July 17, 2024 • 7 mins
Paul Corvino sits down with the CEO of Lucys Pet Food. Lucy Pet Products is a super-premium pet food company based in Westlake Village, California, USA. They own and operate our their pet food plant, Breeder’s Choice in Irwindale, CA. Breeder’s Choice manufacture Lucy Pet Formulas for Life dog and cat foods and dog food rolls. Lucy Pet is the Leader in Gut Health and their “Formulas for Life” feature prebiotic balanced fiber that nourishes your dog and cat’s total health.
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Episode Transcript
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(00:02):
This is CEOs You Should Know.And now from iHeartMedia, here's Paul Corvino.
This is Paul Corvino, Division Presidentof iHeartMedia, here in sunny Los
Angeles, California, with another episodeof CEOs You Should Know. Today,
I have the privilege of speaking withJoey Herrick, founder and president of Lucy
(00:22):
Pet Foods. It's a premium allnatural company for cats and dogs. He
is also the founder of Lucy PetFoundation, an organization that helps animals in
need. Welcome Joey. But beforewe start our interview, I'd like to
have a little quick fun Q anda rapid fire question which hopefully gets our
(00:42):
brains and our mouths working. Areyou Are you ready? Answer quickly?
I'm ready? Okay, Winter orsummer, Winter, beach or ski vacation,
beach, Tom Brady or Michael Jordan, Tom Brady, Beatles are Stones,
Beatles, Godfather, Star Wars,Godfather, Daniel Craig Is, Sean
(01:03):
Connery, Sean Connery, celebrity.People say you remind them of nobody.
We'll come up with one by theend of these By the end of the
episode. Okay, I want tolearn about your journey. I want to
learn the path that took, howit started, go back as far as
you have to to tell the storyof how you eventually wound up founding Lucy
(01:27):
pet Foods, and I'd like toalso talk a lot about the Lucy Pet
Food Foundation. Okay, how didit all start? Well, I was
trained to be a drummer That's theonly thing I wanted to do when I
was growing up in beautiful Van Eys, California. And actually old drummers wind
up founding cat food companies and dogfood companies. You know, well,
(01:49):
you're talking about the journey. That'swhy what I actually today when I talk
out a college class or an entrepreneurclass, I always tell people, you
know, don't get so locked inwith opportunities. Happened your life will will
make you change things and embrace itif it happened. So I was a
drummer. That's the only thing Iwas ever able to do. It's the
(02:12):
only thing I ever wanted to do. And I was fortunate enough when I
was about eighteen to play drums fora guy named John Davidson. We were
playing the Beverly Hills Club in Newport, Kentucky, and played there for years.
Beverly Hills Club in Newport, Kentucky. Yep. It was a big
supper club, huge place, threethousand people with all the restaurants and everything.
(02:32):
So on a Saturday night, Maytwenty eighth, I'll never forget,
there was a fire starter and itwas on backstage and the band started coming
off right because I didn't have toplay opening acts unless I wanted to,
like when we traveled with you know, Henry Mancini. Yeah, would love
to play there, but this wasa ventuili quest act. It wasn't too
(02:54):
challenging. I didn't play it.So the band came off. And when
you played with Henry Man's I gotto we traveled with him. Yeah,
he was very cool. It wassomething. He was such a nice,
nice, nice man, you know. And but so what happened was the
band's coming off. I go upto John Davison's dressing room and say,
(03:15):
hey, John, there's a fire. He says, he's just getting out
of the shower. He goes,well, how bad is it? I
said, I don't know, butthe band's leaving. Well go check it
out. So I go downstairs checkit out and no smoke, no nothing,
And I go back up to Johnsay John, we got to go,
and so we went, and what'sinteresting, we went out a stage
(03:37):
door which had never been there inall the years we played that club,
there was never a stage door there. But ratkel Welch played there that year
in seventy seven before we got there, and she made him put one in.
Thank god, because forty other peoplewould have been dead if it wouldn't
have been for ratkel Welch putting thatdoor in. So we got out the
door and about a minute later,spontaneous combustion hit the place and flames came
(04:01):
out the door. One hundred andsixty five people died that night. And
when you go, my best friend, the piano player died, the drummer
plane, my drums died. Sowhen you go through something like that,
if you have any kind of feelings, your life will change. You will
approach things differently. And up tothat time I could only play drums.
