September 10, 2025 • 6 mins
KTLA & KFI technology reporter Rich DeMuro joins the show for ‘Wired Wednesday.’ Today, Rich talks about Apple’s big event and the unveiling of the iPhone 17.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The host of Rich on Tech on KFI, Rich Demiro,
who's in Cooper Tino, home of the Apple headquarters, following
Apple's so called awe dropping events. So the big question
is was it aw dropping?
Speaker 2 (00:13):
Well, I think the iPhone Air is a pretty amazing
piece of technology. So yeah, I think they did a
pretty good job this year of giving customers what they want.
Speaker 1 (00:21):
Okay, so tell us a little bit more. We know
that it's their newest, thinnest phone. Like, how thin is
it compared to like what I have sitting in my
hand right now.
Speaker 2 (00:31):
Oh, it's thin. I mean it's really like it's almost
too thin where it's it's just disappears almost. I mean
it's like five point six millimeters, which is you know,
you put it side by side the typical phones, it's
like less than half a lot of people are saying
it might be the precursor to their foldable phone, because
now they've proven that they can make side of a
(00:51):
phone this thin. So but the neat thing is, you know,
it has the features that you need. It's got the
great screen. It's kind of replacing the Plus. So now
you've got the iPhone seventeen, you've got the iPhone Air
and then you've got the iPhone seventeen Pro. So the
Air is like right in the middle between sort of
the base model iPhone seventeen and then the top of
(01:12):
the line pro models.
Speaker 1 (01:14):
Okay, and as far as like costs, are they going
to stay around the same or Yeah?
Speaker 2 (01:19):
That was quite interesting because we've heard so much talk
about tariffs and costs and price, and obviously Apple sells
a lot of these phones, but prices pretty much stayed
the same. So eight hundred dollars starting price for the
iPhone seventeen. Now the iPhone Air is brand new, so
we don't really have a price for that, but that's
one thousand dollars that they're going to sell it for,
and then the top of the line, the prophones, they're
(01:41):
going to sell for eleven hundred dollars starting. But what
Apple did was they made the base storage two hundred
and fifty six gigabytes across the board, so in the
past sometimes it was one hundred and twenty eight, so
they doubled the storage as well. Also, they improved the cameras.
All the screens got this new upgrade where they're anti reflective,
so that means they're going to be easier to see
(02:02):
in any sort of light, which is really nice.
Speaker 1 (02:04):
That's going to be very cool.
Speaker 2 (02:06):
Yeah, that's a great new feature because they had it
on the Samsung and people absolutely love it on the
Samsung because this makes a screen less reflective, so it's
easier to see. Now on the Pro models, you get
eight times optical quality zoom, so that's up from five times.
And you know, they came out of the whole bunch
of accessories. I mean, they really just kind of paraded
(02:26):
us through the campus, showing off all the different ways
that they test these devices, make sure that they're high quality,
just continually improving pretty much every feature that the consumers
use on these devices, including we could talk about the
selfie camp if you want. They totally changed all that work.
Speaker 1 (02:41):
That's the one I want to know about.
Speaker 2 (02:45):
Well, Number one, they gave a wild figure five hundred
billion selfies taken on iPhones last year. That's just in
one year.
Speaker 1 (02:53):
Wow.
Speaker 2 (02:53):
So it goes to show you the scope of just
how many iPhones are out there in the world and
how many people are taking pictures. But now they made
the selfie camera a square sensor. So what does that mean.
It means that you no longer have to hold your
phone any particular way to take a selfie. The same
sensor can take a picture vertical, horizontal, one person, a
(03:16):
little bit zoomed in, or wide zoomed out for a
whole bunch of group people. So it uses AI to
sort of automatically adjust the frame depending on the orientation
of the phone and how many people are in the shot.
So you basically, if you like holding the phone up
and down, you can hold it that way. If you
like holding it horizontal like I do, you can still
hold it that way and take the exact same pictures.
(03:38):
It's pretty wild and it's a big shift from what
we're used to.
Speaker 1 (03:41):
It's going to help me out a lot. I am
not good at selfiees, so I'm looking forward to that. Okay.
So then they also wanted to show that they've got
other stuff that they are updating, and that's the Apple
Watch in the AirPods.
Speaker 2 (03:55):
Yeah, so the Apple Watch. The big headline there is
that all three Apple Watches, for the first time in
the same year, all got updates. So we're talking the
se three. That's the one that's really good for kids.
