Daily Drills: best friend-duo behind the crowd-pleasing fashion label Daily Drills. How Mary Ralph and Kennedy reached 1 million in sales their first year, during the pandemic.

Episode Transcript
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Speaker 1 (00:09):
Carol, she's queen. She's getting not afraid, so just let
flu no one can learn this sounds car learn Okay,
So I'm really excited because nothing I love more than

(00:32):
women who are kicking ass in the world, who are
entrepreneurs who take the bull by the horns and just
like run with it. And then also who are best
friends on top of it. I mean, you guys are
just crushing. And I hate to say this, it's so cheesy,
but the girl Boss thing. I mean, y'all are killing
the game. And y'all are twenty four and twenty five.

(00:55):
I'm talking to the Daily Drills right now. Everyone, they
are best friends. We Mary, Ralph and Kennedy are so cool.
I mean, like, you're so cool, you're so pretty, you're
so awesome, and you launched this incredible company. Talk to
me about how y'all how y'all got Daily Drills going,

(01:17):
what inspired it? And how you even knew how to
do this when you're only twenty five. I mean, like,
how do you know how to start a business? That's amazing? Well,
thank you, we didn't know how to start it. We're
still figuring it out. But essentially, mid pandemic, I reached
out to Ralph with an idea to start at Active
Where line. We've been best friends, we had circulated ideas

(01:37):
for years. Ralph's creative genius. I love operations. You are
so start active weear line and it's like an active
where that you don't just have to like work on it,
because that's the thing now everybody to where athletis you're
active where all the time. Like I'm pretty much only
wear that now, like even when I'm like going to

(01:59):
lunch meetings and exactly exactly. So we really noticed, like
during the pandemic, everyone was starting to gravitate towards loungeware
and active where. Um, so we basically were like, let's
just like tap into the need that we're seeing right now.
So it started with Active Where. We've evolved into so
much more. Now we're really trying to hit on what
you were talking about, that transitional wear space. So it's
really like something you can wear to pilates, but you

(02:20):
can dress up with high waisted jeans and a pair
of heels and you know where to post work drinks
and so it's really this interesting space that we're trying
to kind of also cultivate because people aren't necessarily comfortable
yet wearing you know, a bubble sports brought out to drinks.
Are kind of trying to like push push that limit
a little bit. Basically, I reached out to her. She
was like yes in three seconds, and I was like,

(02:41):
oh okay, that easy, all right, And two months later
we launched with black leggings, black biker shorts, a white
T shirt, the most minimal things we couldn't afford much
nice don't have the dollars and um. From there, the
pot just grew and we started really innovating and getting
inspired by different needs that we saw and things that
we were people were asking us about. Ralph has a

(03:02):
really strong I always have the brag gett like social
media following, and so she's really in touch with her
followers and what they're wanting them, what they're purchasing from her.
So we kind of took that dot in those insights
that were free, of course, and capitalize on them. Yeah okay,
so yeah, this you just made that sound like it
was so easy, Like we are like we just like

(03:24):
wanted to start this. We saw this need and we
just killed it. And it was do you know how
many people have these incredible dreams, but they never figure
out how to get the boots on the ground or
like actually like materialize their dream from their mind into
actually reality. How do you like all of a sudden

(03:44):
you have this idea and then you're like making clothes.
How do you like get from this idea to like
creating the clothes to actually selling them? Are you packaging
them yourself? Where are you getting materials? How are you
deciding what fabrics to use? Like? How do you know
how to do all this? There's some of the arts.
We definitely did not know how to do all of

(04:05):
it at the beginning, And it's so funny to look back.
We like laugh at ourselves because we're like, we were
doing everything like the wrong way in five steps more
than it could have been. But Kennedy is an amazing connector,
and so she's kind of the reason that we have
all the connections that we have. But it was kind
of one thing led to another. We met a manufacturer,
which was awesome. Kind of we we met the perfect

(04:26):
people in the perfect steps, which is great to look
back on. It's like the silver lining of everything. I
feel like we just got a lot of yeses, which
is crazy because I feel like before and other businesses
that I've done, I've got a lot of nose, so
it was good to see that. But sort of we
started with Athletic where we started with black leggings and
black biker shorts because those are two things we knew
we could do well and that people would buy. And

(04:48):
you questioned really fast, so what makes what? How did
you think we're going to stand out from the other
black biking shorts and black leggings, because I mean that
is a hard market, right, yeah, I don't really what
do you think we We wanted to make the fit
perfect so that anyone would have to buy them because
they just had the perfect fit. So that's really what

(05:08):
we went on. And we had a little logo patch,
but we didn't think much of the patch, and now
that's become sort of like our logo and our staple.
But Kennedy and I were doing workout classes. We were
we were leading were we thought we were going to
be workout instructors. We were like in our bedroom videoing ourselves,
like doing a workout classes. You guys, got it, let's go.
And then we realized, like we like fashion more than

(05:29):
we like working out. What are we doing Yeah. I
also think we just had such a strong network of
family and friends who knew that we both wanted to
be entrepreneurs and really championed us through that. So I
think that initial push was them. And then within another
two months we dropped our oversized reversible crew NEK, which
is our like most iconic core piece. I think that
sounds better than anything still to this day, we've obviously

(05:52):
offered it in a variety of color ways, but I
think that is then what really continued the momentum and
got like new customers, invited new customers in because it
was we're gonna need for them to aside from our
black leggings that fit really well. So yeah, and I
feel like it is good looking back on it. I
feel like since we started with the fit and made
it something that everyone would want, they told their friends

(06:12):
about it, and that's how it sort of grew versus
like just starting as more of a hype brand that
kind of dies out. It was like, oh, their quality
is actually great, and so I want to invest more.
So we've had we've had tons of repeat customers and buyers,
which is something super interesting for a clothing line, especially
like started by two influencers. So do you think being

(06:33):
an influencer gave y'all that head start to have the
fan base? Is that kind of what started? Like you
had built your followings and people were already totally engaged
and interested in everything you're doing and trusting and so
did they when you launched this It's merch line that
people were like, oh my god, I love them. I

(06:55):
want to buy this merch because I trust them. Do
you think that was a huge part of it? I
think so. I think I think people just want to support, honestly,
Like people get a bad rap, but I think people
want to support, especially if they've been following you forever
and you've never done anything on your own. Like, we
were blown away by all the love and support like
on the initial launch, which was amazing, and obviously it

(07:16):
gave us room to grow and room to evolve, but
it also gave us that confidence to be like, oh,
people are actually gonna buy this and we can actually
make something that we like. So I would definitely say
that our followings helped at the beginning for sure, But
now we're like, now we're in this weird area where
we want daily drills to stay on, stand on its
own without Kennedy and I and without like our personality.

(07:38):
One of our goals is obviously we always want to
be involved in daily drills, but we wanted to daily
drills before Kennedy and Mary ralph Um. So that's something
that we're like kind of working towards right now too.
So that's an interesting little dynamic when you start a
brand from your personal brand. I have a several influencer
friends who have launched some like just merch for their

(07:59):
own own stuff. It's not like an actual product clothing line.
Except for my friend Happily Grey. She she launched a
clothing Yeah, she's amazing, amazing and I and she also
just launched this incredible like skincare line for words crazy.
But I always I think that's so incredible, And I
want to talk to you guys about this because this

(08:20):
is such the world we live in. What is it
like to be a successful influencer? Because that is like
a lot of what people are these days, and it's
actually is a great job. But it's also this fine
line because it's like how much of your life do
you share? How do you become a successful influencer? What
makes people want to follow you? Since you guys are

(08:41):
kind of nailing this, like what what is that? How
do you become successful at influencing? Like what is that?
So that I don't know, so Canadian, I don't have
a crazy amount of following. We both have like a
couple twenty and whatever thousand followers, but that's a lot though.
I think that as I think that the reason that

(09:01):
we've done what we've done and how Daily Drills has
been built is because we've kind of turned Daily Drills
into like a personality of an Instagram. Because right, we
follow our friends, and we follow people that we love
and relate to, but we don't follow Starbucks that we
go to every morning. We don't follow like those kind
of things. So we were like, how do we set
our brand apart from other brands, like not just a
brand that you follow, but kind of like a personality

