a present dad. My
wife she's yes, maybe a little nervous, but she knows
we're gonna be okay because we've got each other and
we've got this family and we're gonna make it through
whatever that is.
Speaker 1 (16:38):
Did all the guys feel like they were going to
continue on or did it go in shifts? I feel
like with five people are the personality is different, Like
you'd have to like talk one person into one out
of just a different person.
Speaker 3 (16:49):
That's exactly what was. Someone would be having a bad
day and then thankfully someone helps me out, and sometimes
three of us will be having a good day too.
Us to be having a bad day and you'd kind
of get in arguments we did. Eric, we're down one
original member now, so Tim Avan is our is our
guitar play. He's beene of those few years now. But Eric,
he was there a guitar player. He left the band
a couple of years ago. And what's interesting we made
(17:11):
it all through the pandemic era together.
Speaker 4 (17:13):
But then after that that's a new thing.
Speaker 3 (17:15):
You go back out on the road and you're restarting,
you're with a new label, and you're and it's I
want to do all this again, you know, because you
kind of figured out this new life at home and.
Speaker 1 (17:26):
Then you kind of have to start over again to
and it's not fully but it's mostly yeah, you know,
in in the fickle world of entertainment in general, and
it doesn't matter what version of entertainment people forget quick, yeah,
because there's a lot coming at the oh yeah. And
so when do you start to get interest again from
a label or does management happen first to say, like
(17:48):
what what starts to what the waves start to come
back in?
Speaker 2 (17:52):
What comes first?
Speaker 4 (17:53):
Yeah?
Speaker 3 (17:54):
So first was getting getting a point person our management,
a new point person our management that uh that could
help lead a lot of these conversations. Be on the team,
be the sixth member, you know, be that kind of thing,
and so I find them honestly through so I was working.
I had a publishing deal with Jay Joyce, who's a
producer in town, and the person that used to run
(18:17):
that publishing company. We're still in touch and I still write.
Melissa's Spilman, Jeremy Spilman's husband, still right with him, and
she knew we were looking for management, and so she
actually reached out to these to uh, this guy and
and actually based out of Austin, but partnered with Nashville,
and so flew in to Nashville and just got really
(18:38):
I liked that there was kind of a perspective outside
of Nashville, but also there was still roots in Nashville
because it's like a partnership. And so found that relationship
and then we did I mean we had because we
have a name, like if you people know Lanco, Like
that's one thing I've learned that's just crazy, you know,
moving out side of the city and just kind of
living a normal life.
Speaker 4 (19:00):
My daughter's and.
Speaker 3 (19:01):
Like a little school, you know, and we talk to parents.
You're like, oh man, people like people know Lanco, and
so the industry knows Lanco. So there were labels like
even from day one that were kind of intered that
you go get coffee, you'd go to the meetings, you go.
But then finally we played a show and Jennifer Johnson
(19:22):
from Riserhouse was there and just jumped on, I mean
just all in pretty much immediately, and so that was
really exciting.
Speaker 2 (19:29):
I was a new.
Speaker 3 (19:30):
Team, more on the independent side, which was fun, but
not so independent that it was independent because there's some
success there. Oh yeah, absolutely, yeah. And so that's the
thing that's always and that's like a perfect medium for me,
is if you can find it's not this huge corporation
you know, controlled by New York or whatever. You know,
(19:52):
it's like if it's it's it's in house, but there's
also connections and it's big enough there can be there
can be movement and all the connections there, all the
relationships are there that are important, and.
Speaker 1 (20:02):
There can be leverage with other successful acts.
Speaker 2 (20:06):
Who else is on Riserhouse.
Speaker 3 (20:09):
So Mitchell tim Penny is with has A has a
joint partnership with with Riser and then uh Sony and
then Megan Patrick Deal and Carmichael and then they're also
a publishing house too, so they have they've got writers
that have written I mean Landy Wilson, John Party and
Luke Combs with you know, just so they're they're in
the game for sure.
Speaker 1 (20:28):
And that's the benefit of having somebody that has some
leverage because they have other artists that they can for
lack of a better term, trade in and out, meaning
they could also use you, right, they have new artists like, yeah,
we can get Chu Lanco, but you have to take
on Jimmy Johnson here and let him do so that
that's part of the part.
Speaker 2 (20:46):
Of the business as well.
Speaker 1 (20:48):
So, okay, you have this hungry I won't say new
but new ish but semi established label. You have a manager.
Do you have an agent?
Speaker 4 (21:00):
Yes, we have an agent.
Speaker 1 (21:01):
Did you have an agent?
Speaker 4 (21:02):
We had an agent we yes.
Speaker 3 (21:05):
Now we have a new agent, yes, all new.
Speaker 4 (21:09):
Did you get all new team?
Speaker 3 (21:10):
Did you get dropped by your agency?
Speaker 1 (21:12):
No?
Speaker 3 (21:12):
It was another it's an I don't know how in
the weeds I want to get It's another thing where
it's those it's those conversations where it's like, you know,
maybe another relationship, just you want that hunger that fire,
and you want to be kind of it's nice and
entertainment if you can be.
Speaker 4 (21:30):
It's sometimes it's nice to be the shiny new toy.
Speaker 1 (21:32):
Yeah, it's nice to also feel wanted and feel like
there's a tension being put on you. Like I was
at CIA for a long time and it was great.
And my first agent was a new agent when I
was getting my first agent, and that was awesome because
we came up together and I was like one of
her first clients and we were together for like twelve years.
(21:52):
But she started to get really successful in like the
news political space, and she was out of New York.
She was amazing, but she was growing so fast in
that area that really wasn't the area that I needed
to have my work done.
Speaker 2 (22:09):
I didn't need in Nashville. I was fine here.
Speaker 1 (22:11):
My was in LA. So they had like a secondary
agent at CEA and I was not paid much attention to.
Speaker 2 (22:16):
Is this kind of an afterthought?
Speaker 4 (22:17):
Yeah, and it's tough.
Speaker 3 (22:18):
I mean, we kind of had the same situation where
you're almost starting with someone and you're growing, but then
the reality is as you're kind of going down this
mountain and you're trying to figure it out and pick
up the pieces their career. They're still yeah, they've now
got other things. Yeah, sometimes they don't match, yeah, And
it is what it is.
