December 2, 2024 • 7 mins
OUr weekly beer chinwag.
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Episode Transcript
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Speaker 1 (00:00):
From the sports field to the shearing shed. It's the
Country Sport Breakfast with Brian Kelly on gold Sport A
long time ago.
Speaker 2 (00:13):
We're talking beer now on the show. Donaldson joining us.
Speaker 1 (00:17):
Morning Michael, Good morning, Brian.
Speaker 2 (00:19):
How are we very well? Thank you? Now, most people,
if they liked their craft beers, will know the name Panhead.
And the people that started at what about eleven years
ago have bought an existing brewery. Tell me more.
Speaker 1 (00:31):
Yeah, look at some it's quite exciting news for the
beer industry in some ways because so Panhead Mike Nielsen
and his wife Anna, with support from his parents and
sort of a lot of houses mortgaged and re mortgaged,
they started Panhead and they ramped it up into quite
(00:54):
a big beast quite quickly, and that made Lion Brewer
step in and go, we want this. So they paid
fifteen million dollars for it in twenty sixteen, and yeah,
and another ten million to come iFly a Panhead hit
various targets and so it's fair to say the Nielsen's
(01:18):
got very rich, and yeah it has you know, a
great story. And Mike stayed on working in the brewery.
He had a restraint of trade I think it was
about five years, but he stayed working there for about
seven and left late last year, sort of a bit
tied of the corporate structure of it and what have you.
(01:40):
In the meantime, a guy who used to work for
him this this convoluted story. He is a soap opera.
So a guy who used to work for Mike at
Panhead is called Matt Dainty. And he learned his trade
at a few breweries around the traps. But he was
at Handhead and he saw what a juggernaut Mike had
(02:03):
turned it into. And he started his own brand called
bone Face, and he he didn't quite have the same success,
you know, And he made a big expansion of his
brewery just before COVID invested a lot of money, and then,
you know, COVID hit and as we know, sort of
the bottom fell out of a lot of the beer
(02:24):
industry for a brief period. It's sort of bouncing back now.
But so Matt thought, you know, when his debts piled
up too much, he decided to sell the brewery. And
so Mike and Anna free of Panhead and all cashed up,
they stepped into basically take over Bone Face, and and
it's quite cool because it Bone Face is based in
(02:45):
Upper Hut and that's where Panhead was from, and that's
where Mike grew up. He went to Silver Streams and
Patrick's College silver Stream there and up in the Hut,
and he sort of wanted to kind of support the area.
He liked the brand. You know, it was the sale
for about one point seven million. It was advertised. We
(03:06):
don't know if he paid all that money for it,
but it's you know, it's it's a brewery that would
probably otherwise have gone under because the soap opera continues.
In between the Nielsen's making an offer and the deal
going through, Bone Face actually went into liquidation, so they
(03:29):
ended up buying a liquidated business, which you know, their
you know, good on them. They stuck with it despite
the difficulties, and they've just rebranded it. They've kept the
name but sort of changed the names of some of
the beers and completely revamped the branding. The branding used
(03:52):
to be, you know, graphic comic style sci fi meets
heavy metal, a good description, and they've gone more for
a sort of to me, it sort of looks a
bit sort of like New Orleans kind of voodoo cross
with maybe some Mexican Day of the Dead things with
(04:15):
lots of skeletons, and you know Bone Imagery. Yeah, so
and that's all just been revamped and redone in the
last few weeks. And so yeah, it's and there are
Bone Face and pan Head, both based in a place
called Brewtown, which is an upper hut and it's a
(04:35):
sort of turned into this massive multi entertainment complex. It's
it's got a few other breweries there and a lot
of food places, but it's just a big entertainment center
and it's turning itself into a bit of a music
venue as well. So it's really good that this brewery
has been kept going and kind of helping keep the
(04:56):
brew Town establishment pumping really through, you know, coming out
the other end of tough economic times.
