October 30, 2025 • 19 mins
(October 30, 2025)
Host of ‘How to Money’ Joel Larsgaard joins the show to discuss whether the stock market is in a bubble, consumers feeling discount fatigue, and renters having an upper hand in the housing market these days. The battle over DEI is messier than ever for companies.
Host of ‘How to Money’ Joel Larsgaard joins the show to discuss whether the stock market is in a bubble, consumers feeling discount fatigue, and renters having an upper hand in the housing market these days. The battle over DEI is messier than ever for companies.
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Episode Transcript
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Speaker 1 (00:00):
You're listening to bill Handle on demand from KFI AM
six FORTYFI AM six forty bill Handle Here.
Speaker 2 (00:14):
It is a Thursday morning, October thirty of tomorrow being Halloween.
Quick word out a week from Saturday. Neil and I
are broadcasting his show from two to five at the
Wild Fork Store in Laguna Neguel, and it's all about meats,
frozen meats and desserts, but mainly frozen meats.
Speaker 1 (00:33):
And man, what a store.
Speaker 2 (00:34):
It is, hundreds of different kinds, and we're going to
be doing thanksgrilling where we're going to have all kinds
of grilling apparati there and chefs and samples for everybody,
and I mean samples, not costco sized samples. Samples. Also
Zelman's is going to be there handing out samples, and
(00:54):
so please join us.
Speaker 1 (00:56):
Good and Miguel the Wild Fork Store.
Speaker 2 (00:59):
We're out there, I think in the parking lot where
we're gonna be able to yell at people and bring
your appetite and bring your friends and family and yeah,
all that stuff.
Speaker 1 (01:08):
Okay, let's do it.
Speaker 2 (01:09):
Time for Joel larsguard On a Thursday, host of How
To Money Sundays from twelve to two pm My social
addresses at how to Money Joel, Good morning, Joel, Hell Joel,
old there you are? Hey, Yeah, well let's go no
for you, you know, it's that's why he's here. He's
(01:31):
he's cheap. He's cheap. But good right, what you for?
Speaker 1 (01:35):
You know? All right? Joel?
Speaker 2 (01:37):
You know I've been talking to people, I've been talking
about this and discussing Emil on the radio. That's something
extraordinary is happening and I don't understand it. And the
stock market is at an all time high. It seems
like every day it's hitting new levels, especially over the
last week, week and a half. At the same time,
consumer confidence is low and it's dropping. And unemployment, I mean,
(02:02):
look at the employment sector.
Speaker 1 (02:05):
First of all, no one is hiring or very few people.
Speaker 2 (02:07):
Are hiring, and they are laying off people by the
tens of thousands, soon to be the hundreds of thousands.
Has this ever happened and put all the connect the
dots on this one for me?
Speaker 3 (02:19):
Yeah, that's a good que I mean I think there
was probably there was really was a similar reaction kind
of in the heart of COVID right when the stock
market it took a massive dive and the things in
the overall economy were looking not so great, and then
the stock market continued to it started to shoot back
(02:40):
up dramatically, and people were like, wait a second, Like
we're not out of the woods on Main Street. There's
a lot of uncertainty, there's a lot of difficulty in
the labor market, and just like, well, can I actually
my business function the way that it used to? And
yet we saw the stock market crews to new heights
pretty quickly. It was like such a short recovery time.
(03:02):
And I think we were seeing kind of like obviously
just not the exact same thing, but something similar happening
right now, where people on Main Street are feeling more
uncertainty and the job market is it's certainly not what
it was a few years ago, and the stock market
roaring to new heights, up something like forty percent since April,
(03:23):
and it's kind of tough to square everything in your mind.
And that's why I think we're hearing more calls of
this being a potential bubble. Is there a bubble in stocks?
I think it's a worthwhile conversation to have. I just
think it's also a really hard discussion because especially as
individual investors, but really nobody knows, and it's hard to
predict the future. So could the stock market see a
(03:44):
significant decline from here over the next year, Sure it,
it certainly could. Could it continue, you know, soaring over
the coming year, Yeah it could. It could be up
fifteen percent, it could be down twenty percent. It's really
really hard to predict, which is why the boring it's
are so much. Even if we are in a time
of overinflated stock prices, like staying the course still makes
(04:05):
sense for most people.