Speaker 1 (22:36):
So I left. I left CIA, yeah, because I wasn't
I didn't feel like I was being prioritized enough and
it was a difficult decision to make. And I remember
I did a thing where I was talking to a
bunch of agencies and you know, for a second, it's
fun because everybody's like, I want to have a meeting
and telling you what they can offer you. And but
I ended up and you'll see where this this come
back around to you. I ended up signing with an
(22:57):
agency that was one of the big agencies, not as
big as CAA, CIA and William Worse were like the monsters, right,
they're the big ones. But I signed with an agency
that was big but not as big, but felt hungry
because they were not as big.
Speaker 2 (23:10):
And that was UTA.
Speaker 1 (23:12):
And so for that reason, it kind of like when
you talk about signing with the Riserhouse. That's why I
signed with my agent now, because could I have picked
a bigger agent out of New York in LA That
for sure, yes, But I also felt like at times
I was getting lost in the mix because I wasn't
always in front of their eyeballs. So but my relationship
with Uta has been excellent. Yeah, so that's and I
(23:34):
saw a picture the other day with view of Lanka
with Uta.
Speaker 3 (23:37):
Yeah I didn't.
Speaker 4 (23:37):
I didn't.
Speaker 1 (23:38):
I didn't know you're at Uta any talk about that more.
I'm already I'm now getting mad. They're not telling everybody.
Speaker 3 (23:42):
I mean, hey, that speaks to them that they're Their
pitch is like, hey, this is what we really want
you to want to work for you, and this is
this is our plan and our strategy. And we're excited
about two thousand tickets sold as opposed to wea, you
did two thousand tickets, but these people did twenty thousand.
Speaker 4 (23:58):
Twice last night.
Speaker 5 (24:00):
You know.
Speaker 4 (24:00):
It's like and so yeah, I love it over there.
Speaker 3 (24:02):
And it's been but no, I love We have a
new team and new energy and we are it is
kind of a version two point zero, but it's been.
Speaker 4 (24:09):
It's it's been fun to tackle this again.
Speaker 3 (24:12):
But even with different perspective, different life perspective, different even
sitting here doing this right now, I remember doing this
ten years ago.
Speaker 4 (24:20):
I remember my feeling.
Speaker 3 (24:21):
I remember how I felt about I remember, and I
remember back then being nervous about everything because I so
felt that like every moment, my entire life was hinging
on it. Where now that's true, it's very important, but
it's also my career. I also have, you know, like
right now, my family's at the zoo and I'm like, oh, yeah,
I don't know what I'll finish it. It might meet you
all there, because that's also important to me. So a
(24:44):
little healthier perspective now, and yeah, I've just grown up
a little more a little.
Speaker 1 (24:49):
But you also know what you want, what you don't want. Yeah,
you also know what worked and what didn't work. It
doesn't mean to won't working in a different time, but
at least you have gained what is kind of the
most expensive to gain, and that it's perspective. You said
the word perspective is the hardest thing to get because
you don't get it because it's fun. Yeah, you get
perspective because it was kind of forced upon you. But
(25:10):
it is also the most valuable. So once you have
a like, cool, I got it, man. Sure we shouldn't
have to go through that to get it, but you
have it, right, and so you treat everything differently some
things are more precious, some things aren't nearly as precious,
and you learn not every single little thing can take
your whole world down. Yeah, that's what so reminds me
(25:30):
of Like as a new artist, you're like, oh my god,
I gotta make sure that I could get this exactly right,
get that exactly right.
Speaker 5 (25:34):
Yeah, hang tight, The Bobby Cast will be right back,
and we're back on the Bobby Cast.
Speaker 1 (25:42):
Your record is called We're not Gonna, We're gonna, We're gonna,
We're gonna make it. Yeah, I think we don't think.
I'm thinking Marry telling Moore first time I saw it,
because that theme song goes.
Speaker 3 (25:52):
We're gonna make it after.
Speaker 1 (25:56):
So we're gonna make it. I'm assuming that's kind of
about that.
Speaker 3 (26:02):
Yeah, I mean it's you know, it's the title track
the album, because really this album, this is you know,
years in the making, and it's our life. Like our
first album, Halle Andights was so autobiographical. It's so where
we were and where we were headed, and you know,
and it was even like the biggest song on that record,
Greatest Love Story, and the even Born to Love You.
It's this coming of age discovering love and what that
(26:23):
means and then this you know, as much as social
media as a thing and and all of that, there
is an aspect where with your fans, the way that
you communicate to them is through your music. That's how
they get to know you, and that's how they have
this relationship with you. And so we wanted the different
pieces of our lives to be on this record. And
when you know we we're gonna make it, actually the
last song we recorded for the record, and when you
(26:45):
listen to the record, you realize there is this theme
of ups and downs and trial and tribulation and good
times but also some really hard times, and through it
all there was this theme in our personal lives of
we're going to make it out of this valley. We're
in a valley right now, We're gonna make it to
that hilltop, and we're gonna look back and be better
because of it. And so that's a yeah, it kind
of summarized the whole album.
Speaker 1 (27:05):
Reminds me of the story of the king that had
this too shall Pass ring, and when times are really tough,
he would look at the ring and he'd remind himself,
this too shall pass.
Speaker 2 (27:17):
Hang in.
Speaker 1 (27:18):
But when times were amazing, he would look at the
ring and go, this too shall pass, So treasure it
because in the future it will not be like this,
and so this too shall pass. Was always the theme,
and it wasn't to not appreciate and value what's happening now.
It was to have an understanding and perspective of how
(27:38):
quickly things can change, but when they change, and if
they do change, they can change back. Based on as
I mentioned at the very beginning of this, like if
you work hard enough and long enough and smart enough,
you can move the rock.
Speaker 2 (27:48):
Yeah, sometimes the rocks heavier. Yeah, sometimes the.
Speaker 1 (27:51):
Rock's not very heavy at all. But if you work
long enough, hard enough and smart enough, you can move
the rock. I think about you guys when riding. Do
you guys pull many outside writers to write with you?
And why I asked that is because that's a lot
of people, that's a lot of cutters. You gave to
cut a song like five or six different ways?
Speaker 4 (28:08):
Yeah, no, we do everything everything in between.
Speaker 3 (28:12):
So like we have a song called Low Class Lovers
on the record, that's a solo right that. I just
wrote that one by myself after going out with my
wife on a date night and fell out of place.
In the environment that I was in and wrote a
song about it, and then like Honey, out's my job today.
I actually wrote that one by myself, but then Jeremy Spilman.
