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July 16, 2025 32 mins
ICYMI: Hour Two of ‘Later, with Mo’Kelly’ Presents – A look at the 77th Emmy Nominations announcement…PLUS – Thoughts on the MLB All-Star Game debut of the ‘automated ball-strike system’ Robot umpire AND a new bill aimed at keeping commercials from playing louder than the programs they’re scheduled in - on KFI AM 640…Live everywhere on the iHeartRadio app & YouTube @MrMoKelly
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, that's lame Kelly and.

Speaker 2 (00:11):
Live everywhere on social media and the iHeartRadio app. The
Emmy nominations came out today, and I'm pretty straightforward. I
don't care who wins. So long it's Paradise and the Penguin.
That's it. That's all I care about. If it's not
Paradise with Sterling K. Brown and James Marsden or The

(00:33):
Penguin with Colin Ferrell, I do not care. Wait and
Or can't get in there. It's fine, but I'm not
hearing before it. Yeah, I don't care if and Or
doesn't win an Emmy. I'm not going to lose any sleep.
Paradise is so good, so so good, so good. Let
me give you an example. Outstanding Drama Series andorra is

(00:56):
in it. I liked it. The Diplomat, I liked it.
Of Us didn't really care for it. Paradise. That is
my preferred choice. The pit Eah, Severans don't care, slow Horses,
Mark loves it, the White Lotus. I think my wife
likes it. Outstanding Lead Actor in a Drama Series, Sterling K. Brown, Paradise.

(01:17):
That's the only person I care about winning. Hey, Now,
Outstanding Lead Actress in a drama series, Carrie Russell for
The Diplomat.

Speaker 1 (01:26):
Yeah, I would like her to win.

Speaker 2 (01:27):
That she was good and that I like that, And
it's only about the shows that I like, not even
the shows that haven't seen Haves, these shows that haven't seen.
Outstanding Supporting Actor in a Drama Series. I'm pulling for
James Marsden Paradise. They have three good actresses. Yeah, these
are all dominators. They have three actors nominated for Severns,
so they're all going to probably cancel each other out.

Speaker 1 (01:50):
And they have three from the White Lotus.

Speaker 2 (01:52):
They have three from Severns, three from the White Lotus,
and James Marsden for Paradise for Outstanding Supporting Actress. So
James Marriston is probably a good. Outstanding Supporting Actress in
a Drama Series. I'm pulling for Julianne Nicholson Paradise. They
have four from the White Lotus in this carrot category
and one from Severn and one from the Pit. Outstanding

(02:15):
Limited or Anthology Series, The Penguin.

Speaker 1 (02:18):
That's what I'm rooting for.

Speaker 2 (02:21):
Outstanding Lead Actress in a Limited or Anthology series or movie.
Kristin Miliotti, The Penguin, That's who I'm rooting for. Yeah,
I just give it to her, you would think, but
you never know. Outstanding Lead Actor in a limited or
anthology series or movie. Colin Ferrell The Penguin has to
be He's got to get that, has got to get that.

(02:41):
Too much of a gimmick.

Speaker 1 (02:42):
No, of all these people that are on here, No,
he's got to get it. Who's up against?

Speaker 2 (02:47):
Uh, Stephen Graham, Adolescens, Jake Gillenhall, Presume Innocent, Brian Tyree,
Henry Dope, Thief and Cooper Koch, Monsters, The Lyle and
Eric Menindez, Story.

Speaker 3 (02:58):
Waits, Penguin and the Thought. Oh it says oh? Limited
or anthology series or movie, got it? Outstanding Supporting Actress
in a limited or anthology series of movie.

Speaker 2 (03:10):
I'm rooting for a dtro O'Connell The Penguin. Yes, or
other people who are nominated, but I don't care about them.

Speaker 1 (03:17):
And yeah that's about it. I mean there are other categories,
but they don't have anything that I care about. Nothing. No,
that's it. That's it. The comedies or anything.