Speaker 2 (04:07):
I at the same time, though, I'm having a hard
time understanding, for example, the employment world. And I use
my daughter Pamela as the poster child of employment. She
is a computer nerd and has some extraordinary skills, and
she's because she can't get a job because all the
entry level, lower level jobs, of which where you start
(04:29):
it doesn't matter what your skill set is, they are
all disappearing and they're gone. And she's starting her master's degree,
and as I told her, you're now unemployed with a
bachelor's you're going to be unemployed with the masters in
computer technology. And so it's gotten to the point now
where you're an expert also on cannabis. I mean, she
(04:50):
knows an addition of being a pothead, she knows this
stuff cold. And I go, you don't you have to
go door to door to cannabis stores and get a
job at one of the or you're gonna have to
go to a fast food place. You'll still be employed.
But instead of making a six figure income with your
skill set at a major corporation, you're going to make
thirty thousand dollars and you'll still be employed. I mean,
(05:13):
that's the way it's going. And I mean, she's devastated.
And you know what do I say you are?
Speaker 1 (05:20):
Yeah?
Speaker 3 (05:20):
I mean I feel especially for younger people who are
entering the job market now, and I don't know that
it's quite as bad as graduating into the teeth of
the Great Recession back in eight oh nine, where like
the employment sector was incredibly locked up. I do think
we're part of it too, is like, what did we
experience recently? What we experienced recently was a job market
(05:43):
where employees and workers had so much of an ability
to jump ship, get.
Speaker 1 (05:49):
Paid a lot more.
Speaker 3 (05:49):
There were a lot more job openings versus job hunters.
And we've seen that dissipate. And so I don't think again,
it's as bad as we've seen in slightly more distant history.
But it's cold cons right for somebody graduating and saying like, hey,
I've got this degree, I'm well prepared. I would make
a great employee, and AI is stealing some of those
entry level jobs. And just the general economic concerns are
(06:12):
causing many employers to, you know, be more careful about
when they're hiring and who they're hiring. It does make
me think of just some other something I saw recently,
which I think is good advice, is that people should
be and I think you and I talked about this, actually, Bill,
people should be maybe consider more part time work or
contract work, because that might get your foot in the
(06:34):
door at a place where you're interested in working and
that employer is not making quite the same commitment to you.
But so there's something about, especially in today's environment, getting
your foot in the door having a job in a
place where you're interested in working and where you think
there's room to grow. And I do think at times
it is this mix of like a difficult employment economy
(06:56):
and also maybe really really high expectations from certain young
young workers. I was talking to an older lady in
my neighborhood the other day, and she was like, Man,
I just see this unwillingness like this, this desire for
young people. They graduate college and they're like, yeah, I
want to work from home five days a week.
Speaker 1 (07:12):
Yeah, yeah, you know there's some of that.
Speaker 2 (07:15):
Yeah, we got the entitlement titlement issue going on too,
and that's something else to talk about that we're going
to over the next month, two months, six months, all right, Joel,
this headline I kind of find interesting. Customers are feeling
discount fatigue. And as I asked just before we went
to break, how can anybody feel fatigue getting discounts?
Speaker 1 (07:38):
Explain that one to me. Yeah, it's a good question.
Speaker 3 (07:41):
I think I see this from multiple angles, and I
do think that there is a certain amount of just
there's so many sales now, right, there's Prime Day, and
now Prime Day is twice a year, and it's like
Black Friday is no longer a single day. It's now
kind of a seasonal event, and it basically kicks off
here as November starts, and it you know, runs through
(08:02):
the beginning of December. And so it used to be
like a few days that you had to pay attention
to and now retailers are like around every major holiday
and their own concocted holidays, they're coming up with different
ways to try to entice you to buy stuff at
a discount.
Speaker 1 (08:17):
And I it's I think it's harder than ever.
Speaker 3 (08:19):
You would have thought that the advent of the Internet,
we would have it'd be so much easier to price
shop and say is this actually is this deal actually
a deal? They're they're you know, the one I'm getting
in my email inbox or the one that my favorite
website is trying to get me to click on. And
it's actually harder in so many ways to know whether
or not a good price that you're being pitched is
(08:42):
actually a good price, or if it's if it's actually
more expensive than it was let's say three weeks six
weeks ago, and they're making it seem like it's a deal,
and so much of that comes down to MSRP, whether
or not it's it's legitimate or not. And so it's, oh,
it's sixty percent off, but what you know, what are
they actually charged for? At most time, maybe it's actually
more only more like ten percent off. So I do
(09:03):
think it's getting harder and harder for individual shoppers to
know whether deal is a deal, and it feels like
they're getting inundated with quote unquote deals.