It was such a heavy topic to discuss unemployment, especially
(28:34):
when yes, it was scary for me and I didn't
know the future, but there also were people that were
in way worse situations than me, so kind of like
being a poster child having a song like that, I
felt like a heavy responsibility. So I brought Jeremy into
make like, hey, you help me work on this song
and word it right. Then there are times where it's
the whole band, and you know, we bring in one
writer and we may just start jamming in the studio
(28:56):
literally just having like band practice and come up with
a vibe and so on, that's a cool idea and
we just start singing. So it's everything, everything all in between.
Speaker 1 (29:05):
What about other guys, Do they write themselves for other artists?
Speaker 4 (29:09):
Yeah?
Speaker 3 (29:09):
Yeah, so Chandler's actually it all right right now, and
yeah everyone Chandler trip and Jared all right, and then
Jared's like a writer.
Speaker 1 (29:17):
Producer and that's never caused any sort of issue. No,
you do, do you encourage that.
Speaker 3 (29:22):
Yeah, oh yeah, I mean, I you know, Lanco's a
Landco's a thing. It's a specific thing. And it doesn't
mean that there's a lot of songs that I hear
on the radio or whatever that I'm like, oh that
could Landco could have sang this, So you know, there's
but it's a specific enough thing that we know the
goal we're trying to achieve, and we're together and working
on a Lanco thing. And and if they're working, I
(29:42):
think they like it too because it gives them an
outlet because there are things that we just wouldn't sing
or they're just not our vibe, even sonically, and it
gives everyone an outlet to be able to do that.
Speaker 1 (29:51):
Do you ever think about doing even a couple of
songs by yourself and its sounding completely different than Lanco?
That'd be the only reason you would do it. Yeah,
But it's like I want to do this garage rock, Yeah,
a couple of songs. Do you ever think about that?
Speaker 3 (30:04):
Yeah? Yeah, yeah, And that's something I'd like to do
and I think would be cool just to see because
I love love love, I mean, it's literally the I have.
There's one reason I fight so hard for is because
I have the best job in the world because I
get to be creative and I get to go with
my best friends and create with them, and it's really fun.
But there's a thing where I have my own a
cool thing about land because we all have different influences
(30:26):
and sonic influences and we can all throw that into
kind of the pot, and that is Lanco. But yeah,
it'd be interesting. I've definitely thought about and I've talked
like it. You know, it's not like a secret. At
some point, I could see myself just you and I
just recorded in like my little home studio and just
throw it out, you know who you know, just this
is me?
Speaker 1 (30:43):
Uh like if you like a trip onto a hip
hop album, yeah, or hip hop couple of tracks?
Speaker 3 (30:47):
Yeah, And I could see that like letter rip right, Yeah, yeah,
I don't if any I mean, you know, we're land
Co's a thing, but we also are all artists in
our own right. We all have our own creative outlets
and if yeah, I mean, yeah, whatever, just create.
Speaker 2 (31:00):
What are you doing for fun?
Speaker 3 (31:02):
What am I doing for fun? I'm trying to raise
two children, which is the most fun thing but also
the hardest thing.
Speaker 4 (31:11):
I've ever done in my life.
Speaker 3 (31:12):
If not that, I don't know, man' pretty basic all.
I used to fish a lot. That's gotten harder, trip
and I used to, like seriously fish, Like tournaments.
Speaker 2 (31:21):
Don't get you that, you guys tournament fish.
Speaker 3 (31:23):
Yeah, that's specially due that was a big thing during
the pandemic. We like got it was us. Morgan Wallen
was out there like these little fishing tournaments.
Speaker 2 (31:30):
So is it one because I've early earlier version of
my life.
Speaker 1 (31:34):
I used to fish the tournaments and all the boats
would lunch, are on the same It's just like go
and all the boats launched. So that kind of you
guys were fishing in real tournament.
Speaker 3 (31:41):
Oh yeah, bass tournaments. Oh yeah, we we came in second.
We never we never won, never brought it home.
Speaker 2 (31:46):
To put the little weights in. I know, puts in
the f man.
Speaker 3 (31:49):
There's that's there's some sketchy stuff that started frustrating me.
It's kind of like golf too. It's the thing where
it's like, all right, I know that I'm not the best,
but I know some of y'all are not beating me.
But no, I go.
Speaker 4 (32:01):
I try to golf and then man, just real basic stuff.
Speaker 3 (32:04):
I mean, well, you know, I still try to have
friends over, like just have fires and and but golf
is a is an outlet for sure, not good at it,
but try just get out. You haven't gotten pickleball yet, no,
so I actually man, pickleball is tough though, because it's
it's like golf. You can go, you can get with
the group buddies, but you also can go and do
it by yourself or just go to the driving something pickleball.
(32:24):
I love pickleball. I've had a hard time coordinating getting.
Speaker 2 (32:29):
People together to do it.
Speaker 1 (32:30):
Okay, fair, I would meet that with because I used
to play a lot of golf, but I I don't
want to be that guy. But I'm a bagga for
a second. I don't have four hours anymore. Yeah yeah,
it sucks.
Speaker 3 (32:41):
Yeah yeah.
Speaker 1 (32:41):
And I'm a member of a club and I haven't
been to the club in eight months. Yeah yeah, And
so I'm paym a DU's and I love it, but
I don't have four hours. Or by the time I
drive fifteen minutes to the club and I get on
the range and hit thirty minutes, then I drive back
that that hour's gone. Where I can just I have
a court here at the house. If I get I
get an hour workout at and play pickleba. Yeah, we
have to play with who do you play? Like?
Speaker 2 (33:03):
Great point.
Speaker 1 (33:03):
That's why you hire people that are your friends and
then you go so like today Reid and I are
gonna play, Uh, asked Brandon, and Brandon was already away
over here and he had closed. He's like, I'm in
jeans and but yes, I could see where coordinating the
other person.
Speaker 2 (33:19):
I guess my thing was time. I just have the time.
Speaker 3 (33:21):
Yeah, I like man if I could get I I
literally I went through a pickleball phase like the end
of last year, and I'm like, this is my new identity.
I'm gonna I'm gonna be one of those guys. But yeah,
it was just tough fun with people I love. I
also like pickleball because golf is fun, but I do
like I was like to play basketball. And there was
a game that was going on a lot with a
bunch of like songwriter and artists stuff in town like
(33:43):
Gordon as.
Speaker 1 (33:44):
Yeah, we played over there once together there Travis that pandemic. Yeah,
oh it's for Travis's video. It's for like a content shoot.
They always played like nine o'clock I'll get a call,
Hey we're playing again?
Speaker 2 (33:56):
Okay, what time?
Speaker 3 (33:58):
Nine pm?