Speaker 2 (03:27):
Well, okay, Outstanding Comedy Series. I can tell you who's nominated.
Abbot Elementary, The Bear Hacks. Nobody wants this. Only murders
in the building, shrinking the studio, what we do in
the shadows. I'm not sure they're all fine shows. I
just don't watch any of them. Hacks is good, Hacks.

Speaker 1 (03:41):
Is really good. I would suggest that for you.

Speaker 2 (03:47):
Outstanding Lead Actor in a comedy series Adam Brody, Seth Rogan,
Jason Siegel, Martin Short, Jeremy Allen White.

Speaker 1 (03:55):
I don't watch any of those shows.

Speaker 2 (03:57):
Outstanding Supporting Actor in a comedy series Ike Baron, Holes,
Coleman Domingo, Harrison Ford, Jeff Hiller, even Moss, Backrack, Michael Yuri,
Yuri Bow and Yang whatever.

Speaker 1 (04:14):
I don't watch any them.

Speaker 2 (04:15):
Outstanding Supporting Actress in a comedy series Lisa Cologone zayas
the Bear, Hannah Einbinder. I probably mispronounced that. Katherine Hahn
for the Studio, not Agatha all Along.

Speaker 1 (04:28):
That's trash.

Speaker 2 (04:30):
Janelle James Abbott, Elementary Katherine O'Hara, Sheryl Lee, Ralph, Jessica Williams.

Speaker 1 (04:36):
You know whatever. Whatever.

Speaker 2 (04:41):
I tell people all the time, and I sometimes I
get male from people pushing back, saying, MO, you haven't
seen such and such.

Speaker 1 (04:47):
Hell's no hell's no.

Speaker 2 (04:50):
I am very very particularly with my time. It's not
my job to see everything. My job is to spend
time seeing the stuff that I like. I don't try
to sample every It's like, mo, you.

Speaker 4 (05:01):
Gotta see this show. It's just so good. No, I don't.
I have plenty to watch at home. Interesting is looking
at this and maybe I'm wrong, but it seems like
the only show that's a network television show that's nominated
for anything is ab Abbot. Elementary is a streaming show.

(05:23):
And The Last of Us.

Speaker 1 (05:24):
No, No, that that's HBO, that's stream Oh.

Speaker 3 (05:28):
I was thinking of never mind, And I wasn't crazy
about this second season of the Last of Us either.

Speaker 4 (05:32):
I didn't get through not one episode of the second look.
I did not watch it at all. The first season
was trash. No, Matt Locke is considered streaming, Yeah, Matt.

Speaker 1 (05:44):
Yeah.

Speaker 2 (05:45):
So Kathy Bates is up for Outstanding Lead Actress in
a Drama Series.

Speaker 1 (05:49):
I didn't watch it, but I heard good things about
her performance.

Speaker 2 (05:52):
It's on in the studio because one of our TVs
is set to the CBS, so it comes on, but
I'm not really attention to it because I'm right in
the middle of the show. I'm a Kathy Bates fan
of her talent, but the whole idea of Matt Locke
was never really interesting to me, like even the original, Yeah,
not even the original. And I think she's supposed to
be like related to the original.

Speaker 1 (06:13):
Math or something.

Speaker 3 (06:14):
So I was going to say, this is that's what
you think, but it is absolutely not what it is,
And I think you would actually get a big kick
out of what the actual there's.

Speaker 1 (06:20):
Another person trying to recommend a show to me. I know,
I understand, and I'm still a disembodied voice.

Speaker 2 (06:25):
But still I know people watch on YouTube. It's where's
that voice coming from? Yeah, it's net paulao'keeani running around
the studio. We don't know where he is exactly exactly, No,
but it is a good point. There's really no representation
from broadcast television anymore.