(04:23):
I didn't horseback ride, I didn'tski, I didn't do anything. And
so finally after that I opened mymind and my eyes and I just started
doing things. Didn't know I wasentrepreneurial. So then I decided, since
I loved dogs so much, Iwas walking dogs at animal rescue places and
stuff. So I said, let'sdo dog food. How'd you go up
(04:44):
with the name Lucy Lucy pet foods. Lucy is named after one of my
nine dogs. She's just an amazingdog to be seventeen and a half and
still going to work and she hasn'tslowed down at all. Cool. So,
now tell us a little bit moreabout the Pet Foundation and how our
audience can help. Well, youknow, the Pet Foundation, I started
(05:08):
to lower youth and asia rates becausewhen I started it, eighty thousand dogs
and cats a week were being euthanizedin the country. I mean, that's
a horrific number that's come down throughoutthe years because of all the rescue groups
that actually go in in foster,but it's still way too high. And
spain and neuter in your pet isreally a lot of what a lot of
(05:31):
us in the industry believe the onlyway to get to get out of the
mess. Because right here in LosAngeles now those the shelters are two hundred
percent full. How can our audiencehelp, Well, you know, one,
if you have an animal, spayand new to your pet, because
animals will live longer. Certain cancersgo away completely and they will become better
(05:53):
pets. So you know, pleasespay and new to your pets, and
then you know, find charities thatactually are doing the work and donate to
those charities that are doing the work. Well. Thank you so much,
Joey. Today we've been speaking withJoey Herrick, who is the founder and
president of Lucy Pet Foods and he'salso the founder of the Lucy Pet Foundation.
(06:15):
Its great to have you on,Joey really really appreciated learned a lot
about the cat and dog food industry. And if you're looking for good,
old natural food that you know hasbeen tested properly and you know is for
real, go to Lucypetfoods dot com. And if you're looking to help animals
(06:42):
in need, you can go tothe Lucy Pet Foundation or as Joey said,
other organizations that help animals. Thereare a lot of good ones that
are out there. Again, thankyou, Joey. This is Paul Corvino,
the division president of iHeartMedia here inLos Angeles, California, saying thank
you for listening to another episode ofCEOs you Should Know. Listen to CEOs
(07:06):
you Should Know on the iHeartRadio app
This is CEOs You Should Know.And now from iHeartMedia, here's Paul Corvino.
This is Paul Corvino, Division Presidentof iHeartMedia, here in sunny Los
Angeles, California, with another episodeof CEOs You Should Know. Today,
I have the privilege of speaking withJoey Herrick, founder and president of Lucy
(00:22):
Pet Foods. It's a premium allnatural company for cats and dogs. He
is also the founder of Lucy PetFoundation, an organization that helps animals in
need. Welcome Joey. But beforewe start our interview, I'd like to
have a little quick fun Q anda rapid fire question which hopefully gets our
(00:42):
brains and our mouths working. Areyou Are you ready? Answer quickly?
I'm ready? Okay, Winter orsummer, Winter, beach or ski vacation,
beach, Tom Brady or Michael Jordan, Tom Brady, Beatles are Stones,
Beatles, Godfather, Star Wars,Godfather, Daniel Craig Is, Sean
(01:03):
Connery, Sean Connery, celebrity.People say you remind them of nobody.
We'll come up with one by theend of these By the end of the
episode. Okay, I want tolearn about your journey. I want to
learn the path that took, howit started, go back as far as
you have to to tell the storyof how you eventually wound up founding Lucy
(01:27):
pet Foods, and I'd like toalso talk a lot about the Lucy Pet
Food Foundation. Okay, how didit all start? Well, I was
trained to be a drummer That's theonly thing I wanted to do when I
was growing up in beautiful Van Eys, California. And actually old drummers wind
up founding cat food companies and dogfood companies. You know, well,
(01:49):
you're talking about the journey. That'swhy what I actually today when I talk
out a college class or an entrepreneurclass, I always tell people, you
know, don't get so locked inwith opportunities. Happened your life will will
make you change things and embrace itif it happened. So I was a
drummer. That's the only thing Iwas ever able to do. It's the
(02:12):
only thing I ever wanted to do. And I was fortunate enough when I
was about eighteen to play drums fora guy named John Davidson. We were
playing the Beverly Hills Club in Newport, Kentucky, and played there for years.