(09:23):
of your older sister that's giving you advice, it's helping
you style your clothes, it's helping you feel better about yourself,
all of those things. So I think we learned that
from ourselves, Like you have to share your personality. Obviously
you're better at sharing than I am. Like Connydee will
share at all which I love. I like them a
little bit more like closed doors. But it's just kind
of I feel like your personality. But that's sort of

(09:44):
what we learned from ourselves, is like people relate to
you and relate to obviously struggles, obviously successes, everything in between.
So we wanted to like share that with daily drills
as well, and we like always ask our followers questions
like what color do you guys like because if can
in there like I like this color, and connuties like,
well I like this color. Like all right, we'll ask
her people. Let's ask our people, and the best wins,

(10:07):
you know. So that's sort of a fun way. But
I know you asked about how you become a successful influencer.
I think it's just like being yourself, like being who
you are obviously, you know. It's like I feel like
you're yourself and everything you post and how you talk
on your podcast and it all relates, and I feel
like that does so much better. Like the authenticity is everything.
And the only time I'm organized though, like I feel

(10:29):
like y'all are organized. She's organized? Why not? We were
literally at lunch. I'm not gonna we go to air
one and she's like, Okay, well I'm gonna get a
bag get today because I need to take a picture
with the bag get with my and I'm like, well
you gotta take mine after. Like it's very not glamorously.
It is so funny to watch. If someone was viewing
we would we would people have blackmail on us. Yeah. Um,

(10:53):
going back to your question too, I just wanted to add,
like I think for Ralph, it's been really cool watching Ralph.
Ralph has been like an original influencer. You've been your
first paid post is how long ago? Eight years? Like
she just said yes to things even when she like whatever,
probably had ten thousand followers, and like never was embarrassed
about it, especially during that time where like people were
kind of like, I don't know, being an influencer wasn't

(11:14):
really a thing. And I love that about you. Um,
But I think the reason that people really gravitate towards
Ralph's platform is that she's incredibly positive. And that's something
that we've really tried to attribute to daily drills, is
a sense of like encouragement and like happy news and excitement.
I just think like, especially in social media and just
like the culture we live in today, oftentimes like there's

(11:36):
just so much at your fingertips, and a lot of
it is like a little bit sombering or depressing or
makes you feel sad about yourself, but what you don't have,
And I think like Ralph really does a good job
of focusing at, like focusing on all the things she
does have, whether that's like the ocean or her walk,
or something that anybody has access to that's free, that's
like accessible, you know. And so I think, like when
we started daily drills are symbol as an exclamation point,

(11:59):
which is kind like you can end the sentence with
a question mark with a period, but like what's in
it with like something that's like powerful and strong and
excited and has energy behind it. And so I think
people followers can really sense your level of energy and
positivity and authenticity and all those things that you were saying.
Look if you guys, Okay, So I have so many

(12:19):
questions that are just like roaring through my head, but
I'm gonna start with this because obviously positivity is a
huge thing, and you guys are best friends working together,
which is really hard I've done. I was in a
band with my best friends and we worked really well together.
But I mean, it is no joke to be business
partners and best friends. So how do you navigate that?

(12:42):
How do you guys not like because it's because a
lot of times there's at risk of like what if
this ruins our friendship? Like what if this south? Like
what if we just like hit this wall that we
can't move past? Like how do you guys stay and
check with each other? How do y'all make sure you're
each like carrying the load that you feel good you

(13:03):
know that, like each one is doing their part? Like
how do you guys navigate that? It's a great question.
It's hard. I think we still are navigating it. I
think two things. One, we're well, I want to say,
we're not the most emotional people, so we can really
compartmentalize and like we could have a hard conversation at
work and then go and shop for two hours and

(13:24):
like totally leave it at the door, which I think
really works for our benefit. Um communication, Like I think
we're just getting better at communication level, setting expectations. It's
literally like you're dating, honestly, Like you gotta go on dates,
You gotta like do stuff outside of the office. Can't
talk about work the whole time. Um, we're definitely still
like learning and figuring out dynamics and stuff like that.

(13:46):
But I think like both of us are Christians, and
I think we also just like try to lead with
like grace and like always give the person the benefit
of the doubt and like, and we're human, so like
we're we're failing. We're having to say sorry, We're having
to say, oh, we didn't we didn't you know hit
that how we wanted to, Like we're figuring it out basically,
but I'm like, I don't know. I feel like I

(14:08):
couldn't do business with most of my best friends. So
we work really well together. And it's interesting, like we
are very similar, like we're best friends. We both love fashion,
we both have very similar interests, but we both have
very different strengths when it comes to work. Like Kennedy
is very organized, very business minded, very thought through and thorough,
and I'm very like spur at the moment, creative, like

(14:29):
kind of all over the place head and space and
me that's me. I mean, I I have been looking
for my Kennedy for like to where are you? I
don't know, I need you to come into my life.
And she said, what you asked for. I'm like, I mean,
if I need to leash and Kennedy needs to want
to be like, okay, do what, like don't think about
it too hard. So I feel like Kennedy will come

(14:51):
up to me and be like, Okay, well we're doing
our goal setting, we're exercise, we're doing this exercise, and
I'm like, oh, do we have to do it? You know,
like we just think of it in the moment and
then like I'll do it and I'll get them benefit
of that. So it's really good to like have both
types of people. And I don't think we I think
we like subconsciously thought that we'd be good business partners,
but we didn't talk through like oh you're gonna be

(15:13):
organization and I'm gonna be creative and you're gonna do
this and I'm gonna do this. But kind of it's
evolved and like that's her strength. And like I hate
an email, and so Kennedian emails like it. She just
hate an email. All of that. That. Actually, I'm like,
thank god I have you. I'm like, I don't I
don't ever want to post in social media again. So yeah,
and she doesn't want to play a photos shoot, and

(15:33):
I'm like, how I love that, you know, like, yes,
I I could not relate more to you, Mary Ralph,
like in your creativity feeling like it's all in the air.
Let's just like wing it and like it. And that's
literally how I've done my whole life. And now I'm like,
now that I've had actually have this like podcast in
this business rolling, I'm like, I imagine, very Ralph, imagine

(15:57):
if you were doing daily drills for the past five
five years by yourself without I would die. I'm dying.
I'm dying because I get it, Like, when you are
this creative energy, you need someone like Kennedy who is like, okay,
I see that it can and also be your backboard
like this works, that doesn't. Now, let's nail it down.
Let's set a plan. Let's be organized. You probably are

(16:19):
really good at like accounting and like handling money and stuff,
which is really important because like I'm doing all these
brand deals and I have no idea which brando I
just did. I don't know how like it's I don't
have any Excel spreadsheets nothing. I'm like, oh cool, I
hope that one pays me. I don't know what I
mean that we always say it's like Kennedy wasn't here,

(16:42):
I would make no money. If I wasn't here, Kennedy
would still be making black leggings. So it's like it's
like perfect, you know. It's like we can make money
and make more things. And there's so much heart and
passion behind it because both of you guys are so
committed to this and y'all both are shining in your
strengths and that is so important. And I feel like
with being in a partnership of business partnership and you'll

(17:04):
both have these like define strengths that are very strong,
and you trust each other's strengths, you know, and you'
are almost like two sides to coin and so that's
really powerful and that's awesome because you'll both just get
to focus on what you love to do and then
the other one takes the heavy load of the other
part that you don't like to do exactly. And that's

(17:24):
kind of I feel like in business, or like in
jobs that you didn't like, you're always doing the things
like don't fuel, you don't give you energy, that you're
not good at, that you hate, and you feel like
stuck through them, and so I think doing what you
are good at and what you like, like thank goodness.
I know a lot of people like actually can't do that,
but it's been like so fulfilling. I feel like my
goodness and another thing too, not just like having defined