Speaker 4 (06:38):
For they may be outstanding talk series for Kimmel, yeah Daily,
not even the Daily, because The Daily and Late Night
with Stephen Coba, those are both considered streaming. Yeah, so
Kimble and really yeah yeah, because they're not on those
it's like comedyation television series. Yeah, so they're on streaming channels.
They are on Challenge that you have to subscribe to

(07:00):
there not just on you just turn on ABC and
you can get it.

Speaker 2 (07:03):
It's it's strange because I'm someone who loves the procedurals
of NBC. Yeah, you know, Chicago PD, Law and Order
SVU none, none, not even nothing, nothing, not even thought of.
And the larger conversation is can broadcast television really compete anymore?

(07:26):
Here's something else I did see which was interesting, The
Law and Order Organized Crime, that show with Christopher Maloney.
That show left NBC and went to Peacock. And on
Peacock they've turned it into a full blown rated R
type show.

Speaker 1 (07:44):
Ye dropping f bombs? Oh yeah, yeah, a lot more violent.

Speaker 2 (07:50):
You could tell us like, okay, since since we're going
to be relegated to streaming, we're going to really go
all the way.

Speaker 3 (07:54):
You know. They did that with Evil too. As soon
as that streaming, it got a lot spicier.

Speaker 1 (07:59):
Yeah. Yeah.

Speaker 4 (07:59):
And actually, what was the sequel to the Good Wife
of the Good Oh, the Good Lord, No, the Good Lawyer.

Speaker 3 (08:10):
I know what you're talking about, but it was just
for paramount streaming, and it was the Good Fight, That's
what it was.

Speaker 2 (08:17):
Yeah, And now was they were cussing up a storm,
and I happen to like that. It's like, let it
exist in our real world or something that I didn't
like The Good Fight the show as much as The
Good Wife. I thought it was a little too on
the nose with some of the things that they were saying.
It's just okay, I got the message. I got it
so real quick.

Speaker 3 (08:35):
Just because it's your law and Order fan, is is
the organized crime?

Speaker 1 (08:38):
Is there a connection to the SVU since you all
of them?

Speaker 2 (08:42):
Yeah, Christopher Maloney's character Stabler used to be on SVU,
so it's basically a spinoff of that, and they do
have crossover events.

Speaker 1 (08:49):
I love they do. It's the best. I love those
Dick Wolf shows.

Speaker 2 (08:54):
But they're not And the whole point is they're not
held as in high regard. Now when it comes to
a war shows, it's just those shows just don't break
through it.

Speaker 4 (09:03):
I don't know if it's even just a war shows.
I don't know if if audiences want them to be.
Because when you have a show like the Spinoff that
goes to a streaming platform and is darker, you know,
the tone is more a dolty it. Why would you
go back to watch anything lawng Order regular because it's like, well,

(09:26):
this is more gripping, just because they can tell more
serious stories because they're not held to that streaming or
that that network you know, rules of regulations.

Speaker 2 (09:36):
Because more people watch network TV for those types of
shows than Peacock. Let's be honest, it's Peacock as opposed
to NBC. More people are going to watch the traditional
broadcast than Peacock. It was moved from NBC to Peacock
because I guess it was costing more to produce or something,

(09:57):
or they were charging more, the actors were charging more.

Speaker 1 (09:59):
I'm exactly sure, but it was a demotion, not a promotion.

Speaker 4 (10:03):
But on broadcast television, the only shows that are right
now generating any type of consistent audience are reality shows
and game shows.

Speaker 2 (10:14):
Yeah, but at the same time, when you're on broadcasts,
you still get to charge for that ad space in
ways that you can't on streaming. Yeah, you got three
commercial breaks every half hour that you're charging for you
obviously don't have that with streaming.

Speaker 1 (10:27):
We'll have more in me Talk when we come back.
Kim six forty Life Everywhere Night Heart Radio app.

Speaker 5 (10:31):
You're listening to later with Moe Kelly on demand from
KFI AM six forty.