Beverly Hills Club in Newport, Kentucky. Yep. It was a big
supper club, huge place, threethousand people with all the restaurants and everything.
(02:32):
So on a Saturday night, Maytwenty eighth, I'll never forget,
there was a fire starter and itwas on backstage and the band started coming
off right because I didn't have toplay opening acts unless I wanted to,
like when we traveled with you know, Henry Mancini. Yeah, would love
to play there, but this wasa ventuili quest act. It wasn't too
(02:54):
challenging. I didn't play it.So the band came off. And when
you played with Henry Man's I gotto we traveled with him. Yeah,
he was very cool. It wassomething. He was such a nice,
nice, nice man, you know. And but so what happened was the
band's coming off. I go upto John Davison's dressing room and say,
(03:15):
hey, John, there's a fire. He says, he's just getting out
of the shower. He goes,well, how bad is it? I
said, I don't know, butthe band's leaving. Well go check it
out. So I go downstairs checkit out and no smoke, no nothing,
And I go back up to Johnsay John, we got to go,
and so we went, and what'sinteresting, we went out a stage
(03:37):
door which had never been there inall the years we played that club,
there was never a stage door there. But ratkel Welch played there that year
in seventy seven before we got there, and she made him put one in.
Thank god, because forty other peoplewould have been dead if it wouldn't
have been for ratkel Welch putting thatdoor in. So we got out the
door and about a minute later,spontaneous combustion hit the place and flames came
(04:01):
out the door. One hundred andsixty five people died that night. And
when you go, my best friend, the piano player died, the drummer
plane, my drums died. Sowhen you go through something like that,
if you have any kind of feelings, your life will change. You will
approach things differently. And up tothat time I could only play drums.
(04:23):
I didn't horseback ride, I didn'tski, I didn't do anything. And
so finally after that I opened mymind and my eyes and I just started
doing things. Didn't know I wasentrepreneurial. So then I decided, since
I loved dogs so much, Iwas walking dogs at animal rescue places and
stuff. So I said, let'sdo dog food. How'd you go up
(04:44):
with the name Lucy Lucy pet foods. Lucy is named after one of my
nine dogs. She's just an amazingdog to be seventeen and a half and
still going to work and she hasn'tslowed down at all. Cool. So,
now tell us a little bit moreabout the Pet Foundation and how our
audience can help. Well, youknow, the Pet Foundation, I started
(05:08):
to lower youth and asia rates becausewhen I started it, eighty thousand dogs
and cats a week were being euthanizedin the country. I mean, that's
a horrific number that's come down throughoutthe years because of all the rescue groups
that actually go in in foster,but it's still way too high. And
spain and neuter in your pet isreally a lot of what a lot of
(05:31):
us in the industry believe the onlyway to get to get out of the
mess. Because right here in LosAngeles now those the shelters are two hundred
percent full. How can our audiencehelp, Well, you know, one,
if you have an animal, spayand new to your pet, because
animals will live longer. Certain cancersgo away completely and they will become better
(05:53):
pets. So you know, pleasespay and new to your pets, and
then you know, find charities thatactually are doing the work and donate to
those charities that are doing the work. Well. Thank you so much,
Joey. Today we've been speaking withJoey Herrick, who is the founder and
president of Lucy Pet Foods and he'salso the founder of the Lucy Pet Foundation.
(06:15):
Its great to have you on,Joey really really appreciated learned a lot
about the cat and dog food industry. And if you're looking for good,
old natural food that you know hasbeen tested properly and you know is for
real, go to Lucypetfoods dot com. And if you're looking to help animals
(06:42):
in need, you can go tothe Lucy Pet Foundation or as Joey said,
other organizations that help animals. Thereare a lot of good ones that
are out there. Again, thankyou, Joey. This is Paul Corvino,
the division president of iHeartMedia here inLos Angeles, California, saying thank
you for listening to another episode ofCEOs you Should Know. Listen to CEOs
(07:06):
you Should Know on the iHeartRadio app
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