January 23, 2025 • 8 mins
Small Business Shout Out: Burden of Proof, a non-alcoholic bottle shop and market in Pasadena
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, Dry January is something we've talked about a couple
of times.
Speaker 2 (00:03):
I'm doing Dry January for the first time this year.
Speaker 1 (00:05):
It actually began in twenty twelve by a British charity
and it's where it's obvious, right, common sense, It speaks
for itself. It's when you abstain from drinking alcohol for
the entire month of January. And it has grown in
popularity exponentially. I think it was like three times. A
(00:26):
number of people are doing it now that did it
in like twenty nineteen or what have you.
Speaker 2 (00:30):
It's just incredible.
Speaker 3 (00:31):
Obriona McReynolds owns Burden of Proof, this non alcoholic bottle
shop and mark it down in the South Pasadena area.
Thanks for coming in today, Yeah, thank you for having me.
What's this little mini bar that you've already set up
over here?
Speaker 4 (00:45):
Yes, So I heard that there was some Dry January
support needed, so we brought a couple of our favorites
and best sellers, tried to diversify and bring something from
each category. We have a phony Groany my favorite name.
We have to to shoots, spears like I Pa and
(01:06):
Dark and I heard you guys like Fireball.
Speaker 5 (01:11):
So we have a little spice with the moment.
Speaker 2 (01:14):
How can you tell her that you're making this sound like.
Speaker 4 (01:19):
Listen, it's on the internet. I found it myself. Once
it's up, it's up.
Speaker 5 (01:25):
You can't hide.
Speaker 1 (01:26):
Actually, our relationship with Fireball is like long documented and.
Speaker 5 (01:31):
Yeah, yeah, of course. And then a sparkling wine, sparkling.
Speaker 1 (01:35):
White that will be my favorite probably.
Speaker 2 (01:39):
I was just reading that.
Speaker 1 (01:40):
Well, there's a bunch of articles that have been coming
out all all month long about this, but in terms
of the hit the alcohol industry has been facing and
how they're kind of relying on heavy drinkers this moment
because there are so many light or casual drinkers that
are moving towards and you'll see it in bars and
restaurants popping up too, that it's a thing.
Speaker 2 (02:01):
It's not going anywhere for a while. Yeah.
Speaker 5 (02:03):
Absolutely.
Speaker 4 (02:04):
I think the top selling beer at Whole Foods is Athletic,
which is non alcoholic, and any bar or restaurant that
is not carrying non alcoholic products is so leaving money
on the table. So it's almost like you need to
get with the time.
Speaker 3 (02:19):
It used to be you could go to a restaurant
and you'd find you know, your list of beers and wines,
and there'd be one selection for a non alcoholic something,
some beer of some kind. Yeah, and now there's like
a whole everybody's got. They've got the mocktails, they've got
you know, non alcoholic wine. There's three or four different
kinds of beer that you can get that are non alcoholic.
Speaker 1 (02:38):
I noticed this because I when I set out to
do this, I was like, I was going to stay
away from that stuff because I don't know, it's too
close to the real thing. But I went to a
couple dinners for work and I got I had water
at one, and I'm like, this isn't fun.
Speaker 2 (02:52):
This is boring.
Speaker 1 (02:53):
And I had tea at the other one, and I
just sat there with my tea as everyone was four
years old and hot toddies, and I'm like, this isn't fun.
Speaker 2 (03:01):
So this is perfect? This is this all looks very fun, awesome.
Speaker 5 (03:05):
Do you want to try?
Speaker 2 (03:06):
Yeah, sure, let's do it.
Speaker 5 (03:08):
We'll start with the uh feline ne groni.
Speaker 1 (03:11):
Now negroni is what it is, a liqueur usually.
Speaker 4 (03:16):
Yeah, So a negroni is typically like a very dark,
strong drink. I know my cups don't know their own strength.
They've been doing dry January. So this is actually made
in Brooklyn and this company, Saint Agrestus. Uh, they were
actually just uh alcohol distillers, and then they started experimenting
(03:42):
with non alcoholic and found this formula.
