May 20, 2025 • 15 mins
It’s Tech Tuesday—live from Google I/O kickoff! KFI & KTLA’s Rich DeMuro joins us to break down the anticpated reveals from Google’s annual conference, with a spotlight on where Google stands in the AI race. Then, they tackle 23andMe going out of business and SAG-AFTRA slapping ‘Fortnite’ with an unfair labor practice complaint due to the AI-recreated voice of Darth Vader.
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Episode Transcript
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Speaker 1 (00:00):
Handle and the Morning Crew on a Taco Tuesday.
Speaker 2 (00:04):
May twentieth.
Speaker 1 (00:05):
Then, since it is our eight o'clock hour and it
is a Tuesday, that means we have our Tech segment
with Rich Dumurow, kfi's tech Guy. He's on KTLA TV
every day every Saturday here eleven am to two pm
with Rich on Tech Instagram, at rich on Tech Website,
richontech dot TV and Rich you are at a Google
(00:29):
AI event right now?
Speaker 2 (00:32):
And where is it?
Speaker 3 (00:35):
This is Mountain View, California, at the headquarters of Google.
Speaker 4 (00:39):
It's called Google Io.
Speaker 3 (00:41):
And the best way to describe it is sort of
like a circus or carnival atmosphere for folks that are
into technology, mostly developers that are making anything related to
Google apps and things like that, plus press like myself
that are looking forward to seeing what Google is working
on next.
Speaker 1 (00:58):
Are these serious events or are they just riproaring great
parties where Google serves you great food.
Speaker 4 (01:07):
Great question.
Speaker 3 (01:08):
I think the steaks have never been higher for Google
at this very moment in time. They have been on
top of the tech world and especially search for the
past twenty years, and that was all upended with the
introduction of chat, GBT and Google's entire business was turned
upside down overnight, which is namely search advertising. So I
(01:28):
think the steaks have never been higher for them to
prove that they are still on top of the world
when it comes to search and AI, as much as
that is evolving for everyday folks.
Speaker 2 (01:39):
All Right, an important question, how is the food.
Speaker 3 (01:43):
I have not gotten to the food just yet. I
just made my way in. That was about a half
an hour process. There are people from you know, there's
thousands of people here from all over the world that
come to this event, but they do a nice job. Typically,
Bill and I will investigate. I apologize I was not
able to investigate the cinnamon bonds before I got on
air here with you.
Speaker 1 (02:02):
Yeah, that's very very important, as you know, in terms
of what Google is bringing in the table, is there
any indication of what you're going to see.
Speaker 3 (02:13):
I think there's a couple of things that they're gonna
I mean, I think they're trying to make search more
accessible with AI to the everyday person. So right now,
search Google was always sort of a proprietary.
Speaker 4 (02:25):
Eponym, right I'm going to search that, I'm gonna google that.
Speaker 3 (02:27):
Now chat gybt.
Speaker 4 (02:29):
Has really taken over the idea of anything you're doing
with AI. I'm chat gybt. You know, I'm using chat
gbt for that, right. And so Google has something called.
Speaker 3 (02:38):
Gemini, which they've done a pretty good job of building
into a lot of their products like email and also
their docs and things like that. The problem is nobody
really identifies AI with Gemini, and that's a problem for Google.
So they've come out with a lot of useful tools,
but none of them have sort of well, there's one actually,
I want to tell you about it, Bill, It's called
(02:59):
Notebook LA. This is probably their standout tool that sort
of has gone viral and basically it allows you to
take any sort of information.
Speaker 4 (03:08):
Pop it into this tool, and it will spit out.
Speaker 3 (03:10):
A personalized podcast specifically about that information. So they just
came out with an app for Android and iOS. It's
called Notebook LM. If you are into new ways of
learning things, if you always have to study about a topic,
this is probably one of the most useful things to
come out of AI in the past three years.
Speaker 1 (03:29):
How does Google uh? How does Google uh? In terms
of AI? Are they going to have a problem keeping
the verb to Google because that's what everybody thinks I mean,
now at this point it's a default where everybody thinks
that's the case.
Speaker 2 (03:46):
Uh, is that when it happened.