Speaker 2 (10:43):
KFIM six forty is later mo Kelly Live everywhere on YouTube, Instagram, Facebook,
iHeartRadio app. We're going to be on TikTok before you know,
just the one thousand followers, so with your help we'll
be able to stream. Part of their expectations is that
you have at least one thousand followers to stream live
on TikTok. So we want to take over TikTok next,

(11:04):
assuming it's not banned. I can't figure out is it
going to be banned in the US or not. Keeps
like changing every five or six months. But anyhow, we
were right in the middle of a discussion about the Emmys.
I don't care deeply about who wins an award.

Speaker 1 (11:18):
For the most.

Speaker 2 (11:18):
Part, I would like the shows that I like to
be highlighted and get the acknowledgement.

Speaker 1 (11:24):
But I'm not going to lose any sleep over it.

Speaker 2 (11:26):
And I was saying last segment, if if Paradise wins,
I'm happy. If the Penguin wins, I'm happy. Beyond that,
I'm pretty disinterested. I did notice though, that Kendrick Lamar
and his halftime show was nominated for two Emmys, and
I have to think, like, wow, that's that's pretty that's

(11:48):
pretty amazing. Given I think it's like the best musical
live musical or best you know something something something.

Speaker 4 (11:57):
But there are two of them. There are two of them,
I mean deservedly so. I mean most people have forgotten
the game. Everyone remembers the halftime show.

Speaker 2 (12:06):
Right like it or not. Now, people I can compartmentalize.
I did not like everything about the show, but when
you pull back and saw the grand presentation of the
PlayStation Xbox and the colors and the choreography, I really
did like it. I didn't like the sound of it.

(12:27):
It seemed like it was it was very difficult, and
I knew some of the music, but it was difficult
for me to understand him, which took away from it
from me. But you know, as far as Kendrick Lamar's concern,
you congratulates him. He already has a pupil surprise, he
already has Grammys. Now he's going for an Emmy. Who
knows he might be on his way to an egoch.

(12:50):
But as far as the Emmy's concerned, I don't they
listed who is going to be hosting and I have
no idea who this person is. Maybe I'm just out
of touch, it, says Nate Bargatzi.

Speaker 1 (13:02):
Does anyone know who that is?

Speaker 3 (13:04):
He's a comedian? Yeah, I know he is. Yeah, he's
hosted S n L a few times. Okay, all right?

Speaker 1 (13:10):
Yeah? Is he funny? Clean? Yeah? Clean, clean, comic? Yeah?

Speaker 4 (13:14):
Yeah?

Speaker 1 (13:14):
Yeah.

Speaker 3 (13:14):
He's no Carlin, but he's he's okay, he has a
couple of characters. Who is He's no Carlin? Who is
a Carlin? He hasn't been anyone since Carlin? That is
that the bar mark? There was Bill Hicks. He's no
Carlin Close, Carlin close. I don't know about close. I

(13:36):
think that's rarefied air. People get like, for example, Dave Chappelle.
He's probably the greatest of our generation. Arguably arguably you
think Chappelle's better than Chris Rock?

Speaker 1 (13:48):
What did I just say? I said, arguably? What are
you guys all jumping on me tonight? I said, arguably?

Speaker 3 (13:59):
But if so?

Speaker 1 (14:00):
Emphasis on the argue, Yes, yes, okay.

Speaker 2 (14:02):
But if someone were to say that he's this generation's
Richard Pryors that slow down, slow down, I think that
they're people sometimes are so obsessed with making people the
legends of all time when they haven't necessarily gotten to
that point.

Speaker 3 (14:20):
When I say somebody is no Carlin, you don't really
have to take that completely literally. It just means that
they're kind of funny but nothing profound. Yeah, but that's
just about everyone say that.

