What the Fundraising
What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.
Episodes
September 29, 2026 • 36 mins
When modern technology fails to solve an organization's friction, the root cause is rarely the software; it is the human systems behind it. This episode reframes digital transformation, proving that operational harmony relies far more on culture, mindset, and people than on shiny digital products.
Meet Tim Lockie, who brings over 20 years of experience working inside and outside the nonprofit sector. As a human-centric tech and AI...
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September 22, 2026 • 33 mins
In this episode of What the Fundraising Podcast,
What happens when we stop thinking about fundraising as simply asking for money and start thinking about it as relationship building, connection, and philanthropy?
In this episode of What the Fundraising Podcast, Mallory Erickson talks with Jay E. Davenport, Vice President for Development and Alumni Relations at Penn State University, about building a culture where alumni engagemen...
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September 18, 2026 • 64 mins
Mallory Erickson and Cindy Wagman pull back the curtain on what it really looks like to build partnerships between coaches, consultants, and technology companies in the social impact space.
Cindy Wagman is a nonprofit consultant, educator, and founder of the Nonprofit Fractionals Network. After years of working as an in-house fundraiser, Cindy began consulting in 2015 and later built a business focused on helping nonprofit profess...
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September 17, 2026 • 21 mins
Have you ever wondered how to turn speaking opportunities into a meaningful part of your business?
In this solo episode of What The Fundraising, Mallory Erickson gets candid about how she built her paid speaking business, what she did before people were paying her, how she decides which opportunities are worth her time, and why being a great speaker is only one part of building a sustainable speaking career.
Mallory shares what s...
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September 17, 2026 • 23 mins
What does it actually take to write a book?
In this solo episode of What The Fundraising, Mallory Erickson pulls back the curtain on her experience writing and publishing her book, What the Fundraising. From signing a publishing contract with Wiley before she even knew what she wanted to write, to getting pregnant, navigating a difficult pregnancy, becoming a new parent, and rewriting the entire book six weeks postpartum, Mallory ...
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September 15, 2026 • 28 mins
In this episode of What the Fundraising Podcast,
What does it really take to start a podcast and more importantly, keep doing it for years?
In this behind-the-scenes episode of What The Fundraising, Mallory pulls back the curtain on how the podcast started, why she created it in the first place, how she landed her first sponsors before she even had listeners, and what has kept her going for more than 300 episodes.
But this isn't...
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September 14, 2026 • 40 mins
What actually makes a personal brand memorable?
According to Mallory Erickson, it's not a perfectly curated aesthetic, a complicated content strategy, or having the perfect business plan. It's getting crystal clear on the problem you want to solve—and how you solve it differently from everyone else.
In this solo episode of What the Fundraising, Mallory pulls back the curtain on how her own personal brand and coaching busine...
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September 8, 2026 • 27 mins
Planned giving may sound complicated, but it does not have to be!
This episode features Tony Martignetti, an expert in planned giving strategies & accelerated programs. Tony began his planned giving career in 1997 after working as a lawyer for two years. In 2003, he started Martignetti Planned Giving Advisors, where he provides consulting services for nonprofits. He is also the author of the upcoming book Planned Giving Accele...
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September 3, 2026 • 48 mins
We are releasing a special bonus episode of What The Fundraising! In this episode of What the Fundraising Podcast…
I talked to behavior scientist and author BJ Fogg, PhD. BJ is one of my biggest teachers and superheroes, he has run a lab at Stanford University for 20 years now, and for the last 10, he’s dedicated his work to behavior design.
His book Tiny Habits is a wonderful explanation of how our brains work and w...
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September 1, 2026 • 19 mins
In this episode of What the Fundraising Podcast,
What if the reason you're avoiding fundraising outreach isn't because you're bad at fundraising, but because you have a readiness gap?
In this solo episode of What the Fundraising, Mallory Erickson breaks down three common fundraising readiness gaps that can quietly stand between you and your next yes: confidence, clarity, and consistency. She shares the behavioral science behind w...