Speaker 2 (05:04):
And I guess now that the thing will be watch
the space as far as Bone Faces concerned, because the
brewers obviously know their stuff, they've done their time, and
they'll be coming up with some really good brewis Yeah.
Speaker 1 (05:15):
Oh, they already. They've already done a couple of new ones.
And one of them I was going to mention it's
called slipped disc and it's a style of beer known
as cold I p A. And I know everyone thinks
your I PA should be cold, but it's a it's
a reference to how it's brewed, and so they brew
(05:39):
an I PA. So it's very hoppy, but they do
it as if they're making a lager. So it's what
we call cold fermented, and so it's a kind of
a it's an interesting hybrid style of bear and quite
popular in America and been bubbling along here as a
sort of a rising style if you like. I really
(06:00):
like them that the style of cold I PA. It's
you get a larger kind of lightness to the body,
but a very hoppy flavor. So it it sort of
meets both ends of the spectrum if you like.
Speaker 2 (06:12):
So what's it called again, slipped disc?
Speaker 1 (06:14):
Slipped disc from bone face and a cold I p A.
And look, these guys, they're they're not going to run
before they walk. They know their stuff, but they also
know that, you know, success doesn't literally happen overnight. You know.
Admittedly it almost did for them. They went from from
(06:37):
you know, starting out to selling to line in three years,
which is super fast performance. But they you know, they
invested a lot of capital and spent you know, and
took a lot of risks to get ramped up to
a position where they were. You know, they had a
great brand and had just superbrand. That's kind of appealed
(06:59):
across this Victram you know, Bogans and corporates alike.
Speaker 2 (07:04):
Nice.
Speaker 1 (07:05):
Someone called Mike, he's a hot rod guy, loves his
hot rods, and one of his mates, you know, basically
just said the other day to me, he said, the
most Bogan brewer in New Zealand has just bought the
most Bogan brewery. Well, I love it. It's a good match.
Speaker 2 (07:23):
Absolutely, We'll look out for bone face and slipped disc Michael.
Always great to catch up and hear your stories. That's
doing again next week, lovely Brian, thank you,
From the sports field to the shearing shed. It's the
Country Sport Breakfast with Brian Kelly on gold Sport A
long time ago.
Speaker 2 (00:13):
We're talking beer now on the show. Donaldson joining us.
Speaker 1 (00:17):
Morning Michael, Good morning, Brian.
Speaker 2 (00:19):
How are we very well? Thank you? Now, most people,
if they liked their craft beers, will know the name Panhead.
And the people that started at what about eleven years
ago have bought an existing brewery. Tell me more.
Speaker 1 (00:31):
Yeah, look at some it's quite exciting news for the
beer industry in some ways because so Panhead Mike Nielsen
and his wife Anna, with support from his parents and
sort of a lot of houses mortgaged and re mortgaged,
they started Panhead and they ramped it up into quite
(00:54):
a big beast quite quickly, and that made Lion Brewer
step in and go, we want this. So they paid
fifteen million dollars for it in twenty sixteen, and yeah,
and another ten million to come iFly a Panhead hit
various targets and so it's fair to say the Nielsen's
(01:18):
got very rich, and yeah it has you know, a
great story. And Mike stayed on working in the brewery.
He had a restraint of trade I think it was
about five years, but he stayed working there for about
seven and left late last year, sort of a bit
tied of the corporate structure of it and what have you.
(01:40):
In the meantime, a guy who used to work for
him this this convoluted story. He is a soap opera.
So a guy who used to work for Mike at
Panhead is called Matt Dainty. And he learned his trade
at a few breweries around the traps. But he was
at Handhead and he saw what a juggernaut Mike had
(02:03):
turned it into. And he started his own brand called
bone Face, and he he didn't quite have the same success,
you know, And he made a big expansion of his
brewery just before COVID invested a lot of money, and then,
you know, COVID hit and as we know, sort of
the bottom fell out of a lot of the beer
(02:24):
industry for a brief period. It's sort of bouncing back now.