Speaker 2 (33:59):
Like as don't you know?
Speaker 1 (34:00):
I wake up? But like butt whole o'clock. Yeah, there's
no chance.
Speaker 2 (34:02):
So you're not playing basketball anymore.
Speaker 3 (34:04):
And that game, I you know, I just texted, uh
texted one of the guys in that in that group,
and I don't know. I lose, Like is there a
new game? I texted the John Chris goes out there
and plays. I text shandals like is there do I
get kicked out of the chat? Like is there a game?
I don't know about? But it seems like it's it's
just now that you want to talk about coordinating people,
that's a lot of you need like fifteen people because
unless yeah, so that's tough. But I like pickleball because
(34:26):
it's active. I like, you know, you're breathing hard, you're sweating,
you endorphins are going.
Speaker 1 (34:32):
How far do you live from here?
Speaker 3 (34:33):
Uh? It took me thirty minutes.
Speaker 2 (34:35):
Oh that's too far for what to invite you?
Speaker 3 (34:39):
Dude, I drive here, I gotn't. I drive every day
and that's that's pretty far. We'll move if it means
having a pickleball got yeah, And we're moving out for sure.
Speaker 1 (34:52):
Yeah, I'll invite you to come play because we I mean,
we're always looking to.
Speaker 2 (34:57):
Have people over to play. Let's do it.
Speaker 3 (34:58):
That's been the heart is just finding if if but
no driving thirty minutes. That's that's kind of I did
it on because I used to live in East Nashville.
We moved out and I live like a half hour
outside of the city. But it's very it's very normal
to me to for rights and I'm gonna come to
town a lot.
Speaker 2 (35:12):
So I got thirty minutes is forever.
Speaker 3 (35:15):
I can tell you, Yeah, I can tell you you
You get to bring people to your world.
Speaker 1 (35:19):
That's for the most part. We all still go into
the studio, the downtown studio. But you're talking about I
George work and nobody's on the road. So it's nine minutes,
yeah to get downtown. And then I mostly don't leave
unless for anything, Yeah, unless I'm traveling to go somewhere. Yeah,
because we'll work here out of here. I got a
(35:42):
gym trainer comes here, like pick a ball back there.
Vet comes here. That's our friend though, that's our close friends.
Speaker 3 (35:48):
So that way you just need to have So what
you're saying is I need to you to make sure
all your friends.
Speaker 1 (35:53):
Oh, that's true. My Vet is my friend. However, she
was a VET before a friend. I think I didn't.
I wasn't our friend walk she went to VET school.
I met her, my wife actually met her. But she
does a podcast now for us too, doctor Josie. But yeah,
that's right, all my Yeah. Somehow I either hire all
my friends or people that I work closely with, I
make on my friend.
Speaker 3 (36:11):
That way I never have to leave my I get that.
I try to that I'm in a band. I yeah
that too. Well you're saying I need to hit up
our crew and get them to play.
Speaker 1 (36:20):
Or hire new crew that you would like to play
sports with. That's that's the thing. Like Brandon for example,
Brandon Ray who's over there, and Brandon has been one
of my closest friends for a decade and one of
those friends where you don't have to see them every week.
You know. I have friends like that from college who
(36:41):
I would be like, you need a kidney. I'm still
here with you, but you don't talk. But you do
have those friendships. But Brandon is a plus singer, a
plus player, players with raging idiots. When we do our
charity stuff, plays guitar, and Reid has been my guy
doing all my digital for five years. Like Reid was
a pup and emailed me and was like, I like
to do some videos for you.
Speaker 3 (37:03):
That's his voice, Yeah, it's pretty much.
Speaker 1 (37:04):
Yeah.
Speaker 4 (37:04):
Well I haven't heard him talk yet.
Speaker 1 (37:06):
But he doesn't.
Speaker 2 (37:06):
But when he does hit, I was like, dudn okay.
Speaker 1 (37:09):
And so I didn't know him, but he was a
kid from Arkansas, and I was like, I'll probably related,
So I go ahead and hire you. You're from Texas,
you get it. Yeah, And so my cousin, Yeah, I
hired him, and he's been here for five years, right,
and and everybody going travels with me, but he's does
photos and videos and we go and we do shows
(37:29):
and like he's just been like at my hip for
for the last five years. And so Read's like, Read goes, well,
I gotta move, Like where you move? Are you?
Speaker 3 (37:39):
What are you talking about?
Speaker 1 (37:40):
You gotta move.
Speaker 2 (37:40):
I gotta move to Saint Louis. Saint Louis.
Speaker 1 (37:44):
His wife's about to be a doctor, got to a medicool.
So Reads leaving, I'm looking for a new person right
to run the digital operation, which has become big, you
know how this sometimes it just grows and you look
down and you're like, oh man, this is actually quite robust.
And if that person's gone, we're So. I was interviewing
a bunch of people and Brandon, who was writing all
(38:04):
this sync music for like TV shows and commercials, hits
me up and he's like, hey, would you ever think
about me for that job? And I was like, no, sure, what, No,
not at all. I never thought And so ended up
hiring Brandon. And so now Brandon's doing this, So I
guess I just hired another friend.
Speaker 2 (38:19):
I guess I perfect keep it. That's I'm just giving you.
Speaker 3 (38:21):
Yeah, keeping the family your friends. Yeah, I love that.
Speaker 1 (38:24):
Yeah, then they come over you. My wife is always like,
who are you hiring now? And I'm like, don't worry
a friend, you already already know them.
Speaker 5 (38:32):
The Bobby Cast will be right back. Welcome back to
the Bobby Cast.
Speaker 3 (38:39):
Did your wife ever while with you on the road? Yes? Yeah,
two kids. Yeah, we bring the kids too. We're we're
traveling circus, man. We yeah, like just a few weeks ago,
and especially we'll work it now. Like they do seem
to go places like they came on the road.
Speaker 4 (38:54):
A few weeks ago because we were in Florida.
Speaker 3 (38:56):
Uh so like Sarasota and Tampa and like that bus
road or they fly so both so they so they
flew let me think how they Okay, So they flew
the Florida one.
Speaker 4 (39:07):
They flew to Florida.
Speaker 3 (39:08):
We have family in Florida, they say with and then
they just like met us there and then a few
and then the last week of the tour Northeast, they
flew to Boston fam or she has my in law
or my sister in law's family is from Boston area.
So it flew up stay with them, then hopped on
the bus with us, went to Buffalo, and then busted
down to Nashville with us. And yeah, my, my, we
(39:29):
have some bunks open, so my daughter just jumps in
a little bunk and then we set up like a
pack and play thing in the back and my wife
sleeps back there with it. It's yeah, make it work,
just carnies.