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August 25, 2026 • 25 mins
In this episode of What the Fundraising Podcast,
What if music could do more than entertain people? For Mike, concerts have become a way to bring people together and raise money for an important cause: finding better treatments for epilepsy.
Mike Gomoll founded Joey's Song, a 100% volunteer organization, following the loss of his son. Based in Madison, Wisconsin, the organization is dedicated to funding research grants aimed at m...
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August 18, 2026 • 50 mins
What if becoming a better leader starts with letting go of who you think you should be?
Meet Rebecca Blume, the Vice Chancellor for Advancement at the University of Washington Bothell. She has 22 years of fundraising experience and has worked with organizations including Fair Start and the YWCA in downtown Seattle.
To start the conversation, Rebecca shares how her experiences helped her become more confident and comfortable...
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August 11, 2026 • 26 mins
In this episode of What the Fundraising Podcast,
Capital campaigns don't succeed by luck; they succeed through preparation, education, and strong leadership. Today, let's discover why empowering board members with the right knowledge can transform uncertainty into confidence and lay the foundation for a successful fundraising campaign.
Meet Amy Eisenstein, CEO and Co-Founder of Capital Campaign Pro, who brings over 30 years of no...
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August 7, 2026 • 10 mins
After a week of executive coaching tools, reflections, and strategies, Mallory closes out this series with one of the most important foundations of sustainable growth: consciousness. In this episode of What The Fundraising, Mallory explores how increasing awareness of our thoughts, emotions, and behaviors can help fundraisers move from stress-based reactions into more intentional, empowered action.
Many fundraisers spend their day...
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August 6, 2026 • 11 mins
Fundraising is deeply human work. It requires vulnerability, connection, courage, and the ability to hold the hopes and dreams of an entire community. But in a profession that often carries immense pressure, it can be easy for fundraisers to forget something essential: they are already enough.
In this special executive coaching episode of What The Fundraising, Mallory Erickson offers a heartfelt reminder to fundraisers everywhere....
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August 5, 2026 • 14 mins
Fundraising is filled with uncertainty, vulnerability, and moments of discomfort—but what happens when those feelings start driving our decisions? In this episode of What The Fundraising, Mallory Erickson dives into the hidden ways fundraisers respond to discomfort and how those stress responses can unintentionally derail fundraising success.
Drawing from her executive coaching work and research on fundraiser behavior, Mallo...
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August 4, 2026 • 14 mins
Have you ever felt torn between competing priorities—wanting to excel at work while also being present for your family, or saying "yes" to helping everyone even when you're overwhelmed? The tension you feel may not be because your values are unclear, but because they're competing with one another.
In this solo coaching episode, Mallory Erickson explores the difference between conscious-based values and fear-based values, and...
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August 3, 2026 • 16 mins
Fundraising can be uncomfortable—but what if discomfort isn't actually the problem?
In this solo coaching episode, Mallory Erickson introduces one of the foundational concepts of executive coaching: understanding the difference between discomfort and stress. While many fundraisers believe that feeling nervous before a donor meeting means they're doing something wrong, Mallory explains why discomfort is actually a natural sig...
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July 28, 2026 • 37 mins
Behind every successful fundraiser is someone who has learned to face fear, embrace discomfort, and build the confidence to keep moving forward. In this conversation, we explore why mindset, not just strategy, is often the biggest factor in fundraising success.
Michael Mitchell, Co-Founder and CEO of The Fundraising Academy, shares insights drawn from years of coaching fundraisers and nonprofit leaders. Rather than focusing solely...
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AI is no longer a future trend. It is reshaping how organizations lead, innovate, and create impact today, and nonprofits are no exception.
DeAnna Hoskins is the President and CEO of JustLeadershipUSA, an organization led by formerly incarcerated people. She also served as a senior policy advisor during the Obama administration. Her experience in government and nonprofit leadership gives her a unique view on how technology, ...
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