August 28, 2025 • 5 mins
Amy talks with Ford Heritage Brand Manager Ted Ryan about Mustang, an American Icon.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Let's stay. Good morning to Ford's Heritage brand manager Ted Ryan.
Good morning, Ted, good morning.
Speaker 2 (00:08):
Thanks for having me on today.
Speaker 1 (00:09):
Well thanks for coming on. You know, there's a bunch
of really great immersive exhibits that pop up all over
LA all the time, and one that's coming to the
LA Arts District is going to rev your engine. Yeah,
it's called.
Speaker 2 (00:24):
Great Intro.
Speaker 1 (00:25):
It's called Mustang American Icon. So Ted, tell us about
what this is and what people are going to be experiencing.
Speaker 2 (00:35):
We're so excited to give the Mustang, America's best selling
sports car for the past sixty years, the immersive treatment.
And Imagine Entertainment and the Peterson Museum, one of the
best automotive museums in the world, have partnered with us
and Imagine. You may know that, and they did the
Jurassic World immersive exhibit as well as a Titanic exhibit.
(00:56):
So just really quality partners on this, and so the
Mustang gets the treatment. We're going to feature some famous
movie Mustangs, including Eleanor from Gone in Sixty Seconds and
my personal favorite, the Mary Tower Moore Mustang for those
that remember the shows when she gets out and throws
her hat in the air, she's got out of a
Mustang and we're going to have that on display. So
(01:19):
there are the components as well. There's a huge interactive
section where you will get a thrill ride and get
to feel like you're actually riding in a Mustang GTD.
And then as with the Vango and all these other
mersis giant projection mapping system that will show Mustangs rolling
down the Pacific Coast Sideway.
Speaker 1 (01:37):
Very cool and so you're walking through the exhibit, but
then you're also as you mentioned, you get to do
a little bit of riding around and then what other
things are they going to see? And do you do?
Speaker 2 (01:49):
There's three different parts. When you walk in, there's the
obligatory opening film, but then there's a giant immersive screen
mapping system. The technology is amazing, and there's two Mustangs
on platforms in that room and they will look like
they're actually traveling in time and space. So one of
them is a vintage nineteen sixty four and a half
(02:10):
baby blue Mustang and the other is a very modern GTD,
and you'll get the thrill of the open road, then
of the more typical exhibition style with five movie Mustangs
as well as the icons that you're going to expect,
like Steve McQueen's Bullet and all the other type of
movie and pulp culture moments. And then there's actually thrill
(02:32):
ride where you get in these seats and you feel
like you're in a Mustang and it's all immersive. You
get the sound, you get the wind in your hair,
you actually get the smell of gasoline and burnt rubber.
Last week, and I've recorded one of each of the
seven generations of Mustang to give you that the authentic
rumble of a Fox Body five liter, just like the
(02:55):
Nolla Ice would drive.
Speaker 1 (02:56):
I love it. I love it, okay, And so tell
us you said, Mustang's been around for sixty years. I know.
I mentioned my roommate had one of those nineteen sixty
four and a half baby Blues and was just it
was always such a treat to get to write in it.
Why are people so passionate about the Mustang.
Speaker 2 (03:13):
The Mustang designed the generation, but then has molded itself
and shaped itself to follow each generation. So introduced them
sixty four in April, and the baby boomers would coming
of age and it was a perfect car for them.
It was only twenty three hundred and sixty eight dollars.
I loved that preciseness. But an inflation calculate, it's a
twenty two thousand dollars card. So the recent college graduates,
(03:36):
male and female could afford to buy a Mustang. It
got the Tiffany Design Award of the Excellence. And do
you know that forty seven percent of all the Mustang
sold and the first million were sold to women. So
Mary tomer Moore getting out of that car that would
have fit society, and it's molded itself to match what's
going on around it. I like to say it was
born in the Motor City, but it was raised in California,
(03:58):
because when you think of the Mustang, you think of
Pacific Coast Highway, you think of the beach boys, you
think of surfboards in Santa Monica, and that baby blue
and would have been the perfect car for that time
and place. And then but you go forward a couple
of generations and you've got Vanilla ice and as fire leaders.
So each time Mustang has had a new iteration, it's
(04:18):
matched what's going on around it, and it's reflected the
youth of the people that are buying it.
Speaker 1 (04:25):
Okay, Ted, So when does this exhibit gate here. We
have a little bit of time, but tickets are going
on sale.
Speaker 2 (04:31):
You do so November eighth, and it's going to be
in the Arts District. And your website is an American Icon,
the Mustang Immersive. If you just put that on the
Google machine and you're gonna it'll take you to where
you can raise your hand and get your tickets now.
Mustang Immersive dot com is the more precise web address.
But November eighth is going to open. It will be
open through February. So if you've got in laws or
(04:53):
family coming for Christmas, you have something fun that you
can do with them instead of sitting and looking at
the Christmas tree. Again.
Speaker 1 (04:58):
Yeah, I'm guessing that there's a lot of car people
drooling right now.
Speaker 2 (05:02):
There's a lot of car people and the Mustang. It
went out over the week, just yesterday to the Mustang
fan clubs. Oh my god, tickets are going fast on
the early ones. So get in there now, Mustang imersa
dot com and get your tickets for November eighth.
Speaker 1 (05:16):
Okay, Mustang American Icon. It's coming to the LA Arts
District in November. Ted Ryan, the Ford Heritage brand manager,
Thank you so much for your time
Speaker 2 (05:25):
Thanks for having me on today.
