January 7, 2026 • 33 mins
The pizza industry is institutionalized, but sales are sinking, technological advances are crushing, and customers are downsizing, sending pies into a tailspin. The national average of a large pizza is now more than $17, up more than 20% in recent years. Major pizza chains are either shutting down locations or revamping their offerings, while customers are reducing their pie sizes and ordering fewer toppings. Some pizzerias, like Blaze Pizza, are even catering to people on the GLP-1 weight-loss drugs. People on TikTok who document their GLP-1 intake like to call it a weight-loss “journey.” The maker of Wegovy is now selling the weight-loss shot in pill form. It turns out that there is a magic pill for weight loss. And it starts at $149 a month. More on that in the next hour. Back to the weight-loss shots and pills — as they become less expensive and more accessible, what happens when everyone is on them, and we’re all a size-0?
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Speaker 1 (00:00):
You're listening to KFI AM six forty on demand.
Speaker 2 (00:05):
La Fires one year later, hosted by Michael Monks. It
starts tomorrow at seven. It's been a year and there's
still lots of discussion and not a clear path forward
and so many angles to this should be an amazing special,
but lots of talk about. Of course, there's Venezuela. This
is his three of January sixth, And then there is
(00:29):
the crisis in the pizza industry. The pizza industry is changing.
According to the Wall Street Journal, technology has messed it up.
Speaker 3 (00:39):
Economic pressures i e.
Speaker 2 (00:42):
The cost of materials to make a pie has messed
it up. And the pizza places messed themselves up. They
got greedy. They charged it too much for toppings and
convinced you that you needed three toppings four toppings to
have a pizza.
Speaker 4 (00:58):
Pizza h has been battling sinking sin for over a year,
and last month Papa John said cautious customers have been
downsizing to medium pizzas with fewer toppings and sides.
Speaker 3 (01:09):
But then the cheese pizza become twenty three dollars. Twenty
three dollars for a cheese pizza.
Speaker 2 (01:15):
Yeah, there's a couple of things going on wrong in
the pizza industry. We'll deal with the toppings and the
cost of an actual pizza in a moment, but first,
the technological challenges to the pizza industry is fascinating to
me because this is a one of those beautiful examples
bad for the industry, but it's one of those things
(01:35):
that you didn't see it coming. Like you're in an
industry and everything works, and the industry has its own
culture with its client base, and it's institutionalized, and something
changes and you never saw it coming. That's what happened
(01:56):
to the pizza industry. Think about it. Ordering a pizza,
that's all you have to say. It communicates an entire experience.
Let's just order a pizza. What does that mean. I'm
too tired to cook, there's too much going on, we're exhausted,
we're celebrating.
Speaker 3 (02:16):
We're not gonna get out plates.
Speaker 2 (02:18):
We're just gonna order a pizza and the pizza will
will be wonderful.
Speaker 3 (02:24):
Right.
Speaker 2 (02:24):
When you say we're just gonna order a pizza, that
says I'm throwing a party. That's not saying I'm downgrading
the menu. Right, We're not throwing in the.
Speaker 3 (02:36):
Towel for dinner.
Speaker 2 (02:39):
When you say we're gonna get a pizza, it's it's
an experience, and that's all you have to say.
Speaker 3 (02:45):
And in everyone's mind, you know exactly what happens. Oh,
they're ordering a pizza. You know what's gonna happen.
Speaker 2 (02:50):
A box is gonna come, maybe two boxes, and there'll
be some choices.
Speaker 3 (02:55):
It'll be easy, peasy, lemon squeeze, It'll.
Speaker 2 (02:58):
Be maybe plates, maybe not, maybe paper plates, maybe just
a paper towel. It'll be so comfortable and so convenient.
And you can dress up a pizza. You can dress
down a pizza. You can eat a slice of pie
and a tuxedo and you can feel perfectly appropriate, or
you can be in shorts. Right, the mindset of a
pizza coming has always been its.
Speaker 3 (03:21):
Own beginning, middle, and end.
Speaker 2 (03:24):
You order the pizza, the guy comes, it's on your table,
You flip the lid, and everybody enjoys, and the work
is done and you get back to what you were
doing for that evening, which was enjoying yourself.
Speaker 3 (03:33):
You were so busy enjoying yourself you didn't want to
make dinner.
Speaker 2 (03:36):
Well, technology ruined that because pizza kind of cornered the
market on the guy coming to the house. It hasn't
been that long since only the pizza guy came to
your house. Rarely did anybody else deliver food to the house.
Maybe maybe Chinese food is a close set, but that's
(04:01):
only in parts of town, not everywhere. Right, Chinese food
delivery is not ubiquitous. Pizza box delivery ubiquitous everywhere everywhere
you go. And the apps, the delivery apps, just blew
that model up for the next generation of would be
pizza ordering people. Now people expect the exact meal that
(04:23):
they want. They they they door dash Sushi, they door
dash Kentucky Fried Chicken, they'll door dash McDonald's, they'll door
dash Taco Bell.
Speaker 3 (04:32):
My son's door dash Taco Bell all the time. I
gotta get on them.
Speaker 2 (04:36):
We have to do an accounting at the end of
the month because I'm not paying thirty four dollars for
a drive through order of Taco Bell, which is what
happened one of the nights during Christmas break. But people
when they want to order something literally start thinking in
their mind, what do I want in front of me?
Like I can have anything, I can literally have any
(04:58):
any of the food that's available that I could drive
to but don't want to, or I could have them
pick up something that's in a store. So people's expectations
expanded beyond just the pie and the pizza industry. They thought, look,
we're pizza, I mean, we are synonymous with delivery, so
(05:21):
we'll always be safe. And they got blindsided, and people
just stopped ordering a pizza because it's like, oh, I
could order a pizza or anything else in the world,
and suddenly pizza didn't sound so fabulous anymore. It sounded
like one of many, many other options. And since your
(05:41):
whole life you've had pizza delivered, why not try another option.
And that's really what's happened to the business. So that's
the technological impact the delivery apps. Then we got to
get into the price. Pizza has skyrocketed in price. Now
I do understand that wos that ella cheese is expensive.
Good wozzarella cheese is expensive, what you call mozzarella. But
(06:06):
the cheese has gotten worse. And you know how you
know the cheese has gotten worse. The cheese has gotten
worse because the cheese is dusty. When you go and
you see a pizza being made and the mozzarella. That
shreds don't stick together. They're covered in dust, and that
dust is cornstarch, and it's not good for you, and
it makes it taste terrible.
Speaker 3 (06:28):
And that means you're getting a really bad grade of cheese.
Speaker 2 (06:33):
And the pizzas have just become poor equality and they've
become smaller, and on top of that, they have ridiculously
increased the price of the toppings and convince you you
need to have like four toppings, as.
Speaker 4 (06:47):
The national average for a large cheese pizza has grown
to nearly seventeen dollars, up twenty two percent in the
past five years. And that's before you add in any topping.
Speaker 2 (06:58):
That's right, seventeen dollars average. That's NBC The Today Shows
merely Aikita. She did the special on the pizza war
that's going on. Stephan, When was the last time you
ordered a pizza delivered to your house?
Speaker 5 (07:12):
I remember, I can't even remember now that it's been
that long, right, yeah, it's been a while.
Speaker 6 (07:17):
Right.
Speaker 2 (07:18):
So when I was your age, every week, once a
week a pizza was delivered to those same here, right,
once a week? I mean for sure, when you got
home from the promenade, in Santa Monica, you'd order pizza.
Guys are coming back to the house, order a pizza.
Sunday football, order a pizza. I mean there was pizza
in the house. I was a single guy living with
a roommate. I mean, pizza was delivered at least once
(07:39):
a week. Now, you can't remember the last time when
you ordered your last pizza? Was it a pizza or
was it a pizza with topping?
Speaker 3 (07:49):
Uh? Definitely toppings? See yeah, how many about you too?
At minimum two? Probably two? Yeah, I think so.
Speaker 2 (07:58):
I could probably count on one hand the amount of
times I've had two toppings, ordered two toppings on a pizza.
For me, a pizza was a pizza. You would order
a pizza and it would come and that's what you had.