It's their base model Series eleven. We're up to. So yes,
there's been eleven Apple Watches over the years, and then
the Ultra three, which is the high end one for like,
you know, extreme sports, hiking stuff like that. The big
(04:17):
headline on the se three is that it gets always
on display, so basically the display does not turn off
when you're not looking at it. It just stays on
all the time, which means it's just easier to see
what's on that display. The series eleven and actually all
of them now get this the five G, So that
means you're gonna get better coverage. I've been talking about
on my radio show. How you know, sometimes the coverage
(04:38):
in the Apple Watch is not very good the reception.
They finally fix that, hopefully with the five G. And
then the Ultra Watch three. It's got a bigger display
in the same area, but it also has satellite, so
if you like to go hiking, you like to do
stuff without your phone, you can still stay in touch
with satellites for emergencies or for texting anywhere you are.
(04:59):
And then more, Yeah, hypertension alerts are coming. So now
if you have high blood pressure, or you might not
even know you have high blood pressure, these watches will
tell you that and you're getting a sleep score, so
you can wear these things at night and get a
sleep score to let you know how you're sleeping.
Speaker 1 (05:15):
So if you get really stressed out, it's going to
go beep, beep, beep beep, calm down.
Speaker 2 (05:19):
Well it's not in real time, so it does it
over thirty days. So it's really they think they're going
to notify a million people in the first year that
have no idea they have high blood pressure, and so
it is a notification that says, hey, you might want
to talk to your doctor about this. That's going to
be scary for some people. It's going to be eye opening.
Speaker 1 (05:36):
Yeah, all right, And rich are you going to be
talking about this on your show this weekend or you
got other stuff planned? Oh?
Speaker 2 (05:42):
I don't think I can talk about anything else. I
mean there's so much I'm literally drowning in Apple stuff.
I mean, if I mentioned the word android once on
this weekend show, that will be lucky, because there's just
so much to go through.
Speaker 1 (05:53):
Okay, so we got the tip of the iceberg, and
you can hear more and more about the new phones
and the Airpodus and the watches on rich On Tech
and it is Saturday from eleven to two right here
on KFI. Can also watch him on KTLA, follow him
on Instagram at rich on tech, and then he also
puts everything that he talks about up on his website,
(06:14):
rich on Tech dot TV.
Speaker 2 (06:15):
Thank you Rich, Thank you Amy.
Speaker 1 (06:17):
Have a great day you too,
The host of Rich on Tech on KFI, Rich Demiro,
who's in Cooper Tino, home of the Apple headquarters, following
Apple's so called awe dropping events. So the big question
is was it aw dropping?
Speaker 2 (00:13):
Well, I think the iPhone Air is a pretty amazing
piece of technology. So yeah, I think they did a
pretty good job this year of giving customers what they want.
Speaker 1 (00:21):
Okay, so tell us a little bit more. We know
that it's their newest, thinnest phone. Like, how thin is
it compared to like what I have sitting in my
hand right now.
Speaker 2 (00:31):
Oh, it's thin. I mean it's really like it's almost
too thin where it's it's just disappears almost. I mean
it's like five point six millimeters, which is you know,
you put it side by side the typical phones, it's
like less than half a lot of people are saying
it might be the precursor to their foldable phone, because
now they've proven that they can make side of a
(00:51):
phone this thin. So but the neat thing is, you know,
it has the features that you need. It's got the
great screen. It's kind of replacing the Plus. So now
you've got the iPhone seventeen, you've got the iPhone Air
and then you've got the iPhone seventeen Pro. So the
Air is like right in the middle between sort of
the base model iPhone seventeen and then the top of
(01:12):
the line pro models.
Speaker 1 (01:14):
Okay, and as far as like costs, are they going
to stay around the same or Yeah?
Speaker 2 (01:19):
That was quite interesting because we've heard so much talk
about tariffs and costs and price, and obviously Apple sells
a lot of these phones, but prices pretty much stayed
the same. So eight hundred dollars starting price for the
iPhone seventeen. Now the iPhone Air is brand new, so
we don't really have a price for that, but that's
one thousand dollars that they're going to sell it for,
and then the top of the line, the prophones, they're
(01:41):
going to sell for eleven hundred dollars starting. But what
Apple did was they made the base storage two hundred
and fifty six gigabytes across the board, so in the
past sometimes it was one hundred and twenty eight, so
they doubled the storage as well. Also, they improved the cameras.
All the screens got this new upgrade where they're anti reflective,
so that means they're going to be easier to see
(02:02):
in any sort of light, which is really nice.