(17:47):
roles that like you are good at, but you kind
of have to move at the same pace because like
if somebody has like super thinks about stuff like really
hard and long and takes hours and years to do something,
or someone moves so fast that like you know, it's
not there, you kind of have to be able to
move together right exactly exactly. Yeah, And the flow fineful

(18:10):
And it's good that we like actually like to hang
out on the outside because they've kind of that people
like Kennedy that are very like organizational and things like that,
but like, let's be honest, like they don't want them
to be like hang out with them every day, but
is like we can talk about anything. We have the
like the exact same interest. We love fashion, we have this.
We don't have the same style, but sort of similar
like in the grand scheme of things. So it's like

(18:31):
fun to do life with two versus just business. So
that's been really nice. It's been so nice. And also
we have we have one full time employee, which we
didn't think we'd have by now, and she's amazing. So
I feel like she also kind of acts as a
buffer to like keep the cadence of things going, so
like if one of us is kind of going really
quick or one of us is like haying behind, she'll
kind of keep us accountable. And that helps work as

(18:52):
a buffer because it's not us being like Mary off,
did you do this today? Hey, why isn't this done yet? Well,
And she's not gonna be the back to me, let's
be honest, it's gonna be me her. So she kind
of our employee kind of works as that buffer and
that like mediator between us, so then it doesn't seem
so personal. Yeah, which that was really helpful. But how
do you hire an employee? Because that's another thing. I mean,
y'all are just killing the game. Like literally, I'm sitting

(19:14):
here almost forty years old, been doing this podcast in
this entertainment industry for so long, and I am always
on my own, just like trying to navigate without my Kennedy,
and it's been rough. Okay, I've tried to hire employees
before and I'm like, but but then you end up
having to like it's more work hiring an employee because
maybe you have to like tell them everything to do

(19:35):
and you have to coach them through everything to do,
and like you're constantly like it's almost like you're doing
double work. So how do you hire an employee who's
like on it? Like, how do you know how to
get that one? You know? Because it's hard to find
someone him him you. I'm literally you, I would not
probably high an employee. I'm like, I can do this better.
It's it's gonna be hard to tell someone to do it.

(19:56):
They're not gonna do it right, like whatever. Well, so,
because because you're living in this creative world and like
to try to like cut your creative thoughts into like
actually like organized Yeah, I don't know that. I don't
know about that. We really looked out with our employee.
But I think just like when we we had two interns,

(20:18):
two summer interns to actually moved your last summer to
be full time with us, So we learned a lot
during that time about like, Okay, what are the needs
that we really have, like what takes priority? What do
we need to offload off our plate, So that was
really helpful when we went into hiring mode, which was
I think into summer and so actually shot our employee
was a referral, which was awesome. Like highly recommend getting
referrals over sifting through tons of resumes because they all

(20:40):
start to learn together. Um. But I always say, like
hiring for character over talent, because you can teach someone talent,
but you can't teach someone character. So she has a
really strong like sense of integrity and um, she's very
self motivated hustlers. So like when we were interviewing, that's
really like what we took away from is we're like, oh,
she's a hustler. She she's down to wear multiple hats.

(21:02):
She's come from like an assisting background, so she knows
like how to organize things for us and how to
like be most efficient and so that's kind of like
what we did. And then we like basically we just
offered her a three month contract versus like like a yeah,
like a salary or whatever. Um. And then obviously we
ended up hiring her, but that kind of protected us

(21:23):
so we could be like, Okay, we can feel it out.
We can make sure that it's a good fit for
her as well, and so kind of took the pressure
off and being like is she the one? Is she
the one? Was just like, okay, you're gonna start. We
have three months, like let's figure out if you like
each other and if we're both happy at the end
of it. And we didn't take it took like one week. Honestly,
we didn't think about it that long. We she came
in and we met her. Obviously she like was wearing
daily drills and we're like, all right, you're already a star.

(21:44):
And then she was easy to hang out with and
talk to. So obviously it's like a very close team.
It's just Kennedy, Me, Kennedy and Claire, so it's three people.
So obviously we need like her to be someone that
we want to hang out with every day that's gonna
know like everything about our lives. She hears me and
Kennedy talk about everything, you know. So I feel like
that was a huge thing. So she just kind of
fit in. But I think the real thing that made

(22:05):
it great it was like you took Kennedy took probably
two weeks, which sounds like terrible to someone like me
and you, but she took like two weeks and like
sat down with her every day and like this is
how you print, this is how you pass, like, this
is how our office is organized, this is what we do.
Like here's the email responses that we use. Like you
really went through that and did all of that with her,
which for two weeks that's a pain in the ass,

(22:28):
like let's be real. But after that she's like hands off.
I mean, she does it all and she tells us
what to do. So I feel like the two weeks
were like nothing compared to all the time safe. Yeah,
and I'm in control freaks. It was hard for me
to like let the reins go and be like all right,
but I truly do believe like you kind of gotta
mess up to figure it out and then you'll never
do it again. So I feel like to like something,

(22:50):
that's what we're both learning, and was like okay, like
let him try. And we have two we have two
interns right now who are also awesome, and we're kind
of like okay, like let's just like let them go.
Let them try, and like if they bal, which they
can send out the wrong thing, is we can send
out the right thing. Yeah, it's fine, you know. So
it's kind of that it's not that bigger video. I'm

(23:14):
like longing for you in my life. Kennedy, you don't know,
like you just are you, So you probably don't even know,
But now that you've been with Mary Ralph so long,
you actually probably do know. You're like someone like you
is just like a gold mine. Like you and Mary Ralph,
you're a gold mine too, but like she just relate

(23:36):
to you so much. Merry rap, Like you have this
inner creative stuff, but you can't figure it out? So
what do put it down? So like what do you
even tell you're employated do? Like what do you tell
them to do? Like? What is your what do you
is the normal day? Like how do you like what
what are the what are the things that you have
to do to run this business that you need to
tell your employee? Like what is your day to day?

(23:57):
And then like what do you what are the things
that that has that need to get accomplished each day
each week to make daily drills successful? Because y'all have
like a million dollars in sales? Is that right? Yeah? Crazy?
Like how do you even know how to handle that
and keep the accounting on it and make sure you're
like not getting audited or something. I don't even know.
I don't know what found it. Well, so we just

(24:18):
clicked the right people in place. We have an amazing bookkeeper,
an amazing count it, amazing lawyer. We ask everyone, We're like,
we we know the girl that founded baller Canndie knows
it really well, Like, who who did you use for this?
Like we don't Cannardie, especially if not afraid to be,
like who's your accountant, who's your lawyer? Who made your contract?
And then the people will just like here's everyone I know.
You know, so it's first anybody asks us anything, We're like, Okay,

(24:41):
here's how we do it, here's who we use. Like yeah,
I also just think like women helping women is so
powerful and like people talk about it all the time,
but like, no one doesn't. No one's actually been like
here's my manufacturer, here's my lawyer, and and like for
us who are like, there's no sense of competition, like
let's help each other out. Yeah, you're not us. You're
not going to create exactly what we've created, and we
can both live in the same space. Yeah, it's like

(25:03):
you're really good at asking all of that yeah, but
got no shame to our day to day. Can has
made our day to day. Tell me about what your
day to day is. I'm eager to hear this. Okay,
it sounds so cliche, but no day is really the
same for us. Today. We have back to back meetings
all day. But like yesterday, we had no in New
York tonight and we're going to net tonight. That's happening there.

(25:25):
We're doing a little pop up there. So that was
the idea, was a idea of last week. I don't know,
how do you plan a pop up? Do you like
call a store and be like hey, I want to
like partner with you, Like how do you do all
these things? Like this is what I'm wondering. Y'all just
like get this idea and they're like, oh, let's just
got it. Let's well okay. We both are spontaneous, which
I think does help, but we do say yes to

(25:46):
a lot of things. Like my friend in New York
that is a long time best friend was like, my
the brand that she's working for is doing a pop up.
They have an extra space, do you want to do it?
And then normally people will be like, Okay, let's do
this rereadsheet, what are the finances whatever? Whatever? We're like
tickets to Orchard Chief right now, we wanted we wanted
to go during Christmas, Let's go, you know. So, like
some things we really don't like annalyze and think through.