Now you gotta get, you know, arugula and goat cheese
and sun dried tomato. What is a sun dried tomato?
It's already got tomato sauce on it. What do you
(08:19):
need a sun dried tomato on top of a tomato?
Speaker 3 (08:22):
Right? I mean everybody?
Speaker 2 (08:23):
And by the way, they charged toppings used to be
what ninety nine cents for a or free topping?
Speaker 3 (08:29):
Right?
Speaker 2 (08:29):
By two fifty three fifty four fifty per topping, sausage
and pepper, such a back six bucks on top of
the cost of the pizza. And so now the pizza
is in the high twenties for a single pie.
Speaker 3 (08:46):
And the pizza industry is going broke because people were saying.
Speaker 2 (08:50):
You know, for twenty eight bucks plus delivery, we could
probably get some good sushi over here. So the Wall
Street Journal did a big, big story in this, and
we'll continue with it.
Speaker 1 (09:00):
You're listening to KFI AM six forty on demand.
Speaker 3 (09:09):
Thank you for tuning in. Good to have you along
with us.
Speaker 2 (09:10):
The pizza industry is changing, no question about it, and
major pizza chains are either shutting down, closing down stores,
or revamping their offerings. Smaller chains are trying different kinds
of things, but everything is getting smaller.
Speaker 3 (09:27):
This is Lauren Paddleford. He is with the app Slice.
Speaker 7 (09:31):
Everyone still wants to order pizza, they're just changing the
ordered style. You definitely see a shift in size. You
see people ordering smaller pizzas they're reducing in some cases
the topping.
Speaker 2 (09:43):
Count, reducing the topping count. That's an understatement that I
make Mark, I'm great for pizza. Now you're written now
it's on your mind, right, I'm dying here. When was
the last time you had pizza delivered to your home?
Speaker 3 (09:59):
I can't remember.
Speaker 5 (10:00):
I usually pick it up, but I get it at
least every week or two. We just had some Saturday night,
and it costs like twenty nine dollars for four pieces
of pizza.
Speaker 3 (10:10):
That's it. There you go? Was it fu fuu pizza?
Speaker 2 (10:13):
I mean you had like a rugel and goat cheese,
cranberries or a normal pie.
Speaker 5 (10:18):
No, it was a little higher quality than your Dominoes
and that kind of thing. It was pretty good, but
twenty nine dollars for four pieces is insane.
Speaker 3 (10:25):
It's insane.
Speaker 2 (10:26):
And by the way, Dominoes will be in the twenties.
I mean, yes, I'm sure what you had was higher
quality than Dominoes, but Dominoes is not cheap.
Speaker 3 (10:37):
There's nothing cheap about that.
Speaker 5 (10:39):
Well, here's the thing that pizza is generally like a
low overhoo head type of food, which is why you
know you here. Service workers who work at pizza places,
they can't do trade outs with people who work in
places that serve meat. Pizza is not an expensive thing
to make, but the costs are just nuts. Now, for
some reason, and they're.
Speaker 3 (10:56):
Paying the price.
Speaker 2 (10:57):
This is the problem they I don't know if theies
got greedy or the delivery costs just became expensive because
of the cost of fuel.
Speaker 3 (11:05):
I'm not sure, but.
Speaker 2 (11:08):
I mean I remember just even if you think of college,
just the dorm rooms and the amount of Domino's boxes
that were stacked in the corridors come Monday morning. I mean,
it was an inexpensive way to get a quick snack.
It is not inexpensive anymore. The quality of domino I
will say this for Dominoes, it's consistent. A pizza you
get from Dominos today it's exactly like the one that
(11:29):
I bought in nineteen eighty six.
Speaker 3 (11:31):
At the university. So it is consistent.
Speaker 2 (11:34):
But it is it is much more expensive, and the
toppings have gone through the roof, and now people are
used to other options on the app and have decided,
you know, if I'm going to spend thirty dollars, why
just get a Pepperoni pizza.
Speaker 3 (11:49):
I can get something more interesting. There's all these choices.
Speaker 5 (11:51):
I do have to take issue with your one topping thing.
I think that that's anti American. You need multiple toppings.
Speaker 3 (11:58):
Looke just.
Speaker 2 (12:01):
When that's a that's a big fight in my house too,
because my wife used to work for California Pizza Kitchen.
Speaker 3 (12:06):
Oh so okay, no, not bad at all.
Speaker 2 (12:09):
They just sold, by the way, the original they were
originally owned. The two guys that started that owned it
for the longest period of time.
Speaker 3 (12:15):
And they just sold it.
Speaker 2 (12:16):
But even there because it's a sit down pizza restaurant,
so that's a that's a restaurant experience, but it's based
on pizza, and the prices there are expensive too, So
she's into all the different toppings and I'm a I'm
a pretty standard guy, so you don't.
Speaker 8 (12:30):
Like any toppings that you just like a cheese pizza.
Speaker 2 (12:33):
So it's not called the cheese pizza. It's not called
just the cheese pizza. It's called a pizza. So it's
a pizza. Then it's a pizza with sausage. It's a
big fight that we have. Nomenclature is a big deal
in my life. Lou Penrose rule number four. Words matter.
(12:53):
So when they order pizza, they say, you just want cheese,
and it drives me insane. That is what a pizza is.
That's the starting block.
Speaker 8 (13:02):
We don't have those in Australia, we have margarita's which
is cheese and tomato.
Speaker 3 (13:07):
Yeah yeah, that's not as good.
Speaker 2 (13:09):
I mean, if you're in Rome, you want to do that,
but like a smushed up tomato and that green leaf,
it's not a winner.
Speaker 3 (13:15):
It's not what you want.
Speaker 2 (13:16):
I mean, if you go into a high end restaurant
and ordering what we call a pundanza, which is a
pizza for one, like a small four inch or eight
inch pizza, you may want to try the margarita, but
it's like your art.
Speaker 3 (13:27):
Yeah, it's like a tart. If ordering.
Speaker 5 (13:32):
They could shut her down foush.
Speaker 2 (13:36):
But I mean if you're if you're ordering pizza to
the house to eat, like in a social setting the
game's on, or we're not cooking dinner, everybody got home
too late, like that that kind of thing.
Speaker 3 (13:47):
You want a pizza that's not a margarita pizza. I
can't see that happening.
Speaker 2 (13:52):
And plus I see people eat it with a knife
and a fork, which violates all kinds of rules.
Speaker 5 (13:56):
Oh that's a war crime. You should go to the
hag if you eat pizza with a knife and fork.
Speaker 2 (14:00):
But I mean the rule is I literally watched a
presidential candidate lose the primary after eating pizza with a
knife and a fork in New York.
Speaker 3 (14:08):
It's a basic the former governor of Ohio.
Speaker 2 (14:10):
U is a still photo of him using a knife
and a fork on a slice of pie in New
York City, and it just it destroyed its presidentially ambitionous.
Speaker 5 (14:18):
Oh people have visceral feelings about that. It drives them insane.
It is much so, or more than ordering pineapple.
Speaker 8 (14:26):
Oh, that's rude, that's code. You know, we love pineapple
and our fates.
Speaker 3 (14:31):
Is down under.
Speaker 5 (14:32):
I'm not against pineapple, but I know that a lot
of people that's their red line, right.
Speaker 2 (14:38):
But the pineapple ham thing on the pie has been
it's become its own, it's become a caricature of itself.
Speaker 3 (14:44):
So it's it's allowed now, it's it's it's okay.
Speaker 2 (14:47):
I'm just the There you go, pineapple and ham on
the pie, Sausage and pepper right, pepperoni and meatball.
Speaker 3 (14:53):
That's it.
Speaker 2 (14:54):
Once you get over three, once you get over to toppings,
you're changing the constitution of the entire experience. And by
the way, you're busting the bank because they're going to charge.
Speaker 3 (15:03):
You two fifty three point fifty.
Speaker 2 (15:04):
Per topic, and you don't get a multiplier effect, so
it really it becomes really expensive.
Speaker 3 (15:11):
Now they're trying new things because everybody is.
Speaker 2 (15:14):
On the what's it, the gpl.
