All It Takes Is A Goal

All It Takes Is A Goal

Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal. Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Dolly Parton at the Ryman Auditorium. Jon lives outside of Nashville, TN with his wife Jenny and two daughters.

Episodes

August 3, 2026 14 mins

We can't get coffee together, but we could take a walk. And on that walk, I'd tell you something that might surprise you: your mission in life is sales. Not the kind you're picturing. From the moment you wake up to the moment you fall asleep, you're selling the most important product that's ever existed, a remarkable life, to the most important person you'll ever meet, yourself. In this episode, I'm breaking down why owning your li...

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What thoughts are running through your mind on repeat? In this episode, I'm sharing five powerful soundtracks that will help you build bravery in your life. You'll discover why nobody is for everybody (vegan restaurants don't care about BBQ fans), how to beat imposter syndrome by being better today than you were yesterday, and why some beats none when perfectionism tries to stop you. I'll also reveal the four words that get me thro...

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What if the thoughts running through your head on repeat could be the difference between staying stuck and moving forward? In this episode, I'm sharing five powerful soundtracks that help me choose bravery when fear gets loud. You'll discover why "It's just a puddle" changed how I parent and handle everyday stress, how to shift from "Woe is me" to "Wow is me" (one letter that changes everything), and why being the CEO of yourself i...

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You're either practicing bravery or you're practicing fear. There's no neutral when it comes to mindset. In this fourth episode of the Bravest Summer Ever series, I'm breaking down the third key to bravery: practice. Research shows that just 5 minutes of negative news makes people more depressed, less likely to help others, and convinced the world is a negative place. When you binge the news, scroll political tweets, or read angry ...

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What's brave for me won't be brave for you, and vice versa. I once had a woman share that driving over a bridge was a brave moment for her. I drive over bridges all the time without thinking about it, but paperwork? That sends my heart rate through the roof. In this third episode of our Bravest Summer Ever series, I'm breaking down the second key to bravery: curiosity. Most people aren't curious about themselves because they're run...

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Want to know the secret to bravery? It's not what you think. In this episode, part of my "Bravest Summer Ever" series, I'm revealing the first of three keys to bravery, and it's so obvious you might miss it: goals. Here's the truth: no one is brave "just because." That would be dumb. Bravery is uncomfortable, challenging, and requires sacrifice. So why would anyone choose it? Because they have big, beautiful, sexy goals they're in ...

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Fear had a pretty good run the last few years. It kicked our butts, didn't it? But I'm over it, and I think it's time we take back the territory we lost. That's why I'm starting a new 5 episode series called "Bravest Summer Ever." In this first episode, I'm breaking down three reasons why we need to talk about bravery right now: fear had its moment and it's enough already, bravery is the only thing every successful person has in co...

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After 14 years of travel, I finally achieved Delta Diamond Medallion Status. But here's the thing: it took me over a decade even though I fly 100 times a year. Why? Because time is the currency I care about most. In this episode, I'm breaking down what your airline choice reveals about your priorities and why understanding your real values changes everything. If you live in Atlanta, Delta is unbeatable with Sky Clubs and first clas...

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I used to introduce myself as a "late bloomer" on hundreds of podcast episodes. It sounded casual, even humble. But here's what I was really saying: "I should have learned this earlier. Smarter people figured this out years before I did. I'm behind." That broken soundtrack has been quietly wreaking havoc in my life for years. In this episode, I'm exposing one of the most dangerous phrases you might be saying right now and showing y...

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Why do some people totally bomb when a conversation really counts? In this episode, therapist and author Jason VanRuler breaks down the five communication types that explain how we connect, where we fail, and why we keep repeating the same patterns. From Peacemakers who avoid conflict to Sparks who struggle to go deep, Jason reveals how childhood shaped your communication style and what happens when stress makes the real you show u...

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You're a pro at seeing what went wrong, why it went wrong, and exactly what it will cost if it goes wrong again. If you love a good post mortem and naturally think in terms of evidence and precedent rather than optimism and possibility, you might be an Analyst. In this episode, I'm breaking down the third procrastination profile from my new book Procrastination Proof. Analysts excel at reviewing data and learning from results but g...

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If you'd rather jump in without reading the instructions, if paperwork feels like it's slowing you down, if your first inclination is ACTION! ACTION! ACTION!, this episode is for you. I'm breaking down the hustler procrastination profile from my new book, Procrastination Proof. Hustlers excel at taking consistent action and turning thoughts into momentum faster than anyone else in the room. You thrive in the montage part of the mov...

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If you have the most detailed, amazing plans but you're always waiting until everything is perfect to get started, this episode is for you. I'm breaking down the second of four procrastination profiles: the Perfectionist. You excel at creating detailed roadmaps and speak spreadsheet fluently, but you get stuck moving from planning to execution. The plan feels safe. The first real step does not. You're going to change the world just...

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Do you have a thousand ideas and don't know what to do with them? This episode is for you. I'm breaking down the first of four procrastination profiles: the Dreamer. Dreamers excel at envisioning breakthrough possibilities but get stuck translating vision into actionable plans. You love a blank whiteboard, thrive at kickoff meetings when anything is possible, and can rattle off 10 new ideas before anyone else thinks of one. But her...

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Nobody wakes up wanting an average life. We all want remarkable marriages, careers, and relationships. But how do you actually build that? After 15 years of helping over a million people and testing hundreds of ideas, I discovered it comes down to four permissions: permission to dream, permission to plan, permission to do, and permission to review. In this episode, I'm breaking down the DPDR system from my new book "Procrastination...

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What if I told you there's one word that can solve procrastination instantly? A word you haven't thought about in years, but one that used to mean everything to you. In this episode, I'm sharing insights from my new book, Procrastination Proof, and revealing why permission is the pathway out of procrastination and into a remarkable life. Remember the permission slip from childhood? That magical piece of paper that unlocked field tr...

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A creative director once drew something on a napkin that completely changed how I saw my own limitations. His name was Ted, and he showed me why I was so unhappy at 26, stuck in my fifth job in six years, and dangerously close to needing a sixth. The illustration he drew explained why it's so difficult to create something remarkable when you're trapped inside such a small, constricted world. In this episode, I'm sharing that story ...

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Ask 100,000 people why they procrastinate and you'll get five common answers: task, time, history, fear, and ego. Maybe the project feels overwhelming. Maybe you don't have enough time. Maybe procrastination paid off in college when you still got an A on that all-nighter paper. Maybe you're afraid it won't be perfect, or maybe your ego says "I shouldn't have to do this." All valid reasons, right? Wrong. There's actually only one tr...

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I spent two years preparing to write my first book. You know what finally got it done? Writing one terrible page on a Tuesday afternoon in a Burger King. For years, I sang Colin Hay's "Waiting for My Real Life to Begin" hundreds of times while stuck in Nashville traffic, living in complete quicksand. Then in 2013, I started my own company and lost all my support systems overnight. I had one employee, and that employee was terrible....

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What happens when two guys who've known each other for 13 years sit down to talk about the weird journey of chasing dreams? In this conversation with comedian John Crist, we get into the stuff nobody talks about: the Excel spreadsheet he keeps of every show he's ever done (including whether he got a standing ovation), why he still sleeps in his car at gas stations with his handgun in the cup holder, and the one joke about the Confe...

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