Speaker 4 (14:31):
Yeah, compared to that, that's it's unfair to compare any
one to Carlin. Yeah, that's like one of those like
yeah that goes without saying you know where to go
from there? Yeah, list someone, Well he's no Carlin, Yes,
list anyone, He's no Carlon of comedians today, There's no
one who can hold a candle to George Carlin. Given

(14:54):
the breath and depth of his material and his his
observation on the world and politics.

Speaker 2 (15:02):
There's no one who's even trying to swim in that pool. Honestly,
I'm glad you understood my point. Thank you for moving on.

Speaker 1 (15:11):
Someone.

Speaker 2 (15:15):
You sound like the Trump administration with Jeffrey Epstein just exactly.

Speaker 1 (15:19):
We're not talking about this any ball.

Speaker 3 (15:20):
Yeah, that's what everybody notices first about me, is how
much I sound.

Speaker 4 (15:23):
Like the administration. See, I know how that can't tell
the different when we come back. You might have noticed
that the All Star Game.

Speaker 2 (15:34):
The Baseball All Star Game is on and they had
some moments in it where they had an automated strike
zone and this may be the future of baseball.

Speaker 1 (15:40):
Effect it is going to be the future of baseball.
It's just a matter of when. We'll talk about that
when we come back.

Speaker 5 (15:45):
You're listening to Later with Moe Kelly on demand from
KFI AM six forty.

Speaker 2 (16:00):
Fine Later with Moke Kelly Live everywhere in the iHeartRadio app.
And if you are still watching the All Star Game,
I think they are in the bottom of nine or
tied six six al n L and they have a
physical umpire now, but I believe earlier in the game
is when they were experimenting with this automative strike zone
where you would have no one behind the plate. You'd

(16:23):
have just a computer basically calling balls and strikes, and
they have a way in which you would be able
to challenge a pitch. You have limited challenges throughout the game.
But I think the takeaway is you get to see
technology and there's a portion of it which is ai
obviously being adopted within professional sports. Historically, if you know

(16:45):
anything about baseball, baseball has always been slow to change.
Because baseball is all about tradition, Baseball is about numbers. Baseball,
with the exception of the dimensions of baseball parks, baseball
has been about consistency, where it's easier to compare different
eras because things remain relatively consistent. The only thing which

(17:08):
was really inconsistent was how the game was called from
different eras or different leagues. You know, you'd have a
basic baseline of what a strike was in a National
league which was different from the American League, and it
felt like the games were being impacted disproportionately by human error. Slowly,

(17:29):
baseball adopted instant replay. When I say slowly, they were
the last of the major sports to adopt instant replay,
if I'm not mistaken, or at least some sort of
videotape aspect for rules and also decisions to be made
on the field. Football was very nimble in that regard
to adopt instant replay obviously, basketball, obviously tennis, and soccer.

(17:53):
You watch a professional tennis match and you can see
instant replay as far as calling the lines, whether the
ball is in or out, as far as goals. In
both soccer and hockey, the technological aspect, but baseball comparatively speaking,
was slow on the uptick as far as bringing technology
into the game. Now with this latest commissioner, Rob Manfred,

(18:18):
they have jumped the other leagues as far as being
willing to use technology, and even now they're on the
precipice of using automated balls and strikes being called, and
that would be a huge change in the game. There
are some traditionalists, some purists who will say, no, no, no,
human error is part of the game. You have to

(18:39):
have umpires. Yes they'll make mistakes, Yes they'll get some
calls wrong, but we have instant replay, so it's within
the spirit of the game. I've always been of the
opinion just get the call right. If the human is
not going to be right one hundred percent of the time,
and you have a way which it could be done
better through technology, why would you not use that. Why

(19:04):
would you have to rely on humans and the fallibility
of humans determining the outcome of games. It just doesn't
seem like. Look, we're not talking about nineteen sixty four
when the technology didn't exist. You can realistically call balls
and strikes in baseball with an automated strike zone, and