Speaker 1 (39:37):
Whenever you decided to go back on the road, which
inevitably you knew what you would do, a bit nervous
put tickets back out there.
Speaker 4 (39:44):
Oh yeah, terrified and what was so weird at that time?
Speaker 3 (39:48):
That was still we went out, start going out, and
like end of twenty one, twenty and then twenty two
that was still the whole country handled that whole thing differently.
So we might play in like Montana and it'd be
like thousand people like, oh we're back baby. Then we'd
go play a show and there's like seventeen people at
tables cause it was just the vibe was still, and
people like, I'm not going out to a shit and so,
(40:09):
and then that we would play shows like is it us?
Is it the world? Is it the We just couldn't
get a because here's a thing that was really weird
about our career. Everyone, unless you're like George Straight, there
are some that get to hack this and don't, but
everyone does. Eventually you do have that last and even
George Straight, you have that last hit, that last single,
(40:30):
and then you start you do get a phone call like, hey,
it's not you know, they're not biting, it's not reacting.
You know it's and then you get to if you're huge,
you get to choose like are we going to be legacy?
You know, what are we going to do? Or for
most artists, you have this career and then you have
a song and it doesn't any You try again and
it and you go from say you're doing five thousand
tickets to them maybe you're doing thirty five to two
(40:53):
and you it.
Speaker 4 (40:53):
But it's years of this, like you're seeing it.
Speaker 3 (40:56):
We went from like top of the world selling out
in different cun trees.
Speaker 4 (41:00):
Two we play a show and there's fifteen pe and like, wait, is.
Speaker 3 (41:04):
This because of us or the world or did we
fall off that hard or what is it? And it
was a really weird whiplash because it wasn't a fair representation.
Speaker 4 (41:12):
We didn't know where we were.
Speaker 3 (41:13):
We didn't know like do people do we have fans
out there? And so that was a that was definitely
a really scary process and and what'd you find out?
Speaker 1 (41:21):
What was it?
Speaker 2 (41:21):
Then?
Speaker 3 (41:22):
I think it was, I mean, we definitely found we
found that we still i mean we sold out shows
on this We have not had like a hit, like
a number one song in like eight years, and we
still can go to certain markets and you know, clear
thousand tickets and sell out and we go to a
lot of these you know exit in type venues and
sell it out. And that was honestly, even at the time,
that was still like around. You know, we're kind of
(41:45):
we somehow do have this fan base that really a
lot of people know it's for Grace Love Story, but
like our fans, they'll sing the other songs and they'll
talk to us about how these other songs have impacted them.
And so we still have this fan base. We can
go out and do our thing. Now it's just trying
to capitalize on that and grow from there and kind
of relaunch.
Speaker 1 (42:04):
Uh. Yeah, you talked about a song you wrote on
this record by yourself, which was Low Class Lovers. So
first I'm gonna ask you about that. Where were you
with your wife where you're like, we don't belong?
Speaker 4 (42:16):
Why I don't everyone it's called it.
Speaker 3 (42:18):
It was a restaurant in Green Hills and part of
the not belonging thing too. That was our first time
going out after having a baby and with the COVID,
so we had been like living in sweatpants and like
it was the first time we'd like seen society went out,
so we already felt, you know, it's like, oh okay,
like out in the world. And then also, yeah, we'd
been like living in sweatpants and just chilling, and now
(42:40):
we're like a you know, white tablecloths, whatever, and it
was it was really nice, but it was you know,
things on the menu. You're like a kind of a cheeseburger,
like I don't know. I'm sure it's good, but I
don't know if I want the whatever type of eggs
as a garnish on that thing.
Speaker 1 (42:55):
When you write a song by yourself, that one specifically,
when you done, you really can't send it and have
somebody give you critiques or changes, right, because then they.
Speaker 2 (43:07):
Co wrote it.
Speaker 1 (43:09):
Yeah, yeah, I mean you know fine line.
Speaker 3 (43:11):
Yeah, and uh, you know, I think that my process
of that is if I write a song that I
think is cool, I'll take it to the guys and
be like and then they're they generally don't yeah, they
don't try to like get in on it and be like,
you know, well maybe if the second verse, it's like
this is when I wrote yeah or nay, because I
do bring like a pretty much completed thing and it's
(43:32):
like is this cool or not? And that one was
cool like on guitar, And then we got in the
studio and I told Jay he produced that one. I
was like, I want this to be like a Bohemian
rhapste like this up and down and in and it
just this kind of this. He kept calling it my opus.
And so once we start in the studio attacking it
like that, it.
Speaker 4 (43:51):
Just became really fun.
Speaker 1 (43:52):
And yeah, will they ever say nay, Yeah, if you
bring in the song by yourself, you're like, this is it,
they'll go and naw, I don't think this is it.
Speaker 3 (44:00):
They never say that. They'll say that could be cool.
But now you know what that means exactly. So you know, God,
what about Greatest Love Story?
Speaker 2 (44:09):
When you wrote?
Speaker 1 (44:09):
You wrote that by yourself?
Speaker 2 (44:10):
Yeah?
Speaker 1 (44:11):
What was that?
Speaker 2 (44:12):
Did you? Did you write that before them? I wrote
that around.
Speaker 3 (44:16):
The time we'd start as a band, but I had
a bun I'd written all the songs like and had
these songs I wanted to put a band around it.
And so that was one I wrote right as it
was forming, and we had finished rehearsal and we were
on this back patio and I was we were like,
what do we do you know, cause we kind of
practice the songs, and uh, I was like, I kind
of I wrote this little thing and I wrote it
(44:38):
played like the first chorus, and everyone was like, yeah,
that's cool. And so we just went right in and
started putting music to it. Yeah, they liked that one.
Speaker 2 (44:47):
What do you chase now?
Speaker 1 (44:48):
Meaning there are like eight versions of finger quote success,
There's lots of streams, there's viral, there's radio, there's and
one or two of them without the others is great. Yeah,
because it cut right. There's many ways to cut, but
you almost have to pick your lanes that you chase
because if you're chasing all day, if you're chasing eight rabbit,
(45:10):
you're not going to catch any of them. Yeah, Like
what are you guys as a band, Like, what are
you chasing?
Speaker 3 (45:14):
Well, I'd say I'd say, you know, for the for
the past few years, we've been focusing on like building
socials and then and streaming and that's you know, and
that's how people consume music. Uh, Like they're not buying
CDEs as much anymore, you know, if at all. So
that's part of it. But I would say, I mean,
right now we really are.