(26:07):
But obviously other things we do, like are all of
our clothing and all of our fittings and things like
we really think through. But then some things you just
need to say yes to and go, and like you're
gonna lose a thousand dollars if it doesn't work out,
like and you kind of have way the options if
that's going to be okay or not. So I feel
like that's sort of a good thing. You just have
to say yes to some things, especially when you're guff.

(26:27):
You just should go, just go, and y'all' the whole thing.
But I want to get back to your daily office.
But y'all saying is say yes often, but not but
say not. Wait wait wait they know enough to make
your yes as count. Okay, wait, say that all in
one line. Okay, I think my mom told it to me.
But say yes often, but say no enough to make
your yeses count. So obviously you can't say yes to everything.

(26:48):
Like obviously, say yes. It is like the biggest goal,
but not like the say yes to like grinding all
day and night, say yes to everything you need to
be everywhere, Like obviously you can say no to give
yourself like grace and time and all of those things,
but say yes to like the fun little things that
most people would be scared to say yes to. Or
it's easier to say no because you don't want to

(27:09):
think about all the things, you know, like a pop up.
You don't want to think about how am I going
to get my all my clothes to New York? I
don't know, You're gonna figure it out. Yeah, you're really
good at that. I think that's something that I've been
learning from about from like it'll just work out, Okay,
I don't know how, but it's gonna it's just gonna
have to work out as well. Something it will um
to like so much. But we're still I mean, we

(27:29):
just hit year one, so so much of what we're
like I think stripping it back and rather than rather
than being like, let's be super profitable, let's sell, let's
do all these things, it's like, how can we learn
as much information as we can right now? So that
we have a playbook to scale. So we've never done
a well, we we had like a uh, I don't
know if you cultural fields of pop up, but we
had like a close seasonal, yeah, a season a little display.

(27:53):
But this is our first time traveling somewhere doing a
pop up. So we're like, Okay, low stakes, low risk,
let's go and do it. And we have a playbook.
So then when we're really excited and it's gonna be
this big thing, like no sweat, we already have a playbook.
We know what work, we know what didn't work. We
know if we want to ship our clothes, if we
want to pack our clothes, so we know if we forgot,
if we forgot this, if like everyone had this and
we didn't have it, and we're doing it like the

(28:14):
biggest it's like you don't want to do the Super
Bowl as your first runner, right right right right right, yes,
and being like let's just learn, like let's spend money
to learn right now. And then once we have those
insects and data, like we're gonna feel so confident scaling
and it's not gonna be so hard to say yes
to the big things. Yeah. I love that Okay, So like,

(28:34):
what do you'll have to do on your daily You
have to like you get your day, you'll get your
orders in, you have have you make The fashion wish
is another thing that stresses me out because fashion, to me,
I feel like I used to consider myself fashionable. Now
I have this incredible stylist who styles me her name
how it's amazing thing. But I feel like fashion has

(28:55):
just changed so much, and it's changing all the time,
and it's like, what in the actual f is happening
out there? Like how do you know what is in fashion?
You know? Like I feel like I literally feel like
I will just get it wrong all day every day.
And if I try to be bold, like you marry
up and where these two different awesome ear rings, I
would walk out looking like a lunatic because it would

(29:17):
be so wrong. So it's like, how do you know
what is in fashion? Because y'all made this bubble brawl
which I've never seen in my entire life, which is
so cute, Like how do you know how to be fashionable?
How do you know the right cuts to do? How
do you know the right like shape all the things?
How do you know that? Yeah, I don't know how

(29:38):
we know it, Well, what would you say? I feel
like like we we've always loved fashion the whole lives
and like I've not studied fashion. That sounds dumb, but
like I've been obsessed with that. My mom was obsessed
with it. Kennedy's obsessed with it. All of our friends
are like, we all love fashion, we all love clothes,
we all love like art and all of that. And
I think that just like being honestly, from starting Daily Joe's,

(29:58):
I've like looked at fashion in a very different way,
like what is coming? What are we seeing at Zarrow?
What are we seeing here? Like what are designers doing?
What is the what are the colors, what are the prints,
what's their logo looks like? Like all of those different things,
which is honestly made it more fun because I'm like
getting inspired. Like, honestly, that's one of the reasons we're
going to New York too, because when you walk around
those shops, it's like, oh, we love this color, we

(30:18):
love this cut, like we love that they're using nylon here.
We love so we get inspired a lot, Like, well, honestly,
just go walk around the mall. We'll go walk around here,
we'll go scroll on Instagram, we'll do those sort of
things to help inspire us. But I don't know. Sometimes
we really luck out and we're like, wow, that color
was like perfect timing, like everything is pink right now
and we did peak, Like how did we know that?
And then sometimes we're like, oh crap, like we shouldn't

(30:41):
have done that color. It's the wrong season, like l
A a a hot, but everywhere else it's freezing, like bummer
should have done something different, And then we will take
note of that. But I feel like it's kind of
an instinct, but you have to sort of teach yourself too,
because like I can know what looks good on myself
all day, but then it's like what are people gonna buy?
What colors are actually coming? Like I can go into

(31:01):
Zar and sift through something and come out with a
good outfit, but it's like, how do I make that
four months in advance for someone else? So it's taking
a little bit of learning, but I feel like it's
trusting your instincts, especially if like you were given sort
of a gift in in that space too. And we'll
also just take something that works really well also, like
our nylon you're just referencing the bubble bra and the
bat shorts, and we're like, okay, how can we push

(31:23):
that even further? So we're don't know for allow to
say it. We're about to do a really fun tennis
skirt with like a bubble tennis skirt, and so we're
like trying to push our brad like a tennis skirts,
like the bubble was like the skirt. Yeah, and then
like that that that might become address. So like we
always like iterate off of like what we've done and
what people loved and what Yeah, what's working for the

(31:43):
reversible nature of the hoodies. I think people like that.
It's kind of a two and one. And if you're
like me and you spill all the time, it's like, Okay,
I can buy the white sweatshirt because I can reverse.
It is reversible, so so super fun too. Then we're like, Okay,
people love that and it like adds more value to
the product. So like let's continue like living in that
space or our joggers that we put beads on, because

(32:04):
like we're obsessed with beads, Like what can we do
with them? And I'm like, oh, we can put them
on the strings. Of our beating, of our jogger strings,
of our sweatpants, and so like we always wanted to
add something like fun and extra that not every brand
hast and like a reason to buy from daily drills
versus like your local whatever. I felt so stressed out,
like if I was y'all doing this, Like I mean,

(32:28):
this is why, like everyone has different passions because like
y'all are so passionate about this and like this is
so exciting for you. But to have to stay four
months in advance ahead of the fashion to like come
up with all these things like that is like such
hard work. That is like really a talent, Like that
is really what do you know? Lay in the summer
in July? Like playing Christmas Susic at a coffee shop

(32:50):
and we're like we are it's Christmas like what sand
like literally us and people are looking at us like
what the hell are these girls doing? Like literally playing
Christmas Susic out loud? We're getting in the holiday spirit.
So okay, when you are like how many launches do
you all do a year? How many like different drops
or whatever are there, and like how fast do you

(33:11):
come up with your idea and then get it into
manufacturing and then actually get it out into people's hands.
It sort of depends. At the beginning, we had to
do it like super super quick. That's kind of why
we did like super basic styles that we could really
get and turn around. And like a lot of our
stuff is made in l A, which is helpful, our
manufacturers right here which is helpful, and so we have

(33:33):
help with all of that. But would you say, like
from like conception to actual product it's like four months.
I'd pay four to six months. It just depends if
for creating something entirely new, we have to give ourselves
room for like multiple fits some things. It's like our
manufacturer and production team is amazing. Do they normally get

(33:54):
it right on like fit one or fit too? Honestly,
some people take twelve fits at least to get something right,
So we've like lucked out. But we do give them
like every instruction. Yeah, and we're like this and this
and this. We're like, we're very very very very picky.
So I would say about six months, especially if it's
like some sort of like unique fabric like this, so