Speaker 1 (09:11):
All the time.
Speaker 2 (09:12):
Yeah, and the other side of that coin, and I
am guilty of this. I am looking at a product
and there are different brands basically does the same thing,
and I assume that the more expensive one is the
better one, and that's automatic, and I will go for that.
And I've been told over and over again I'm a
(09:33):
moron for doing that.
Speaker 3 (09:35):
Well, I do think one of the things that this
recent survey that kind of talks about deal fatigue points
out is that people are making decisions based on value
and quality a little bit more. And I think that
points to something else where those the Chinese sites like
Timu and she and We've been inundated with stuff and
you buy it and it looks so good on the app
or on the site where you're shopping, and then it
(09:56):
comes into the mail and you're like, oh my gosh,
the sizings way off, the materials terrible, and it was
really cheap. But this belongs straight in the trash. It
wasn't expensive, but it wasn't worth anything. And I do
think that's a really important thing for people to consider,
especially as they're making purchases going into the holiday season,
is not just the price, but how much actual use
(10:19):
am I going to get out of this product? Like,
for instance, I bought one of those kind of pop
up tent saunas because I was.
Speaker 1 (10:25):
Like, I would want to get and do.
Speaker 3 (10:27):
I like the idea of like getting in the sauna
before I get into bed, kind of nice and relaxing,
and it's fine, but it's kind of cheap. And so
really what I need to do if I'm into it
is to get a full fledged sawn and put my
money where my mouth is and spend a couple of
thousand dollars really to get something that I'm going to
use regularly and enjoy. And so I think may thinking
about the longevity of items that you're buying and not
(10:50):
just how to get the absolute lowest price is also
it's really worth considering I personal.
Speaker 2 (10:57):
Story, just as everybody knows around here. I have just
remodeled my house and it's really nice. You'll never be
invited to get to go to it. By the way,
Joel Good today and I bought outdoor furniture, and so
I'm looking at outdoor furniture and I go to Costco
and there's a full outdoor set for two eighteen hundred dollars.
(11:18):
By contractor who had nothing to do with it, said
would you like this to still be here next year?
Speaker 1 (11:27):
And I said yeah.
Speaker 2 (11:28):
He goes, you're going to have to spend some real
money for outdoor furniture that's still going to look good
five years, eight years from now, and I sucked it up,
per what you were talking about, And frankly, I didn't
know you could spend that much money for outdoor furniture.
Speaker 1 (11:44):
And that's good.
Speaker 2 (11:47):
Outdoor furniture costs insane amounts of money, more so than
indoor furniture because of course what it has to deal
with with the weather, with the sun. And he talked
me into it, and I spent some real real money.
Was about to go to Costco and I didn't.
Speaker 3 (12:02):
And that's that's the old the buy once, cry once
sort of way of thinking about things. And I think
we should probably all be more prone to thinking that way,
even about something as simple as our wardrobe. It's like
I used to buy the like fifteen twenty dollars pairs
of jeans, and I was like, man, these things like
they're misshapen. They don't last very long. And then I
like stepped up my game and I bought jeans. Were like,
(12:23):
you know, sixty seventy eighty bucks. I'm like, I wear
I wear jeans every day and.
Speaker 2 (12:27):
Can stop right there, Joel, you can stop too much there. Yeah,
Costco fifteen dollars shirts are fabulous. The Kirkland jeans are wonderful. Really, yeah,
they're they're frozen. To try it out, they're frozen. Burritos
are incredible. It's let me tell you, try it out.
(12:49):
Fifteen bucks for a shirt and you'll be surprised. Okay,
all right, yeah, give it a shot. I'm all for
saving money. I yeah, well it is. I mean, this
is I mean, it's actually good quality stuff.
Speaker 1 (13:00):
It is not garbage.
Speaker 3 (13:03):
Especially the breathature briefs are excellent too.
Speaker 1 (13:05):
Yeah.