But so Matt thought, you know, when his debts piled
up too much, he decided to sell the brewery. And
so Mike and Anna free of Panhead and all cashed up,
they stepped into basically take over Bone Face, and and
it's quite cool because it Bone Face is based in
(02:45):
Upper Hut and that's where Panhead was from, and that's
where Mike grew up. He went to Silver Streams and
Patrick's College silver Stream there and up in the Hut,
and he sort of wanted to kind of support the area.
He liked the brand. You know, it was the sale
for about one point seven million. It was advertised. We
(03:06):
don't know if he paid all that money for it,
but it's you know, it's it's a brewery that would
probably otherwise have gone under because the soap opera continues.
In between the Nielsen's making an offer and the deal
going through, Bone Face actually went into liquidation, so they
(03:29):
ended up buying a liquidated business, which you know, their
you know, good on them. They stuck with it despite
the difficulties, and they've just rebranded it. They've kept the
name but sort of changed the names of some of
the beers and completely revamped the branding. The branding used
(03:52):
to be, you know, graphic comic style sci fi meets
heavy metal, a good description, and they've gone more for
a sort of to me, it sort of looks a
bit sort of like New Orleans kind of voodoo cross
with maybe some Mexican Day of the Dead things with
(04:15):
lots of skeletons, and you know Bone Imagery. Yeah, so
and that's all just been revamped and redone in the
last few weeks. And so yeah, it's and there are
Bone Face and pan Head, both based in a place
called Brewtown, which is an upper hut and it's a
(04:35):
sort of turned into this massive multi entertainment complex. It's
it's got a few other breweries there and a lot
of food places, but it's just a big entertainment center
and it's turning itself into a bit of a music
venue as well. So it's really good that this brewery
has been kept going and kind of helping keep the
(04:56):
brew Town establishment pumping really through, you know, coming out
the other end of tough economic times.
Speaker 2 (05:04):
And I guess now that the thing will be watch
the space as far as Bone Faces concerned, because the
brewers obviously know their stuff, they've done their time, and
they'll be coming up with some really good brewis Yeah.
Speaker 1 (05:15):
Oh, they already. They've already done a couple of new ones.
And one of them I was going to mention it's
called slipped disc and it's a style of beer known
as cold I p A. And I know everyone thinks
your I PA should be cold, but it's a it's
a reference to how it's brewed, and so they brew
(05:39):
an I PA. So it's very hoppy, but they do
it as if they're making a lager. So it's what
we call cold fermented, and so it's a kind of
a it's an interesting hybrid style of bear and quite
popular in America and been bubbling along here as a
sort of a rising style if you like. I really
(06:00):
like them that the style of cold I PA. It's
you get a larger kind of lightness to the body,
but a very hoppy flavor. So it it sort of
meets both ends of the spectrum if you like.
Speaker 2 (06:12):
So what's it called again, slipped disc?
Speaker 1 (06:14):
Slipped disc from bone face and a cold I p A.
And look, these guys, they're they're not going to run
before they walk. They know their stuff, but they also
know that, you know, success doesn't literally happen overnight. You know.
Admittedly it almost did for them. They went from from
(06:37):
you know, starting out to selling to line in three years,
which is super fast performance. But they you know, they
invested a lot of capital and spent you know, and
took a lot of risks to get ramped up to
a position where they were. You know, they had a
great brand and had just superbrand. That's kind of appealed
(06:59):
across this Victram you know, Bogans and corporates alike.
Speaker 2 (07:04):
Nice.
Speaker 1 (07:05):
Someone called Mike, he's a hot rod guy, loves his
hot rods, and one of his mates, you know, basically
just said the other day to me, he said, the
most Bogan brewer in New Zealand has just bought the
most Bogan brewery. Well, I love it. It's a good match.
Speaker 2 (07:23):
Absolutely, We'll look out for bone face and slipped disc Michael.
Always great to catch up and hear your stories. That's
doing again next week, lovely Brian, thank you,
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