Anjie chats with Dr. Ying Wong, founder and CEO of B.peachy and former cultural psychologist. Ying received her PhD in Psychology from Stanford in 2007, where she studied shame and guilt through a cultural lens. After academia, she built an impressive career across global business, and she now is the founder and CEO of B.peachy, a company dedicated to menstrual care.
In this episode, Anjie and Ying discuss Ying’s remarkable journey from academia into the business world, and how she has carried her training in social psychology into every stage of her career. They talk about what it was like to pivot into consulting and how her psychology training prepared her to build products and teams.
If you found this episode interesting at all, subscribe on our Substack and consider leaving us a good rating! It just takes a second but helps us reach more people and get them excited about psychology.
Links:
Dr. Wong’s company B.peachy: https://bpeachy.online/
Dr. Wong’s LinkedIn: https://www.linkedin.com/in/ying-wong/
Anjie’s website: https://anjiecao.github.io/
Podcast Twitter @StanfordPsyPod
Podcast Substack: https://stanfordpsypod.substack.com/
Popular Podcasts
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.
iHeartOlympics: The Latest
Listen to the latest news from the 2026 Winter Olympics.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.