August 7, 2025 • 25 mins
(August 07, 2025)
Host of ‘How to Money’ Joel Larsgaard joins the show to talk about Amazon jacking up prices, reigning in on spending, and whether AI will be used to set prices in the future. The future of American politics might be decided by young voters who get most of their news through TikTok. The host of ‘Later with Mo Kelly’ joins Bill to talk about AMC Theatres’ decision to book more ads before each movie showtime.
Host of ‘How to Money’ Joel Larsgaard joins the show to talk about Amazon jacking up prices, reigning in on spending, and whether AI will be used to set prices in the future. The future of American politics might be decided by young voters who get most of their news through TikTok. The host of ‘Later with Mo Kelly’ joins Bill to talk about AMC Theatres’ decision to book more ads before each movie showtime.
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Episode Transcript
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Speaker 1 (00:00):
You're listening to Bill Handle on demand from KFI AM
six forty.
Speaker 2 (00:05):
Tomorrow, it's gonna be a fun day.
Speaker 3 (00:07):
Eight o'clock we do Foody Friday with Neil, and at
eight thirty it's Ask Handle Anything. I guess people can
still make the phone call and ask a question.
Speaker 2 (00:17):
Neil will choose.
Speaker 4 (00:18):
Yeah, all right, I called the last bit tonight.
Speaker 3 (00:22):
Okay, So you can go onto the iHeartRadio app and
click on the Bill Handle show. You have to do
it during the show, and then there's a microphone in
the upper right hand corner. Click on that and then
just ask me a question. I don't care about your opinion,
by the way, but ask me a question. It's great
fun because usually it's humiliating and embarrassing, and I listen
to the questions at the same time you do.
Speaker 2 (00:44):
For the first first.
Speaker 3 (00:46):
Time, Joe Larsguard, who takes month long vacations, is with
us how to Money. How to Money. Sunday's twelve to
two pm. So Joe, would your next schedule VAKA just curious?
Speaker 5 (01:01):
Yeah, I don't know, man, maybe maybe next month. Yeah,
of course, maybe I'll do a month.
Speaker 4 (01:05):
At a time.
Speaker 3 (01:05):
Yeah as well, you should. Okay, let's get right into it.
Amazon jacking up prices. You know, Amazon is not so
cheap anymore, So what's going on with that?
Speaker 5 (01:16):
Yeah, well, the Wall Street Journal fortunately is keeping Amazon honest,
and they're like following a basket of goods of like
twelve hundred different goods to see whether or not the
prices are going up. And these are kind of like
everyday goods, right, It's not laptop computers or anything like that.
It's it's kind of some of the basics, some kitchen staples,
some like shampoo, stuff like that, right that most people
(01:37):
would find themselves buying on Amazon. And Amazon claims, hey,
guess what, our prices they're not going up, they're going down.
And the Wall Street Journal says, I don't know, man,
we're gonna say otherwise, but actually, your prices have gone
up significantly, while actually simultaneously, prices at Walmart on most
of these same goods have gone down.
Speaker 4 (01:55):
And so I think that's a couple of things. I think.
Speaker 5 (01:58):
You know, for years, Amazon was willing to play this
super intense, cutthroat price match game with other major retailers
in an effort to grab market share. And guess what
Amazon has done that now a massive percentage of Americans
rely on Amazon almost too much, like habitually, and so
(02:18):
now they find well, hey, guess what, people are less
price sensitive. They're just coming to shop because we have
subscribed and say it because we'll deliver it in a
couple of hours, because we make it so dang easy,
and so we can raise prices on some of these goods.
So if you're not price sensitive, which more Amazon choppers
are becoming less price sensitive, you're just going to pay
(02:38):
the higher price.
Speaker 3 (02:39):
Yeah, and let's not forget the ease of returns are
just crazy. There's a ups store up the street from me,
and I happen to be married someone who well, we
get at least five packages a day from Amazon, and
that can be one one dress in five different color
(03:00):
or five different sizes because women's sizes are all weird.
Isn't there a program out there that compares all of
the prices online and retail at the same time.
Speaker 2 (03:12):
You would think that would be easy to get to.
Speaker 5 (03:14):
Yes, So there are different sites that will help you
price compare, And there's one called Camel Camel Camel, which
is you know, sticks out in your head and so
you can like track prices there and I think it's
a really a really good idea. You can add like
a browser extension so that when you're actually on Amazon's site,
you can kind of check the price history to see, Okay,
it says it's a deal, but is it actually a deal,
(03:36):
Because especially with online prices these days, it might say, oh,
this is twenty percent off, and you're like, great, I'm
saving money, But because of the fluctuation and prices even
sometimes many day, many price fluctuations in a single day,
it's really hard to know.
Speaker 4 (03:51):
Whether or not you're getting an actual good deal.
Speaker 5 (03:54):
So having that browser extension, you can track the price
history and say, well, it says it's twenty percent off,
but it sure looks like it was much cheaper three
weeks ago and maybe a month and a half ago,
and so maybe I should wait until the price goes
down again. But I think, really what this speaks to
as well, if you're a prime member, you're now like
in the ecosystem, it's in some ways it's like being
a Costco member, except without the essentially the obligation that
(04:18):
Costco has to its patrons that it's not going to
charge prices above a certain threshold, that it's not going
to raise prices above fifteen percent or wherever it is
they cap them. Amazon doesn't do that. So if you're
into the ecosystem, you don't have any assurances that prices
are going to be reasonable. But you've bought in already.
You've got that some cost fallacy of having a prime membership,
(04:39):
of paying Amazon one hundred and thirty nine dollars a year,
and now you're just going to go there to buy
the majority of your goods. I think it's that knee
jerk habit that people have that cause people to buy
too much and then spend too much.
Speaker 2 (04:49):
No question about it.
Speaker 3 (04:50):
I once interviewed an economist who said something very interesting
about Amazon, and he said, this is the genius of
Jeff Bezos. And that is when he started Amazon and
started expanding beyond just books, as everybody knows the story,
and he they were losing money like crazy, and he
(05:12):
purposely did that, yeah, to get market share.
Speaker 2 (05:16):
And the economists said.
Speaker 3 (05:17):
Whenever Bezos wants to, he just turns the faucet on
and the money is going to pour in the profits,
and that's exactly what happened. Yeah, I mean, just it's
amazing what he has done. With Amazon, It really is.