(34:16):
I'm wearing it's kind of like our PJ set, but
you can also wear out it's like this button down
that has like our little patch right here. But this
took probably six months to make because it took so
long to source the right fabric for it, and there
were so many different details and we had only done
like sweatshirts and leggings. You had never done a button
down before, and we really wanted to be versatile, like
you could wear a sajamins or you can wear it out,

(34:37):
and so that took like a took a long time
to nail. It really just depends day. So this honesty
and then you have to pick out the buttons. You
have to pick out the caller, you have to pick
out cuff, you have to pick after this, and we're like,
I've never even noticed this on my own. Yeah I do.
I care so much about what these buttons like. But
then you start realizing like all of these things you
have to do and think, goodness, we have like our
manufacturer has such a good eye, and we'll be like, Okay,

(34:58):
this is what girls you like. This is what we're seeing.
Because obviously they have to be in fashion too, they
have to know all that. So we do lean heavy
on them to to bring us the few shooes from Yeah,
like this is the traditional look, like this is the
traditional length whatever. So then that obviously helps us because
we've never made We didn't go to design school, we

(35:18):
didn't go to fashion, we didn't do any of that.
So we're probably like taking our ideas and bean like, okay,
now you like to bring it to life. It's not
like we're sitting there sketching things out, although she'll sometimes
sketch on our life. This is why I want, but
I like, let me draw, and I'm like, so if
you don't, okay, that's got so many questions are coming
to mind. If you don't sketch or whatever, how do

(35:41):
you get your idea into life? Do you hire a
sketcher or something like? How do you like get your
idea from your brain and actually get it onto like
pay paper. Well, I'll like sketch a rough draft of it,
but I'm a really bad drawer, but I can like
explain what I want and I'll bring in like something
from my closet. Then I'm like, oh, I like this length,

(36:02):
and we'll measure it or whatever it is um so
that we have sort of like something to go off of.
But then our manufacturers assistant will sketch all of the
things for us. So she'll do like the actual drawings
and then go over it with us, like so you're
wanting this here and this yere, and you're wanting no
see here, and we're like, what do you think about
I don't know about the seame And she's like, oh,
because they went to design school and so they're like

(36:23):
this is what a normal garment that A normal dress
has this, a normal this has this, And so we've
learned like so much from them, honestly, Like I didn't
know about all the different like sleeves that you could
do and the show like all of that that I
never even noticed in my own clothes. So now it's
like you look at other brands and other clothes with
like so much more like awe, because you've seen all

(36:43):
of the things that have gone into it, like all
of the time and effort and hour spent like with
the little details. So I think that's why I like
shopping is honestly, we're fun. This will be like oh
my gosh. I'm like we'll read like what the clothes
are made out of, Like is it peace diet or
garment died? I'm like, what is the fabric, Like what's
the way of it? That must be expensive. Yeah, Like
it's so interesting to see now when you go and

(37:05):
like shop for yourself. So we've honestly like one of
the most fun things has been like learning so much.
Obviously wish I could draw. That's the skill I need
in my next vice. But having a great manufacturer is
kate key. Yeah, that's like essential. That's what I feel
like everyone talks, we would not be us without our
production team. They're like the backbone. You cannot so and

(37:27):
you just have to find someone that like you work
with well that you there's people all over obviously think
goodness we live in l A because that's a huge
hub for fashion and manufacturing, but there are people like
especially if someone's listening and they want to start a
line or whatever, Like that's the hardest part. But when
you find that person or those that team, and then
it's just kind of not smooth sailing from there, because

(37:49):
it's not, but it's it's that's the back that becomes
like the backbone and like a team member. So who's
on the team. It's you guys obviously the creatives and
the business, and then you have the manufacture who else
is on the team. So and then Claire is our
first higher and so she's pretty much like our office manager, manager,
day to day coordinator, does everything for us, is at

(38:09):
every shoot with us, kind of making sure that the
balls are all in the air. Um. And then our manufacturer,
and she has a team of a few women that
are like her um like right hand assistant and then
her design designer that helps her because she obviously doesn't
just manufacture for us, she manufactures for a lot of
other brands as well, so we have more help. They're

(38:32):
just not in house. So like we have two photographers
who we work with on a regular basis, we have
two designers who we work with on a regular basis,
like graphic designers. Like if we want an email or this,
because obviously that takes a lot of time, Um, we
have what do you mean an email? What do you
mean an email? Like an email blast or a text
like you know those text messages that you get from brands,

(38:54):
or like the emails you get from Revolver or whatever.
We'll just kind of say we'll put into because we
couldn't do it in theory, but it just takes a
lot of time and we're not graphic designers by nature,
so we'll just put it in adults, Like we want
an email blast, like to go to all of our
email subscribers about the sale that we're having, and so
she'll like put sale and a cute fought in our picture,

(39:15):
you know, and she'll she'll mak all of that up
so that we're not like in photoshop, like trying to
teach ourselves something, which at the beginning were like at
the beginning we were doing all that we were filling
out of my apartment. It was three floors up stairs
in the elevator was like so tiny, So we bring
all of our orders down three flights of stairs like
it was. It sounds easy now, but it was like
crazy at the beginning. It's still it's a grind. That's

(39:37):
a different kind of grind. Pictures regular to keep you
guys updated and current. You have like a digital person
who does all of your email blasts, all your digital marketing.
You have your manufacturer, you have your hire, and then
you have you guys, is there anyone else? And then
we have two interns at our college, interns to go

(39:57):
to USC and then are amazing, like just want to
learn and be here and they help. Really, they mostly
helped pack all of our orders. So we have like
hundreds of orders a day, so sometimes they only come
in three this week. It just kind of depends on
the week. For three days a week, so the other
two days, Kennedy and I will pack or Claire will pack,
or we'll just kind of get all of that done.

(40:18):
But that that has been a huge help too, because
like just packing orders, I mean, if you've ever done
posh Mark, you know, like it's literally like it takes
so much time and your hands are tied. You can't
look at your phone, your computer or anything. So that
has really helped to alleviate us as well. It's just
hiring interns and they're like the most amazing people and
you learn from them. Like they're in college and they're
learning all the trends and everything, so they're like this

(40:40):
is the TikTok you guys need to make, this is
the whatever, and we're like, okay, tell us where to stand,
like tell us want to do. So that has helped too,
because I feel like college girls, especially like are fountain
them all, Like they're just they know so much and
there's such good people to learn from. My hired intern.
I would like to be an intern, for freaking you
when I was in college. How fun would that be?

(41:02):
Girls the opportunity to be your intern too? You know, well,
I feel thank you I have. I finally got some interns,
and I love having interns. But I just feel though,
like my whole thing is like a business structure. So
that's the thing that's putting in structure. So y'all mail
out all of your own orders. So like all your

(41:23):
orders come in through y'all through like emails, is that right? Yeah?
Through Shopify and we mail them all out, which is crazy.
We've looked into a fulfillment center, but it's like you
have to be very prepared for that, and so we
get our stuff like not that um much time in advance,
and then we'd have to mail it all to a
sinner or whatever. So we just pack it all here,
which is crazy. The manufacture, they send it all to

(41:45):
you the manufacturer. You guys figure out the design all that,
then they send it to you and then you guys
have it in house and then you all get all
your orders in and send it out. So how do
you know all of the card per boxes. There's rooms
of cardboard boxes how do you know how many products

(42:06):
to order? You're learning, Uh, we have an inventory planner
because we have a person for that. We have a person.
It's like, how do I know how to how to
do inventory? Like what the number should be? Well, there's
someone that does that for a living. Maybe you can ask,
you know, which is to find on these people because
of your friends. Our production partner has been in the

(42:27):
space for maybe thirty years, and so she's very well connected,
and she'll be like, here's what I recommend for you guys.
I think you guys need an inventory planner. I like
working with this person. So we'll start working with that person,
see if it's a good bit, et cetera. And so
we just have her own retainer and we'll like be like, Okay,
here's the purchase order we're gonna place in February. Here's
what we're thinking for total units. Can you fact check us?