Speaker 2 (03:46):
That's a drink that I wouldn't drink probably normally.
Speaker 5 (03:49):
Yeah, it's a little strong, a little bitter.
Speaker 2 (03:53):
PH balance for a woman whatever.
Speaker 4 (03:56):
Yes.
Speaker 3 (03:57):
One of the one of the U I guess beliefs
about non alcoholic drinks is that there's a certain there's
a reaction in your mouth that takes place with alcohol,
the burn that whatever it is, if it's a it's
a spirit, if it's a beer, even wine to a
certain degree has that alcohol burn to it, which a
lot of people crave. This has just the tiniest, tiniest
(04:20):
amount of it. This the phony ne Gronie.
Speaker 1 (04:22):
Well, the reason it reminds me of alcohol too is
because you're kind of like.
Speaker 2 (04:25):
Ooh, it's strong.
Speaker 1 (04:26):
Yeah right, yeah, I mean that's the the feeling that
you get or the reflex that you have when you taste,
when you can taste the alcohol.
Speaker 4 (04:33):
Yeah, this one is I'd say the bite is on
the low end. A lot of spirits because people crave
that they'll use like ginger or pepper or vinegar to
give you that burn. So we even carry some pava products.
Cova is a plant that's been used in the South
Pacific for hundreds of years for sort of ceremonial and
(04:55):
social purposes. Actually numbs your mouth, so you're like, whoa,
this is working.
Speaker 5 (05:00):
I haven't felt this in a while.
Speaker 2 (05:02):
Yeah, I'm at the dentist.
Speaker 5 (05:03):
Yeah, yeah, okay, I've.
Speaker 3 (05:07):
Had the at least the alcohol version of that fresh
squeeze I pa from to shoot.
Speaker 6 (05:12):
So okay, excellent, I have a memory of it.
Speaker 2 (05:14):
Go for it.
Speaker 5 (05:15):
Yeah.
Speaker 4 (05:15):
So most of the beers and wines are de alcoholized,
meaning that they are brude or fermented all the way through.
Speaker 6 (05:22):
To having booze and then and then it's taken out.
Speaker 5 (05:25):
Yeah exactly.
Speaker 1 (05:27):
Its exactly like I feel like I'm cheating on dry jack.
I know.
Speaker 4 (05:32):
I mean, it's got right, it's got all the same
complexity and hops.
Speaker 1 (05:37):
My husband would totally drink that and you wouldn't even know,
you would have no idea.
Speaker 2 (05:41):
Yeah, right, very much.
Speaker 6 (05:43):
Wow.
Speaker 4 (05:44):
So the Shoots actually we did a tasting with them
earlier this week, and they have sort of a bespoke
exclusive de alcoholization process. Everyone's got their own, but it
might be like a vacuum system or good some sort
of science that lowers the boiling point of alcohol so
(06:04):
the alcohol will boil out.
Speaker 5 (06:07):
Yeah, exactly.
Speaker 3 (06:08):
Because there's there's there's a new trend also towards hop waters,
which you know, they're they're more of a Seltzer version
of beer that have that kind of the hoppy taste
to it but doesn't have the alcohol in it.
Speaker 6 (06:24):
And those are good too, those those tend to be
pretty good.
Speaker 3 (06:27):
But this this tastes like the the shoots fresh squeezed ipa.
Speaker 5 (06:31):
Yeah, well that's good. You've tried both.
Speaker 1 (06:34):
So Burden of Proof is a bottle shop, it's a market.
It is in South Pasadena and beyond. You can catch
them really anywhere at burden of Proof na dot com.
Speaker 2 (06:46):
This is fun.
Speaker 1 (06:47):
It is a thoughtfully curated selection by the way of
non alcoholic wine, beer, spirit, something for everybody. There's also
private events that they do for classes, parties, baby showers, whatever,
your deal.
Speaker 2 (07:02):
You work with your husband, what's that? What's that Like?