(19:26):
if anything, I think is better for the game because
all players can then start relying on the consistency of
a strike zone, which is not going to change from
day to day. And if you know anything about the umpires,
they're rotated from game to game. You don't necessarily know
what type of strike zone you're going to get unless
you're knowing the history of how an umpire behind the

(19:48):
plate should call a ball or a strike. Some people
have very small strike zones. Other umpires have a rather
wide strike zone. Very forgiving strike zone. They allow pictures
as they called to paint the plate. We have a
couple of inches outside the black, which is the lighting
of the plate. I would rather have a consistent strikesone

(20:08):
if I were a player in Major League Baseball. Now
you can try to affix this to the larger conversation
of how technology is going to end certain jobs, but
this is not that. But you will probably not see
umpires as we know them inside of ten years. We're

(20:28):
not going back when they're experimenting with it on the
biggest stage such as the All Star Game. And if
you didn't know, they had been using it to varying
levels and degrees on minor league baseball, So it's been used,
it's been part of the game on some level, but
now they're really rolling.

Speaker 1 (20:47):
It out for people to see it.

Speaker 2 (20:49):
Why would they do this, Well, well, they would do
that to get people accustomed to the idea. There was
a time in which NHL, the National Hockey League, was
trying to use technology to enhance the visual presentation of
the game. They had a puck, especially on it was
on Fox Sports, and would have like a CGI streak

(21:11):
behind it so you would be able to better follow
the puck. They experimented it for the TV audience. People
didn't like it, it didn't catch on, and so they
went away from it. Baseball, along those same lines, is
allowing people to get used to the idea of not
seeing a person behind the plate and just having an

(21:32):
automated ball and strike being called from somewhere else, not
from someone else. What does this mean, Well, you might
get to the point where you'll have the same in basketball,
you'll have the same in football, and to a certain degree,
there is a level of technology making decisions for the

(21:55):
various sports. But baseball is talking about removing all umpires
or at least behind the plate now as far as
calling outs, on the base pads. They'll probably still have
human umpires. But this is something which excites me because
baseball is usually very slow to keep up with the
pace of technology and society. And I have been a

(22:18):
baseball fan for as long as I can remember. I
would say maybe since like maybe nineteen seventy four. Dodgers
fan live and died with the Dodgers. Not so happy
about the whole thing with Ice raised as a late
let's be honest, but I've been a Dodgers fan throughout
all that time, and the momigos are having fun talking

(22:40):
about Leslie Nielsen behind the plate forever obviously if you
know the naked gun reference. But this is something which
is going to happen, is going to happen in baseball,
It's going to happen in other sports. And unlike Mark Ronner,
who may talk about fighting certain quote unquote inevitable technological advances,
especially when it comes to AI, I'm saying that there

(23:02):
are certain things that we need. And we talk about sports,
and we talk about sports gambling and the fallibility of people,
how they can be manipulated or somehow.

Speaker 1 (23:16):
Enticed.

Speaker 2 (23:18):
We've seen it with baseball, the gambling scambles. We've seen
it across all sports. I would rather have a non
human agent making decisions for the betterment of the game,
as opposed to relying on history to justify the mistakes
of the game.

Speaker 3 (23:39):
Now.

Speaker 2 (23:39):
I know Mark is not necessarily a big time baseball fan,
but no, no, just.

Speaker 3 (23:43):
Have AI run the whole thing, Have AI watch it
while you're at it. I was the wrong person to
go to.

Speaker 1 (23:51):
No. I just thought Mark could have been an adult
about this.

Speaker 3 (23:55):
Now. I keep on sending myself articles about how AI
sucks and is a failure at almost everything, and I
spare you sending them to you because you don't even
need to know the particulars. It's just that we're being
sold this by people who stand to make money off
it when it does this no good whatsoever none. And
it also is a huge environment and energy suck well

(24:16):
on top of everything else.

Speaker 2 (24:19):
Is there anything you like about technology, you lott I?