Speaker 3 (03:48):
Yeah, I'm concerned about their their traditional search. The idea
of going on the Internet and getting a result of
ten blue lengths and clicking through those is just no
longer the reality for a majority of people. They are
now going to a service like Perplexity or chat gybt
(04:08):
or even Gemini, and they're typing in a topic and
getting a summary of that topic.
Speaker 4 (04:14):
So it's basically reaching out.
Speaker 3 (04:15):
To all those web pages that you might have gone
to as a human before, and the AI is just
taking that information, summarizing it and presenting.
Speaker 4 (04:23):
It to you. Now, Bill, we all know.
Speaker 3 (04:24):
The problem with that is that sometimes there are mistakes
inside that information, but there could also be mistakes.
Speaker 4 (04:29):
On websites that people go to. And so I think
that Google has.
Speaker 3 (04:33):
To show a way that they can make this AI search,
which they already have.
Speaker 4 (04:38):
It's called AI mode.
Speaker 3 (04:40):
It's really good and it rivals what chatchybt does, but
they have to figure out how are they going to
monetize that side.
Speaker 4 (04:47):
Of the business, which is really really tricky. At this point,
I think.
Speaker 2 (04:51):
How far behind is Google in the world of AI.
Speaker 3 (04:57):
That is so interesting because Google. This is what's so
interesting about Google and AI. They have been using AI
and machine learning way before it was a buzzword. The
problem was bill, how do you monetize? And I think
that's why they never came out with a flagship product
until their hand was forced. And you've got to think
(05:19):
about what chatgybt is. It's open AI. It's a very
highly funded startup. They do not need to make money
right now. Now a lot of people are paying them
twenty dollars a month to use their search product. Right
they're chatgbt. But the thing with Google, all of their
stuff was free. They never charged for search. And if
they came out with an AI product that suddenly is amazing,
(05:41):
but there's no money behind it. That's a problem for
a giant company that is publicly traded, and I think
that's been the biggest issue with Google. Is this idea
of how do you pivot in a way that keeps
stockholders happy but also stays up to date with the
trends that are happening in the world, which is you know,
AI for free for everyone.
Speaker 1 (06:02):
Yeah, I'm a little confused here because isn't the monetization
model simply hundreds of millions of people using it for
the most part for free, and that data mining then
goes to an advertiser, knowing, for example, that I'm using it,
(06:25):
I shop at Costco, I just bought my burritos yesterday.
Speaker 2 (06:29):
Don't they know that? And isn't that saleable?
Speaker 4 (06:33):
Well?
Speaker 3 (06:33):
The problem is, Okay, think about traditional search, right, Okay,
you go online, you're looking for new patio furniture. You
go to Google, Google dot com, you search patio furniture.
The first five links are sponsored by an advertiser that
is targeting patio furniture, right, and so you click on
one of those because you look at the second link,
you say, oh, that's cool, Umbrella, whatever.
Speaker 4 (06:54):
The company is. You click that link.
Speaker 3 (06:56):
Google now just made eight dollars or whatever they did
on that search, right, And that happens probably millions of
times a day, I don't know, if not billions through Google. Now,
think about an AI search, the way that chat gibt
is doing AI search with shopping nothing sponsored. They're literally
going out to the reviews website summarizing what people say
(07:16):
is the best patio furniture and presenting that as the
first link, and now that is not sponsored, you click
on it, nobody made money in that transaction. Now in
the future they may charge, but Google has to figure
out that same thing. All of their shopping results in
the past have been sponsored, and of course people don't
want that anymore. They want to know like who reviews
these products and says they are the best. So I
think the problem is those organic links that don't make
(07:39):
any money. You know, the non sponsored stuff is really
what's happening with AI versus Google's traditional search, which the
first five links or three links whatever at the top
were always sponsored and people would click those and make
a ton of money in the process for Google.
Speaker 1 (07:54):
All Right, I'll go to be talking about that a
whole lot. By the way, next week. Just keep in
mind you're going to do the taste tests also of
the food, because that's the most important thing I'm interested in.
All Right, we've got some sag Afternoons twenty three and
me has been sold.
Speaker 2 (08:11):
We've got tons to talk about. Don't go away, We'll
be back with the rich.
Speaker 1 (08:14):
We continue on with Richard Murrow, or tech guy, who
is currently up north at the Google event reporting live.
A couple of stories that I want to get into
rich and that is twenty three and me has been sold.