Speaker 4 (07:05):
We got married last year and we started a business
last year, so we're just going all in. It's great.
Speaker 5 (07:11):
So far.
Speaker 4 (07:11):
We actually compliment each other really well, and we both
come from the film and video production world, and it's
kind of like, once you've done that, I think you
can do anything.
Speaker 6 (07:20):
Everything else is calm by by comparison.
Speaker 5 (07:23):
Really.
Speaker 1 (07:24):
Yes, the sparkling the sparkling white is tastes exactly like
a bottle.
Speaker 2 (07:29):
Is it so blank?
Speaker 5 (07:31):
It's blunked. It's made with chardonay grapes up in Healdsberg.
Speaker 2 (07:34):
It's got taste exactly the same. Those are great, that's wonderful.
Speaker 6 (07:39):
Yeah, I've never done that.
Speaker 2 (07:41):
I've never done never done I've never had any of
those before. That's never tried that.
Speaker 4 (07:45):
Yeah, we have tastings every Friday and Saturday, just totally
free because it is so important to try this. A
lot of people think, oh, oh, duels, I don't want
to take exactly.
Speaker 2 (07:56):
That's the thing. It's like, it's.
Speaker 6 (07:59):
Duels are near. It was the only comparison.
Speaker 1 (08:02):
It's like I was thinking, well, what's the point, you know,
But it's like, there there is a point. It's to
be festive with your friends at our drinking or what
have you.
Speaker 6 (08:08):
Totally it's with your lushy friends.
Speaker 4 (08:10):
Yeah, exactly, Well, it's the ritual of having something just.
Speaker 5 (08:14):
Ahety in your hands, right right, right, makes all the difference.
Speaker 3 (08:17):
Obriana McReynolds again owner of Burden of Proof. You can
check them out burden ofproofna dot com. Also Burden of
Proof NA is the social media handle on Instagram TikTok.
You can find them on Facebook, Burden of Proof. Thank
you for coming in today. Nice surprise.
Speaker 6 (08:33):
Yes,
Well, Dry January is something we've talked about a couple
of times.
Speaker 2 (00:03):
I'm doing Dry January for the first time this year.
Speaker 1 (00:05):
It actually began in twenty twelve by a British charity
and it's where it's obvious, right, common sense, It speaks
for itself. It's when you abstain from drinking alcohol for
the entire month of January. And it has grown in
popularity exponentially. I think it was like three times. A
(00:26):
number of people are doing it now that did it
in like twenty nineteen or what have you.
Speaker 2 (00:30):
It's just incredible.
Speaker 3 (00:31):
Obriona McReynolds owns Burden of Proof, this non alcoholic bottle
shop and mark it down in the South Pasadena area.
Thanks for coming in today, Yeah, thank you for having me.
What's this little mini bar that you've already set up
over here?
Speaker 4 (00:45):
Yes, So I heard that there was some Dry January
support needed, so we brought a couple of our favorites
and best sellers, tried to diversify and bring something from
each category. We have a phony Groany my favorite name.
We have to to shoots, spears like I Pa and
(01:06):
Dark and I heard you guys like Fireball.
Speaker 5 (01:11):
So we have a little spice with the moment.
Speaker 2 (01:14):
How can you tell her that you're making this sound like.
Speaker 4 (01:19):
Listen, it's on the internet. I found it myself. Once
it's up, it's up.
Speaker 5 (01:25):
You can't hide.
Speaker 1 (01:26):
Actually, our relationship with Fireball is like long documented and.
Speaker 5 (01:31):
Yeah, yeah, of course. And then a sparkling wine, sparkling.
Speaker 1 (01:35):
White that will be my favorite probably.
Speaker 2 (01:39):
I was just reading that.
Speaker 1 (01:40):
Well, there's a bunch of articles that have been coming
out all all month long about this, but in terms
of the hit the alcohol industry has been facing and
how they're kind of relying on heavy drinkers this moment
because there are so many light or casual drinkers that
are moving towards and you'll see it in bars and
restaurants popping up too, that it's a thing.