Speaker 2 (13:06):
Yeah, they just did that. Although again, now I'm gonna
talk about my underwear. All right, okay, underwear story. I
just I used to buy du Luth underwear. Actually was
given to me by a friend of mine, and those
are twenty bucks a pair, and I bought a couple
of them as they wore out after months and months
(13:28):
of the elasticity going and I ended up going to
Costco and buying the Haines six pack for less money
than a single pair of underwear costs with the Louth.
Speaker 1 (13:39):
I'll tell you there's a difference. Now, is it worth
that much more?
Speaker 3 (13:44):
No?
Speaker 2 (13:44):
And then that's part of the formula is how long
is it going to be worth? How good is it
versus expensive inexpensive? But I'll let you figure that out.
Just remember Costco clothes, Costco burritos. We'll catch you next week,
Joel and Sunday morning, twelve, two pm right here on KFI.
All Right, DEI as the president came into power. I
(14:06):
mean he first of all campaigned anti DEI, and the
first day he came into power, Uh, the executive direction
started flowing against anything and everything DEI corporations, schools, and
it went straight down the line. Someone I've known for
a very long time, Heather Cox, who is the co
(14:29):
founder and president of a company called Certify. My company
is with us and Heather. I've known Heather almost since
she's been in diapers. By the way, so I just
wanted to embarrass you that way, Heather.
Speaker 1 (14:45):
That's okay. So first of all, talk about.
Speaker 2 (14:47):
What the company does and what you know, your involvement
with corporations, because that's what this is about. And then
we're going to come back and probably talk about how
DEI has a acted you your company and explaining there
are a couple aspects of this that are being conflated
by the government and by private business.
Speaker 1 (15:08):
So tell me about certifying my company.
Speaker 4 (15:12):
So the certify my company. We are a boutique consulting
firm and we work with underestimated entrepreneurs, small, local, diverse
businesses and help them get the certifications they need to
prove that they have the ability to do the work
with large companies, mostly Fortune one thousand. We work with
the Fortune one thousand companies in the whole sphere there
to ensure that their supply chain reflects their customer base
(15:34):
and it gets the most value out of it by
diversifying who they work with.
Speaker 2 (15:38):
Now you we talked many, many times about this, and
you help minority companies do this, primarily women owned companies.
Speaker 1 (15:48):
Do I have that right?
Speaker 4 (15:50):
Well, it's women, ethnic minorities, LGBT, better than people with disabilities,
so it's across the gamut. We do all the different demographics.
Speaker 2 (15:57):
Okay, but this is these are what the Donald Trump
would say, DEI programs that you are basically helping get certified,
certify my company. So the major corporations hire those companies,
employ those companies.
Speaker 1 (16:16):
And this is what's the fascinating part is do.
Speaker 2 (16:20):
You need the certification you go to Amazon, for example,
and here you are a minority company. Is that a
different process than just here's a company and I want
your business?
Speaker 4 (16:32):
Well, yes and no. So you do not need any
of the certifications to do business with these organizations. What's
the certification? And there's many certifications out there which would
be too long to get into. There's many certifications. So
let's say I want to get Women's Business Enterprise certified
through the Women's Business Enterprise National Council, the gold standard
across the country. I get certified through the organization to
prove that my company is owned, operated, and controlled by
(16:55):
one or more women. That gives me a path to
meet with companies who are looking to work with all
different types of business to cast the why is net
possible to find the best possible supplier with the best
value for their business units. So there's no guarantee in there.
No one's saying like, oh hew, there's a woman own business.
We're gonna get her the contract even though she's not
as good and more expensive. That is not how this works.
(17:17):
And I think it's hysterical that anyone would think that's
how it works.
Speaker 2 (17:20):
You know. But when I hear what you say, you
are pushing a women's or an LGBTQ owned company to well,
as Trump would say, and I agree.
Speaker 1 (17:31):
With him, because you want to step up.
Speaker 2 (17:34):
You do want an advantage over a company that just
walks in and says, hey, I can sell you pencils
at this price, versus one of your clients that say
I can sell you pencils at this price and I
am minority owned. Right.
Speaker 4 (17:48):
Well, look, all things being equal, there is oftentimes an
advantage to working with a diverse owned business. First of all,
all corporations want to make sure they're reflecting their customer base, right,
I mean, look what happened with Target versus Costco. Okay,
we everyone wants to see who they're selling to and
who they're working with. So we're not saying you have
to work with us because there are women own but
if you're you have to go through the procurement process.