Speaker 5 (15:19):
One, Oh, the GLPT, GLPT, that's cheating loup.
Speaker 3 (15:26):
Well, they're trying to make pizza's accommodate for that.
Speaker 4 (15:27):
Well, some businesses are catering to wellness trends, including smaller appetites,
driven in part by wildly popular weight loss drugs. Please Pizza,
telling The New York Times, it's exploring a golp one
friendly pizza that would embrace protein and a lower calorie
count because of a cauliflower crust.
Speaker 2 (15:45):
Con in spending four hundred dollars a month and injecting
yourself in your own stomach and then going out and
ordering a pizza.
Speaker 5 (15:51):
Also, the cauliflower crust suck.
Speaker 3 (15:54):
Let's just be suck. There's no way.
Speaker 5 (15:57):
They have tried and tried and tried, and I've had them, yes,
trying to make cauliflower happen.
Speaker 2 (16:02):
For some reason, they are maxed out at medium. You
can't get a large pie with cauliflower cuffs.
Speaker 3 (16:07):
I don't know why. So my wife and I would
get when we would get pizza for the.
Speaker 2 (16:11):
Boys and split the medium and it's horrible. There's nothing
you can do to it to make it better. Nice try,
but swinging a miss. But yeah, so that's that's what
Blaze Pizza is going for the weight loss pizza m
And here's the NBC Today Show Emal Aikita. She said,
(16:31):
the toppings pretty much have stayed consistent.
Speaker 9 (16:34):
Okay, So the most popular pizza toppings in the US,
no surprise, according to an industry report, pepperoni, sausage, and mushrooms.
But as for some of the top trending options, how
about this, berries, pickles.
Speaker 4 (16:46):
Pickles are everywhere nowadays.
Speaker 9 (16:48):
Okay, and this is actually one of my personal favorites.
Speaker 3 (16:50):
Hot honey, that's good.
Speaker 2 (16:51):
No, that's not good. Hot honey sounds terrible. Pickles on
the pizza sound interesting. Pickles are everywhere. They're doing everything
with pickles now, they're grinding pickles into must So there
you go. The pizza industry may be completely different by
the time we finish out this year, only because everybody
is ordering everything else, or there may be.
Speaker 3 (17:11):
Like everything else, a nostalgic comeback. That happens too.
Speaker 2 (17:15):
Sometimes we moved so far away from a standard in
our lives that it becomes a hot trend in about
eighteen months from now, so we'll see what you're ordering
on Super Bowl Sunday, which is thirty two days away.
Super Bowl Sunday LX at Levi Stadium up in San Francisco.
Speaker 1 (17:36):
You're listening to KFI AM six forty on demand.
Speaker 2 (17:41):
Talking about the pizza industry and the impact that the
changing technology of delivery apps and of course the changing
price structure of the pie getting so expensive is causing
a lot of pizza chains to be nervous and a
lot of pizza small operators coming up with all kinds
(18:01):
of innovative ways to appeal, including going with the golp
one version of a pizza. That's Blaze Pizza that did that.
Speaker 4 (18:09):
While some businesses are catering to wellness trends, including smaller
appetites driven in part by wildly popular weight loss drugs,
Blaze Pizza telling The New York Times it's exploring a
gop one friendly pizza.
Speaker 3 (18:22):
A golp one friendly pizza.
Speaker 2 (18:26):
Something tells me you're not really serious about the weight
loss journey. The gop one people characterized the whole experience
as a journey I don't know if you caught that,
if you watch any of these people that document themselves
on TikTok, it's always a golp one journey. I'm on
(18:49):
my golp one journey and my stomach hurts and I
need to take this supplement that helps me go to
the bathroom.
Speaker 3 (18:57):
Like everything's a journey. Sick months into my journey and
now this is amazing to me. My whole life, they
have told me.
Speaker 2 (19:08):
You know, there's no magic pill, Lou. Fitness is a choice.
Speaker 3 (19:14):
You need to do the work. You need to put
in the hours. You need to get up at the
krack of dawn and go run.
Speaker 2 (19:21):
You need to go to the gym, get it in early,
get it out of the way for the day. But
and then reward yourself. But you need to get on
that peloton. You need to get on the treadmill. You
need to go out and run on the street. You
need to go and drive to the gym and uh
and don't skip leg day. There's no way around it.
There's no easy shortcut. There's no magic pill. And guess
(19:45):
what now there's a magic pill.
Speaker 10 (19:48):
No vote nor disc maker of weight loss treatment we
Go V is now selling a pill version of the
medication in the US starting at one hundred and forty
nine dollars a month on month.
Speaker 3 (19:59):
That's cheaper than my lifetime membership.
Speaker 2 (20:03):
So there is a pill and it's comparable with the
gym memberships. I'm not sure where this is going to go,
but I will say this, at one forty nine a month, now, that's.
Speaker 3 (20:18):
The teaser rate. The way this goes.
Speaker 2 (20:21):
And I don't take this pill, but I know people
that do this, and the way it works is the
teaser rate is the first month. The first month, whether
you do with the injections or the pill, the first month,
nothing really happens to you. It's just basically to get
your body used to the very lowest dose available to
make sure that you don't have any any side effects.
(20:43):
It doesn't like really rip up your stomach that you're
a candidate for it. So the first month is nothing,
and that's why it's so cheap, and then they step
it up and then they really ding it. Now you know,
the next month you're in the four hundreds and if
you're still a fat bastard to that, you got to
go up the next level and then that goes up
in price.
Speaker 3 (21:03):
So that's how they get you.
Speaker 2 (21:06):
But if people are, you know, getting thinner, that's a
good thing. And if now it's in the form of
a pill, that's a good thing. And like everything else,
over time, like right now, it used to be like
thirteen hundred dollars and only movie stars were able to
cheat and get thin by taking the shot, and now
it's down. Well, you know, the teaser rate is one
(21:28):
forty nine, but it's probably around five hundred dollars a month,
and it's in the form of a pill, and you
really don't even need a doctor like or anything. It's
a complete I guess there's some doctor on the payroll somewhere,
but nobody ever sees them and it all.
Speaker 3 (21:43):
Comes in the mail.
Speaker 2 (21:44):
So as time goes by, these things tend to become
less expensive over the years, which means they'll be more
affordable to more and more people.
Speaker 10 (21:56):
Higher doses will be available for two hundred and ninety
nine dollars a mon.
Speaker 3 (22:00):
Yeah, see that. The higher doses are the ones that
cause you to get thin.
Speaker 10 (22:03):
Higher doses will be available for two hundred and ninety
nine dollars a month. The FDA approved the pill on
December twenty second. The pills taken once a day, contain
the same active ingredient as injectable we gov and dozepic,
and are being sold under the brand name we Go.
Vy Novo nord Disc says the we Go V pill
is now available through more than seventy thousand US pharmacies.
(22:27):
The company already sells rebelsis a pill for type two diabetes.
Speaker 2 (22:32):
All right, So eventually it will become affordable, like that's
just the way drugs work.
Speaker 3 (22:39):
Now.
Speaker 2 (22:39):
There may be far more effective versions in the years
to come, but this is getting people to number one,
move back from being pre diabetic, which is usually a
direct result of having the visceral fat eliminated from your body.
But I'm sure a lot of people, if not most,
(23:01):
people that are writing that check for four hundred and
ninety nine dollars a month to be able to get
these pills are doing it for vanity reasons, and there's
nothing wrong with that. If this is the way to
go for them, then it's healthcare right. But the question
is this as it over time, as it becomes more
affordable to literally take a pill after years of them
(23:23):
telling us there's no secret pill loo, you've got to
go to the gym.
Speaker 3 (23:28):
There's no secret pill. You've got to train for a
half marathon. There's no secret pill. You need to buy
a peloton.
Speaker 2 (23:34):
After years of them telling us there's no secret pill,
and now there is a pill, and it's no secret.
What happens when America suddenly becomes.
Speaker 3 (23:46):
Very thin?