Speaker 3 (24:22):
I got a PS four at home. Is that does
that count? I can kill zombies in high tech, that's great.
And he's got an iPhone? Oh yeah, I got one
of them too. Is it the latest or is it
like a real old one?

Speaker 1 (24:38):
I don't know.

Speaker 3 (24:38):
It's like a ten or an X or an XR
or whatever. It's not the latest one.

Speaker 1 (24:42):
For sure.

Speaker 4 (24:43):
We're on sixteen, dude, you're on sixteen kf I AM
six forty, alive everywhere in the iHeartRadio app.

Speaker 2 (24:48):
When we come back, we're going to talk about this
new bill to keep commercials from being louder than shows.
You ever noticed or felt that when you turn on
the TV, you watching the show and it goes to
a commercial, if it's like brought cast television, and for
some reason, the commercial is like ten times louder than
the show. It's not your imagination. It is not, even
though they've denied it for decades.

Speaker 1 (25:10):
I'm excited for this. We'll talk about it next.

Speaker 5 (25:13):
You're listening to Later with Moe Kelly on demand from
KFI AM six forty l with.

Speaker 1 (25:22):
Kelly on.

Speaker 2 (25:27):
Six We're live everywhere on the iHeartRadio app. We're light
of on YouTube and all across social media. And I
remember growing up that commercials just seem to be louder
than the television shows I was watching. And I remember
my father and I would just look at each other,
It's like, why is the commercial so much louder than

(25:47):
the actual broadcast television show. And that's important. It wasn't
our imagination. And you may not remember, in twenty ten,
there was the Commercial Advertisement Loudness Mitigate or calm an
unnecessary acronym, And what they did was they had federal

(26:08):
legislation which was passed in twenty ten by the FC
and used by the FCC after some one hundred and
thirty thousand complaints about these excessively loud commercials. But here's
the thing, and I didn't even know this, that law,
the Commercial Advertisement Loudness Mitigation Act, only applies to broadcasts

(26:30):
and cable TV. If you've been using one of your
streaming platforms and noticed the same problem, but only on streaming,
it's because there is no legislation preventing advertisers from doing
the same thing. Broadcast like NBCABC, CBS, cable TV that's

(26:52):
taken care of under the twenty ten Act, but not
streaming services. And this is where you get in the weeds.
Some times it's a distinction without a difference, but this
is an actual difference.

Speaker 1 (27:05):
You think, well, it's just TV.

Speaker 2 (27:07):
No, if you're streaming, it's not under the purview of
the Commercial Advertisement Loudness Mitigation Act. So here in California,
their Senate Bill five seven six, which would prohibit video
streaming services that serves specifically California consumers from airing commercial

(27:27):
advertisements at audio levels louder than the primary video content.
And the bill was authored by State Senator Tom Umberg
from Santa Ana. And I always wondered about the reasoning
behind it. A louder advertisement only encourages me to turn

(27:47):
it down and not pay attention to it, as opposed
to getting my attention and making me listen to it.
Maybe there's some sort of subconscious reasoning where if you
are hearing it even though you're not actively paying attention
to it, maybe it's more effective. I don't know, But
louder only means I'm just going to make sure I
turn it down and miss the ad altogether.

Speaker 1 (28:10):
But this you would think is going to pass.

Speaker 2 (28:13):
Hopefully it will pass, and it will change the way
that we watch and also listen to our streaming networks.
And let's not forget just about every streaming platform has
commercials now, regardless of tier level. You can pay for
the most expensive prime video subscription, you got commercials. You

(28:34):
got commercials on Peacock, you got commercials on on HBO Max.
You got commercials off the wazoo on tub even though
it's free. But those are the ones that we're talking about.
Those are the streaming channels where you'd have the loud
ass commercials, which are much louder than whatever you're watching,
and it can be really, really disruptive, and it's to

(28:54):
the point where it's back to what it used to
be in the nineteen nineties and the two thousands if
you're old like Mark Ronner and you can remember back then.