Right in any company that has a procurement process. It's
(18:11):
not going to matter. I'm not going to say, oh,
you get ten points more because you're women owned. It
comes down to who gives the best service the best value,
and there's always some other differentiators in there, and so
it's not that you're going to get a bit you're
gonna geting over a competitor who's not women owned. There's
going to be other differentiators in there. So it's all
things being equal. But what happens is people can't even
get in the door because so many of these people
who are doing the buying, they are just going to
(18:33):
the same people over and over and over again.
Speaker 1 (18:35):
Okay, but again I'm going to go back to.
Speaker 2 (18:39):
The argument is that is if you give there's an
advantage that you give your companies that I, for example,
want to sell the same product at the same price,
that you have an advantage. Your clients have an advantage
over me because these companies have a program which I
thought was kind of neat to help people organizations that
(19:00):
heretofore didn't have a door that could be opened up.
And I think that's the argument, why should your people
get any kind of a break over mine. You've been
listening to the Bill Handle Show, Catch My Show Monday
through Friday six am to nine am, and anytime on
demand on the iHeartRadio app
You're listening to bill Handle on demand from KFI AM
six FORTYFI AM six forty bill Handle Here.
Speaker 2 (00:14):
It is a Thursday morning, October thirty of tomorrow being Halloween.
Quick word out a week from Saturday. Neil and I
are broadcasting his show from two to five at the
Wild Fork Store in Laguna Neguel, and it's all about meats,
frozen meats and desserts, but mainly frozen meats.
Speaker 1 (00:33):
And man, what a store.
Speaker 2 (00:34):
It is, hundreds of different kinds, and we're going to
be doing thanksgrilling where we're going to have all kinds
of grilling apparati there and chefs and samples for everybody,
and I mean samples, not costco sized samples. Samples. Also
Zelman's is going to be there handing out samples, and
(00:54):
so please join us.
Speaker 1 (00:56):
Good and Miguel the Wild Fork Store.
Speaker 2 (00:59):
We're out there, I think in the parking lot where
we're gonna be able to yell at people and bring
your appetite and bring your friends and family and yeah,
all that stuff.
Speaker 1 (01:08):
Okay, let's do it.
Speaker 2 (01:09):
Time for Joel larsguard On a Thursday, host of How
To Money Sundays from twelve to two pm My social
addresses at how to Money Joel, Good morning, Joel, Hell Joel,
old there you are? Hey, Yeah, well let's go no
for you, you know, it's that's why he's here. He's
(01:31):
he's cheap. He's cheap. But good right, what you for?
Speaker 1 (01:35):
You know? All right? Joel?
Speaker 2 (01:37):
You know I've been talking to people, I've been talking
about this and discussing Emil on the radio. That's something
extraordinary is happening and I don't understand it. And the
stock market is at an all time high. It seems
like every day it's hitting new levels, especially over the
last week, week and a half. At the same time,
consumer confidence is low and it's dropping. And unemployment, I mean,
(02:02):
look at the employment sector.
Speaker 1 (02:05):
First of all, no one is hiring or very few people.
Speaker 2 (02:07):
Are hiring, and they are laying off people by the
tens of thousands, soon to be the hundreds of thousands.
Has this ever happened and put all the connect the
dots on this one for me?
Speaker 3 (02:19):
Yeah, that's a good que I mean I think there
was probably there was really was a similar reaction kind
of in the heart of COVID right when the stock
market it took a massive dive and the things in
the overall economy were looking not so great, and then
the stock market continued to it started to shoot back
(02:40):
up dramatically, and people were like, wait a second, Like
we're not out of the woods on Main Street. There's
a lot of uncertainty, there's a lot of difficulty in
the labor market, and just like, well, can I actually
my business function the way that it used to? And
yet we saw the stock market crews to new heights
pretty quickly. It was like such a short recovery time.
(03:02):
And I think we were seeing kind of like obviously
just not the exact same thing, but something similar happening
right now, where people on Main Street are feeling more
uncertainty and the job market is it's certainly not what
it was a few years ago, and the stock market
roaring to new heights, up something like forty percent since April,
(03:23):
and it's kind of tough to square everything in your mind.
And that's why I think we're hearing more calls of
this being a potential bubble. Is there a bubble in stocks?