Speaker 2 (23:49):
Like what happens if literally in I would even say
half a generation, This is gonna happen very It's a
rapid weight loss medication. So if the price comes down
rapid lee, and everyone says, why am I going to
the gym, I'll just take this pill. As Americans become,
like as they start approaching size zero as a nation,
(24:14):
will being size zero still be as attractive.
Speaker 3 (24:19):
As it is now?
Speaker 2 (24:22):
Now, this is gonna take some time, There's no question
about it.
Speaker 3 (24:25):
It's gonna be wild before the entire nation is attractive again.
Speaker 2 (24:30):
But you heard it, like seventy thousand pharmacies pumping out
these pills and it just got approved.
Speaker 3 (24:37):
And this is just one of them. This is just
we Go V. This isn't Eli Lilly's one. And they
got another one too, So there's a.
Speaker 2 (24:47):
Couple of them out there, all competing, and I'm sure
eventually they'll all be in pill form. So everyone's gonna
start getting very thin, very fast. And I wonder what
happens at a size zero America. Will it look attractive
any longer? Or will the pendulum swing in the other direction?
(25:08):
Will everybody gets so because no one's gonna stop getting thin,
Like I don't know anybody that's gonna be like, all right,
I'm back to a size thirty two genes, that's enough.
I'm not doing the injection anymore. You're gonna try and
get as thin as possible. I do this every fall.
I try and get under thin going into the holiday season.
That's like, that's my warped psychology, right, that's my body
(25:29):
dysmorphic disorder. I think I need to get like emaciated
by Halloween so that I can pig out at Christmas
time and hope that I'll break even on a Year's Day.
So you know that people are gonna try and get
like as thin as humanly possible.
Speaker 3 (25:44):
And the thinner they.
Speaker 2 (25:45):
Get, especially if they had been a fat faster their
whole life, the thinner they get, the more excited they're
gonna get.
Speaker 3 (25:50):
And there's gonna get thin and thin and thin.
Speaker 2 (25:52):
So will then the pendulum swing and people want to
actually put on weight to become attractive because there were
times in the human experience where robust looking people were
thought to be successful.
Speaker 3 (26:09):
They had means because they had enough food to eat.
Speaker 2 (26:12):
Right, So are people then, I mean, will this lead
to wanting a Buddha belly? And will Eli Lilly come
out with a medicine in fifteen years to help you
put on weight?
Speaker 3 (26:25):
Imagine what those ads are going to.
Speaker 2 (26:26):
Look like, the same jolly people you see on TV
now selling you will go v to lose weight. They
can hire them back again to say, hey, look like me.
Speaker 3 (26:41):
Unbelievable.
Speaker 1 (26:44):
You're listening to KFI AM six forty on demand.
Speaker 2 (26:49):
So the holy water strategy has really taken off. I
don't know if you saw this, but the strategy by
the Pittsburgh Steelers on Sunday was sprinkle holy water in
the end zone so that God would make the football.
Speaker 3 (27:06):
Miss the upright and it worked.
Speaker 2 (27:10):
And what's happening now is people are I mean, they're
filling up on holy water.
Speaker 3 (27:18):
Before the Sunday game.
Speaker 2 (27:20):
They're really going big on this holy water strategy for
the playoffs. But other devices from other religious sects are
now coming in because they're trying to combat it, right,
So if one side's going with the holy water, another
side will go at the voodoo doll. Like everybody's getting
in on it with their best tool.
Speaker 3 (27:40):
In the religion toolbox.
Speaker 2 (27:42):
And we'll bring up the speed on what everyone's doing
for the playoffs this weekend. That's coming up following the
news at nine o'clock right now talking about the magic pill,
the weight loss drug maker, what GOV is now going
to be or now I was available in a pill
and what happens when these pills come down in price
(28:05):
and everybody's on it and then everybody's thin like Kate Moss.
Speaker 3 (28:10):
Yeah, hey guys.
Speaker 6 (28:11):
The pill that's coming out is Wagov, there's zep Bound
and the popular ozim Big. I'm on the shots currently
and I've lost ninety pounds in eight months and i
feel terrific. But the pills are definitely going to be
a game changer.
Speaker 3 (28:30):
Yeah, They're gonna be a game good.
Speaker 2 (28:31):
Good for you, by the way, Congratulations on your journey.
I know it's a journey for all you people. Look
ninety pounds. If you had ninety pounds to lose, what
are you doing? You're doing the right thing. So keep
doing what you doing. That's over, that's too much, So great. Look,
I'm glad that the drug is working. It seems to
(28:52):
be working for people, and this is great. Diabetes is
a preventable disease. I have diabetes in my family, so
I had been on guard against it, which is why
I took up running, and it was one of the
things that helped keep me out of that pre diabetic zone,
at least according to Kaiser.
Speaker 3 (29:11):
You know, that's the other thing.
Speaker 2 (29:12):
If you're pre diabetic, sometimes you want to switch insurance
companies and the new insurance company has they have a
different number on that hemoglobin A one c and so
you could literally go from being pre diabetic and not
be pre diabetic by just switching your insurance company.
Speaker 3 (29:28):
So there's another weight loss tip.
Speaker 2 (29:31):
But the question remains, like, as these things become less expensive,
and as people just start losing weight by popping a pill,
I'm wondering what the societal impact will have, Nikki. What
happens if every woman in America is you know, a
size too well.
Speaker 3 (29:51):
What a size two look like? A size two anymore?
Speaker 5 (29:54):
Like?
Speaker 2 (29:54):
Is that now an attractive person? Or if everybody's attractive,
then what's attractive?
Speaker 8 (29:59):
What did you think the body positivity movement when everybody
was supposed to be fat and attractive. WAYGOV killed that off, and.
Speaker 3 (30:07):
I'm for it. Yeah, that's not that. Never, that was
just to make them feel better. Didn't you feel better?
Speaker 8 (30:13):
And I mean, I don't I get why people go
on these weight lost drugs. But I work out and
I eat right, and quite frankly, I am a size zero.
Speaker 2 (30:23):
So see, I didn't want to ask, but I was going.
Speaker 3 (30:26):
To say, it's a nikki your size.
Speaker 2 (30:27):
You're definitely You're definitely down in the in the single digits,
there's no question about it.
Speaker 8 (30:32):
Yeah, I'm tiny, but that's because I take care. I
don't eat pizza, I don't order in on door dash never.
Speaker 2 (30:38):
So is it what will that? What will that represent
to you? As an authentic size zero? And you're in
you're in the store there, you're at Nordstrom, and you're
shopping next to somebody that you can tell can fit
into a size zero through no work whatsoever.
Speaker 8 (30:55):
They honestly look sick to me, they really they looked.
Their pallor is gray, They're hair is brittle, they look unnatural.
Speaker 2 (31:02):
It's cheating well they can, yeah, but you can put
some you put lipstick on a pig.
Speaker 3 (31:06):
I mean, and either way there's still a size zero.
I wonder if there'll be a hierarchy.
Speaker 2 (31:11):
I mean, I wonder if it'll be like a Fico score, like, Hey,
how did you get to this size? Was it through
hard work or did you go with the uh, the
golp one journey. I wonder if if that will be
like a dating app question or some kind of a
lot of detective test right just I mean, because it sounds.
Speaker 3 (31:32):
Like you have a bit of a superiority complex on
your size zero.
Speaker 8 (31:36):
I sure do, I know.
Speaker 3 (31:40):
Oh my goodness.
Speaker 2 (31:41):
Now all right, So when everybody's a size zero, will
there then be a pendulum swing in the other direction
and the Roger Rabbit will uh or Jessica Rabbit look
come back? Will everybody want to be a Kardashian? Will
Eli Lilly come out with a drug that helps you
put weight on? That's gonna be an interesting time in
American calllture where we're all fighting to get fat because
(32:04):
the new thing is being.
Speaker 3 (32:07):
Curvy is what's attractive, and nobody wants to look like
a thin rail. It's gonna be absolutely hilarious.
Speaker 2 (32:14):
All right, when we come back, we got to get
into what they're doing, getting ready to help the team.
I mean, people really believe that God was on the
side of the Steelers. A couple of things came out
of this good news for all you Catholics. This confirms
something you've been worried about your whole life. I know
it's a huge weight off my shoulder. But now that
we know that God's Catholic, we're in so we don't
(32:37):
have anything to worry about. But going forward, what is
the other guy? What's the other team going to do?