Speaker 4 (45:31):
We have an.
Speaker 3 (45:32):
Opportunity to be at radio and go because that does
take I mean, that takes a team of people around
you as far as like the industries, because like you
have to have a radio team and stuff, and right
now we have that and they're really great, and it
does get to put you out in front of an audience,
and it does put you in a lane of when
you're looking at those festivals and you're looking at these
tours like that is kind of a qualifier.
Speaker 1 (45:52):
It is an investment though, when I say Chase to
do that version, to do the radio version, you got
to be places. Yeah, And that's time and effort and money.
Speaker 3 (46:00):
Yes, So okay, the thing is so the thing is
with us, Like I wish that I was a talented
enough content creator that I just knew because it is
an art form, like they know the lighting, getting the back,
like they just know. Like I know artists that are
so good at that and they don't feel silly doing it.
I also know artists that honestly feel a little silly
on stage, and they where I don't I feel silly
(46:23):
like pointing to nothing and then putting captions over it.
They don't. I don't feel silly on stage. I don't
care if it's at some event where there's twenty people.
This is like, this is my home, and so I
don't mind. Like I like going out on the road
and playing shows and even going into a station and
playing some songs I like talking. I like hanging out.
(46:44):
So for me, that's a that's a I don't mind
at all investing my time there and even you know,
going to these cities and playing shows and partnering with
with radio. H it's I like, it's a partnership. Hey,
you give us some you know, like you we give
each other attention, and we work together and you're playing
our music and we, you know, come out of the
show and let's hang and meet your listeners or you know,
(47:06):
whatever it is.
Speaker 1 (47:07):
You're right about qualifiers in the way.
Speaker 2 (47:10):
Of their different qualifiers for the different rabbits.
Speaker 1 (47:12):
I'll just use rabbits as you know, the analogy here
that's chasing rabbits. Like if you have a top ten,
top five, number one song on radio, that is a
qualifier for festivals, that is a qualifier for award shows.
If you have one hundred million streams, if you have
there's a number, there's a qualifying number. If you have
this many followers, but you don't have the radio, like,
(47:34):
that's a qualifier. And it's like the more qualifiers you
can have, the more qualified the people that are making
the decisions think you are right right, yeah, and so
and if I and I have friends of mine that
have chosen to try them all at once, and it
never works when they try to do them all with
the ut most priority, because priorities aren't doing everything the same. Yeah,
(47:56):
but you can literally just be a streaming artist and
crush and do everything anybody else can do, if that's
what you have dedicated, if that's the rabbit, you were
totally into. Same thing with being viral, if you're like
you're talking about a social media artist and I'm not
even saying that as any sort of slide, No, of
course not. If that's your thing and you have four
(48:17):
and a half million followers and you have videos that
are doing three four hundred thousand every time, that's a
freaking qualifier as much as anything else is. So it's
interesting to see the roads that people go down. But
what's crazy about you is most people that would talk
like you would be older. You're young. You just did
it way early and you got to go through a
lot of trials and tribulations young, so you have the
(48:38):
perspective of someone that's a lot older.
Speaker 4 (48:40):
Yeah.
Speaker 3 (48:40):
Yeah, And I mean that's the thing where for me,
it's everything you know, you don't they're all opportunities like
social media's a opportunity, it's a marketing opportunity, put yourself
out there. You get to communicate and use it as
a way to communicate with your fans. Streaming is, you know,
a big way that people invest in music and consume music,
and that's great. And then yeah, radio it's it's it's
(49:03):
still a platform that that people really invest in and
pay attention to. And and especially you know, I think
even you know, a country music demographic a lot, it's
still getting their work.
Speaker 4 (49:14):
They go, they can still get in.
Speaker 3 (49:15):
Their car and go to work, and more so than
any other formul Yeah, and turn that on and I
even find myself there's times where yeah, I can like
I'm in the driveway trying to find something, but it's
I end up doing this with TV. I'm just scrolling
trying to find something. It's easier for me to just
turn on all right, you know, and what's on the radio,
and and it definitely has an impact and it's a yeah,
(49:36):
but I don't know, it's it's I've we've we've pursued
it all. We've had success and all I mean, we've
had some songs of and it's interesting too This is
a hard thing too. There's songs that stream really well
that will not work at in the country music space
at radio, you know, and and vice versa even and
so it's it's a crazy puzzle that that I know
(49:58):
a lot about. I don't have the crystal or the
magic answer it, and I don't think anybody does what
they did then they would be uh, yeah, I don't know.
Speaker 5 (50:06):
Let's take a quick pause for a message from our sponsor.
Speaker 3 (50:10):
This is the Bobby Cast.
Speaker 1 (50:13):
Who do you look at? And I give you an
example as I asked the question to give you time
to think. This is an interview technique called I will
ask you a difficult question, then I will talk for
a second to give you time to think about an answer. Yeah,
who do you see? And you go, man, how they
strategize that. That's pretty freaking cool. I give you an example.
Drew Baldridge, who who had it all fell off, like
(50:33):
it all fell off for him and really with no options,
dude's playing backyards. One social media video blows up and
he's like, well, crap, I'll just do this over and
over again. Well, I really don't know how to do
a label. And since no label will sign me off,
figure it out, creates his own label, hires his own
independent and did it and did it and is doing
(50:53):
it again. Like I said, got another. So I look
at Drew, who I didn't really know. I'd seen him around,
and he had just turned into it.
Speaker 2 (51:00):
Uh. I don't think he would care, and I would
actually don't care if he thinks if he cares.
Speaker 1 (51:03):
But he was just another guy that had a second
was gone, which there's one hundred of them in town, yeah,
every year. And he was like, oh yeah, that guy
people kind of believe thought he was a shiny toy
for a second, not anymore. But he like figured it
out through necessity.
Speaker 3 (51:16):
Yeah. So I look at Drew.
Speaker 1 (51:17):
When I say, man, this is the guy who strategized
it and never had it figured out. Still doesn't, but
like didn't stop figuring it out right until he had
some success. He kept chasing it. Who do you Who
do you see that does that?
Speaker 2 (51:28):
Well?
Speaker 3 (51:28):
Man, there's there's a few. If you wouldn't have said
you can say Drew too. I'll just say if you
wouldn't have said Drew deaf because we played dude, I've
played shows with him ten years ago.
Speaker 4 (51:37):
You know, he's open for us.