Speaker 5 (05:33):
And I'm a big fan, like I know you are,
Bill of free markets. And the thing is, though, if
we are too beholden to a particular company because they've
made it so dang easy on our lives, then we're
kind of avoiding the free market and we're not price shopping,
we're becoming less pro sensitive. And really it's you can
say Amazon makes it so easy. Maybe it's Amazon's fault,
(05:54):
but really it's also it's much of it lies on
our shoulders for not being a little more flexible and
thinking a little bit longer about what we're going to
buy and where we're.
Speaker 4 (06:03):
Going to buy it.
Speaker 3 (06:03):
Yeah, and how many people out there can rent the
city of Venice for a wedding?
Speaker 4 (06:09):
Right? Is that's not where you had yours?
Speaker 2 (06:12):
No? I had mine outside of her ownA.
Speaker 5 (06:15):
I knew it was in Italy, but I wasn't sure
if you were like piggybacking on basis.
Speaker 3 (06:19):
No, it was outside of her ownA, and it was
was it before his wedding? I got married March twentieth? No,
I think he just got married, didn't. Yeah, yours was, Yes,
yours was a couple months earlier, all right, we're gonna
come back talking about spending less. Spending is popular again,
and if we have time, talking about your employment, where
(06:41):
you should work if you can.
Speaker 1 (06:44):
You're listening to Bill Handle on demand from kf I
am six forty.
Speaker 3 (06:50):
Joel ars Guard with the second segment we always do
with Joel. Oh, Joel, before we get into the topic.
I was on the phone with your mentor and the
guy who got you into radio, Clark Howard, and we
spend Oh, I love Clark, and we's probably yeah, we
probably spend I don't know, twenty minutes on the phone
and Joel, your name did not come up once.
Speaker 4 (07:14):
That's fine, I'm okay with that.
Speaker 3 (07:16):
Just mentioning it all right, Uh, raining in spending spending
less is becoming popular again, So explain that.
Speaker 4 (07:26):
Yeah.
Speaker 5 (07:26):
It's always fascinating to me, how when economic time, when
the economy kind of seems to be contracting a little bit, right,
We've seen kind of downward revisions of job reports, and
there are just it does seem like the job market
it's obviously not as robust as it was two and
a half three years ago, and so people are saying, Okay,
I can't jump ship and get a higher paying job,
(07:48):
and so people actually do start to tighten, they're spending.
Americans not so great at savings, not so great at budgeting,
but when you know, when things hit the fan, we
start to make shifts. And so we're we are seeing that,
and there is like a trend on like TikTok of
people actually wanting to and advising raining and spending, which
(08:08):
is not what you normally see on TikTok. But this
tracks with us history too, think back even to the
Great Recession. It's one of those forced times where people
are forced to save more money when the economy is contracting,
when they're having a tough time personally with their finances.
And the thing is, I just want people not to
do that, only in potentially tough times where they're forced
(08:30):
to do it. But man, the great thing is if
you save ahead and you create a financial buffer, some
margin in your life ahead of a potentially catastrophic or
difficult scenario, you're creating that ability to withstand difficult economic
storms instead of feeling like you have to do it
in the middle of the storm. You know, it's like
hurricane coming and you're putting up the plywood in that
moment versus kind of building the house from the ground
(08:53):
up to be more hurricane resistant.
Speaker 3 (08:54):
Yeah, you do that enough, then you'll be able to
take a month long vacation three times.
Speaker 2 (09:00):
Y're also right, that's right.
Speaker 4 (09:01):
You two can live this life of leisure life, Yes, exactly.
Speaker 3 (09:05):
But in terms of spending, is the high end spending
still going on?
Speaker 4 (09:09):
Neil?
Speaker 3 (09:09):
Let me ask you hold on a second, Joel, and
that is you know the high end restaurants.
Speaker 2 (09:15):
Are they suffering?
Speaker 4 (09:17):
Well, that style of.
Speaker 6 (09:21):
Restaurant has been suffering in southern California for years actually,
so I don't know if it's different now, but they've
been shifting. It's all about experiences and things like that.
But we have prominent ones here that have stayed steady.
Speaker 3 (09:35):
So Joel, let me ask, when we talk about people
saving money, where are they saving money? Obviously not on
toilet paper or shampoo, So where it is?
Speaker 2 (09:49):
Where is it?
Speaker 4 (09:50):
Yeah?
Speaker 5 (09:50):
So I think what people are doing, some people are
seeing like trending down towards cheaper options at the grocery store. Right,
so they're saying, all right, listen, instead of buying the
organic cage free eggs, I'm going to go with the
standard white eggs that my mom brought home or whatever,
and the other things you can do, like one of
the things that we did ahead of our travels bill,
(10:12):
But this is something people can do regularly, is to
come up with like a pantry and a freezer challenge.
It's like, literally, think of all the stuff that's been
sitting in there for way too long, like use and
eat the food you have on hand. We're shopping regularly
and we're letting things go away. Something like forty percent
of our food ends up in the trash can. So
for just a little more conscious about stuff like that,
(10:32):
I think we can save.
Speaker 4 (10:33):
Money that way.
Speaker 5 (10:34):
And I love a lot of people like love to
hate on this, but I really do love like a
spending or a savings challenge saying like listen for the
month of August or pick next month, September. We're not
gonna eat out once. And that doesn't like revolutionize or
change your budget, but it can create new habits and
it can save you a little bit of money that
single month, and then maybe you're like, actually we were
found out we were eating out too much. Anyway, there's
(10:55):
all sorts of savings challenges. We've got a bunch listed
on how to money dot com that you can partake
in and it's az one hundred bucks here, a hundred
bucks there. It really does add up, and pretty soon
you've got that basic emergency fund saved, or you've got
a little extra cushion right in your account so that
you're not quite as worried about what might be happening
in the economy or not like biting your nails every
time you read the headlines.
Speaker 3 (11:15):
Comparing, for example, the end of World War Two as
one of the great days in American history or the
founding of our country.
Speaker 2 (11:26):
I was at Costco a couple of days ago.
Speaker 3 (11:28):
And they now have free range eggs at a less
than half the price you would find in the store.
I mean, and my wife is into the free range stuff.