Has business declined dramatically? Do people not care anymore? I
(08:37):
don't care. If I'm eight percent Inuit doesn't bother me
at all, and I'm certainly not going to spend any
money doing that.
Speaker 2 (08:44):
So what's going on with that?
Speaker 3 (08:46):
Well, this was a company that was hot for a
couple of years. I mean, probably one of the top
selling DNA testing kits and gifts for the holidays and
especially Amazon Prime Day for many years. This was a
company that was once worth six billion dollars and they
went bankrupt because I think the combination of privacy concerns
(09:07):
and they were never able to fully monetize what to
do with all of that DNA data that they collected.
And so now they were sold for two hundred and
fifty six million dollars to this biotech company out of
New York called Regeneron. And the big question.
Speaker 4 (09:22):
Here is what are they going to do with all
this data?
Speaker 3 (09:25):
Is it going to be kept private? And you know,
will it help this company develop new drugs for biogenetics.
Speaker 4 (09:31):
So we'll see what happens.
Speaker 3 (09:33):
But the main thing they're saying right now, is that
they are going to keep twenty three and mes privacy
rules and regulations in place even through the acquisition.
Speaker 2 (09:44):
Yeah.
Speaker 1 (09:44):
I can't imagine how they wouldn't keep privacy in place
unless it's non identifiable in terms of the individuals. If
you're looking at population demographics, I can't see a big
problem in terms of drug use, et cetera. The people
who are x percent, for example, Germanic or French I have,
(10:08):
but tend to have this kind of a syndrome or
tend to go in another way.
Speaker 2 (10:12):
I can see that. But how do you get rid
of the how do you get rid of the privacy?
Speaker 1 (10:16):
I mean, you know, I want you to know how
much you know French background I have, which I have
none by the way.
Speaker 3 (10:23):
No, And I'm not even sure it matters to personally
identify people in this manner because think about it, they've
got the profiles now of fifteen million people DNA profiles.
That's you know, the full sequence or I guess you know,
I don't know if they got the full sequence or
the partial sequence, whatever it is, it's enough to help
them figure out, hey, is there a pattern here? And
(10:43):
if we use a drug to do this? Or if
we change these the genes on this person, does it help?
And so I think that's really what they're going to
use as data for They want to return on their investment,
and they just got a whole bunch of fresh DNA
info that would have taken them years to collect. And
so hopefully we'll see some good drug come out of
this that will really help people. But again, I think
that the idea of just knowing what rich DeMuro specifically
(11:06):
has versus you know, here's what twenty million people with
this DNA profile seem to have as a problem. I
think that's much more important here to this company than
knowing what I specifically have.
Speaker 1 (11:17):
Have people just stopped using the product that sales collapsed,
I mean you're talking about bankruptcy, you're talking about going
out of business.
Speaker 3 (11:25):
Well, I think it's a one time thing. So it's
like you're not taking a DNA test more than once
in your life. So again, what is the business model
after that? You sell a bunch of these things on
prime day and then what you're not you know, the
idea was to upsell people on these subscriptions to you know,
gene monitoring whatever, Like, hey, you have this, you can
(11:46):
tap into more details about what may happen.
Speaker 4 (11:48):
To you in the future. I don't think a lot
of people did that.
Speaker 3 (11:51):
They bought these kids for sixty nine to ninety nine dollars,
they took the test, they said, okay, I'm forty percent,
this sixty percent. That that's cool, and they never thought
about it again. So I think the business model was
pretty tough for twenty three and me, especially when you
layer in the privacy concerns.
Speaker 1 (12:06):
All Right, something that hits close to home that you
and I are both part of, and that's sag Aftra
Suing by the way, sag of course, Screen Acters Guild
merged with after the American Federation of Television Radio Artists.
Speaker 2 (12:20):
For some reason, they call us artists. Explain that one
to me, and it's suing. Epic Games explain.
Speaker 3 (12:26):
That well, So I guess they filed a complaint against
Epic Games.
Speaker 4 (12:31):
Some people were reporting that it was a suit, but
it is.
Speaker 3 (12:34):
It seems to be a complaint, and it's over the
use of for Fortnite. I guess they used James Earl Jones.
You know, you remember him, the famous actor. He died
in twenty twenty four, but they had his voice from
all the movies he did, and they made an AI
cloned voice of him for players to interact with in Fortnite.