Speaker 3 (51:38):
We've over him, like and I've just known him, and yeah,
just the it's there's it's never a straight line, and
his story is definitely an example of that. But you
do just figure it out, I would say him. I'd
say Walker Hayes, like we knew Walker years ago, years
before the Applebee's thing, and and you know, good, I
love his music, like I thought it was so honest
and raw, but uh, just actually continuing to do that
(52:02):
kind of real left of center thing until you just
catch the right wave, right. I'd also say, like a
Muscatine bloodline right now they've done it from a non
terrestrial radio side, but really just engaging a fan base
and continuing to just uh you know, be a you know,
a unified small business that is music and continuing to
(52:23):
put out music for your fans.
Speaker 2 (52:26):
But yeah, and those are three people that did it
completely different.
Speaker 1 (52:29):
I know that's what I was because completely they'd all
chase different rabbits.
Speaker 2 (52:32):
And made it in their own way. Yeah, what do
you listen to?
Speaker 3 (52:37):
Oh podcast?
Speaker 1 (52:40):
Now what about music?
Speaker 3 (52:42):
Yeah, we could do both. No, I with music like true,
it's funny. That's probably why I say the top of
mine is mustling. I was listening to their stuff. I listened, man,
I listened to competitors. I hate giving them such such
a what are you out out? But like Flatland Cavalry,
like I like that stuff. I also like like Jason
(53:02):
Isabel and and some like Americana kind of Americana folk
type stuff. But then even like then like bumping this
guy Forrest Frank, who you know is a great dance
party for the family, and uh, trying to think I
have to get on my Spotify. I music consumption is
weird for me, to be totally honest, Like I sometimes
(53:24):
it's very hard for me to to not listen to
music critically, like I have like a steam son it
sure you're in it, yeah, And so like if I'm
if I like getting my son and I'm trying to chill,
I literally put on a spa music playlist because there's
no uh, there's no tempo, there's no time signature, there's
it's just ambient noise, and that helps me like and
(53:46):
then that's like podcasts too. It's at least I'm critically
thinking about words people are saying as opposed to like
why did they do that? Why did they and the
chorus there, well you know like that. So sometimes music
is honestly tough to listen to.
Speaker 2 (53:57):
What podcast do you listen to?
Speaker 3 (53:59):
Oh? Uh, I listened to this one. I listened to like,
I mean just pretty basic stuff. Listened like Joe Rogan.
Speaker 1 (54:07):
But then I'll listen what's your number one listen to podcast?
If they did a rap as of whatever? Today is
April May, like so far this year, you probably listen
to what podcast the most?
Speaker 3 (54:17):
Oh man, I'm gonna sound real weird. Sorry, there's a
podcast called Blurry Creatures.
Speaker 1 (54:23):
Shut Out.
Speaker 2 (54:24):
I don't know them, tell me more.
Speaker 3 (54:25):
Yeah, it's so, it's called Blurry Creatures. It started as
a big Foot podcast because every photo of Bigfoot is blurry?
Speaker 1 (54:33):
Do you know it? The podcast, Oh you just love Bigfoot?
I was like real read also listens and no, no
read love Bigfoot? Got it? Yeah, it's like you're in
a city Bakersville.
Speaker 3 (54:44):
Yeah Bigfoot. Okay, we got to see they're Bigfoot fans.
Speaker 4 (54:49):
I'm not even a Bigfoot guy like that.
Speaker 3 (54:51):
But it's called Burry Creatures because there is you know,
it's like, okay, every but does he exist? So it
turned but what it is now it's like a super
natural podcast from kind of like a religious perspective, like
a worldview of like Okay, they're really weird things like
in the Bible there, like do the aliens, you know,
do these things.
Speaker 4 (55:11):
It's the weird. It's a weird podcast, but it's fun.
Speaker 3 (55:13):
They like I'll just listen to a guest I was
talking about near death experiences, so they'll have really interesting,
like qualified people on there that just that once again
from my mind, like near death experiences I have no
I can't really analyze that or critically. I can just
turn my brain off and like clean the house or
do something around the house and listen to a guy
talk about studying thousands of people who have had near
death experiences.
Speaker 1 (55:34):
Yeah, that's good because it's so different than what you
do all the time, so you're not comparing it to
what you do, or you're not comparing it to other
things that are like what you do. That's why I
what sucks is I now do a lot of sports,
but that's why we listen to all sports podcasts. Yeah, yeah, yeah,
because it just took me away from this place completely.
Not that I don't love the place, but there gets
to be a point where I've had enough for the day.
(55:57):
Yeah in every way. Yeah, and so but then, like
I typically do, I just started was like I think
I'll do it now too. And so now I got
like two sports podcasts. I can't even listen to them
and enjoy them like I used to because now I'm
either thinking about, man, this guy's really good.
Speaker 2 (56:12):
This guy I like how.
Speaker 1 (56:13):
He does it, or this sucks or what a terrible guest,
or now I'm thinking I never booked this guest.
Speaker 2 (56:17):
So now I've kind of run that for myself.
Speaker 3 (56:18):
Yeah, no, that you you're a person. I'm like that
you turn your you take your passions and then turn
them into something, and then your passion them becomes I
even got like that with golf, Like in same fish,
I'm in fishing, I was in fish tournaments, got into golf,
joined a golf league, and like was trying to be
the number one ranks in.
Speaker 4 (56:34):
My little dumb league. And I'm like, I can turn
things into like.
Speaker 3 (56:41):
Yeah, I get a little serious.
Speaker 1 (56:42):
My wife will tell me to stop turning hobbies into
things that I'm monetizing. Yeah, And I tell her I
don't start them to monetize them, but I do them
and get so obsessed. And I also can go, I
can monetize this while also loving it. But then it
gets to the point then I have to create the product.
Then then it becomes obsession with product creation, and I
(57:06):
kind of lose what I originally got in. So every
hobby I've ever had, I've turned it into content and
then not loved it as much.
Speaker 3 (57:12):
Well, and it's hard for you because your career is
like you're a facilitator of conversation and ideas and people,
and so if it's if you get you could do
that with anything, Like for a musician, no matter how
much I'm into golf, Like I'm not gonna write golf songs,
you know, And so where I could see that being
a challenge for you because it's it's definitely anything you
get into you could take this format and you could
(57:35):
use the tools and the resources that you have to
I think golf.
Speaker 2 (57:40):
So pretty good, man, What I think golf's long be
pretty good?
Speaker 4 (57:43):
Yeah, I mean there is one out there if we
get the artists.
