October 23, 2024 • 6 mins
Continuing a Wool week celebrations, This morning we catch up with Wool impact CEO Andy Caughey.
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Episode Transcript
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Speaker 1 (00:00):
This is the Country Sport Breakfast with Brian Kelly on
gold Sport all week with FMG on gold Sport because
where there's a wool, there's a way well as.
Speaker 2 (00:13):
You know on gold Sport and also during the day
on the Country. This week we're celebrating wool with five
days dedicated to various features focusing on our farming communities
and the wonderful, wonderful product that will is. And today
we're catching up with the chief executive from a company
called Wool Impact, who are out rebuilding New Zealand's global
(00:35):
reputations the world's best will producer. Joining me from will
Impact chief executive Annie Coy Morning.
Speaker 3 (00:41):
Andy, Good morning Brian.
Speaker 2 (00:43):
Tell us a little bit about wool Impact First, Now,
I believe it was formed back about two years ago.
Speaker 3 (00:48):
Yes, we were a stablished in July twenty twenty two
with support from industry players. We had five of the
meat companies Woolworks and then a contribution from the government's
estripware funding. So it was established to help facilitate change
(01:09):
within the strong will sector. So to look at what
we need to do to restore the profitability of the
strong will sector by looking at lining us up with
brands and fulfilling innovative ways of addressing the demand and
international markets, and then looking at rebuilding some of that
(01:30):
capability that we've lost within New Zealand, So look at
data collection, training, education and awareness and looking at wolve's
natural status and what are the things that we can
use to leverage off our knowledge of wolves natural attributes
to help reposition it against synthetic fribors.
Speaker 2 (01:52):
I think that's one thing we've learned over this past
week talking about wall is that it really is a
wonderful product, healthier, more sustainable and so on, and probably
now is the right time to get in amongst it.
Speaker 3 (02:04):
Well, we believe Wolves a contemporary fiber that actually there's
a really bright future for wool if we position ourselves
as the right brands. So there are companies out there
who have never had any experience with wool, but they
are being increasingly challenged because their users of synthetic petrochemical
based products, and they're running into issues around not just
(02:28):
human health, but around environmental health. As we accumulate our
knowledge around microplastics, microfibers and the gases that get given
off by these materials in our homes and offices, and.
Speaker 2 (02:42):
I believe just yesterday you engaged a company called Jensler.
Is it the world's leading architecture design and planning firm,
to conduct a market study. Tell me more.
Speaker 3 (02:52):
Yeah, Well, it's really important that we look at wool
from a demand led perspective. We can't sit here and
just pushable into the market, so we endeavored to find
a company that can help influence the direction of where
we position our will and one of those key areas
is in commercial office spaces. So we approach the world's
(03:14):
largest design company called Gensler. They're based out of the
United States and they have won accolades for many years
now around their approach to sustainability. So their goal and
objective is by twenty thirty to be carbon zero across
the facilities that they manage. So they work on a
significant scale. They work on city scapes, and they work
(03:38):
with some of the world's leading brands like Apple, They
work with their New Zealand and the International Lounges. And
what they do is they create a library of materials
which they will specify and present to those brands to
help them pursue their goals and objectives. So brands are
looking to be shown as being lead and sustainability, So
(04:02):
they want to be showing that their footprint on the
world is less and so by going and engaging with Gensler,
they're going to be looking at specifying products that will
have a low environmental impact or what they see will
as as a fiver that can help held the world.
Speaker 2 (04:20):
It's exciting teaming up with Gensler because I think they're
in what are one hundred countries and they have six
thousand professionals who they work with. So what's the next step.
Then you've engaged with them, what happens now?
Speaker 3 (04:32):
So we initially started working with them through a research
project to look at where wall could sit within that
architect and design space, and we looked a whole range
of different applications, some completely new and innovative to us,
which just shows the value of tapping into a knowledge
base such as Gensler. And through that we've identified three
(04:56):
initial leading categories, and that's looking at a flooring, look
at acoustics, and then look at upholstry fabric, which seems
very obvious to us because those are traditional applications for wool.
But what they're doing is they're working with global leaders
in each of those three categories, and we've worked with
(05:17):
them to align with three companies to come up with
new and innovative products that they will be specifying to
their customers and they learn to look at referving an office.
Speaker 2 (05:30):
What I've learned just talking about wool and various people
over this past week is the fact that I think
the future looks bright Handy.
Speaker 3 (05:38):
Yes, there are very few fibers that can offer the
range of attributes that wool can, and what we're having
to work towards is make it easy for brands to
come back to wool or to learn about wool and
incorporate it into their production system. So a lot of
the work that we're undertaking it will impact is to
make it easy for brands to learn and understand about
(05:59):
wool and build those value chains, and particularly linking it
back to our grower base here in New Zealand who
aren't being recognized and rewarded for the farming practices that
they're undertaking. We have some of the most innovative farmers
in the world and they're not being recognized and rewarded
for the fiber that they're producing. So what we're endeavoring
(06:22):
to do is take the world's best fiber and align
it with the world's best manufacturing companies and have that's
being specified by architect and design companies around the world.
Speaker 2 (06:33):
Love the positivity. Yeah, Andy, thank you for joining us.
I think the future looks brightful well, thank you so much.
Thanks ro It's Well Impacts Chief Executive Andy Coe here
on gold Sport. It's all part of our Wallweek this
week thanks to f MG and more on Willweek coming
up with the team from the country at midday today.