Now here's the interesting rub about this bill is that
(12:57):
the family Disney Fortnite, they all say that they have
permission to do this from the estate and from James
Earl Jones, but SAG is saying no, no, no, hold on.
This still has to go through us because this is
a union issue. Because think about it, Bill, If everyone
in the world just says yeah, it's fine to use
it SAG for bargaining in the future, that is not
(13:20):
a very good thing because they lose a lot of
their bargaining power if their members are not covered by
any sort of AI agreement. And we know that that's
kind of like the biggest growth area. Again, it's like
the DNA test. You get cloned once with your voice
or your likeness, and Hollywood could keep using you forever.
That would be a very bad proposition for a big
union like SAG AFTRA.
Speaker 2 (13:40):
But it's if you're talking about permission.
Speaker 1 (13:42):
You know, for example, you and I both have a
contract with Premiere Radio correct maybe you don't, maybe you don't,
I do, and part of the union if I allow.
Part of my contract is that iHeart can use my name,
my likeness during the course of my contract virtually anyway
(14:03):
they want, and not AI.
Speaker 3 (14:06):
I don't think AI's in their bill and that Look,
I mean, I'm not siding with psych Aster or not.
I'm just saying that this is they're saying this is
a union issue because they want to protect the people
in the union from saying, Look, you can sign this contract,
you can say whatever you want, but at the end
of the day, this is a union issue. We are
we are negotiating on behalf of our members for these protections,
(14:26):
and if companies can just override that, what's the point
of the union? And so I think that that's what
they're arguing very because they want to make a statement.
Speaker 1 (14:34):
Yeah, but just for your information, I've got about six
or eight video game companies that are bidding from my
voice to be used.
Speaker 2 (14:43):
Did you know that.
Speaker 4 (14:45):
No, that's incredible. What do they want to do with
your voice? Yeah?
Speaker 1 (14:48):
I didn't know that either, but it sure sounds good.
We're done, Rich, You have a good one. Rich Ktla
Every single day the TV show or on TV our
Tech Guy, eleven am to two pm on Saturdays, Instagram
at rich on Tech website, richontech dot tv.
Speaker 2 (15:09):
Enjoy the Google event and eat your brains out. Catch
you next week.
Speaker 3 (15:13):
I'm gonna go check out I'm gonna go check out
the Diy Bagel bar with the smoke salmon.
Speaker 4 (15:17):
That's yeah.
Handle and the Morning Crew on a Taco Tuesday.
Speaker 2 (00:04):
May twentieth.
Speaker 1 (00:05):
Then, since it is our eight o'clock hour and it
is a Tuesday, that means we have our Tech segment
with Rich Dumurow, kfi's tech Guy. He's on KTLA TV
every day every Saturday here eleven am to two pm
with Rich on Tech Instagram, at rich on Tech Website,
richontech dot TV and Rich you are at a Google
(00:29):
AI event right now?
Speaker 2 (00:32):
And where is it?
Speaker 3 (00:35):
This is Mountain View, California, at the headquarters of Google.
Speaker 4 (00:39):
It's called Google Io.
Speaker 3 (00:41):
And the best way to describe it is sort of
like a circus or carnival atmosphere for folks that are
into technology, mostly developers that are making anything related to
Google apps and things like that, plus press like myself
that are looking forward to seeing what Google is working
on next.
Speaker 1 (00:58):
Are these serious events or are they just riproaring great
parties where Google serves you great food.
Speaker 4 (01:07):
Great question.
Speaker 3 (01:08):
I think the steaks have never been higher for Google
at this very moment in time. They have been on
top of the tech world and especially search for the
past twenty years, and that was all upended with the
introduction of chat, GBT and Google's entire business was turned
upside down overnight, which is namely search advertising. So I
(01:28):
think the steaks have never been higher for them to
prove that they are still on top of the world
when it comes to search and AI, as much as
that is evolving for everyday folks.
Speaker 2 (01:39):
All Right, an important question, how is the food.
Speaker 3 (01:43):
I have not gotten to the food just yet. I
just made my way in. That was about a half
an hour process. There are people from you know, there's
thousands of people here from all over the world that
come to this event, but they do a nice job. Typically,
Bill and I will investigate. I apologize I was not
able to investigate the cinnamon bonds before I got on
air here with you.