(42:49):
And can you help us with a sizing breakdown? And
so she'll look through all of our sales and everything,
see what size is sailing the best, see what this
style is most like, and then see how that's sold,
like all of that. But I think something like it
sounds super hard when we're saying this all like, oh,
we got this person and this person whatever. Obviously it
took a year. It's been a year that we've done
all of this. But Kennedy is really good at being

(43:10):
like asking literally anyone like, oh, yeah, I have a
clothing line. Do you know, Like I'm looking for a lawyer,
if you know someone, I'm looking for an inventory planner,
if you know someone, and like, it is crazy the
amount of time someone will be like, actually I know
someone for you. But if you never say it out loud,
which is me, I would never say it out loud.
I'm like, oh, I can do it myself. Whatever. Um,
then you then no one can tell you like I

(43:32):
know someone for that, or actually I've done that before.
I know a friend that said that before. I'll connect
to Like, it is crazy how willing people are to help,
and you're so good at asking for it and versus
being like I got it all myself, you know. So
I feel like that's a huge thing too. It's just
like you know someone that knows someone that knows someone,
so just ask around and it will be. It might

(43:53):
not be for a few months, but you'll find someone eventually. Yeah.
And also back to the inventory planning thing. We don't
always get it right. We have had drops were like,
holy sh it, we thought that this was going to
fly off the markets, and it's taking us three months
to sell through. So it is kind of and then
sometimes we'll launch something like we just dropped something last
week and we were like, oh my gosh, like it's

(44:13):
selling out way quicker than we thought we thought it would. So, yeah,
it is all trial and air. Yes, we're getting better
at it, and yes, and then or inventory planner is
like is it great? Helps us predict kind of like
the trends and what people are shopping for and what
they shop for it this season, last year, and all
those things at the end of the day, like if
the customers not into it, the customers not into it. Yeah,

(44:35):
we started small, which is super important too, Like we
didn't buy a hundreds of thousands of things. We bought
like a few hundred and that's it. And then we
sold out and then we were able to have the
money to buy a few more hundreds, and then that's
kind of how it started. It wasn't like boom, all
of a sudden, we have everything and we're making you know,
where do you feel like most people buy from, Like

(44:56):
where do most of your customers come from? How do
how do most people know when you have a dry up?
And like where are you getting your customers from? Instagram? Instagram? Yeah,
everything pretty much goes through Instagram. Are we have a
huge Southern audience, which is super nice and interesting. Then
we have a large California audience because obviously we live
here in like a large Washington committees from there, so

(45:16):
it is like our extended networks and grows from there.
So I feel like that's huge. But Instagram is kind
of where everyone like figures out what's happening. Okay, so
you'll have several models that you live by. We've already
talked about to say yes often, but making it sound
what what is this happy does? Because you all say
like happy does? I think said that is that what

(45:39):
we I think it is. It's kind of a life motto.
But I think like it's kind of like the exclamation
point like positivity, like happy. It like does like it
goes above and beyond it. It helps like the people
around you kind of like we want all of our team,
like all of those people that we talked about that
aren't like our initial team, but they're like parts of us.
We talked to them on a day to day basis

(46:00):
all of that, like we want them to feel the
excitement and the happy and like us to be their
favorite clients that they have things like that. And I
think the big thing that we just did which was
super fun and like obviously all of our um all
of our customers helped. But on our second day of Christmas,
so it was December two, last Thursday, we gave all

(46:21):
of our profits of our sales to our our FedEx sdriver,
Big keV, which was so funny. We gave it to
him yesterday, which was literally the cutest thing ever. He
was like he's like so stoic, but you could just
tell he was like, thanks guys. It was. It was
like the cutest thing ever. But giving as a huge
part for you. But I just think like and it's like, okay,
you could give to like we were thinking about Kennedy

(46:41):
actually thought of doing it for Big keV. But it's
like thinking of all the charities and those things you
could give to, but it's like the people closest to
you that could, like it benefits the most because those
are the people in your day to day, So I
feel like that's kind of happy. Does Like it's that
model of like being giving the excitement and doing the
things to the people that are like closest to you. Man.

(47:02):
I love that because especially and you'll talked about this,
especially in this day and age, it is overwhelming with
all of the needs that are there and all of
the suffering, and sometimes this world just feels so sad.
But I love how you guys are focusing on your
fought in the world, and it's like, this is where

(47:23):
we have our talents, this is where we are creating,
this is where we are feeling like called to, you know,
bless ourselves and others with our gifts. And then instead
of like feeling like you have to save the whole world,
it's like, let me just like work on the people
around me. Let me like, let me let me live
within the people that are in my radius. And that's

(47:46):
so great because if everyone kind of just like worked
on their own little radius, that would just spread so cool,
so much. And I think this, don't be overwhelmed by it,
you know exactly. It feels it's something you can do. Yeah,
I was just gonna say something that was really important
to me, I've had a marketing I've had a marketing
background before this, and I feel like I saw so

(48:08):
many different companies who had these great philanthropic mission statements
but had a super toxic um culture in their office.
And so for me, like we were not mission first.
It was like, let's product first and people first, so
let's like create like even it's just us too, like
we get the opportunity to create a super positive work
atmosphere for us, and then we had interns, like let's

(48:30):
bring them into it. And then when we have our
accountant and our bookkeeper and our employees and whatever, and
so I feel like just like turning in and being
like okay, rather than like having this like great big
mission statement for everybody else, like let's make it our
mission to help the people and to influence the people
closest to us, and then that dives through. I feel

(48:51):
like being positive is really all superpower too, isn't it.
It is fine, and we we tried, we tried, but
it is crazy like how out it does kind of
change the people around you, Like if you have one
person that comes into work, especially because we're such a
small team and they're not like fully there, you know,
or they like we've just seen it with some people

(49:11):
and then that just affects everyone. Right, So if you
come in with like positivity, this is going to happen.
This is like we things are going for us, not
against just all of those things. It really does like
help everyone. And we've seen like different people on our
team like kind of like shift towards that more. And
it's just like so cool to see and like so
much better to be around. He wants to be the
asshole and everybody else is being positive, you know what,

(49:33):
Like that doesn't make anyone feel good, you know, like
uncomfortable to have a negative attitude that nobody else is
having a negative attitude. Where did y'all get this sense
of positivity? Where did y'all? Because it's so ingrained and
born with it. She wakes up happy, but like some okay,
not not to be like this Debbie downer, but how
do you wake up happy when the world can be

(49:55):
so awful? You know, like how do you stay in
this positive spot? I think, like the people you surround
yourself is a huge thing. And I also think, like
I always say, I kind of do think I was
born with it a little bit like I do think
that's just kind of my natural disfinition is to look
at the bright side, which growing up, like I thought
everyone was kind of like that, but obviously as I've grown,

(50:17):
I've seen people aren't. So I think that that's like
definitely something that a gift that I've been given, which
I never really used to look at it like that.
But I also think it's like you would say when
you were pretty much happy all the time, but you
say it's like a little bit harder for you. It's definitely,
it's definitely harder for me. I'm like more of like
a skeptic, a little bit more like I want to say, pessimistic,

(50:37):
but I'm like very risk adverse, and I'm always like
I kind of feel like I'm not super emotional, but
I'm like affected by things, if that makes sense. And
I'm like very in touch with myself. But I think
just like being super self reflective and like an internal
dialogue being like, Okay, here is my thought pattern. I'm
conscious of my thought pattern. You said about this, and
now my attitude is ugly, So I'm gonna remove myself

(50:59):
from the situ wation and I can say, like Ralph,
like I'm having a ship day, like I just need
to go home and be by myself. But it's not
like internal dialogue so that you can I can like
jump out of it pretty quickly because at this point
I'm like, Okay, spotted, noted, how can I make it right? Yeah?
But like I we it's not like we're happy all
the time and know each other sometimes and we're like

(51:20):
like we'll like look at each other whenever. Obviously that
that happens, but we are really good at being like
over it quickly. I had a twin sister, so I
think that helped you. And you had the sister like
one year younger than her, so it's like you get
annoyed at each other, but then like you're best friends
and you're going and hanging out and like skipping down
the road together two seconds later. Like having sisters, I
think you just kind of realized that, like you get

(51:42):
over it quickly, and it's like you know they're not
like like to hurt you. You know, you're just keep
getting your feelings hurt today and tomorrow you're not gonna
be So I've done a lot of therapy because I
feel like this is very wise and mature. I'm a
big proponent of therapy. I've never done therapy, so I
love therapy. Like, therapy is so great. What are shells
numbers on the angiogram? I'm just so curious. You're one, Kennedy.