Speaker 2 (02:01):
It's not going anywhere for a while. Yeah.
Speaker 5 (02:03):
Absolutely.
Speaker 4 (02:04):
I think the top selling beer at Whole Foods is Athletic,
which is non alcoholic, and any bar or restaurant that
is not carrying non alcoholic products is so leaving money
on the table. So it's almost like you need to
get with the time.
Speaker 3 (02:19):
It used to be you could go to a restaurant
and you'd find you know, your list of beers and wines,
and there'd be one selection for a non alcoholic something,
some beer of some kind. Yeah, and now there's like
a whole everybody's got. They've got the mocktails, they've got
you know, non alcoholic wine. There's three or four different
kinds of beer that you can get that are non alcoholic.
Speaker 1 (02:38):
I noticed this because I when I set out to
do this, I was like, I was going to stay
away from that stuff because I don't know, it's too
close to the real thing. But I went to a
couple dinners for work and I got I had water
at one, and I'm like, this isn't fun.
Speaker 2 (02:52):
This is boring.
Speaker 1 (02:53):
And I had tea at the other one, and I
just sat there with my tea as everyone was four
years old and hot toddies, and I'm like, this isn't fun.
Speaker 2 (03:01):
So this is perfect? This is this all looks very fun, awesome.
Speaker 5 (03:05):
Do you want to try?
Speaker 2 (03:06):
Yeah, sure, let's do it.
Speaker 5 (03:08):
We'll start with the uh feline ne groni.
Speaker 1 (03:11):
Now negroni is what it is, a liqueur usually.
Speaker 4 (03:16):
Yeah, So a negroni is typically like a very dark,
strong drink. I know my cups don't know their own strength.
They've been doing dry January. So this is actually made
in Brooklyn and this company, Saint Agrestus. Uh, they were
actually just uh alcohol distillers, and then they started experimenting
(03:42):
with non alcoholic and found this formula.
Speaker 2 (03:46):
That's a drink that I wouldn't drink probably normally.
Speaker 5 (03:49):
Yeah, it's a little strong, a little bitter.
Speaker 2 (03:53):
PH balance for a woman whatever.
Speaker 4 (03:56):
Yes.
Speaker 3 (03:57):
One of the one of the U I guess beliefs
about non alcoholic drinks is that there's a certain there's
a reaction in your mouth that takes place with alcohol,
the burn that whatever it is, if it's a it's
a spirit, if it's a beer, even wine to a
certain degree has that alcohol burn to it, which a
lot of people crave. This has just the tiniest, tiniest
(04:20):
amount of it. This the phony ne Gronie.
Speaker 1 (04:22):
Well, the reason it reminds me of alcohol too is
because you're kind of like.
Speaker 2 (04:25):
Ooh, it's strong.
Speaker 1 (04:26):
Yeah right, yeah, I mean that's the the feeling that
you get or the reflex that you have when you taste,
when you can taste the alcohol.
Speaker 4 (04:33):
Yeah, this one is I'd say the bite is on
the low end. A lot of spirits because people crave
that they'll use like ginger or pepper or vinegar to
give you that burn. So we even carry some pava products.
Cova is a plant that's been used in the South
Pacific for hundreds of years for sort of ceremonial and
(04:55):
social purposes. Actually numbs your mouth, so you're like, whoa,
this is working.
Speaker 5 (05:00):
I haven't felt this in a while.
Speaker 2 (05:02):
Yeah, I'm at the dentist.
Speaker 5 (05:03):
Yeah, yeah, okay, I've.
Speaker 3 (05:07):
Had the at least the alcohol version of that fresh
squeeze I pa from to shoot.
Speaker 6 (05:12):
So okay, excellent, I have a memory of it.
Speaker 2 (05:14):
Go for it.
Speaker 5 (05:15):
Yeah.