Speaker 1 (02:02):
Yeah, that's very very important, as you know, in terms
of what Google is bringing in the table, is there
any indication of what you're going to see.
Speaker 3 (02:13):
I think there's a couple of things that they're gonna
I mean, I think they're trying to make search more
accessible with AI to the everyday person. So right now,
search Google was always sort of a proprietary.
Speaker 4 (02:25):
Eponym, right I'm going to search that, I'm gonna google that.
Speaker 3 (02:27):
Now chat gybt.
Speaker 4 (02:29):
Has really taken over the idea of anything you're doing
with AI. I'm chat gybt. You know, I'm using chat
gbt for that, right. And so Google has something called.
Speaker 3 (02:38):
Gemini, which they've done a pretty good job of building
into a lot of their products like email and also
their docs and things like that. The problem is nobody
really identifies AI with Gemini, and that's a problem for Google.
So they've come out with a lot of useful tools,
but none of them have sort of well, there's one actually,
I want to tell you about it, Bill, It's called
(02:59):
Notebook LA. This is probably their standout tool that sort
of has gone viral and basically it allows you to
take any sort of information.
Speaker 4 (03:08):
Pop it into this tool, and it will spit out.
Speaker 3 (03:10):
A personalized podcast specifically about that information. So they just
came out with an app for Android and iOS. It's
called Notebook LM. If you are into new ways of
learning things, if you always have to study about a topic,
this is probably one of the most useful things to
come out of AI in the past three years.
Speaker 1 (03:29):
How does Google uh? How does Google uh? In terms
of AI? Are they going to have a problem keeping
the verb to Google because that's what everybody thinks I mean,
now at this point it's a default where everybody thinks
that's the case.
Speaker 2 (03:46):
Uh, is that when it happened.
Speaker 3 (03:48):
Yeah, I'm concerned about their their traditional search. The idea
of going on the Internet and getting a result of
ten blue lengths and clicking through those is just no
longer the reality for a majority of people. They are
now going to a service like Perplexity or chat gybt
(04:08):
or even Gemini, and they're typing in a topic and
getting a summary of that topic.
Speaker 4 (04:14):
So it's basically reaching out.
Speaker 3 (04:15):
To all those web pages that you might have gone
to as a human before, and the AI is just
taking that information, summarizing it and presenting.
Speaker 4 (04:23):
It to you. Now, Bill, we all know.
Speaker 3 (04:24):
The problem with that is that sometimes there are mistakes
inside that information, but there could also be mistakes.
Speaker 4 (04:29):
On websites that people go to. And so I think
that Google has.
Speaker 3 (04:33):
To show a way that they can make this AI search,
which they already have.
Speaker 4 (04:38):
It's called AI mode.
Speaker 3 (04:40):
It's really good and it rivals what chatchybt does, but
they have to figure out how are they going to
monetize that side.
Speaker 4 (04:47):
Of the business, which is really really tricky. At this point,
I think.
Speaker 2 (04:51):
How far behind is Google in the world of AI.
Speaker 3 (04:57):
That is so interesting because Google. This is what's so
interesting about Google and AI. They have been using AI
and machine learning way before it was a buzzword. The
problem was bill, how do you monetize? And I think
that's why they never came out with a flagship product
until their hand was forced. And you've got to think
(05:19):
about what chatgybt is. It's open AI. It's a very
highly funded startup. They do not need to make money
right now. Now a lot of people are paying them
twenty dollars a month to use their search product. Right
they're chatgbt. But the thing with Google, all of their
stuff was free. They never charged for search. And if
they came out with an AI product that suddenly is amazing,
(05:41):
but there's no money behind it. That's a problem for
a giant company that is publicly traded, and I think
that's been the biggest issue with Google. Is this idea
of how do you pivot in a way that keeps
stockholders happy but also stays up to date with the
trends that are happening in the world, which is you know,
AI for free for everyone.
Speaker 1 (06:02):
Yeah, I'm a little confused here because isn't the monetization
model simply hundreds of millions of people using it for
the most part for free, and that data mining then
goes to an advertiser, knowing, for example, that I'm using it,
(06:25):
I shop at Costco, I just bought my burritos yesterday.
Speaker 2 (06:29):
Don't they know that? And isn't that saleable?
Speaker 4 (06:33):
Well?