She's into that natural stuff. You know, she dances around
trees and bushes and that sort of thing. Okay, real quickly,
(11:49):
working for companies with employer brands, let's talk about that.
And we just literally have a two minutes on that one.
Speaker 4 (11:58):
Sure, yeah, there was some new research in it.
Speaker 5 (12:00):
I found this interesting and it kind of tracks you
just mentioned Costco. But the best companies to work for
are actually the companies that have what's like considered to
be a fantastic employer brand where people just implicitly trust
that brand.
Speaker 4 (12:14):
And it's not just consumers.
Speaker 5 (12:16):
But it's people that work for that company that have
great fondness and respect for it. So Charter did a
lot of this research and kind of what they found
was that these companies have better customer service, which engenders
more loyalty from customers, and that enhances the brand even more.
Speaker 4 (12:31):
So.
Speaker 5 (12:31):
When you look at a company like JP Morgan Chase,
for instance, on the banking side, they've got kind of
this halo around their brand, and so people that work
for JP Morgan Chase versus Bank of America, they have
a better experience, they stick around longer, Right, it's more
cohesive workplace to exist in, and they often have better
benefits and perks too. In the stock market, the stock
(12:54):
does better too for brands like that. So it really
is interesting. If you treat your employees well, they'll treat
the custostomer as well, and the brand benefits significantly from it.
Speaker 3 (13:02):
Yeah, and the benefits you were talking about, I mean,
if you can recognize the name and the brand has
a good reputation, it's almost automatic that good pay and
benefits follow Costco for example, Trader Joe's for example, As
you said, Morgan Chase, those are the companies to work
for it.
Speaker 2 (13:22):
The problem is everybody stays at those companies.
Speaker 5 (13:25):
Yeah, but when you're looking for a job, look for
specific companies that have a great reputation and specifically aim
to get to know people like tap your network in
that direction and submit your resume to companies that have
a great reputation, because those are the kind of jobs
you're going to want. Those are the kind of jobs
you might be sticking with for many, many years to come.
Speaker 2 (13:44):
All right, Joel, always, thank you.
Speaker 3 (13:46):
We'll catch you a mid September as you finish your
next vacation.
Speaker 4 (13:51):
Sounds good.
Speaker 2 (13:52):
Yeah, always a pleasure. Talk to you later, bye, Joel.
Speaker 4 (13:54):
Thanks Bill.
Speaker 1 (13:56):
You're listening to Bill Handle on demand from KFI AMI.
Speaker 3 (14:02):
Since it's Thursday, I am taking phone calls Handle on
the Law off the air, and I would uh, if
you want to ask us some marginal legal advice, I'll
be more unappy to give you.
Speaker 5 (14:14):
No.
Speaker 3 (14:14):
If you want to ask marginal legal questions, I'll be
more unhappy to give you marginal legal advice eight seven
seven five two zero eleven fifty I start right after
the show, and when Gary and Shannon.
Speaker 4 (14:25):
Interrupt, you should have the listeners give you LEGALIP five. Okay,
that should be great.
Speaker 3 (14:31):
There. I cannot tell you how many times I have
said something and the listener says, well, according to the
Civil Code fifty six point eighty nine subsection C, that's
not true.
Speaker 2 (14:46):
Why are you calling? What are you doing?
Speaker 4 (14:49):
Yeah? I would go with that. Then, yes, you go
ahead and do that.
Speaker 3 (14:52):
All right, Uh, it is time for mo Kelly Moha
is heard ever day seven to ten pm.
Speaker 4 (15:02):
No, Oh, do I have it wrong? That's after the
next break.
Speaker 2 (15:07):
Oh my god, do I have it wrong?
Speaker 4 (15:08):
Your name is Bill Handle seventh. Yeah, yeah, you're in studio.
Speaker 2 (15:11):
Oh, here's I know.
Speaker 4 (15:13):
I know.
Speaker 2 (15:13):
Here's what's happening. Guys, I on your third wife. Listen
to me. Second, listen to me. Here's what's going on.
Speaker 3 (15:21):
Neil and Ann and I talk through the breaks where
I just lose it and.
Speaker 4 (15:28):
We knew what was going on. We were in the conversation.
Speaker 2 (15:33):
Yeah, I'm just telling you I absolutely lose it.
Speaker 3 (15:35):
Oh are we going to go and talk through the
next segment, because no, I don't want to.
Speaker 6 (15:43):
You want to talk about gen Z getting that information
from TikTok and how it affects voting.
Speaker 2 (15:48):
Okay, all right, three.
Speaker 4 (15:50):
Minutes go, okay, got it?
Speaker 2 (15:52):
Got actually four minutes. We're good.
Speaker 3 (15:54):
Gen Z voters thirteen to twenty eight they get their
information from TikTok, all right, big deal. The problem is
the number of thirteen to twenty eight year olds read
eighteen to twenty eight years old people that move that
that vote in that category are becoming more and more
(16:17):
split up with strangely enough, Republicans doing better than they've
ever before with young people, which is never the case.
And why is that, Well, they're getting their news from TikTok,
and they're getting their news from Facebook even X And
why would they all go Republican? Because the Republicans are
(16:39):
doing a phenomenal job of using social media to change
people's minds.
Speaker 2 (16:47):
And are they doing it through traditional media?
Speaker 4 (16:50):
No, they're not.
Speaker 3 (16:52):
I mean you see commercials and radio ads and billboards
that do break whenever you have a candidate or a
proposition up on the ballot coming up. But it's more
about TikTok. An interesting story about Donald Trump and the
(17:12):
ability for him to get young people, particularly young males,
and that is his son Baron Baron, he's what Baron
is eighteen years old now nineteen years old. Baron is
eight foot six, he's a very tall guy. And he
went to his dad and said, Dad, you are missing
(17:32):
a lot of the population people my age, and you
have to get to them via social media. And that
ended up being a huge success. Democrats just missed it,
just missed it. Now when Obama won, that was the
use of social media in a way that had not
(17:53):
been done before. For some reason, the Democrats decided that
they We're going to either not do it enough, not
use it. It wasn't influential enough, and it turned out
to turn out to be They were dead wrong. So
at this point, the gen Z voters, and there's a
(18:14):
lot of them that vote, are basically going to turn
out and maybe even decide the next election. And you
will see both parties going crazy going after them. Now,
how are they going to go after them through Netflix,
through any kind of media other than social media, particularly
(18:36):
TikTok no, And what you get on TikTok is crazy stuff.