Speaker 2 (57:45):
I started listening to Blurry Bigfoots or whatever.
Speaker 3 (57:49):
It's coloring creatures, dude, it's a it's an out there.
It's just literally when it's just top my mind, I
was listened to it last night. But I will listen
to things that are not I love sports too, but
I'll like watch I was like Sports Center, you know,
something like that on no sports podcasts don't really listen
to cause I kind of I'll like watch high. I
get on social and like look at like what's if
(58:09):
Niko's wanting four million dollars whatever, Like I'll go down
a rabbit hole of that. But sometimes I'll listen to
like sports radio, like in the car, but I don't
a lot of times intentionally cigret that.
Speaker 4 (58:21):
But yeah, I don't know.
Speaker 1 (58:23):
Yeah, you're always writing songs in your head? Is there
always something you're going, Oh, that could be a concept,
that could be a that could be a yeah.
Speaker 3 (58:29):
So I actually am I've discovered this in my life
the past few years, is that I am a seasonal writer.
Speaker 4 (58:35):
So I'll go through seasons of that.
Speaker 3 (58:36):
I'll go through now now there's it's always kind of
there because they like even today, I could get my
car like, oh you know what, and I will write
it down. But when I'm in like a season of writing,
then everything the faucet is always on it, everything is
a song at the point where it's like obsessive. I
can roll down my window and roll everything is something
that could be in a song.
Speaker 4 (58:57):
But sometimes I don't want to.
Speaker 3 (58:59):
I don't want to be the too long because then
everything nothing really sticks out Like I don't I'm not
actually captivating. I'm just like in that obsessive mode where
everything's a lyric, where right now something stands out to me.
It's like, oh, in the midst of everything that stood out,
that's probably pretty cool.
Speaker 1 (59:16):
The album, We're gonna make it. You guys still have
dates all the way till I see end of August,
still doing shows, right, Yeah.
Speaker 3 (59:23):
Yeah, We're headed into like kind of that summer festival
season thing. We're all over the place and then gonna
do like a fall winter tour.
Speaker 2 (59:32):
All the seasons you just said all the seasons.
Speaker 3 (59:35):
Well, summer for anyone listening, Spring and summer for a
lot of artists. There are summer tours, but for a
lot of artists it's it's not routed.
Speaker 4 (59:42):
It's just a crazy festival season.
Speaker 3 (59:44):
You're flying all over the place because if Charlotte's gonna
have you on Saturday, and then San Francisco, you know
LA's gonna have you on Wisconsin. Madison you're just all
over the place because you're going where the festivals and
fairs are. But then like fall, winter is more where
you're like routing theaters and clubs and you're like go, like.
Speaker 4 (01:00:01):
We're gonna go to Chicago.
Speaker 3 (01:00:02):
We're going to Cincinnati, Chicago, Madison, Minneapolis. It's a little
more organized, but some are literally is like a thrown
a dart darts of a map.
Speaker 2 (01:00:11):
What's good to see again?
Speaker 1 (01:00:12):
Man? Yeah it is again. I don't feel like I
haven't seen you. It's the weird thing. It hasn't been.
I mean, it's been a long time since we've actually
spent time together. But yeah, I find that sometimes because
somebody will come over and I haven't seen them forever,
and I don't even make a big deal about seeing
them again because it feels like I've seen them because
of what socials.
Speaker 2 (01:00:29):
I'm quite social media.
Speaker 3 (01:00:32):
I can't, though I would say I can't either.
Speaker 4 (01:00:34):
I just had a social media meeting yesterday.
Speaker 1 (01:00:37):
How'd that go?
Speaker 4 (01:00:38):
It never goes well.
Speaker 1 (01:00:39):
What I find problematic about those meetings, especially if I
talk to people about the algorithm, is they never really know.
There's never any actual knowledge backed by data they can
give you that will be the same next week. So
it's always this is what it was, but based on
what we know about algorithms, it will not be this
way next week. So uh yeah, good luck.
Speaker 3 (01:00:59):
Yeah yeah, that could be a whole winding trail we go.
But it's tough because for me, I just want to
put out I want to showcase our music and our
our shows and our lifestyle whatever. But a lot of
things at work it's like, hey, this trend is happening.
Can you do this trend? It's like, well, yeah, it's
I can.
Speaker 4 (01:01:17):
I don't know.
Speaker 3 (01:01:17):
It's always a it's a it's a dance that never ends.
But and when I say it didn't go well, it's
not it doesn't go well. It just is like for me,
it's way more fun like writing a song or the show.
So it's hard when you're not like I don't love it,
and so it's just trying to find what I love
about it and what excites me to put on there.
But a lot of times what excites me may not
(01:01:40):
be the trendiest, most captivating. I don't know, it's a
I just want to do blurry bigfoot. Yeah, just to
start talking about bigfoot.
Speaker 1 (01:01:48):
All right? Follow at Lanco Music for Lanco and Brandon Lanka.
That's just it.
Speaker 2 (01:01:54):
It's Brandon lank renan out of characters.
Speaker 3 (01:01:56):
Yeah, that's uh. Yeah. I'm never on my personal but
you are.
Speaker 1 (01:02:01):
No, that's why it was lefted second here. But I
thought I would just know Brandon Linka out there because
it looks weird.
Speaker 2 (01:02:05):
Yeah, it's not your whole name. There were two any characters.
Speaker 3 (01:02:08):
Yeah, I should just get a new page now, I know.
I like run all the Lanco stuff, so I'm always
on there.
Speaker 1 (01:02:13):
And it would have just made did you do Brandon
Lanka before at Lanco Music?
Speaker 3 (01:02:20):
Dude, I made Brandon Lanka before Instagram was even It
was like a photo editing because I would have said,
you could have just.
Speaker 2 (01:02:25):
Done Brandon Lanco instead of Brandon Lankab.
Speaker 1 (01:02:27):
But your name is Lancaster but yeah, yeah, well I
was Bob Man seventeen for a long time.
Speaker 2 (01:02:33):
Yeah, that's it's like a.
Speaker 1 (01:02:35):
It's an old screen name from like high school, Brandon Lanka.
Speaker 4 (01:02:38):
That they just like automatically a sign don't.
Speaker 1 (01:02:40):
Worry about Brandon Lanka. Go follow at Lanco Music and
you guys check out the music and tell all the
boys it said hello, I will it'd be awesome.
Speaker 2 (01:02:48):
There is Brandon lincash
Speaker 5 (01:02:49):
Every Thanks for listening to a Bobby Cast production