Speaker 3 (06:33):
The problem is, Okay, think about traditional search, right, Okay,
you go online, you're looking for new patio furniture. You
go to Google, Google dot com, you search patio furniture.
The first five links are sponsored by an advertiser that
is targeting patio furniture, right, and so you click on
one of those because you look at the second link,
you say, oh, that's cool, Umbrella, whatever.
Speaker 4 (06:54):
The company is. You click that link.
Speaker 3 (06:56):
Google now just made eight dollars or whatever they did
on that search, right, And that happens probably millions of
times a day, I don't know, if not billions through Google. Now,
think about an AI search, the way that chat gibt
is doing AI search with shopping nothing sponsored. They're literally
going out to the reviews website summarizing what people say
(07:16):
is the best patio furniture and presenting that as the
first link, and now that is not sponsored, you click
on it, nobody made money in that transaction. Now in
the future they may charge, but Google has to figure
out that same thing. All of their shopping results in
the past have been sponsored, and of course people don't
want that anymore. They want to know like who reviews
these products and says they are the best. So I
think the problem is those organic links that don't make
(07:39):
any money. You know, the non sponsored stuff is really
what's happening with AI versus Google's traditional search, which the
first five links or three links whatever at the top
were always sponsored and people would click those and make
a ton of money in the process for Google.
Speaker 1 (07:54):
All Right, I'll go to be talking about that a
whole lot. By the way, next week. Just keep in
mind you're going to do the taste tests also of
the food, because that's the most important thing I'm interested in.
All Right, we've got some sag Afternoons twenty three and
me has been sold.
Speaker 2 (08:11):
We've got tons to talk about. Don't go away, We'll
be back with the rich.
Speaker 1 (08:14):
We continue on with Richard Murrow, or tech guy, who
is currently up north at the Google event reporting live.
A couple of stories that I want to get into
rich and that is twenty three and me has been sold.
Has business declined dramatically? Do people not care anymore? I
(08:37):
don't care. If I'm eight percent Inuit doesn't bother me
at all, and I'm certainly not going to spend any
money doing that.
Speaker 2 (08:44):
So what's going on with that?
Speaker 3 (08:46):
Well, this was a company that was hot for a
couple of years. I mean, probably one of the top
selling DNA testing kits and gifts for the holidays and
especially Amazon Prime Day for many years. This was a
company that was once worth six billion dollars and they
went bankrupt because I think the combination of privacy concerns
(09:07):
and they were never able to fully monetize what to
do with all of that DNA data that they collected.
And so now they were sold for two hundred and
fifty six million dollars to this biotech company out of
New York called Regeneron. And the big question.
Speaker 4 (09:22):
Here is what are they going to do with all
this data?
Speaker 3 (09:25):
Is it going to be kept private? And you know,
will it help this company develop new drugs for biogenetics.
Speaker 4 (09:31):
So we'll see what happens.
Speaker 3 (09:33):
But the main thing they're saying right now, is that
they are going to keep twenty three and mes privacy
rules and regulations in place even through the acquisition.
Speaker 2 (09:44):
Yeah.
Speaker 1 (09:44):
I can't imagine how they wouldn't keep privacy in place
unless it's non identifiable in terms of the individuals. If
you're looking at population demographics, I can't see a big
problem in terms of drug use, et cetera. The people
who are x percent, for example, Germanic or French I have,
(10:08):
but tend to have this kind of a syndrome or
tend to go in another way.
Speaker 2 (10:12):
I can see that. But how do you get rid
of the how do you get rid of the privacy?
Speaker 1 (10:16):
I mean, you know, I want you to know how
much you know French background I have, which I have
none by the way.
Speaker 3 (10:23):
No, And I'm not even sure it matters to personally
identify people in this manner because think about it, they've
got the profiles now of fifteen million people DNA profiles.
That's you know, the full sequence or I guess you know,
I don't know if they got the full sequence or
the partial sequence, whatever it is, it's enough to help
them figure out, hey, is there a pattern here? And
(10:43):
if we use a drug to do this? Or if
we change these the genes on this person, does it help?
And so I think that's really what they're going to
use as data for They want to return on their investment,
and they just got a whole bunch of fresh DNA
info that would have taken them years to collect. And
so hopefully we'll see some good drug come out of
this that will really help people. But again, I think
that the idea of just knowing what rich DeMuro specifically
(11:06):
has versus you know, here's what twenty million people with
this DNA profile seem to have as a problem. I
think that's much more important here to this company than
knowing what I specifically have.