What are the other teams going to do? What else
can you sprinkle in the end zone to see if
we can get the deity on your side going into
the playoffs as we go into Sunday. That's all coming
up next Lou Penrose on KFI AM six forty live
everywhere on the iHeartRadio at
Speaker 1 (32:57):
KFI AM six on demand,
You're listening to KFI AM six forty on demand.
Speaker 2 (00:05):
La Fires one year later, hosted by Michael Monks. It
starts tomorrow at seven. It's been a year and there's
still lots of discussion and not a clear path forward
and so many angles to this should be an amazing special,
but lots of talk about. Of course, there's Venezuela. This
is his three of January sixth, And then there is
(00:29):
the crisis in the pizza industry. The pizza industry is changing.
According to the Wall Street Journal, technology has messed it up.
Speaker 3 (00:39):
Economic pressures i e.
Speaker 2 (00:42):
The cost of materials to make a pie has messed
it up. And the pizza places messed themselves up. They
got greedy. They charged it too much for toppings and
convinced you that you needed three toppings four toppings to
have a pizza.
Speaker 4 (00:58):
Pizza h has been battling sinking sin for over a year,
and last month Papa John said cautious customers have been
downsizing to medium pizzas with fewer toppings and sides.
Speaker 3 (01:09):
But then the cheese pizza become twenty three dollars. Twenty
three dollars for a cheese pizza.
Speaker 2 (01:15):
Yeah, there's a couple of things going on wrong in
the pizza industry. We'll deal with the toppings and the
cost of an actual pizza in a moment, but first,
the technological challenges to the pizza industry is fascinating to
me because this is a one of those beautiful examples
bad for the industry, but it's one of those things
(01:35):
that you didn't see it coming. Like you're in an
industry and everything works, and the industry has its own
culture with its client base, and it's institutionalized, and something
changes and you never saw it coming. That's what happened
(01:56):
to the pizza industry. Think about it. Ordering a pizza,
that's all you have to say. It communicates an entire experience.
Let's just order a pizza. What does that mean. I'm
too tired to cook, there's too much going on, we're exhausted,
we're celebrating.
Speaker 3 (02:16):
We're not gonna get out plates.
Speaker 2 (02:18):
We're just gonna order a pizza and the pizza will
will be wonderful.
Speaker 3 (02:24):
Right.
Speaker 2 (02:24):
When you say we're just gonna order a pizza, that
says I'm throwing a party. That's not saying I'm downgrading
the menu. Right, We're not throwing in the.
Speaker 3 (02:36):
Towel for dinner.
Speaker 2 (02:39):
When you say we're gonna get a pizza, it's it's
an experience, and that's all you have to say.
Speaker 3 (02:45):
And in everyone's mind, you know exactly what happens. Oh,
they're ordering a pizza. You know what's gonna happen.
Speaker 2 (02:50):
A box is gonna come, maybe two boxes, and there'll
be some choices.
Speaker 3 (02:55):
It'll be easy, peasy, lemon squeeze, It'll.
Speaker 2 (02:58):
Be maybe plates, maybe not, maybe paper plates, maybe just
a paper towel. It'll be so comfortable and so convenient.
And you can dress up a pizza. You can dress
down a pizza. You can eat a slice of pie
and a tuxedo and you can feel perfectly appropriate, or
you can be in shorts. Right, the mindset of a
pizza coming has always been its.
Speaker 3 (03:21):
Own beginning, middle, and end.
Speaker 2 (03:24):
You order the pizza, the guy comes, it's on your table,
You flip the lid, and everybody enjoys, and the work
is done and you get back to what you were
doing for that evening, which was enjoying yourself.
Speaker 3 (03:33):
You were so busy enjoying yourself you didn't want to
make dinner.
Speaker 2 (03:36):
Well, technology ruined that because pizza kind of cornered the
market on the guy coming to the house. It hasn't
been that long since only the pizza guy came to
your house. Rarely did anybody else deliver food to the house.
Maybe maybe Chinese food is a close set, but that's
(04:01):
only in parts of town, not everywhere. Right, Chinese food
delivery is not ubiquitous. Pizza box delivery ubiquitous everywhere everywhere
you go. And the apps, the delivery apps, just blew
that model up for the next generation of would be
pizza ordering people. Now people expect the exact meal that
(04:23):
they want. They they they door dash Sushi, they door
dash Kentucky Fried Chicken, they'll door dash McDonald's, they'll door
dash Taco Bell.
Speaker 3 (04:32):
My son's door dash Taco Bell all the time. I
gotta get on them.
Speaker 2 (04:36):
We have to do an accounting at the end of
the month because I'm not paying thirty four dollars for
a drive through order of Taco Bell, which is what
happened one of the nights during Christmas break. But people
when they want to order something literally start thinking in
their mind, what do I want in front of me?
Like I can have anything, I can literally have any
(04:58):
any of the food that's available that I could drive
to but don't want to, or I could have them
pick up something that's in a store. So people's expectations
expanded beyond just the pie and the pizza industry. They thought, look,
we're pizza, I mean, we are synonymous with delivery, so
(05:21):
we'll always be safe. And they got blindsided, and people
just stopped ordering a pizza because it's like, oh, I
could order a pizza or anything else in the world,
and suddenly pizza didn't sound so fabulous anymore. It sounded
like one of many, many other options. And since your
(05:41):
whole life you've had pizza delivered, why not try another option.
And that's really what's happened to the business. So that's
the technological impact the delivery apps. Then we got to
get into the price. Pizza has skyrocketed in price. Now
I do understand that wos that ella cheese is expensive.
Good wozzarella cheese is expensive, what you call mozzarella. But
(06:06):
the cheese has gotten worse. And you know how you
know the cheese has gotten worse. The cheese has gotten
worse because the cheese is dusty. When you go and
you see a pizza being made and the mozzarella. That
shreds don't stick together. They're covered in dust, and that
dust is cornstarch, and it's not good for you, and
it makes it taste terrible.
Speaker 3 (06:28):
And that means you're getting a really bad grade of cheese.
Speaker 2 (06:33):
And the pizzas have just become poor equality and they've
become smaller, and on top of that, they have ridiculously
increased the price of the toppings and convince you you
need to have like four toppings, as.
Speaker 4 (06:47):
The national average for a large cheese pizza has grown
to nearly seventeen dollars, up twenty two percent in the
past five years. And that's before you add in any topping.
Speaker 2 (06:58):
That's right, seventeen dollars average. That's NBC The Today Shows
merely Aikita. She did the special on the pizza war
that's going on. Stephan, When was the last time you
ordered a pizza delivered to your house?
Speaker 5 (07:12):
I remember, I can't even remember now that it's been
that long, right, yeah, it's been a while.
Speaker 6 (07:17):
Right.
Speaker 2 (07:18):
So when I was your age, every week, once a
week a pizza was delivered to those same here, right,
once a week? I mean for sure, when you got
home from the promenade, in Santa Monica, you'd order pizza.
Guys are coming back to the house, order a pizza.
Sunday football, order a pizza. I mean there was pizza
in the house. I was a single guy living with
a roommate. I mean, pizza was delivered at least once
(07:39):
a week. Now, you can't remember the last time when
you ordered your last pizza? Was it a pizza or
was it a pizza with topping?
Speaker 3 (07:49):
Uh? Definitely toppings? See yeah, how many about you too?
At minimum two? Probably two? Yeah, I think so.
Speaker 2 (07:58):
I could probably count on one hand the amount of
times I've had two toppings, ordered two toppings on a pizza.
For me, a pizza was a pizza. You would order
a pizza and it would come and that's what you had.
Now you gotta get, you know, arugula and goat cheese
and sun dried tomato. What is a sun dried tomato?
It's already got tomato sauce on it. What do you
(08:19):
need a sun dried tomato on top of a tomato?
Speaker 3 (08:22):
Right? I mean everybody?
Speaker 2 (08:23):
And by the way, they charged toppings used to be
what ninety nine cents for a or free topping?
Speaker 3 (08:29):
Right?
