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January 9, 2025 54 mins

Eric chats with Sandra Matz, Associate Professor of Business at Columbia Business School. Sandra is a renowned computational social scientist, using AI and big data to study human behavior and preferences. Sandra was named as one of the Poets & Quants 40 under 40 Business School Professors in 2021.

In this episode, Eric and Sandra discuss Sandra’s new book “Mindmasters” on how companies and academics are using AI to predict and shape people’s personalities. They discuss how to align AI with human preferences, how social media is harnessing our attention, how to protect our privacy as AI is becoming more and more powerful, and whether to use or avoid AI friends and therapists.

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Links:

Sandra’s new book Mindmasters
Sandra’s website
Sandra’s Google Scholar

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