Speaker 3 (29:02):
But it's a nice try. You didn't think I was listening,
just making sure, just checking on me. But some are
more intrusive than others. I think Peacock maybe has kind
an overload, but you always decide what's too much for you.
I think that two B is still an acceptable amount
that doesn't make you feel like you're really being taken
advantage of. Also, two b's free. So when I pay

(29:24):
for a Peacock subscription and there's commercials like every seven
minutes or whatever, it is, that infuriates me, right.

Speaker 2 (29:30):
And then you add to it that the commercials are
disruptive just from the volume levels, and it really detracts
from the experience, and I will just it used to be.

Speaker 1 (29:41):
Do you remember TVO? Oh of course. Yeah.

Speaker 3 (29:44):
In fact, I got a TVO for a gift one year,
and I bought one of their lifetime subscriptions, only to
find out that they only apply to the specific box
you have, so if you upgrade, it doesn't count. Me too.

Speaker 2 (30:00):
And I used to love TV because TVO was great
for skipping pass commercials. It was fantastic at that, and
my DVR now was slaying. It's it's real hit and miss.
You put it on four wind and you might be
ten minutes too far down and you can't stop it
exactly where you want to.

Speaker 1 (30:16):
And on TWOB, doesn't it tell you when the AD's
coming up?

Speaker 3 (30:18):
Mark?

Speaker 1 (30:19):
It does.

Speaker 3 (30:19):
Yeah, they're pretty considerate if you've got to endure that.
They make it about as pain free as you would like.

Speaker 2 (30:26):
Twob's not bad yet because they don't have like a
brief countdown like advertising coming in five four. Ye.

Speaker 1 (30:31):
Yeah, I don't mind that.

Speaker 2 (30:33):
I just don't want it to blow my ears out
when it does start.

Speaker 3 (30:37):
I've noticed that across media, including radio my whole life, though,
haven't you.

Speaker 2 (30:41):
Yes, I'm not going to say which station, but there
are a lot of radio stations where it's it's a
function as well.

Speaker 1 (30:47):
I've noticed it.

Speaker 2 (30:49):
And there are advertisers on some radio stations, not this one.

Speaker 1 (30:55):
It's never of course, there are some advertisers.

Speaker 2 (30:57):
You can tell they have turned up the game in
their ads, and I can watch former people that I
work with at other stations and places. Not Stefan, but
I've seen people have to what they call ride the
levels because the advertisements are so frickin' loud. You as
a listener can hear the difference, and we in the

(31:18):
studio can hear the difference.

Speaker 1 (31:20):
And it's not our imagination.

Speaker 3 (31:22):
Maybe advertisers think that if they startle you right up
to the point of having a stroke or heart attack,
you're more likely to buy their product.

Speaker 2 (31:29):
There has to be some science that they're using to
justify it, because it doesn't make sense on its face,
because something which is going to engender a negative response
is not going to make you buy the product.

Speaker 3 (31:41):
Like maybe if you've dozed off during the show, the
ad booming will wake you right up.

Speaker 2 (31:45):
Yeah, that'll make you buy some Depends underwear or whatever
they're selling. Oh and by the way, we took off
the YouTube ads, so they won't be bothering you now
in the live show, we heard you really yeah, yeah,
we we think it was also impacting how people. Some
people are getting kicked out of the live stream so
we'll start chat. Yeah, so we took those off so

(32:06):
it'll be a normal experience. But if you may see
the ads, speaking of ads, if you go back in
and watch the show after the fact, we're here for you.
We're here for you. We're trying to make sure that
your experience is best. Kim six forty we live everywhere
No Heartradio app

Speaker 5 (32:19):
As I and kost h D two Los Angeles, Orange
County more stimulating talk

Later, with Mo'Kelly News

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