(52:05):
I can my my sister is a one, and like
she is, actually my sister is my Kennedy, but she
does her own life and she lives an awesome in
the national so we don't like work together. Ones are
the best at order and the worst. But everyone's the
best and the worst, you know, Like, Okay, so you're
a one. That's incredible. That makes so much sense, Kennedy.

(52:27):
What are you? I'm a four. I live at the
bottom of a drain with the emotions. Oh my god,
I love it. I love it. It's exhausted creative fours.
That's awesome. I'm a three, so we're we're next to
each other. Yeah, but threes and boys are totally different,
really different. Are you a week three? Yeah? Yeah, I

(52:49):
could see that. I'm a three week two? Yeah, okay, yeah,
so cheap people pleaser that I could see why you
would be so happy though, like being a three week two.
But I totally get y'all's numbers. That's amazing. Faiths is
a big part of you guys and your business. How
have how big is faith and how do y'all ecliporate

(53:11):
that into your business. I feel like faith is obviously
really big to Kennedy and I, like in our personal lives,
so obviously it kind of has to be a big
when it comes into work. But we're not like Jesus
everything in Daily Drills, Like we don't really say anything
about it sort of on our Instagram or in our
brand or in our mission statement, but like we kind
of believe like the way you treat people, the way

(53:33):
you handle yourself, all of those things, sort of like
Jesus speaks for himself when all of that happens. So
I feel like that's a big thing. What would you say? Yeah,
it's like even crazy, you know, we're talking about like
how Daily Drills started and how is it successful? How
are you guys making money? Like all those things, and
while like we did work or asses off, like so

(53:54):
much of it was literally from God. Like I can
look back and be like, oh my gosh, like that's
how I was feeling like I was. I was in
house somewhere like I was feeling like this and work
and it was the perfect time to reach up to Ralph,
who had her own social media agency but was kind
of like wanting to start her own thing. And then
our production manager like we met her through LinkedIn, she
reached out to me through LinkedIn to help freelance for her,

(54:17):
who then were all started freelancing for her and her
Instagram for her thing. Yeah, and so it's like literally
crazy to see like how everything was orchestrated and the
fact that she had her background was in like activeware
loungewear space and we were in the middle of a
pandemic and so you just look at how everything aligned
and it's like that's not just like the universe, like
that is God. Like we can't take credit for it. Yes,

(54:39):
we said yes, yes, we stepped into the doors that
were wide open for us. But at the end of
the day and they it wasn't. I think it like
releaves us as of the pressure to to be like,
oh my gosh, this has to work out and if
like that scarcity mindset, because we're like, Okay, God has
been so abundant in his gifts to us, so like
we can just keep saying yes and like walking in
it and yes, it's gonna be hard, and yes, like

(55:00):
it's scary, but at the end of the day, we
we weren't the ones who made this happen. Yeah, like
we it was not like the wind was like behind
our backs sort of. I think that's the thing. Like
it felt like this is what we're supposed to do,
Like we weren't like trying to make it happen so
so hard for so so long, which obviously some people
are and and that turns out amazing for them. But
it's like we're only one year in and you can

(55:21):
literally look back and be like that was God. That
was all Like all of the different yeses and things
that happen are like so easily not from us. So
I feel like that's also super super motivating too. And
like you said, like release all of the pressure. It's
not about it's not all on you. You know, what
do you think God is working through you all? What
do you think because He's opening all these doors, he's

(55:41):
making all these connections, what do you what do you
feel is his movement through you all that he's sharing
with the world as you guys, as the vessels. Wow,
I love that question. I mean they think God's always
up to something, so I'm not like, oh, I feel
like this one thing is like exactly what God's doing.
Like God is just like anywhere and everywhere I always

(56:01):
and I think I think like that sentiment of like
positivity and encouragement and good news is something that like
I really feel a strong conviction about. And just like
I remember before this, I had never been a manager,
by the way, I had never had anyone dire actually
under me, and I always just felt God saying like
You're gonna have influence, and I want you to influence

(56:22):
the people under you. And so I literally said, whether
that is an intern for the rest of my life,
I'm going to make sure that I'm the best leader,
and then I'm influencing well. And so I think like
God's using us and our influence, and I feel like
like so strongly for both of us, like God has
given us so much influence that I don't even feel
deserving of. And so I think like that ripple effect
of like I'm gonna love on the people closest to me,

(56:42):
Like we're gonna be positive on through daily drills, We're
gonna be like excited through daily drills, and like that
ripple effect of like hope and inspiration and the fact
that like we're you can do it. Yeah, we wake
up on a Monday excited to come to the office
like that is possible. Like I remember a time where
I was like, God, like, I just don't think working
is for me. Maybe I just become a married I'm like,

(57:03):
maybe I just become a mom. Maybe I just like
all quit, you know, Like I don't know, And I
feel like God like really reinvigorated that like sense of
like you know, I created you to work and there's
something out there for you that you're gonna be so
excited by and so passionate about, and like other people
can have that too. Yeah, it's it's everything you said.
I would say the exact same thing. So if someone

(57:26):
is looking for their passion, their God inspiration and they
want to walk in their their light and their passionate
like you girls have done, but they have no idea
what to do, what would be your what would be
a first step that you would tell someone who is
just feeling like they are in the grind of working,
feeling burnt out, not excited, drain, but they feel like

(57:50):
they have something in them to give, but they just
don't know what it is like, but they feel like
God is calling them to something. What would you suggest
someone do I personally, I don't know if this is
like the best first step, but like I had a
social media agency that I ran with my twin sister,
and then I have daily drills with Kennedy, and I
feel like working with someone is such a great thing,

(58:11):
and like finding the right partner or finding the right
even if it's an employee, even if it's not like
your level um, even if it's not like a co
founder or something, but having someone that when I'm having
the bad days, when I feel like the drolls is
super overwhelming, when I feel not inspired by anything, Kennedy
feels great about it. She feels encouraged things are going
her way, and so then she's the one to be

(58:31):
there like, hey, this is great, we're actually doing something.
Like I know today's drop didn't go as amazing as
we plan, but like look what we have next, like
all of that sort of stuff, Like it really is
so good to have a partner in it. However that looks,
so I would say, like, find a person I know
there's like obviously we do influencer stuff and like I
can do it all on my own, but even when,
like I have a friend going with me to the event,

(58:54):
I feel so much better. So just like having someone
to do it with you, like we weren't obviously meant
to live life all own. Like I just feel like
having someone is such a good like first step. And
then you you like tell your idea out loud. That also, like,
as we know, kind of like helps things come to
fruition when we say them out loud and say them
to our friends and people around us. So if you

(59:15):
have two people doing that, it'll really help. Yeah. I
also just think like knock on doors, Like I didn't
think I was gonna be in fashion. I like have
always liked fashion, not nearly as much as Ralph has,
but I always loved shopping and getting inspired and like
being a little adventurous with what I wear. But I
was like, oh, I didn't go to school for fashion,
Like I kind of wrote it off and I can't
do that. Yeah, just like knocking on doors, like I

(59:37):
was really prayerful about it and like, okay, God, like
help me because I don't know where to go next,
and like really not like okay, hands palm surrendered whatever
sense of state. And then I was like, Okay, I'm
just gonna knock on doors. And like when our production
partner reached out to me on LinkedIn's help her with
social media, I was like, I don't think I'm not
personal on social media, but like I know someone who is.