Speaker 2 (08:29):
By two fifty three fifty four fifty per topping, sausage
and pepper, such a back six bucks on top of
the cost of the pizza. And so now the pizza
is in the high twenties for a single pie.
Speaker 3 (08:46):
And the pizza industry is going broke because people were saying.
Speaker 2 (08:50):
You know, for twenty eight bucks plus delivery, we could
probably get some good sushi over here. So the Wall
Street Journal did a big, big story in this, and
we'll continue with it.
Speaker 1 (09:00):
You're listening to KFI AM six forty on demand.
Speaker 3 (09:09):
Thank you for tuning in. Good to have you along
with us.
Speaker 2 (09:10):
The pizza industry is changing, no question about it, and
major pizza chains are either shutting down, closing down stores,
or revamping their offerings. Smaller chains are trying different kinds
of things, but everything is getting smaller.
Speaker 3 (09:27):
This is Lauren Paddleford. He is with the app Slice.
Speaker 7 (09:31):
Everyone still wants to order pizza, they're just changing the
ordered style. You definitely see a shift in size. You
see people ordering smaller pizzas they're reducing in some cases
the topping.
Speaker 2 (09:43):
Count, reducing the topping count. That's an understatement that I
make Mark, I'm great for pizza. Now you're written now
it's on your mind, right, I'm dying here. When was
the last time you had pizza delivered to your home?
Speaker 3 (09:59):
I can't remember.
Speaker 5 (10:00):
I usually pick it up, but I get it at
least every week or two. We just had some Saturday night,
and it costs like twenty nine dollars for four pieces
of pizza.
Speaker 3 (10:10):
That's it. There you go? Was it fu fuu pizza?
Speaker 2 (10:13):
I mean you had like a rugel and goat cheese,
cranberries or a normal pie.
Speaker 5 (10:18):
No, it was a little higher quality than your Dominoes
and that kind of thing. It was pretty good, but
twenty nine dollars for four pieces is insane.
Speaker 3 (10:25):
It's insane.
Speaker 2 (10:26):
And by the way, Dominoes will be in the twenties.
I mean, yes, I'm sure what you had was higher
quality than Dominoes, but Dominoes is not cheap.
Speaker 3 (10:37):
There's nothing cheap about that.
Speaker 5 (10:39):
Well, here's the thing that pizza is generally like a
low overhoo head type of food, which is why you
know you here. Service workers who work at pizza places,
they can't do trade outs with people who work in
places that serve meat. Pizza is not an expensive thing
to make, but the costs are just nuts. Now, for
some reason, and they're.
Speaker 3 (10:56):
Paying the price.
Speaker 2 (10:57):
This is the problem they I don't know if theies
got greedy or the delivery costs just became expensive because
of the cost of fuel.
Speaker 3 (11:05):
I'm not sure, but.
Speaker 2 (11:08):
I mean I remember just even if you think of college,
just the dorm rooms and the amount of Domino's boxes
that were stacked in the corridors come Monday morning. I mean,
it was an inexpensive way to get a quick snack.
It is not inexpensive anymore. The quality of domino I
will say this for Dominoes, it's consistent. A pizza you
get from Dominos today it's exactly like the one that
(11:29):
I bought in nineteen eighty six.
Speaker 3 (11:31):
At the university. So it is consistent.
Speaker 2 (11:34):
But it is it is much more expensive, and the
toppings have gone through the roof, and now people are
used to other options on the app and have decided,
you know, if I'm going to spend thirty dollars, why
just get a Pepperoni pizza.
Speaker 3 (11:49):
I can get something more interesting. There's all these choices.
Speaker 5 (11:51):
I do have to take issue with your one topping thing.
I think that that's anti American. You need multiple toppings.
Speaker 3 (11:58):
Looke just.
Speaker 2 (12:01):
When that's a that's a big fight in my house too,
because my wife used to work for California Pizza Kitchen.
Speaker 3 (12:06):
Oh so okay, no, not bad at all.
Speaker 2 (12:09):
They just sold, by the way, the original they were
originally owned. The two guys that started that owned it
for the longest period of time.
Speaker 3 (12:15):
And they just sold it.
Speaker 2 (12:16):
But even there because it's a sit down pizza restaurant,
so that's a that's a restaurant experience, but it's based
on pizza, and the prices there are expensive too, So
she's into all the different toppings and I'm a I'm
a pretty standard guy, so you don't.
Speaker 8 (12:30):
Like any toppings that you just like a cheese pizza.
Speaker 2 (12:33):
So it's not called the cheese pizza. It's not called
just the cheese pizza. It's called a pizza. So it's
a pizza. Then it's a pizza with sausage. It's a
big fight that we have. Nomenclature is a big deal
in my life. Lou Penrose rule number four. Words matter.
(12:53):
So when they order pizza, they say, you just want cheese,
and it drives me insane. That is what a pizza is.
That's the starting block.
Speaker 8 (13:02):
We don't have those in Australia, we have margarita's which
is cheese and tomato.
Speaker 3 (13:07):
Yeah yeah, that's not as good.
Speaker 2 (13:09):
I mean, if you're in Rome, you want to do that,
but like a smushed up tomato and that green leaf,
it's not a winner.
Speaker 3 (13:15):
It's not what you want.
Speaker 2 (13:16):
I mean, if you go into a high end restaurant
and ordering what we call a pundanza, which is a
pizza for one, like a small four inch or eight
inch pizza, you may want to try the margarita, but
it's like your art.
Speaker 3 (13:27):
Yeah, it's like a tart. If ordering.
Speaker 5 (13:32):
They could shut her down foush.
Speaker 2 (13:36):
But I mean if you're if you're ordering pizza to
the house to eat, like in a social setting the
game's on, or we're not cooking dinner, everybody got home
too late, like that that kind of thing.
Speaker 3 (13:47):
You want a pizza that's not a margarita pizza. I
can't see that happening.
Speaker 2 (13:52):
And plus I see people eat it with a knife
and a fork, which violates all kinds of rules.
Speaker 5 (13:56):
Oh that's a war crime. You should go to the
hag if you eat pizza with a knife and fork.
Speaker 2 (14:00):
But I mean the rule is I literally watched a
presidential candidate lose the primary after eating pizza with a
knife and a fork in New York.
Speaker 3 (14:08):
It's a basic the former governor of Ohio.
Speaker 2 (14:10):
U is a still photo of him using a knife
and a fork on a slice of pie in New
York City, and it just it destroyed its presidentially ambitionous.
Speaker 5 (14:18):
Oh people have visceral feelings about that. It drives them insane.
It is much so, or more than ordering pineapple.
Speaker 8 (14:26):
Oh, that's rude, that's code. You know, we love pineapple
and our fates.
Speaker 3 (14:31):
Is down under.
Speaker 5 (14:32):
I'm not against pineapple, but I know that a lot
of people that's their red line, right.
Speaker 2 (14:38):
But the pineapple ham thing on the pie has been
it's become its own, it's become a caricature of itself.
Speaker 3 (14:44):
So it's it's allowed now, it's it's it's okay.
Speaker 2 (14:47):
I'm just the There you go, pineapple and ham on
the pie, Sausage and pepper right, pepperoni and meatball.
Speaker 3 (14:53):
That's it.
Speaker 2 (14:54):
Once you get over three, once you get over to toppings,
you're changing the constitution of the entire experience. And by
the way, you're busting the bank because they're going to charge.
Speaker 3 (15:03):
You two fifty three point fifty.
Speaker 2 (15:04):
Per topic, and you don't get a multiplier effect, so
it really it becomes really expensive.
Speaker 3 (15:11):
Now they're trying new things because everybody is.
Speaker 2 (15:14):
On the what's it, the gpl.
Speaker 5 (15:19):
One, Oh, the GLPT, GLPT, that's cheating loup.
Speaker 3 (15:26):
Well, they're trying to make pizza's accommodate for that.
Speaker 4 (15:27):
Well, some businesses are catering to wellness trends, including smaller appetites,
driven in part by wildly popular weight loss drugs. Please Pizza,
telling The New York Times, it's exploring a golp one
friendly pizza that would embrace protein and a lower calorie
count because of a cauliflower crust.