Let's stay. Good morning to Ford's Heritage brand manager Ted Ryan.
Good morning, Ted, good morning.
Speaker 2 (00:08):
Thanks for having me on today.
Speaker 1 (00:09):
Well thanks for coming on. You know, there's a bunch
of really great immersive exhibits that pop up all over
LA all the time, and one that's coming to the
LA Arts District is going to rev your engine. Yeah,
it's called.
Speaker 2 (00:24):
Great Intro.
Speaker 1 (00:25):
It's called Mustang American Icon. So Ted, tell us about
what this is and what people are going to be experiencing.
Speaker 2 (00:35):
We're so excited to give the Mustang, America's best selling
sports car for the past sixty years, the immersive treatment.
And Imagine Entertainment and the Peterson Museum, one of the
best automotive museums in the world, have partnered with us
and Imagine. You may know that, and they did the
Jurassic World immersive exhibit as well as a Titanic exhibit.
(00:56):
So just really quality partners on this, and so the
Mustang gets the treatment. We're going to feature some famous
movie Mustangs, including Eleanor from Gone in Sixty Seconds and
my personal favorite, the Mary Tower Moore Mustang for those
that remember the shows when she gets out and throws
her hat in the air, she's got out of a
Mustang and we're going to have that on display. So
(01:19):
there are the components as well. There's a huge interactive
section where you will get a thrill ride and get
to feel like you're actually riding in a Mustang GTD.
And then as with the Vango and all these other
mersis giant projection mapping system that will show Mustangs rolling
down the Pacific Coast Sideway.
Speaker 1 (01:37):
Very cool and so you're walking through the exhibit, but
then you're also as you mentioned, you get to do
a little bit of riding around and then what other
things are they going to see? And do you do?
Speaker 2 (01:49):
There's three different parts. When you walk in, there's the
obligatory opening film, but then there's a giant immersive screen
mapping system. The technology is amazing, and there's two Mustangs
on platforms in that room and they will look like
they're actually traveling in time and space. So one of
them is a vintage nineteen sixty four and a half
(02:10):
baby blue Mustang and the other is a very modern GTD,
and you'll get the thrill of the open road, then
of the more typical exhibition style with five movie Mustangs
as well as the icons that you're going to expect,
like Steve McQueen's Bullet and all the other type of
movie and pulp culture moments. And then there's actually thrill
(02:32):
ride where you get in these seats and you feel
like you're in a Mustang and it's all immersive. You
get the sound, you get the wind in your hair,
you actually get the smell of gasoline and burnt rubber.
Last week, and I've recorded one of each of the
seven generations of Mustang to give you that the authentic
rumble of a Fox Body five liter, just like the
(02:55):
Nolla Ice would drive.
Speaker 1 (02:56):
I love it. I love it, okay, And so tell
us you said, Mustang's been around for sixty years. I know.
I mentioned my roommate had one of those nineteen sixty
four and a half baby Blues and was just it
was always such a treat to get to write in it.
Why are people so passionate about the Mustang.
Speaker 2 (03:13):
The Mustang designed the generation, but then has molded itself
and shaped itself to follow each generation. So introduced them
sixty four in April, and the baby boomers would coming
of age and it was a perfect car for them.
It was only twenty three hundred and sixty eight dollars.
I loved that preciseness. But an inflation calculate, it's a
twenty two thousand dollars card. So the recent college graduates,
(03:36):
male and female could afford to buy a Mustang. It
got the Tiffany Design Award of the Excellence. And do
you know that forty seven percent of all the Mustang
sold and the first million were sold to women. So
Mary tomer Moore getting out of that car that would
have fit society, and it's molded itself to match what's
going on around it. I like to say it was
born in the Motor City, but it was raised in California,
(03:58):
because when you think of the Mustang, you think of
Pacific Coast Highway, you think of the beach boys, you
think of surfboards in Santa Monica, and that baby blue
and would have been the perfect car for that time
and place. And then but you go forward a couple
of generations and you've got Vanilla ice and as fire leaders.
So each time Mustang has had a new iteration, it's
(04:18):
matched what's going on around it, and it's reflected the
youth of the people that are buying it.
Speaker 1 (04:25):
Okay, Ted, So when does this exhibit gate here. We
have a little bit of time, but tickets are going
on sale.
Speaker 2 (04:31):
You do so November eighth, and it's going to be
in the Arts District. And your website is an American Icon,
the Mustang Immersive. If you just put that on the
Google machine and you're gonna it'll take you to where
you can raise your hand and get your tickets now.
Mustang Immersive dot com is the more precise web address.
But November eighth is going to open. It will be
open through February. So if you've got in laws or
(04:53):
family coming for Christmas, you have something fun that you
can do with them instead of sitting and looking at
the Christmas tree. Again.
Speaker 1 (04:58):
Yeah, I'm guessing that there's a lot of car people
drooling right now.
Speaker 2 (05:02):
There's a lot of car people and the Mustang. It
went out over the week, just yesterday to the Mustang
fan clubs. Oh my god, tickets are going fast on
the early ones. So get in there now, Mustang imersa
dot com and get your tickets for November eighth.
Speaker 1 (05:16):
Okay, Mustang American Icon. It's coming to the LA Arts
District in November. Ted Ryan, the Ford Heritage brand manager,
Thank you so much for your time
Speaker 2 (05:25):
Thanks for having me on today.
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