I think it's a worthwhile conversation to have. I just
think it's also a really hard discussion because especially as
individual investors, but really nobody knows, and it's hard to
predict the future. So could the stock market see a
(03:44):
significant decline from here over the next year, Sure it,
it certainly could. Could it continue, you know, soaring over
the coming year, Yeah it could. It could be up
fifteen percent, it could be down twenty percent. It's really
really hard to predict, which is why the boring it's
are so much. Even if we are in a time
of overinflated stock prices, like staying the course still makes
(04:05):
sense for most people.
Speaker 2 (04:07):
I at the same time, though, I'm having a hard
time understanding, for example, the employment world. And I use
my daughter Pamela as the poster child of employment. She
is a computer nerd and has some extraordinary skills, and
she's because she can't get a job because all the
entry level, lower level jobs, of which where you start
(04:29):
it doesn't matter what your skill set is, they are
all disappearing and they're gone. And she's starting her master's degree,
and as I told her, you're now unemployed with a
bachelor's you're going to be unemployed with the masters in
computer technology. And so it's gotten to the point now
where you're an expert also on cannabis. I mean, she
(04:50):
knows an addition of being a pothead, she knows this
stuff cold. And I go, you don't you have to
go door to door to cannabis stores and get a
job at one of the or you're gonna have to
go to a fast food place. You'll still be employed.
But instead of making a six figure income with your
skill set at a major corporation, you're going to make
thirty thousand dollars and you'll still be employed. I mean,
(05:13):
that's the way it's going. And I mean, she's devastated.
And you know what do I say you are?
Speaker 1 (05:20):
Yeah?
Speaker 3 (05:20):
I mean I feel especially for younger people who are
entering the job market now, and I don't know that
it's quite as bad as graduating into the teeth of
the Great Recession back in eight oh nine, where like
the employment sector was incredibly locked up. I do think
we're part of it too, is like, what did we
experience recently? What we experienced recently was a job market
(05:43):
where employees and workers had so much of an ability
to jump ship, get.
Speaker 1 (05:49):
Paid a lot more.
Speaker 3 (05:49):
There were a lot more job openings versus job hunters.
And we've seen that dissipate. And so I don't think again,
it's as bad as we've seen in slightly more distant history.
But it's cold cons right for somebody graduating and saying like, hey,
I've got this degree, I'm well prepared. I would make
a great employee, and AI is stealing some of those
entry level jobs. And just the general economic concerns are
(06:12):
causing many employers to, you know, be more careful about
when they're hiring and who they're hiring. It does make
me think of just some other something I saw recently,
which I think is good advice, is that people should
be and I think you and I talked about this, actually, Bill,
people should be maybe consider more part time work or
contract work, because that might get your foot in the
(06:34):
door at a place where you're interested in working and
that employer is not making quite the same commitment to you.
But so there's something about, especially in today's environment, getting
your foot in the door having a job in a
place where you're interested in working and where you think
there's room to grow. And I do think at times
it is this mix of like a difficult employment economy
(06:56):
and also maybe really really high expectations from certain young
young workers. I was talking to an older lady in
my neighborhood the other day, and she was like, Man,
I just see this unwillingness like this, this desire for
young people. They graduate college and they're like, yeah, I
want to work from home five days a week.
Speaker 1 (07:12):
Yeah, yeah, you know there's some of that.
Speaker 2 (07:15):
Yeah, we got the entitlement titlement issue going on too,
and that's something else to talk about that we're going
to over the next month, two months, six months, all right, Joel,
this headline I kind of find interesting. Customers are feeling
discount fatigue. And as I asked just before we went
to break, how can anybody feel fatigue getting discounts?
Speaker 1 (07:38):
Explain that one to me. Yeah, it's a good question.
Speaker 3 (07:41):
I think I see this from multiple angles, and I
do think that there is a certain amount of just
there's so many sales now, right, there's Prime Day, and
now Prime Day is twice a year, and it's like
Black Friday is no longer a single day. It's now
kind of a seasonal event, and it basically kicks off
here as November starts, and it you know, runs through
(08:02):
the beginning of December. And so it used to be
like a few days that you had to pay attention
to and now retailers are like around every major holiday
and their own concocted holidays, they're coming up with different
ways to try to entice you to buy stuff at
a discount.
Speaker 1 (08:17):
And I it's I think it's harder than ever.