Speaker 2 (18:41):
That's the problem.
Speaker 3 (18:43):
You get conspiracy theories, you get accusations, you get conversations,
you get well statements that make no sense because they
make it up. But if you've got voters, okay, voters again,
thirteen to twenty eight, eighteen to twenty eight are the huge,
(19:04):
huge numbers here.
Speaker 2 (19:06):
That's what we have. We have an electorate that doesn't
know what the hell's going on.
Speaker 3 (19:10):
And as scary as I think Donald Trump is, because
you know where I feel about President Trump and which
way he is going, particularly on social levels, the thought
that you've got a huge swath of voters that are
looking at TikTok for their information, not main street news
(19:31):
which I pay attention to, not the Wall Street Journal
or the New York Times that I pay attention to. No,
it is TikTok. I don't get my information, my news
from TikTok.
Speaker 2 (19:42):
Do you kneel No? Okay, that was easy.
Speaker 4 (19:46):
I do not.
Speaker 3 (19:47):
Amy.
Speaker 2 (19:47):
Do you get your news from TikTok?
Speaker 3 (19:49):
I do not, Okay, Elmer, who is right now running
the board because Kno is out for an hour, Do
you get yours?
Speaker 4 (19:58):
Yeah?
Speaker 2 (20:00):
Notice how embarrassed he was when he said that.
Speaker 6 (20:03):
And I won't even take recipes from and Ann?
Speaker 2 (20:07):
Do you get yours?
Speaker 5 (20:09):
Oh?
Speaker 3 (20:09):
I'm sorry. Ann's doing your impression of Helen Keller this morning?
Speaker 2 (20:13):
All right, we are going to come back.
Speaker 4 (20:15):
Keller leaves the room.
Speaker 3 (20:16):
No, just never mind, never mind, Okay, all right, coming
up now we'll do MO, Kelly and I. Finally, I
think have it. As we end the program.
Speaker 1 (20:29):
You're listening to Bill Handle on demand from kf I
am six forty.
Speaker 3 (20:37):
I am taking phone calls cause this Thursday marginal legal advice.
You can ask me the numbers eight seven seven five
two zero eleven fifty and I will and no phone call.
We don't do breaks or news or weather any of that,
so that goes pretty quickly. Eight seven seven five two
zero eleven fifty. Just as I end the show in
(20:59):
Gary and Shann interrupt. Okay, Mo, good morning, Mo, Good morning,
there you are. I actually introduced you two segments ago
because I was so excited about talking to you.
Speaker 4 (21:10):
I love being on your mind.
Speaker 3 (21:11):
Yeah, well, actually no you weren't. It turned out that
I lost track of which segment we were doing at
the time. AMC theaters their decision to book more ads. Now, Mo,
do you remember I don't know how many years and
years ago where it was only the La Times that
was advertised in the movie theaters, and obviously they cut
(21:34):
a deal for advertising back and forth.
Speaker 2 (21:37):
And now it's worse than KFI.
Speaker 7 (21:42):
Yes, I do remember, but if you're not over a
certain age, you may not remember. There was always advertising,
let's say, in between movies, prior to the official start
of the show, in which you would see the trailers.
You'd have local companies like a bowling Alley advertised or
something that was just a content. Now you have AMC
and other theater chains openly advertising in between trailers. You'd
(22:06):
have trailer trailer at, trailer trailer at, and it's extended
the movie time up to thirty minutes more. And so
people were saying, well, I'll just skip the trailers in
the ads and just show up when the movie actually starts,
because most movie theaters now they have reserved seating, so
there's no need for you to worry about getting a
good seat.
Speaker 2 (22:26):
Yeah, and everybody loves trailers.
Speaker 3 (22:28):
I mean I love trailers because your two minute trailer
shows the best two minutes of the movie, and movies
that aren't so good they always have great trailers. The
funniest part of the movie, the most exciting part of
the movie, the most you get the most engagement with
that part of the movie. And now you have. Well,
(22:50):
you don't even realize how good those trailers are. But
now they're being ruined with these ads.
Speaker 2 (22:56):
That's excellent.
Speaker 4 (22:57):
They are.
Speaker 7 (22:58):
The movie studios are saying, we're not getting the bang
for our buck for having these trailers because we want
people to see them. But if they're going to not
see the trailers because they don't want to see the ads,
then there's really no purpose to having the trailers there
in the first place.
Speaker 3 (23:12):
Yeah, and you had mentioned the ads, your local ads
for your bowling alley, the sandwich shop down the street,
and it was only a slide, of course, just this cheesy,
horrible slide, and they were able. They couldn't get much money,
too much money for those ads. It's impossible because they
(23:33):
were just too cheesy.
Speaker 7 (23:35):
No, but they did advertise music because there was this
company called movie Tunes which was run by Robert Kardashian, Yes,
that Robert Kardashian, and they would put new music in
the theater so you could listen to music prior to
the start of the movie. So there's always been a
form of advertisement, but the visual ones, as far as
ads and commercials, that is something completely new.
Speaker 3 (23:57):
Yeah, I think doesn't that add to people not going
to the movies. Yes, absolutely, it's only it's like what
they're doing. In some cases they're doing a great job.
Imax is tremendous at the theaters where you lie down
and you know they give you that great reclining seats
and move and the food comes to you. But you
(24:22):
know there aren't too many of those, and why aren't
they building those like crazy?
Speaker 4 (24:26):
Their costs, their costs prohibited.
Speaker 7 (24:29):
And also if you have a movie which is normally
two hours most movies are two hours or war, you
have to add another thirty minutes in for the trailers.
Speaker 4 (24:36):
And people are just saying politely, no, thank you.
Speaker 2 (24:38):
Got it all right, Mo.
Speaker 3 (24:40):
Thanks tonight seven pm to ten pm later with MO Kelly.
Catch you this weekend and then next week. Have a
good day, all right, take care. All right, guys, we're done,
and I'm taking phone calls starting in just a few
moments for Handle on the Wall, off the air, which
of course sit right on Saturday. And you call eight
(25:02):
seven seven five two zero eleven fifty you call right now,
as I always say, no breaks, no weather, no traffic,
no ads.
Speaker 4 (25:10):
No actual legal advice, no.
