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June 25, 2026 59 mins

With the year in swing and clients shooting, Matt and Oren talk about challenges they’re experiencing on set and some interesting solutions to some common problems to all commercial directors.

Matt kicks it off talking about the unique kind of loneliness you feel as the director on set.

All leaders experience it, but in the film and commercial world there are particular challenges that stem from working with crews and clients. And Oren responds with some ways he communicates and gets everybody on board, without being a tyrant or a know-it-all.

The guys talks about how they implement previz, the objectives, the cameras they use, and how many previz can be involved in a commercial. And Oren shares how he used AI to help clients better envision the spot with different location choices.

If you’re shooting 12, 15 or 100 spots per day like Matt and Oren, then you’ll find some really useful information you can’t live without!


Help Matts' film: https://wefunder.com/badfeeling

Help our Patreon! https://www.patreon.com/JustShootItPod


Matt's Endorsement: "Jury Duty Presents: Company Retreat" https://www.imdb.com/title/tt22074164/

Oren's Endorsement: Printable Star Wars characters that you print on card stock, cut out, and fold. Google "paper craft". https://cubeecraft.com/ in one of them.


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