Speaker 4 (05:15):
So most of the beers and wines are de alcoholized,
meaning that they are brude or fermented all the way through.
Speaker 6 (05:22):
To having booze and then and then it's taken out.
Speaker 5 (05:25):
Yeah exactly.
Speaker 1 (05:27):
Its exactly like I feel like I'm cheating on dry jack.
I know.
Speaker 4 (05:32):
I mean, it's got right, it's got all the same
complexity and hops.
Speaker 1 (05:37):
My husband would totally drink that and you wouldn't even know,
you would have no idea.
Speaker 2 (05:41):
Yeah, right, very much.
Speaker 6 (05:43):
Wow.
Speaker 4 (05:44):
So the Shoots actually we did a tasting with them
earlier this week, and they have sort of a bespoke
exclusive de alcoholization process. Everyone's got their own, but it
might be like a vacuum system or good some sort
of science that lowers the boiling point of alcohol so
(06:04):
the alcohol will boil out.
Speaker 5 (06:07):
Yeah, exactly.
Speaker 3 (06:08):
Because there's there's there's a new trend also towards hop waters,
which you know, they're they're more of a Seltzer version
of beer that have that kind of the hoppy taste
to it but doesn't have the alcohol in it.
Speaker 6 (06:24):
And those are good too, those those tend to be
pretty good.
Speaker 3 (06:27):
But this this tastes like the the shoots fresh squeezed ipa.
Speaker 5 (06:31):
Yeah, well that's good. You've tried both.
Speaker 1 (06:34):
So Burden of Proof is a bottle shop, it's a market.
It is in South Pasadena and beyond. You can catch
them really anywhere at burden of Proof na dot com.
Speaker 2 (06:46):
This is fun.
Speaker 1 (06:47):
It is a thoughtfully curated selection by the way of
non alcoholic wine, beer, spirit, something for everybody. There's also
private events that they do for classes, parties, baby showers, whatever,
your deal.
Speaker 2 (07:02):
You work with your husband, what's that? What's that Like?
Speaker 4 (07:05):
We got married last year and we started a business
last year, so we're just going all in. It's great.
Speaker 5 (07:11):
So far.
Speaker 4 (07:11):
We actually compliment each other really well, and we both
come from the film and video production world, and it's
kind of like, once you've done that, I think you
can do anything.
Speaker 6 (07:20):
Everything else is calm by by comparison.
Speaker 5 (07:23):
Really.
Speaker 1 (07:24):
Yes, the sparkling the sparkling white is tastes exactly like
a bottle.
Speaker 2 (07:29):
Is it so blank?
Speaker 5 (07:31):
It's blunked. It's made with chardonay grapes up in Healdsberg.
Speaker 2 (07:34):
It's got taste exactly the same. Those are great, that's wonderful.
Speaker 6 (07:39):
Yeah, I've never done that.
Speaker 2 (07:41):
I've never done never done I've never had any of
those before. That's never tried that.
Speaker 4 (07:45):
Yeah, we have tastings every Friday and Saturday, just totally
free because it is so important to try this. A
lot of people think, oh, oh, duels, I don't want
to take exactly.
Speaker 2 (07:56):
That's the thing. It's like, it's.
Speaker 6 (07:59):
Duels are near. It was the only comparison.
Speaker 1 (08:02):
It's like I was thinking, well, what's the point, you know,
But it's like, there there is a point. It's to
be festive with your friends at our drinking or what
have you.
Speaker 6 (08:08):
Totally it's with your lushy friends.
Speaker 4 (08:10):
Yeah, exactly, Well, it's the ritual of having something just.
Speaker 5 (08:14):
Ahety in your hands, right right, right, makes all the difference.
Speaker 3 (08:17):
Obriana McReynolds again owner of Burden of Proof. You can
check them out burden ofproofna dot com. Also Burden of
Proof NA is the social media handle on Instagram TikTok.
You can find them on Facebook, Burden of Proof. Thank
you for coming in today. Nice surprise.
Speaker 6 (08:33):
Yes,
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