Speaker 3 (25:12):
Actual legal advice, so or the legal advice that you
do get is well, let me put it this way.
I am very generous with myself when I say it's marginal.
So the numbers eight seven, seven, five two, zero, eleven
fifty and we start in just a few moments. Coming up,
Gary and Shannon, this is KFI AM six forty.
Speaker 2 (25:34):
You've been listening to the Bill Handle Show.
Speaker 3 (25:36):
Catch my show Monday through Friday, six am to nine am,
and anytime on demand on the iHeartRadio app.
You're listening to Bill Handle on demand from KFI AM
six forty.
Speaker 2 (00:05):
Tomorrow, it's gonna be a fun day.
Speaker 3 (00:07):
Eight o'clock we do Foody Friday with Neil, and at
eight thirty it's Ask Handle Anything. I guess people can
still make the phone call and ask a question.
Speaker 2 (00:17):
Neil will choose.
Speaker 4 (00:18):
Yeah, all right, I called the last bit tonight.
Speaker 3 (00:22):
Okay, So you can go onto the iHeartRadio app and
click on the Bill Handle show. You have to do
it during the show, and then there's a microphone in
the upper right hand corner. Click on that and then
just ask me a question. I don't care about your opinion,
by the way, but ask me a question. It's great
fun because usually it's humiliating and embarrassing, and I listen
to the questions at the same time you do.
Speaker 2 (00:44):
For the first first.
Speaker 3 (00:46):
Time, Joe Larsguard, who takes month long vacations, is with
us how to Money. How to Money. Sunday's twelve to
two pm. So Joe, would your next schedule VAKA just curious?
Speaker 5 (01:01):
Yeah, I don't know, man, maybe maybe next month. Yeah,
of course, maybe I'll do a month.
Speaker 4 (01:05):
At a time.
Speaker 3 (01:05):
Yeah as well, you should. Okay, let's get right into it.
Amazon jacking up prices. You know, Amazon is not so
cheap anymore, So what's going on with that?
Speaker 5 (01:16):
Yeah, well, the Wall Street Journal fortunately is keeping Amazon honest,
and they're like following a basket of goods of like
twelve hundred different goods to see whether or not the
prices are going up. And these are kind of like
everyday goods, right, It's not laptop computers or anything like that.
It's it's kind of some of the basics, some kitchen staples,
some like shampoo, stuff like that, right that most people
(01:37):
would find themselves buying on Amazon. And Amazon claims, hey,
guess what, our prices they're not going up, they're going down.
And the Wall Street Journal says, I don't know, man,
we're gonna say otherwise, but actually, your prices have gone
up significantly, while actually simultaneously, prices at Walmart on most
of these same goods have gone down.
Speaker 4 (01:55):
And so I think that's a couple of things. I think.
Speaker 5 (01:58):
You know, for years, Amazon was willing to play this
super intense, cutthroat price match game with other major retailers
in an effort to grab market share. And guess what
Amazon has done that now a massive percentage of Americans
rely on Amazon almost too much, like habitually, and so
(02:18):
now they find well, hey, guess what, people are less
price sensitive. They're just coming to shop because we have
subscribed and say it because we'll deliver it in a
couple of hours, because we make it so dang easy,
and so we can raise prices on some of these goods.
So if you're not price sensitive, which more Amazon choppers
are becoming less price sensitive, you're just going to pay
(02:38):
the higher price.
Speaker 3 (02:39):
Yeah, and let's not forget the ease of returns are
just crazy. There's a ups store up the street from me,
and I happen to be married someone who well, we
get at least five packages a day from Amazon, and
that can be one one dress in five different color
(03:00):
or five different sizes because women's sizes are all weird.
Isn't there a program out there that compares all of
the prices online and retail at the same time.
Speaker 2 (03:12):
You would think that would be easy to get to.
Speaker 5 (03:14):
Yes, So there are different sites that will help you
price compare, And there's one called Camel Camel Camel, which
is you know, sticks out in your head and so
you can like track prices there and I think it's
a really a really good idea. You can add like
a browser extension so that when you're actually on Amazon's site,
you can kind of check the price history to see, Okay,
it says it's a deal, but is it actually a deal,
(03:36):
Because especially with online prices these days, it might say, oh,
this is twenty percent off, and you're like, great, I'm
saving money, But because of the fluctuation and prices even
sometimes many day, many price fluctuations in a single day,
it's really hard to know.
Speaker 4 (03:51):
Whether or not you're getting an actual good deal.
Speaker 5 (03:54):
So having that browser extension, you can track the price
history and say, well, it says it's twenty percent off,
but it sure looks like it was much cheaper three
weeks ago and maybe a month and a half ago,
and so maybe I should wait until the price goes
down again. But I think, really what this speaks to
as well, if you're a prime member, you're now like
in the ecosystem, it's in some ways it's like being
a Costco member, except without the essentially the obligation that
(04:18):
Costco has to its patrons that it's not going to
charge prices above a certain threshold, that it's not going
to raise prices above fifteen percent or wherever it is
they cap them. Amazon doesn't do that. So if you're
into the ecosystem, you don't have any assurances that prices
are going to be reasonable. But you've bought in already.
You've got that some cost fallacy of having a prime membership,
(04:39):
of paying Amazon one hundred and thirty nine dollars a year,
and now you're just going to go there to buy
the majority of your goods. I think it's that knee
jerk habit that people have that cause people to buy
too much and then spend too much.
Speaker 2 (04:49):
No question about it.
Speaker 3 (04:50):
I once interviewed an economist who said something very interesting
about Amazon, and he said, this is the genius of
Jeff Bezos. And that is when he started Amazon and
started expanding beyond just books, as everybody knows the story,
and he they were losing money like crazy, and he
(05:12):
purposely did that, yeah, to get market share.
Speaker 2 (05:16):
And the economists said.
Speaker 3 (05:17):
Whenever Bezos wants to, he just turns the faucet on
and the money is going to pour in the profits,
and that's exactly what happened. Yeah, I mean, just it's
amazing what he has done. With Amazon, It really is.
Speaker 5 (05:33):
And I'm a big fan, like I know you are,
Bill of free markets. And the thing is, though, if
we are too beholden to a particular company because they've
made it so dang easy on our lives, then we're
kind of avoiding the free market and we're not price shopping,
we're becoming less pro sensitive. And really it's you can
say Amazon makes it so easy. Maybe it's Amazon's fault,
(05:54):
but really it's also it's much of it lies on
our shoulders for not being a little more flexible and
thinking a little bit longer about what we're going to
buy and where we're.