Speaker 1 (11:17):
Have people just stopped using the product that sales collapsed,
I mean you're talking about bankruptcy, you're talking about going
out of business.
Speaker 3 (11:25):
Well, I think it's a one time thing. So it's
like you're not taking a DNA test more than once
in your life. So again, what is the business model
after that? You sell a bunch of these things on
prime day and then what you're not you know, the
idea was to upsell people on these subscriptions to you know,
gene monitoring whatever, Like, hey, you have this, you can
(11:46):
tap into more details about what may happen.
Speaker 4 (11:48):
To you in the future. I don't think a lot
of people did that.
Speaker 3 (11:51):
They bought these kids for sixty nine to ninety nine dollars,
they took the test, they said, okay, I'm forty percent,
this sixty percent. That that's cool, and they never thought
about it again. So I think the business model was
pretty tough for twenty three and me, especially when you
layer in the privacy concerns.
Speaker 1 (12:06):
All Right, something that hits close to home that you
and I are both part of, and that's sag Aftra
Suing by the way, sag of course, Screen Acters Guild
merged with after the American Federation of Television Radio Artists.
Speaker 2 (12:20):
For some reason, they call us artists. Explain that one
to me, and it's suing. Epic Games explain.
Speaker 3 (12:26):
That well, So I guess they filed a complaint against
Epic Games.
Speaker 4 (12:31):
Some people were reporting that it was a suit, but
it is.
Speaker 3 (12:34):
It seems to be a complaint, and it's over the
use of for Fortnite. I guess they used James Earl Jones.
You know, you remember him, the famous actor. He died
in twenty twenty four, but they had his voice from
all the movies he did, and they made an AI
cloned voice of him for players to interact with in Fortnite.
Now here's the interesting rub about this bill is that
(12:57):
the family Disney Fortnite, they all say that they have
permission to do this from the estate and from James
Earl Jones, but SAG is saying no, no, no, hold on.
This still has to go through us because this is
a union issue. Because think about it, Bill, If everyone
in the world just says yeah, it's fine to use
it SAG for bargaining in the future, that is not
(13:20):
a very good thing because they lose a lot of
their bargaining power if their members are not covered by
any sort of AI agreement. And we know that that's
kind of like the biggest growth area. Again, it's like
the DNA test. You get cloned once with your voice
or your likeness, and Hollywood could keep using you forever.
That would be a very bad proposition for a big
union like SAG AFTRA.
Speaker 2 (13:40):
But it's if you're talking about permission.
Speaker 1 (13:42):
You know, for example, you and I both have a
contract with Premiere Radio correct maybe you don't, maybe you don't,
I do, and part of the union if I allow.
Part of my contract is that iHeart can use my name,
my likeness during the course of my contract virtually anyway
(14:03):
they want, and not AI.
Speaker 3 (14:06):
I don't think AI's in their bill and that Look,
I mean, I'm not siding with psych Aster or not.
I'm just saying that this is they're saying this is
a union issue because they want to protect the people
in the union from saying, Look, you can sign this contract,
you can say whatever you want, but at the end
of the day, this is a union issue. We are
we are negotiating on behalf of our members for these protections,
(14:26):
and if companies can just override that, what's the point
of the union? And so I think that that's what
they're arguing very because they want to make a statement.
Speaker 1 (14:34):
Yeah, but just for your information, I've got about six
or eight video game companies that are bidding from my
voice to be used.
Speaker 2 (14:43):
Did you know that.
Speaker 4 (14:45):
No, that's incredible. What do they want to do with
your voice? Yeah?
Speaker 1 (14:48):
I didn't know that either, but it sure sounds good.
We're done, Rich, You have a good one. Rich Ktla
Every single day the TV show or on TV our
Tech Guy, eleven am to two pm on Saturdays, Instagram
at rich on Tech website, richontech dot tv.
Speaker 2 (15:09):
Enjoy the Google event and eat your brains out. Catch
you next week.
Speaker 3 (15:13):
I'm gonna go check out I'm gonna go check out
the Diy Bagel bar with the smoke salmon.
Speaker 4 (15:17):
That's yeah.
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