Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
Part 2 with the Shed Geek Marketing Team.
Your marketing invoice should never feel like a foreign language. We talk candidly about the real problem we keep hearing from shed dealers, manufacturers, and service providers: paying for “SEO” or “digital marketing” without knowing what you are buying, how it is measured, or whether it is actually driving leads and sales.
We dig into h...
We sit down with the Shed Geek Marketing team and talk plainly about why growth flattens even when demand is real, plus what to fix first so your marketing starts producing measurable shed sales.
We dig into the most common problems we see in shed dealer marketing and shed manufacturer marketing: chasing shiny tactics without a plan, under-using Google Business Profile, not asking for Google reviews, and trea...
This is part 2 with Reuben Vollrath of Speedy Sheds in Laurinburg, North Carolina. We talk about what we’re seeing on the ground: customers walking in with plans for hobby rooms, finished pool houses, and tiny home or ADU style shells because traditional housing costs feel out of reach. We get honest about what buyers want, what they can afford, and why “custom” has become the new baseline in the p...
With shed dealers popping up everywhere after the COVID surge, the real edge is no longer just location or demand. It’s response time, accurate answers, consistent follow-up, and the systems that keep your operation tight when the market gets crowded.
We’re joined by Josef Burroughs and Robert Hill to talk about what they’re seeing on the ground and what they’re building to help. Josef...
Big shed brands can feel unbeatable until you zoom in on what actually wins deals today: speed, trust, and a system that makes dealers successful. We’re joined by Reuben Vollrath, General Manager at Speedy Sheds near the North Carolina and South Carolina line, and he walks us through his path from selling sheds as a teenager to running operations through manufacturing growth, then making the leap from building...
Your lot can be packed and your phone can ring, yet growth still flatlines. We’re chasing the “why” with Tristan and Lance Nelson from Legacy Builders, a team that grew out of decades of Nelson’s Buildings experience and turned hard-earned lessons into a post-frame pole barn dealer program built for real-world selling. If you’ve ever watched a customer walk because you couldn’t of...
Your shed website can look great and still quietly lose sales. The real issue is usually simpler than people want to admit: the customer can’t tell what you offer, why it matters, or what to do next fast enough. We sit down with fan-favorite shed salesperson Jerald Rhodes of Creative Backyards and Chad Stolzfus of Life X Marketing to get painfully practical about StoryBrand messaging, homepage conversion, and ...
We tackle the ongoing debate in the shed industry: do you win with big inventory and instant gratification, or with custom builds and a tighter operation? We talk inventory turns, lead times, and why a mega lot can be both a magnet and a margin killer. Then we zoom out to digital marketing for shed companies and the real-world friction of selling online in local markets where people expect you to understand the regi...
A trade show doesn’t become a must-attend “family reunion” by accident. We’re joined by Marty Boltres and Matt Poe from Shed Business Journal to tell the behind-the-scenes story of how the Shed Builder Expo grew from earlier customer events into a fast-scaling hub for the shed industry and portable building industry.
We dig into what makes this event different: real face-to-face conver...
A busy lot can still hide a stalled business, and that tension is where this conversation starts. We’re joined again by Sam Fawcett of Bitterroot Shedz in Montana to talk about what’s really changing inside the shed industry and what separates steady operators from shops that feel stuck. If you sell portable buildings, storage sheds, or custom backyard structures, you’ll hear why the problem is oft...
Your shed business can have great inventory, fair pricing, and strong salespeople and still feel invisible online. That’s the problem we tackle with Raymond Freedlander and Hal Licht from Simple Shed Marketing: how shed dealers and portable building pros can stop relying on Marketplace posts and start generating steady leads with Meta ads that actually convert.
We get specific about what’s working...
Your shed lot can be packed and your phones can still feel quiet. That’s the tension we dig into with Cesar Castillo from Castle Metal Buildings, a 20-year veteran of the carport and metal building world who’s watched the industry grow from backyard operations into a multi-state machine. We talk about why adding steel carports and metal buildings can be one of the smartest ways for shed dealers to expand...
People hear “rent-to-own shed” and mentally translate it to “my building,” then bankruptcy hits and the paperwork suddenly matters more than every friendly phone call that came before. We’re joined by Melody Troutman, a longtime operator and recovery specialist who lives in the real world of delinquencies, filings, and hard conversations. She lays out why portable building RTO companies...
Rent-to-own sheds have a reputation problem, and it’s costing the shed industry more than people realize. Today we talk with Nick Garrard, general counsel for the NSRA, about what rent-to-own actually is, why the “it’s a bad word” stigma sticks, and how better education can reduce customer confusion, dealer frustration, and the kind of viral stories nobody wants attached to their brand.
A shed is not a casual cart checkout. It is a high-trust, high-emotion purchase, and the online experience either builds confidence fast or quietly pushes your best leads to the back button. We sit down with Ashish Roy and Chris Dodd from Sensei Digital to break down what actually makes a 3D shed configurator convert, from guided design choices to the tiny details that serious builders care about.
We talk abo...
The shed lot can be packed and still feel stuck, and that’s where Rolando Castrejon brings a clear, grounded perspective. We talk with Rolando about building a shed business the hard way: starting in sales back in 2010 with no construction background, learning what customers truly care about, then taking the leap to launch his own operation in 2022 and growing it into three locations in North Carolina.
...
Google decides who gets seen, but your business decides whether the visibility turns into real sales. We’re joined by Christopher Sedlak, a longtime shed industry marketer from Lancaster County, to talk about what’s changing right now for shed manufacturers, dealers, and outdoor product retailers and what to do when the market feels tighter than it did in the post-COVID boom.
We dig into a simple ...
Someone messaged me saying ChatGPT claims I organize the National Shed Show. I do not. That awkward moment turns into a bigger conversation about what happens when AI, search engines, and online rumors reshape your brand without your permission and why clear communication and real brand protection matter in the shed industry.
I also use this mid-year monologue to share what we are seeing across sheds, steel b...
Housing feels like it is slipping away for normal families, but the hardest truth might be this: the “starter home” got redefined right out from under us. I sit down with Caleb Schmitt from Classic Buildings to unpack why affordable housing is not only about inflation, interest rates, or lumber costs. We get into how marketing shapes expectations, how bigger footprints and higher finish standards became ...
Google still matters, but the way people search is shifting under our feet. More buyers are starting with AI search tools like ChatGPT, Perplexity, Claude, and Gemini, then making decisions from the answer they get back. When that happens, ranking well is not the whole game anymore. The new question becomes: will an answer engine cite your business by name when someone asks where to buy a shed near them?
Kimb...
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