Speaker 4 (06:03):
Going to buy it.
Speaker 3 (06:03):
Yeah, and how many people out there can rent the
city of Venice for a wedding?
Speaker 4 (06:09):
Right? Is that's not where you had yours?
Speaker 2 (06:12):
No? I had mine outside of her ownA.
Speaker 5 (06:15):
I knew it was in Italy, but I wasn't sure
if you were like piggybacking on basis.
Speaker 3 (06:19):
No, it was outside of her ownA, and it was
was it before his wedding? I got married March twentieth? No,
I think he just got married, didn't. Yeah, yours was, Yes,
yours was a couple months earlier, all right, we're gonna
come back talking about spending less. Spending is popular again,
and if we have time, talking about your employment, where
(06:41):
you should work if you can.
Speaker 1 (06:44):
You're listening to Bill Handle on demand from kf I
am six forty.
Speaker 3 (06:50):
Joel ars Guard with the second segment we always do
with Joel. Oh, Joel, before we get into the topic.
I was on the phone with your mentor and the
guy who got you into radio, Clark Howard, and we
spend Oh, I love Clark, and we's probably yeah, we
probably spend I don't know, twenty minutes on the phone
and Joel, your name did not come up once.
Speaker 4 (07:14):
That's fine, I'm okay with that.
Speaker 3 (07:16):
Just mentioning it all right, Uh, raining in spending spending
less is becoming popular again, So explain that.
Speaker 4 (07:26):
Yeah.
Speaker 5 (07:26):
It's always fascinating to me, how when economic time, when
the economy kind of seems to be contracting a little bit, right,
We've seen kind of downward revisions of job reports, and
there are just it does seem like the job market
it's obviously not as robust as it was two and
a half three years ago, and so people are saying, Okay,
I can't jump ship and get a higher paying job,
(07:48):
and so people actually do start to tighten, they're spending.
Americans not so great at savings, not so great at budgeting,
but when you know, when things hit the fan, we
start to make shifts. And so we're we are seeing that,
and there is like a trend on like TikTok of
people actually wanting to and advising raining and spending, which
(08:08):
is not what you normally see on TikTok. But this
tracks with us history too, think back even to the
Great Recession. It's one of those forced times where people
are forced to save more money when the economy is contracting,
when they're having a tough time personally with their finances.
And the thing is, I just want people not to
do that, only in potentially tough times where they're forced
(08:30):
to do it. But man, the great thing is if
you save ahead and you create a financial buffer, some
margin in your life ahead of a potentially catastrophic or
difficult scenario, you're creating that ability to withstand difficult economic
storms instead of feeling like you have to do it
in the middle of the storm. You know, it's like
hurricane coming and you're putting up the plywood in that
moment versus kind of building the house from the ground
(08:53):
up to be more hurricane resistant.
Speaker 3 (08:54):
Yeah, you do that enough, then you'll be able to
take a month long vacation three times.
Speaker 2 (09:00):
Y're also right, that's right.
Speaker 4 (09:01):
You two can live this life of leisure life, Yes, exactly.
Speaker 3 (09:05):
But in terms of spending, is the high end spending
still going on?
Speaker 4 (09:09):
Neil?
Speaker 3 (09:09):
Let me ask you hold on a second, Joel, and
that is you know the high end restaurants.
Speaker 2 (09:15):
Are they suffering?
Speaker 4 (09:17):
Well, that style of.
Speaker 6 (09:21):
Restaurant has been suffering in southern California for years actually,
so I don't know if it's different now, but they've
been shifting. It's all about experiences and things like that.
But we have prominent ones here that have stayed steady.
Speaker 3 (09:35):
So Joel, let me ask, when we talk about people
saving money, where are they saving money? Obviously not on
toilet paper or shampoo, So where it is?
Speaker 2 (09:49):
Where is it?
Speaker 4 (09:50):
Yeah?
Speaker 5 (09:50):
So I think what people are doing, some people are
seeing like trending down towards cheaper options at the grocery store. Right,
so they're saying, all right, listen, instead of buying the
organic cage free eggs, I'm going to go with the
standard white eggs that my mom brought home or whatever,
and the other things you can do, like one of
the things that we did ahead of our travels bill,
(10:12):
But this is something people can do regularly, is to
come up with like a pantry and a freezer challenge.
It's like, literally, think of all the stuff that's been
sitting in there for way too long, like use and
eat the food you have on hand. We're shopping regularly
and we're letting things go away. Something like forty percent
of our food ends up in the trash can. So
for just a little more conscious about stuff like that,
(10:32):
I think we can save.
Speaker 4 (10:33):
Money that way.
Speaker 5 (10:34):
And I love a lot of people like love to
hate on this, but I really do love like a
spending or a savings challenge saying like listen for the
month of August or pick next month, September. We're not
gonna eat out once. And that doesn't like revolutionize or
change your budget, but it can create new habits and
it can save you a little bit of money that
single month, and then maybe you're like, actually we were
found out we were eating out too much. Anyway, there's
(10:55):
all sorts of savings challenges. We've got a bunch listed
on how to money dot com that you can partake
in and it's az one hundred bucks here, a hundred
bucks there. It really does add up, and pretty soon
you've got that basic emergency fund saved, or you've got
a little extra cushion right in your account so that
you're not quite as worried about what might be happening
in the economy or not like biting your nails every
time you read the headlines.
Speaker 3 (11:15):
Comparing, for example, the end of World War Two as
one of the great days in American history or the
founding of our country.
Speaker 2 (11:26):
I was at Costco a couple of days ago.
Speaker 3 (11:28):
And they now have free range eggs at a less
than half the price you would find in the store.
I mean, and my wife is into the free range stuff.
She's into that natural stuff. You know, she dances around
trees and bushes and that sort of thing. Okay, real quickly,
(11:49):
working for companies with employer brands, let's talk about that.
And we just literally have a two minutes on that one.
Speaker 4 (11:58):
Sure, yeah, there was some new research in it.