Speaker 2 (15:45):
Con in spending four hundred dollars a month and injecting
yourself in your own stomach and then going out and
ordering a pizza.
Speaker 5 (15:51):
Also, the cauliflower crust suck.
Speaker 3 (15:54):
Let's just be suck. There's no way.
Speaker 5 (15:57):
They have tried and tried and tried, and I've had them, yes,
trying to make cauliflower happen.
Speaker 2 (16:02):
For some reason, they are maxed out at medium. You
can't get a large pie with cauliflower cuffs.
Speaker 3 (16:07):
I don't know why. So my wife and I would
get when we would get pizza for the.
Speaker 2 (16:11):
Boys and split the medium and it's horrible. There's nothing
you can do to it to make it better. Nice try,
but swinging a miss. But yeah, so that's that's what
Blaze Pizza is going for the weight loss pizza m
And here's the NBC Today Show Emal Aikita. She said,
(16:31):
the toppings pretty much have stayed consistent.
Speaker 9 (16:34):
Okay, So the most popular pizza toppings in the US,
no surprise, according to an industry report, pepperoni, sausage, and mushrooms.
But as for some of the top trending options, how
about this, berries, pickles.
Speaker 4 (16:46):
Pickles are everywhere nowadays.
Speaker 9 (16:48):
Okay, and this is actually one of my personal favorites.
Speaker 3 (16:50):
Hot honey, that's good.
Speaker 2 (16:51):
No, that's not good. Hot honey sounds terrible. Pickles on
the pizza sound interesting. Pickles are everywhere. They're doing everything
with pickles now, they're grinding pickles into must So there
you go. The pizza industry may be completely different by
the time we finish out this year, only because everybody
is ordering everything else, or there may be.
Speaker 3 (17:11):
Like everything else, a nostalgic comeback. That happens too.
Speaker 2 (17:15):
Sometimes we moved so far away from a standard in
our lives that it becomes a hot trend in about
eighteen months from now, so we'll see what you're ordering
on Super Bowl Sunday, which is thirty two days away.
Super Bowl Sunday LX at Levi Stadium up in San Francisco.
Speaker 1 (17:36):
You're listening to KFI AM six forty on demand.
Speaker 2 (17:41):
Talking about the pizza industry and the impact that the
changing technology of delivery apps and of course the changing
price structure of the pie getting so expensive is causing
a lot of pizza chains to be nervous and a
lot of pizza small operators coming up with all kinds
(18:01):
of innovative ways to appeal, including going with the golp
one version of a pizza. That's Blaze Pizza that did that.
Speaker 4 (18:09):
While some businesses are catering to wellness trends, including smaller
appetites driven in part by wildly popular weight loss drugs,
Blaze Pizza telling The New York Times it's exploring a
gop one friendly pizza.
Speaker 3 (18:22):
A golp one friendly pizza.
Speaker 2 (18:26):
Something tells me you're not really serious about the weight
loss journey. The gop one people characterized the whole experience
as a journey I don't know if you caught that,
if you watch any of these people that document themselves
on TikTok, it's always a golp one journey. I'm on
(18:49):
my golp one journey and my stomach hurts and I
need to take this supplement that helps me go to
the bathroom.
Speaker 3 (18:57):
Like everything's a journey. Sick months into my journey and
now this is amazing to me. My whole life, they
have told me.
Speaker 2 (19:08):
You know, there's no magic pill, Lou. Fitness is a choice.
Speaker 3 (19:14):
You need to do the work. You need to put
in the hours. You need to get up at the
krack of dawn and go run.
Speaker 2 (19:21):
You need to go to the gym, get it in early,
get it out of the way for the day. But
and then reward yourself. But you need to get on
that peloton. You need to get on the treadmill. You
need to go out and run on the street. You
need to go and drive to the gym and uh
and don't skip leg day. There's no way around it.
There's no easy shortcut. There's no magic pill. And guess
(19:45):
what now there's a magic pill.
Speaker 10 (19:48):
No vote nor disc maker of weight loss treatment we
Go V is now selling a pill version of the
medication in the US starting at one hundred and forty
nine dollars a month on month.
Speaker 3 (19:59):
That's cheaper than my lifetime membership.
Speaker 2 (20:03):
So there is a pill and it's comparable with the
gym memberships. I'm not sure where this is going to go,
but I will say this, at one forty nine a month, now, that's.
Speaker 3 (20:18):
The teaser rate. The way this goes.
Speaker 2 (20:21):
And I don't take this pill, but I know people
that do this, and the way it works is the
teaser rate is the first month. The first month, whether
you do with the injections or the pill, the first month,
nothing really happens to you. It's just basically to get
your body used to the very lowest dose available to
make sure that you don't have any any side effects.
(20:43):
It doesn't like really rip up your stomach that you're
a candidate for it. So the first month is nothing,
and that's why it's so cheap, and then they step
it up and then they really ding it. Now you know,
the next month you're in the four hundreds and if
you're still a fat bastard to that, you got to
go up the next level and then that goes up
in price.
Speaker 3 (21:03):
So that's how they get you.
Speaker 2 (21:06):
But if people are, you know, getting thinner, that's a
good thing. And if now it's in the form of
a pill, that's a good thing. And like everything else,
over time, like right now, it used to be like
thirteen hundred dollars and only movie stars were able to
cheat and get thin by taking the shot, and now
it's down. Well, you know, the teaser rate is one
(21:28):
forty nine, but it's probably around five hundred dollars a month,
and it's in the form of a pill, and you
really don't even need a doctor like or anything. It's
a complete I guess there's some doctor on the payroll somewhere,
but nobody ever sees them and it all.
Speaker 3 (21:43):
Comes in the mail.
Speaker 2 (21:44):
So as time goes by, these things tend to become
less expensive over the years, which means they'll be more
affordable to more and more people.
Speaker 10 (21:56):
Higher doses will be available for two hundred and ninety
nine dollars a mon.
Speaker 3 (22:00):
Yeah, see that. The higher doses are the ones that
cause you to get thin.
Speaker 10 (22:03):
Higher doses will be available for two hundred and ninety
nine dollars a month. The FDA approved the pill on
December twenty second. The pills taken once a day, contain
the same active ingredient as injectable we gov and dozepic,
and are being sold under the brand name we Go.
Vy Novo nord Disc says the we Go V pill
is now available through more than seventy thousand US pharmacies.
(22:27):
The company already sells rebelsis a pill for type two diabetes.
Speaker 2 (22:32):
All right, So eventually it will become affordable, like that's
just the way drugs work.
Speaker 3 (22:39):
Now.
Speaker 2 (22:39):
There may be far more effective versions in the years
to come, but this is getting people to number one,
move back from being pre diabetic, which is usually a
direct result of having the visceral fat eliminated from your body.
But I'm sure a lot of people, if not most,
(23:01):
people that are writing that check for four hundred and
ninety nine dollars a month to be able to get
these pills are doing it for vanity reasons, and there's
nothing wrong with that. If this is the way to
go for them, then it's healthcare right. But the question
is this as it over time, as it becomes more
affordable to literally take a pill after years of them
(23:23):
telling us there's no secret pill loo, you've got to
go to the gym.
Speaker 3 (23:28):
There's no secret pill. You've got to train for a
half marathon. There's no secret pill. You need to buy
a peloton.
Speaker 2 (23:34):
After years of them telling us there's no secret pill,
and now there is a pill, and it's no secret.
What happens when America suddenly becomes.
Speaker 3 (23:46):
Very thin?
Speaker 2 (23:49):
Like what happens if literally in I would even say
half a generation, This is gonna happen very It's a
rapid weight loss medication. So if the price comes down
rapid lee, and everyone says, why am I going to
the gym, I'll just take this pill. As Americans become,
like as they start approaching size zero as a nation,
(24:14):
will being size zero still be as attractive.
Speaker 3 (24:19):
As it is now?
Speaker 2 (24:22):
Now, this is gonna take some time, There's no question
about it.
Speaker 3 (24:25):
It's gonna be wild before the entire nation is attractive again.