(59:59):
Like I just kind of like knocked on the doors
and was like, okay, so like you know, let's just
try it. Kind of that goes back to that say
yes thing, like obviously use discernment, but like say yes,
and like you'll know if it's from God, Like you'll
know if there's like energy and breath and movement behind it,
and like his yeses are his yeses, and his nose
are his nose, So like all your only job is
like walk through the door. Yeah. And I also feel

(01:00:21):
like Kennedy was so good, Like this girl reached out
to her about social media help. Kennedy can obviously do
social media, she could have done it, but she's like
my friend marry Off actually does this. You can have
her instead of her taking the money and the job,
she gave it to me. So I feel like also
being like open handed with that and being like, oh
this might like I could do this, but someone else
could do it and it would actually benefit someone else
more than it would benefit me. So all of that,

(01:00:43):
I think that you were so good at and that
like helps you like be more become more of what
you're supposed to do and less of like you're taking
the job that someone else should do and it wasn't
for you. I feel like that's a huge thing as well.
That's that's being like a very self aware, connected person too,
And that leads me to one more question. Then I'll
wrap up because I know you'll have a lot to do.

(01:01:04):
I have love talking to you all so much when
it comes to money, because a lot of people are
really scared to make investments, and a lot of people
are really scared because, especially in the beginning, a lot
of times you're investing your own money and then it's like,
you know a lot of overhead. Sometimes if you're like
buying clothes and you're hoping people are going to buy them,
but you're not sure. We're all scared of taking that

(01:01:26):
initial financial risk, Like how did you get the balls
to do it? Well? We talked about it for a while.
We talked about it. I remember sitting at the bank
and being like, okay, you can transfer my money in.
We wrote our first check together. We we both invested
at the beginning, like very transparent ten dollars and that's
the only investment we've ever had. Y'all both put ten

(01:01:48):
thousand in. Yeah, like all of our moneys were. We
both wrote a check and said there together and wrote
it to the bank and literally handed it. Well, we
literally said like if not now, when And I'm willing
to We're both willing to bet on ourselves. And at
the end of the day, if we lose, we spend
this ten thousand, it doesn't turn into anything, Like we
learned something from it and it's not gonna be wasted.

(01:02:08):
So I think like going with that mindset. Also, my
husband her boyfriend were like, y'all gotta do it, like
don't think about it. My husband's like, oh, that's all
my money, and he made like, go do it even more,
put more in, and I was like, sounds it's funny whatever,
And so I think, yes, it was scary, but like
we both kind of knew we needed to do it,
and we knew that like if we wanted to be
entrepreneurs and self funded entrepreneurs, it's gonna be at some point,

(01:02:32):
so like let's just do it, and like I don't know,
and like looking back, I can't believe we like only
spent dollars to start it. But we're like literally we're like, okay,
how many leggings brawls. You're like doing a spreadsheet and
our manufacturers like, Okay, this is how much it's gonna cost.
And we're like, here's literally all of it. And then
it like doubled from there and then doubled from there
and double from there. So like it is crazy. And

(01:02:52):
we definitely lived inside of our means, meaning like we
didn't have an office, we didn't have help, we didn't
have anything, Like we got the cheapest packaging for you
line dot com. We got like we've had stickers that
we put because we couldn't do branded mailers, like all
of those things that were like how can we make
our money? Go to furthest Like we were very scrappy.
We were so scrappy. We paid three for our first
photo sheheet Okay, yeah, our first three und make up

(01:03:14):
your own hair where the models. We have a friend
that's a photographer from college, like all of that sort
of stuff that like you have to do when you're
doing something with your own money and you're like, okay,
I need and the fact that it was ours. I
feel like it was a different sort of situation too,
because we were like very mindful of how we spent
it and what we did because it was your money
that y'all had, your hard earned money, and it was

(01:03:37):
a lot of money. And like our internship, college internship
money like literally like our whole like lives work open.
But is that kind of freeing to detach yourself from
money like that to be like listen, I'm gonna go
all in and to not put money on such a
pedestal because I feel like we can be so controlled
by it, like oh my god, I gotta hoard this,
I've got to keep it in because what if I
never get more? You know that? Really to like in

(01:04:00):
this account and do this, yeah, I release it, it's
kind of free. Yeah. I'm a big believer that the
money will come if you work your ass off and
you you do what like you're passionate about, like what
is right. Yeah, the money will come, like if you
focus on the money. It's like we were so concerned
about making the most money, like at the very beginning
we wouldn't have taken a risk and made something completely

(01:04:21):
different like our oversized tree. Like now we're stepping into
that transition, like I said, like going from workout to
lounge to like every day where. And we wouldn't have
had the boldness to do that if we were so
concerned about purely making money, right, weren't because also called
all the money next time we literally pile it all up,
give it back. They would give us more. We'd pile

(01:04:42):
it all off and give it back. Like that's literally
how it works for forever. At the beginning, you know,
you have your money, like once you got money, you
just give it back into your company, Yeah, but just reinvested.
We would just like yeah, because we would want to
buy twice as much close, so it would cost as
much as all the money we had in our bank account.
So we'd go buy it, and then thankfully it wo'd
sell so we would get a little more, and then
we would go buy a little bit more. So it's
just kind of like that happens like super like slowly

(01:05:04):
over time. I feel like, you don't you don't have
to rush it. Like at the beginning, we were like,
we want to make all these things, but we can't,
you know, but one day we will. Yeah. You y'all
are amazing. Y'all are so inspiring. Like the takeaways I'm
getting is like, you'll have your your instincts, your gut
instincts are so good. You have such a good connection
to God and faith and discernment and positivity, trusting that

(01:05:28):
you guys, that you guys are doing something bigger and
just kind of like letting your instinct and God lead
you and trusting each other. And you're just I'm telling you,
it's amazing. The trust. Trust would be the word that
I have for you guys. Y'all just are trusting this
process and yourselves and God. And I think it is

(01:05:48):
so inspiring. It is so beautiful. It is so bold
and balls e and I think that so many people
want to do this. It just is very difficult to
take that leap and take that jump and to go
all in. And you guys have and you believe that
it was for a bigger purpose, like you feel you know,

(01:06:10):
like you said, you're not doing it for the money,
You're doing it for your creativity. You're doing it for
like the what God has put on your heart. And
I think that that really is one of the biggest
keys to success is doing it for those reasons that
are not for money, you know, and then the money
will come. Like you said, Kennedy and y'all are just
incredible examples of that. And I am so honored to

(01:06:32):
have gotten to chat with you all and get to
peer in behind your brains because it's amazing and you know,
you're so encouraging and I feel like we left this
podcast even better than we came. So you started our
morning perfect or long, they're gonna be coming in at
a m every day. You made an early bird. Well,

(01:06:52):
I appreciate you all coming in. I always wrap up
with one question, which is leave your light, and it's
basically very been ended. Just what comes to mind? What
do you want people to know? Mm hmm that they
can love what they do every day? And I would
say that they're they're loved more than they know and

(01:07:13):
that someone God has a purpose for their lives. Love it.
Y'all are amazing so much. Oh, when I started ask
you what does daily drills mean? Oh, it's just kind
of like a what would you say? Sister? My sister
came up with it. We liked it because the literation
of daily drills. Um, but kind of like that day,

(01:07:35):
Like I think we sit in that daily space of
like we can solve all your needs from the beginning
of the day to end of the day. Drills, like
you know, the drill kind of gives that that vibe. Honestly,
we just love the name. Yeah, and we're like daily,
Like we love the whole thing about like daily, do
something you love on the daily, be positive on the daily,
all of that sort of stuff. So I love it. Yeah, Okay,
everyone needs to go check out Daily Drills on Instagram.

(01:07:58):
And your website is just Daily Drills, Daily Drills amazing, close, amazing,
workout clothes amazing obviously founders and creatives and business marketing
geniuses that you guys are. I absolutely love chatting with
y'all and I hope you'll have the best holidays. Thank
you to you too, Thanks so much for having us,

(01:08:20):
Thank you all for coming on. Bye girls, Bye

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Host

Caroline Hobby

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