Speaker 5 (12:00):
I found this interesting and it kind of tracks you
just mentioned Costco. But the best companies to work for
are actually the companies that have what's like considered to
be a fantastic employer brand where people just implicitly trust
that brand.
Speaker 4 (12:14):
And it's not just consumers.
Speaker 5 (12:16):
But it's people that work for that company that have
great fondness and respect for it. So Charter did a
lot of this research and kind of what they found
was that these companies have better customer service, which engenders
more loyalty from customers, and that enhances the brand even more.
Speaker 4 (12:31):
So.
Speaker 5 (12:31):
When you look at a company like JP Morgan Chase,
for instance, on the banking side, they've got kind of
this halo around their brand, and so people that work
for JP Morgan Chase versus Bank of America, they have
a better experience, they stick around longer, Right, it's more
cohesive workplace to exist in, and they often have better
benefits and perks too. In the stock market, the stock
(12:54):
does better too for brands like that. So it really
is interesting. If you treat your employees well, they'll treat
the custostomer as well, and the brand benefits significantly from it.
Speaker 3 (13:02):
Yeah, and the benefits you were talking about, I mean,
if you can recognize the name and the brand has
a good reputation, it's almost automatic that good pay and
benefits follow Costco for example, Trader Joe's for example, As
you said, Morgan Chase, those are the companies to work
for it.
Speaker 2 (13:22):
The problem is everybody stays at those companies.
Speaker 5 (13:25):
Yeah, but when you're looking for a job, look for
specific companies that have a great reputation and specifically aim
to get to know people like tap your network in
that direction and submit your resume to companies that have
a great reputation, because those are the kind of jobs
you're going to want. Those are the kind of jobs
you might be sticking with for many, many years to come.
Speaker 2 (13:44):
All right, Joel, always, thank you.
Speaker 3 (13:46):
We'll catch you a mid September as you finish your
next vacation.
Speaker 4 (13:51):
Sounds good.
Speaker 2 (13:52):
Yeah, always a pleasure. Talk to you later, bye, Joel.
Speaker 4 (13:54):
Thanks Bill.
Speaker 1 (13:56):
You're listening to Bill Handle on demand from KFI AMI.
Speaker 3 (14:02):
Since it's Thursday, I am taking phone calls Handle on
the Law off the air, and I would uh, if
you want to ask us some marginal legal advice, I'll
be more unappy to give you.
Speaker 5 (14:14):
No.
Speaker 3 (14:14):
If you want to ask marginal legal questions, I'll be
more unhappy to give you marginal legal advice eight seven
seven five two zero eleven fifty I start right after
the show, and when Gary and Shannon.
Speaker 4 (14:25):
Interrupt, you should have the listeners give you LEGALIP five. Okay,
that should be great.
Speaker 3 (14:31):
There. I cannot tell you how many times I have
said something and the listener says, well, according to the
Civil Code fifty six point eighty nine subsection C, that's
not true.
Speaker 2 (14:46):
Why are you calling? What are you doing?
Speaker 4 (14:49):
Yeah? I would go with that. Then, yes, you go
ahead and do that.
Speaker 3 (14:52):
All right, Uh, it is time for mo Kelly Moha
is heard ever day seven to ten pm.
Speaker 4 (15:02):
No, Oh, do I have it wrong? That's after the
next break.
Speaker 2 (15:07):
Oh my god, do I have it wrong?
Speaker 4 (15:08):
Your name is Bill Handle seventh. Yeah, yeah, you're in studio.
Speaker 2 (15:11):
Oh, here's I know.
Speaker 4 (15:13):
I know.
Speaker 2 (15:13):
Here's what's happening. Guys, I on your third wife. Listen
to me. Second, listen to me. Here's what's going on.
Speaker 3 (15:21):
Neil and Ann and I talk through the breaks where
I just lose it and.
Speaker 4 (15:28):
We knew what was going on. We were in the conversation.
Speaker 2 (15:33):
Yeah, I'm just telling you I absolutely lose it.
Speaker 3 (15:35):
Oh are we going to go and talk through the
next segment, because no, I don't want to.
Speaker 6 (15:43):
You want to talk about gen Z getting that information
from TikTok and how it affects voting.
Speaker 2 (15:48):
Okay, all right, three.
Speaker 4 (15:50):
Minutes go, okay, got it?
Speaker 2 (15:52):
Got actually four minutes. We're good.
Speaker 3 (15:54):
Gen Z voters thirteen to twenty eight they get their
information from TikTok, all right, big deal. The problem is
the number of thirteen to twenty eight year olds read
eighteen to twenty eight years old people that move that
that vote in that category are becoming more and more
(16:17):
split up with strangely enough, Republicans doing better than they've
ever before with young people, which is never the case.
And why is that, Well, they're getting their news from TikTok,
and they're getting their news from Facebook even X And
why would they all go Republican? Because the Republicans are
(16:39):
doing a phenomenal job of using social media to change
people's minds.
Speaker 2 (16:47):
And are they doing it through traditional media?
Speaker 4 (16:50):
No, they're not.
Speaker 3 (16:52):
I mean you see commercials and radio ads and billboards
that do break whenever you have a candidate or a
proposition up on the ballot coming up. But it's more
about TikTok. An interesting story about Donald Trump and the
(17:12):
ability for him to get young people, particularly young males,
and that is his son Baron Baron, he's what Baron
is eighteen years old now nineteen years old. Baron is
eight foot six, he's a very tall guy. And he
went to his dad and said, Dad, you are missing
(17:32):
a lot of the population people my age, and you
have to get to them via social media. And that
ended up being a huge success. Democrats just missed it,
just missed it. Now when Obama won, that was the
use of social media in a way that had not
(17:53):
been done before. For some reason, the Democrats decided that
they We're going to either not do it enough, not
use it. It wasn't influential enough, and it turned out
to turn out to be They were dead wrong. So
at this point, the gen Z voters, and there's a
(18:14):
lot of them that vote, are basically going to turn
out and maybe even decide the next election. And you
will see both parties going crazy going after them. Now,
how are they going to go after them through Netflix,
through any kind of media other than social media, particularly
(18:36):
TikTok no, And what you get on TikTok is crazy stuff.
Speaker 2 (18:41):
That's the problem.
Speaker 3 (18:43):
You get conspiracy theories, you get accusations, you get conversations,
you get well statements that make no sense because they
make it up. But if you've got voters, okay, voters again,
thirteen to twenty eight, eighteen to twenty eight are the huge,
(19:04):
huge numbers here.