Speaker 2 (24:30):
But you heard it, like seventy thousand pharmacies pumping out
these pills and it just got approved.
Speaker 3 (24:37):
And this is just one of them. This is just
we Go V. This isn't Eli Lilly's one. And they
got another one too, So there's a.
Speaker 2 (24:47):
Couple of them out there, all competing, and I'm sure
eventually they'll all be in pill form. So everyone's gonna
start getting very thin, very fast. And I wonder what
happens at a size zero America. Will it look attractive
any longer? Or will the pendulum swing in the other direction?
(25:08):
Will everybody gets so because no one's gonna stop getting thin,
Like I don't know anybody that's gonna be like, all right,
I'm back to a size thirty two genes, that's enough.
I'm not doing the injection anymore. You're gonna try and
get as thin as possible. I do this every fall.
I try and get under thin going into the holiday season.
That's like, that's my warped psychology, right, that's my body
(25:29):
dysmorphic disorder. I think I need to get like emaciated
by Halloween so that I can pig out at Christmas
time and hope that I'll break even on a Year's Day.
So you know that people are gonna try and get
like as thin as humanly possible.
Speaker 3 (25:44):
And the thinner they.
Speaker 2 (25:45):
Get, especially if they had been a fat faster their
whole life, the thinner they get, the more excited they're
gonna get.
Speaker 3 (25:50):
And there's gonna get thin and thin and thin.
Speaker 2 (25:52):
So will then the pendulum swing and people want to
actually put on weight to become attractive because there were
times in the human experience where robust looking people were
thought to be successful.
Speaker 3 (26:09):
They had means because they had enough food to eat.
Speaker 2 (26:12):
Right, So are people then, I mean, will this lead
to wanting a Buddha belly? And will Eli Lilly come
out with a medicine in fifteen years to help you
put on weight?
Speaker 3 (26:25):
Imagine what those ads are going to.
Speaker 2 (26:26):
Look like, the same jolly people you see on TV
now selling you will go v to lose weight. They
can hire them back again to say, hey, look like me.
Speaker 3 (26:41):
Unbelievable.
Speaker 1 (26:44):
You're listening to KFI AM six forty on demand.
Speaker 2 (26:49):
So the holy water strategy has really taken off. I
don't know if you saw this, but the strategy by
the Pittsburgh Steelers on Sunday was sprinkle holy water in
the end zone so that God would make the football.
Speaker 3 (27:06):
Miss the upright and it worked.
Speaker 2 (27:10):
And what's happening now is people are I mean, they're
filling up on holy water.
Speaker 3 (27:18):
Before the Sunday game.
Speaker 2 (27:20):
They're really going big on this holy water strategy for
the playoffs. But other devices from other religious sects are
now coming in because they're trying to combat it, right,
So if one side's going with the holy water, another
side will go at the voodoo doll. Like everybody's getting
in on it with their best tool.
Speaker 3 (27:40):
In the religion toolbox.
Speaker 2 (27:42):
And we'll bring up the speed on what everyone's doing
for the playoffs this weekend. That's coming up following the
news at nine o'clock right now talking about the magic pill,
the weight loss drug maker, what GOV is now going
to be or now I was available in a pill
and what happens when these pills come down in price
(28:05):
and everybody's on it and then everybody's thin like Kate Moss.
Speaker 3 (28:10):
Yeah, hey guys.
Speaker 6 (28:11):
The pill that's coming out is Wagov, there's zep Bound
and the popular ozim Big. I'm on the shots currently
and I've lost ninety pounds in eight months and i
feel terrific. But the pills are definitely going to be
a game changer.
Speaker 3 (28:30):
Yeah, They're gonna be a game good.
Speaker 2 (28:31):
Good for you, by the way, Congratulations on your journey.
I know it's a journey for all you people. Look
ninety pounds. If you had ninety pounds to lose, what
are you doing? You're doing the right thing. So keep
doing what you doing. That's over, that's too much, So great. Look,
I'm glad that the drug is working. It seems to
(28:52):
be working for people, and this is great. Diabetes is
a preventable disease. I have diabetes in my family, so
I had been on guard against it, which is why
I took up running, and it was one of the
things that helped keep me out of that pre diabetic zone,
at least according to Kaiser.
Speaker 3 (29:11):
You know, that's the other thing.
Speaker 2 (29:12):
If you're pre diabetic, sometimes you want to switch insurance
companies and the new insurance company has they have a
different number on that hemoglobin A one c and so
you could literally go from being pre diabetic and not
be pre diabetic by just switching your insurance company.
Speaker 3 (29:28):
So there's another weight loss tip.
Speaker 2 (29:31):
But the question remains, like, as these things become less expensive,
and as people just start losing weight by popping a pill,
I'm wondering what the societal impact will have, Nikki. What
happens if every woman in America is you know, a
size too well.
Speaker 3 (29:51):
What a size two look like? A size two anymore?
Speaker 5 (29:54):
Like?
Speaker 2 (29:54):
Is that now an attractive person? Or if everybody's attractive,
then what's attractive?
Speaker 8 (29:59):
What did you think the body positivity movement when everybody
was supposed to be fat and attractive. WAYGOV killed that off, and.
Speaker 3 (30:07):
I'm for it. Yeah, that's not that. Never, that was
just to make them feel better. Didn't you feel better?
Speaker 8 (30:13):
And I mean, I don't I get why people go
on these weight lost drugs. But I work out and
I eat right, and quite frankly, I am a size zero.
Speaker 2 (30:23):
So see, I didn't want to ask, but I was going.
Speaker 3 (30:26):
To say, it's a nikki your size.
Speaker 2 (30:27):
You're definitely You're definitely down in the in the single digits,
there's no question about it.
Speaker 8 (30:32):
Yeah, I'm tiny, but that's because I take care. I
don't eat pizza, I don't order in on door dash never.
Speaker 2 (30:38):
So is it what will that? What will that represent
to you? As an authentic size zero? And you're in
you're in the store there, you're at Nordstrom, and you're
shopping next to somebody that you can tell can fit
into a size zero through no work whatsoever.
Speaker 8 (30:55):
They honestly look sick to me, they really they looked.
Their pallor is gray, They're hair is brittle, they look unnatural.
Speaker 2 (31:02):
It's cheating well they can, yeah, but you can put
some you put lipstick on a pig.
Speaker 3 (31:06):
I mean, and either way there's still a size zero.
I wonder if there'll be a hierarchy.
Speaker 2 (31:11):
I mean, I wonder if it'll be like a Fico score, like, Hey,
how did you get to this size? Was it through
hard work or did you go with the uh, the
golp one journey. I wonder if if that will be
like a dating app question or some kind of a
lot of detective test right just I mean, because it sounds.
Speaker 3 (31:32):
Like you have a bit of a superiority complex on
your size zero.
Speaker 8 (31:36):
I sure do, I know.
Speaker 3 (31:40):
Oh my goodness.
Speaker 2 (31:41):
Now all right, So when everybody's a size zero, will
there then be a pendulum swing in the other direction
and the Roger Rabbit will uh or Jessica Rabbit look
come back? Will everybody want to be a Kardashian? Will
Eli Lilly come out with a drug that helps you
put weight on? That's gonna be an interesting time in
American calllture where we're all fighting to get fat because
(32:04):
the new thing is being.
Speaker 3 (32:07):
Curvy is what's attractive, and nobody wants to look like
a thin rail. It's gonna be absolutely hilarious.
Speaker 2 (32:14):
All right, when we come back, we got to get
into what they're doing, getting ready to help the team.
I mean, people really believe that God was on the
side of the Steelers. A couple of things came out
of this good news for all you Catholics. This confirms
something you've been worried about your whole life. I know
it's a huge weight off my shoulder. But now that
we know that God's Catholic, we're in so we don't
(32:37):
have anything to worry about. But going forward, what is
the other guy? What's the other team going to do?
What are the other teams going to do? What else
can you sprinkle in the end zone to see if
we can get the deity on your side going into
the playoffs as we go into Sunday. That's all coming
up next Lou Penrose on KFI AM six forty live
everywhere on the iHeartRadio at
Speaker 1 (32:57):
KFI AM six on demand,
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