This is the Country Sport Breakfast with Brian Kelly on
gold Sport all week with FMG on gold Sport because
where there's a wool, there's a way well as.
Speaker 2 (00:13):
You know on gold Sport and also during the day
on the Country. This week we're celebrating wool with five
days dedicated to various features focusing on our farming communities
and the wonderful, wonderful product that will is. And today
we're catching up with the chief executive from a company
called Wool Impact, who are out rebuilding New Zealand's global
(00:35):
reputations the world's best will producer. Joining me from will
Impact chief executive Annie Coy Morning.
Speaker 3 (00:41):
Andy, Good morning Brian.
Speaker 2 (00:43):
Tell us a little bit about wool Impact First, Now,
I believe it was formed back about two years ago.
Speaker 3 (00:48):
Yes, we were a stablished in July twenty twenty two
with support from industry players. We had five of the
meat companies Woolworks and then a contribution from the government's
estripware funding. So it was established to help facilitate change
(01:09):
within the strong will sector. So to look at what
we need to do to restore the profitability of the
strong will sector by looking at lining us up with
brands and fulfilling innovative ways of addressing the demand and
international markets, and then looking at rebuilding some of that
(01:30):
capability that we've lost within New Zealand, So look at
data collection, training, education and awareness and looking at wolve's
natural status and what are the things that we can
use to leverage off our knowledge of wolves natural attributes
to help reposition it against synthetic fribors.
Speaker 2 (01:52):
I think that's one thing we've learned over this past
week talking about wall is that it really is a
wonderful product, healthier, more sustainable and so on, and probably
now is the right time to get in amongst it.
Speaker 3 (02:04):
Well, we believe Wolves a contemporary fiber that actually there's
a really bright future for wool if we position ourselves
as the right brands. So there are companies out there
who have never had any experience with wool, but they
are being increasingly challenged because their users of synthetic petrochemical
based products, and they're running into issues around not just
(02:28):
human health, but around environmental health. As we accumulate our
knowledge around microplastics, microfibers and the gases that get given
off by these materials in our homes and offices, and.
Speaker 2 (02:42):
I believe just yesterday you engaged a company called Jensler.
Is it the world's leading architecture design and planning firm,
to conduct a market study. Tell me more.
Speaker 3 (02:52):
Yeah, Well, it's really important that we look at wool
from a demand led perspective. We can't sit here and
just pushable into the market, so we endeavored to find
a company that can help influence the direction of where
we position our will and one of those key areas
is in commercial office spaces. So we approach the world's
(03:14):
largest design company called Gensler. They're based out of the
United States and they have won accolades for many years
now around their approach to sustainability. So their goal and
objective is by twenty thirty to be carbon zero across
the facilities that they manage. So they work on a
significant scale. They work on city scapes, and they work
(03:38):
with some of the world's leading brands like Apple, They
work with their New Zealand and the International Lounges. And
what they do is they create a library of materials
which they will specify and present to those brands to
help them pursue their goals and objectives. So brands are
looking to be shown as being lead and sustainability, So
(04:02):
they want to be showing that their footprint on the
world is less and so by going and engaging with Gensler,
they're going to be looking at specifying products that will
have a low environmental impact or what they see will
as as a fiver that can help held the world.
Speaker 2 (04:20):
It's exciting teaming up with Gensler because I think they're
in what are one hundred countries and they have six
thousand professionals who they work with. So what's the next step.
Then you've engaged with them, what happens now?
Speaker 3 (04:32):
So we initially started working with them through a research
project to look at where wall could sit within that
architect and design space, and we looked a whole range
of different applications, some completely new and innovative to us,
which just shows the value of tapping into a knowledge
base such as Gensler. And through that we've identified three
(04:56):
initial leading categories, and that's looking at a flooring, look
at acoustics, and then look at upholstry fabric, which seems
very obvious to us because those are traditional applications for wool.
But what they're doing is they're working with global leaders
in each of those three categories, and we've worked with
(05:17):
them to align with three companies to come up with
new and innovative products that they will be specifying to
their customers and they learn to look at referving an office.
Speaker 2 (05:30):
What I've learned just talking about wool and various people
over this past week is the fact that I think
the future looks bright Handy.
Speaker 3 (05:38):
Yes, there are very few fibers that can offer the
range of attributes that wool can, and what we're having
to work towards is make it easy for brands to
come back to wool or to learn about wool and
incorporate it into their production system. So a lot of
the work that we're undertaking it will impact is to
make it easy for brands to learn and understand about
(05:59):
wool and build those value chains, and particularly linking it
back to our grower base here in New Zealand who
aren't being recognized and rewarded for the farming practices that
they're undertaking. We have some of the most innovative farmers
in the world and they're not being recognized and rewarded
for the fiber that they're producing. So what we're endeavoring
(06:22):
to do is take the world's best fiber and align
it with the world's best manufacturing companies and have that's
being specified by architect and design companies around the world.
Speaker 2 (06:33):
Love the positivity. Yeah, Andy, thank you for joining us.
I think the future looks brightful well, thank you so much.
Thanks ro It's Well Impacts Chief Executive Andy Coe here
on gold Sport. It's all part of our Wallweek this
week thanks to f MG and more on Willweek coming
up with the team from the country at midday today.
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