Speaker 2 (19:06):
That's what we have. We have an electorate that doesn't
know what the hell's going on.
Speaker 3 (19:10):
And as scary as I think Donald Trump is, because
you know where I feel about President Trump and which
way he is going, particularly on social levels, the thought
that you've got a huge swath of voters that are
looking at TikTok for their information, not main street news
(19:31):
which I pay attention to, not the Wall Street Journal
or the New York Times that I pay attention to. No,
it is TikTok. I don't get my information, my news
from TikTok.
Speaker 2 (19:42):
Do you kneel No? Okay, that was easy.
Speaker 4 (19:46):
I do not.
Speaker 3 (19:47):
Amy.
Speaker 2 (19:47):
Do you get your news from TikTok?
Speaker 3 (19:49):
I do not, Okay, Elmer, who is right now running
the board because Kno is out for an hour, Do
you get yours?
Speaker 4 (19:58):
Yeah?
Speaker 2 (20:00):
Notice how embarrassed he was when he said that.
Speaker 6 (20:03):
And I won't even take recipes from and Ann?
Speaker 2 (20:07):
Do you get yours?
Speaker 5 (20:09):
Oh?
Speaker 3 (20:09):
I'm sorry. Ann's doing your impression of Helen Keller this morning?
Speaker 2 (20:13):
All right, we are going to come back.
Speaker 4 (20:15):
Keller leaves the room.
Speaker 3 (20:16):
No, just never mind, never mind, Okay, all right, coming
up now we'll do MO, Kelly and I. Finally, I
think have it. As we end the program.
Speaker 1 (20:29):
You're listening to Bill Handle on demand from kf I
am six forty.
Speaker 3 (20:37):
I am taking phone calls cause this Thursday marginal legal advice.
You can ask me the numbers eight seven seven five
two zero eleven fifty and I will and no phone call.
We don't do breaks or news or weather any of that,
so that goes pretty quickly. Eight seven seven five two
zero eleven fifty. Just as I end the show in
(20:59):
Gary and Shann interrupt. Okay, Mo, good morning, Mo, Good morning,
there you are. I actually introduced you two segments ago
because I was so excited about talking to you.
Speaker 4 (21:10):
I love being on your mind.
Speaker 3 (21:11):
Yeah, well, actually no you weren't. It turned out that
I lost track of which segment we were doing at
the time. AMC theaters their decision to book more ads. Now, Mo,
do you remember I don't know how many years and
years ago where it was only the La Times that
was advertised in the movie theaters, and obviously they cut
(21:34):
a deal for advertising back and forth.
Speaker 2 (21:37):
And now it's worse than KFI.
Speaker 7 (21:42):
Yes, I do remember, but if you're not over a
certain age, you may not remember. There was always advertising,
let's say, in between movies, prior to the official start
of the show, in which you would see the trailers.
You'd have local companies like a bowling Alley advertised or
something that was just a content. Now you have AMC
and other theater chains openly advertising in between trailers. You'd
(22:06):
have trailer trailer at, trailer trailer at, and it's extended
the movie time up to thirty minutes more. And so
people were saying, well, I'll just skip the trailers in
the ads and just show up when the movie actually starts,
because most movie theaters now they have reserved seating, so
there's no need for you to worry about getting a
good seat.
Speaker 2 (22:26):
Yeah, and everybody loves trailers.
Speaker 3 (22:28):
I mean I love trailers because your two minute trailer
shows the best two minutes of the movie, and movies
that aren't so good they always have great trailers. The
funniest part of the movie, the most exciting part of
the movie, the most you get the most engagement with
that part of the movie. And now you have. Well,
(22:50):
you don't even realize how good those trailers are. But
now they're being ruined with these ads.
Speaker 2 (22:56):
That's excellent.
Speaker 4 (22:57):
They are.
Speaker 7 (22:58):
The movie studios are saying, we're not getting the bang
for our buck for having these trailers because we want
people to see them. But if they're going to not
see the trailers because they don't want to see the ads,
then there's really no purpose to having the trailers there
in the first place.
Speaker 3 (23:12):
Yeah, and you had mentioned the ads, your local ads
for your bowling alley, the sandwich shop down the street,
and it was only a slide, of course, just this cheesy,
horrible slide, and they were able. They couldn't get much money,
too much money for those ads. It's impossible because they
(23:33):
were just too cheesy.
Speaker 7 (23:35):
No, but they did advertise music because there was this
company called movie Tunes which was run by Robert Kardashian, Yes,
that Robert Kardashian, and they would put new music in
the theater so you could listen to music prior to
the start of the movie. So there's always been a
form of advertisement, but the visual ones, as far as
ads and commercials, that is something completely new.
Speaker 3 (23:57):
Yeah, I think doesn't that add to people not going
to the movies. Yes, absolutely, it's only it's like what
they're doing. In some cases they're doing a great job.
Imax is tremendous at the theaters where you lie down
and you know they give you that great reclining seats
and move and the food comes to you. But you
(24:22):
know there aren't too many of those, and why aren't
they building those like crazy?
Speaker 4 (24:26):
Their costs, their costs prohibited.
Speaker 7 (24:29):
And also if you have a movie which is normally
two hours most movies are two hours or war, you
have to add another thirty minutes in for the trailers.
Speaker 4 (24:36):
And people are just saying politely, no, thank you.
Speaker 2 (24:38):
Got it all right, Mo.
Speaker 3 (24:40):
Thanks tonight seven pm to ten pm later with MO Kelly.
Catch you this weekend and then next week. Have a
good day, all right, take care. All right, guys, we're done,
and I'm taking phone calls starting in just a few
moments for Handle on the Wall, off the air, which
of course sit right on Saturday. And you call eight
(25:02):
seven seven five two zero eleven fifty you call right now,
as I always say, no breaks, no weather, no traffic,
no ads.
Speaker 4 (25:10):
No actual legal advice, no.
Speaker 3 (25:12):
Actual legal advice, so or the legal advice that you
do get is well, let me put it this way.
I am very generous with myself when I say it's marginal.
So the numbers eight seven, seven, five two, zero, eleven
fifty and we start in just a few moments. Coming up,
Gary and Shannon, this is KFI AM six forty.
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