The SEO Show
In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
Episodes
We're going hard on the topic of Suburb Pages in this episode - you can use them to generate high intent local leads via SEO.
We're covering the ideal structure, how to build them quickly, what not to do with them and techy tips for ranking locally for the searches and suburbs that matter to your business.
Enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give...
This week we're talking about how a typical local service business can show in A.I assistants like Chat GPT, Claude, Gemini.
What are they looking at? How do you influence it? Is there such a thing as "ranking" in these tools.
We've been testing and plugging away and cover off the key things we've noticed and what you can implement to improve your own visibility.
WANT US TO DO YOUR SEO?
We're dipping our toes into the bath and acclimatising to doing an SEO podcast again this week by going on to social media and stealing ideas for the content.
Join us as we chat about 5 new SEO questions we dug up on the web aka stole from Reddit.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to ...
After a six month hiatus its time to listen to the overwhelming popular demand (at least 3 people messaged us) and bring The SEO Show back. This episode is a quick explainer of the year ahead, then we'll get into decent episodes again.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website...
This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links.
Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach.
WANT US TO DO YOUR SEO?
Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.
We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, ...
Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.
We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.
We explore the common pitfalls SEOs encou...
In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you n...
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeli...
This episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to ou...
In this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goal...
Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar.
Yep, you heard that right. Pure white-hat, earned link building.
This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game!
WA...
The importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hi...
This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?
On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just becaus...
Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event.
We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen.
WANT US TO DO YOUR SEO?
We're back answering more listener's SEO questions this week. Enjoy!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released o...
Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L.
Is it worth it?
In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give ...
AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully give the big Goog what it needs to see...
We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll ...
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeli...
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