Speaker 1 (02:04):
That's going to be very cool.
Speaker 2 (02:06):
Yeah, that's a great new feature because they had it
on the Samsung and people absolutely love it on the
Samsung because this makes a screen less reflective, so it's
easier to see. Now on the Pro models, you get
eight times optical quality zoom, so that's up from five times.
And you know, they came out of the whole bunch
of accessories. I mean, they really just kind of paraded
(02:26):
us through the campus, showing off all the different ways
that they test these devices, make sure that they're high quality,
just continually improving pretty much every feature that the consumers
use on these devices, including we could talk about the
selfie camp if you want. They totally changed all that work.
Speaker 1 (02:41):
That's the one I want to know about.
Speaker 2 (02:45):
Well, Number one, they gave a wild figure five hundred
billion selfies taken on iPhones last year. That's just in
one year.
Speaker 1 (02:53):
Wow.
Speaker 2 (02:53):
So it goes to show you the scope of just
how many iPhones are out there in the world and
how many people are taking pictures. But now they made
the selfie camera a square sensor. So what does that mean.
It means that you no longer have to hold your
phone any particular way to take a selfie. The same
sensor can take a picture vertical, horizontal, one person, a
(03:16):
little bit zoomed in, or wide zoomed out for a
whole bunch of group people. So it uses AI to
sort of automatically adjust the frame depending on the orientation
of the phone and how many people are in the shot.
So you basically, if you like holding the phone up
and down, you can hold it that way. If you
like holding it horizontal like I do, you can still
hold it that way and take the exact same pictures.
(03:38):
It's pretty wild and it's a big shift from what
we're used to.
Speaker 1 (03:41):
It's going to help me out a lot. I am
not good at selfiees, so I'm looking forward to that. Okay.
So then they also wanted to show that they've got
other stuff that they are updating, and that's the Apple
Watch in the AirPods.
Speaker 2 (03:55):
Yeah, so the Apple Watch. The big headline there is
that all three Apple Watches, for the first time in
the same year, all got updates. So we're talking the
se three. That's the one that's really good for kids.
It's their base model Series eleven. We're up to. So yes,
there's been eleven Apple Watches over the years, and then
the Ultra three, which is the high end one for like,
you know, extreme sports, hiking stuff like that. The big
(04:17):
headline on the se three is that it gets always
on display, so basically the display does not turn off
when you're not looking at it. It just stays on
all the time, which means it's just easier to see
what's on that display. The series eleven and actually all
of them now get this the five G, So that
means you're gonna get better coverage. I've been talking about
on my radio show. How you know, sometimes the coverage
(04:38):
in the Apple Watch is not very good the reception.
They finally fix that, hopefully with the five G. And
then the Ultra Watch three. It's got a bigger display
in the same area, but it also has satellite, so
if you like to go hiking, you like to do
stuff without your phone, you can still stay in touch
with satellites for emergencies or for texting anywhere you are.
(04:59):
And then more, Yeah, hypertension alerts are coming. So now
if you have high blood pressure, or you might not
even know you have high blood pressure, these watches will
tell you that and you're getting a sleep score, so
you can wear these things at night and get a
sleep score to let you know how you're sleeping.
Speaker 1 (05:15):
So if you get really stressed out, it's going to
go beep, beep, beep beep, calm down.
Speaker 2 (05:19):
Well it's not in real time, so it does it
over thirty days. So it's really they think they're going
to notify a million people in the first year that
have no idea they have high blood pressure, and so
it is a notification that says, hey, you might want
to talk to your doctor about this. That's going to
be scary for some people. It's going to be eye opening.
Speaker 1 (05:36):
Yeah, all right, And rich are you going to be
talking about this on your show this weekend or you
got other stuff planned? Oh?
Speaker 2 (05:42):
I don't think I can talk about anything else. I
mean there's so much I'm literally drowning in Apple stuff.
I mean, if I mentioned the word android once on
this weekend show, that will be lucky, because there's just
so much to go through.
Speaker 1 (05:53):
Okay, so we got the tip of the iceberg, and
you can hear more and more about the new phones
and the Airpodus and the watches on rich On Tech
and it is Saturday from eleven to two right here
on KFI. Can also watch him on KTLA, follow him
on Instagram at rich on tech, and then he also
puts everything that he talks about up on his website,
(06:14):
rich on Tech dot TV.
Speaker 2 (06:15):
Thank you Rich, Thank you Amy.
Speaker 1 (06:17):
Have a great day you too,
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