Speaker 3 (08:19):
You would have thought that the advent of the Internet,
we would have it'd be so much easier to price
shop and say is this actually is this deal actually
a deal? They're they're you know, the one I'm getting
in my email inbox or the one that my favorite
website is trying to get me to click on. And
it's actually harder in so many ways to know whether
or not a good price that you're being pitched is
(08:42):
actually a good price, or if it's if it's actually
more expensive than it was let's say three weeks six
weeks ago, and they're making it seem like it's a deal,
and so much of that comes down to MSRP, whether
or not it's it's legitimate or not. And so it's, oh,
it's sixty percent off, but what you know, what are
they actually charged for? At most time, maybe it's actually
more only more like ten percent off. So I do
(09:03):
think it's getting harder and harder for individual shoppers to
know whether deal is a deal, and it feels like
they're getting inundated with quote unquote deals.
Speaker 1 (09:11):
All the time.
Speaker 2 (09:12):
Yeah, and the other side of that coin, and I
am guilty of this. I am looking at a product
and there are different brands basically does the same thing,
and I assume that the more expensive one is the
better one, and that's automatic, and I will go for that.
And I've been told over and over again I'm a
(09:33):
moron for doing that.
Speaker 3 (09:35):
Well, I do think one of the things that this
recent survey that kind of talks about deal fatigue points
out is that people are making decisions based on value
and quality a little bit more. And I think that
points to something else where those the Chinese sites like
Timu and she and We've been inundated with stuff and
you buy it and it looks so good on the app
or on the site where you're shopping, and then it
(09:56):
comes into the mail and you're like, oh my gosh,
the sizings way off, the materials terrible, and it was
really cheap. But this belongs straight in the trash. It
wasn't expensive, but it wasn't worth anything. And I do
think that's a really important thing for people to consider,
especially as they're making purchases going into the holiday season,
is not just the price, but how much actual use
(10:19):
am I going to get out of this product? Like,
for instance, I bought one of those kind of pop
up tent saunas because I was.
Speaker 1 (10:25):
Like, I would want to get and do.
Speaker 3 (10:27):
I like the idea of like getting in the sauna
before I get into bed, kind of nice and relaxing,
and it's fine, but it's kind of cheap. And so
really what I need to do if I'm into it
is to get a full fledged sawn and put my
money where my mouth is and spend a couple of
thousand dollars really to get something that I'm going to
use regularly and enjoy. And so I think may thinking
about the longevity of items that you're buying and not
(10:50):
just how to get the absolute lowest price is also
it's really worth considering I personal.
Speaker 2 (10:57):
Story, just as everybody knows around here. I have just
remodeled my house and it's really nice. You'll never be
invited to get to go to it. By the way,
Joel Good today and I bought outdoor furniture, and so
I'm looking at outdoor furniture and I go to Costco
and there's a full outdoor set for two eighteen hundred dollars.
(11:18):
By contractor who had nothing to do with it, said
would you like this to still be here next year?
Speaker 1 (11:27):
And I said yeah.
Speaker 2 (11:28):
He goes, you're going to have to spend some real
money for outdoor furniture that's still going to look good
five years, eight years from now, and I sucked it up,
per what you were talking about, And frankly, I didn't
know you could spend that much money for outdoor furniture.
Speaker 1 (11:44):
And that's good.
Speaker 2 (11:47):
Outdoor furniture costs insane amounts of money, more so than
indoor furniture because of course what it has to deal
with with the weather, with the sun. And he talked
me into it, and I spent some real real money.
Was about to go to Costco and I didn't.
Speaker 3 (12:02):
And that's that's the old the buy once, cry once
sort of way of thinking about things. And I think
we should probably all be more prone to thinking that way,
even about something as simple as our wardrobe. It's like
I used to buy the like fifteen twenty dollars pairs
of jeans, and I was like, man, these things like
they're misshapen. They don't last very long. And then I
like stepped up my game and I bought jeans. Were like,
(12:23):
you know, sixty seventy eighty bucks. I'm like, I wear
I wear jeans every day and.
Speaker 2 (12:27):
Can stop right there, Joel, you can stop too much there. Yeah,
Costco fifteen dollars shirts are fabulous. The Kirkland jeans are wonderful. Really, yeah,
they're they're frozen. To try it out, they're frozen. Burritos
are incredible. It's let me tell you, try it out.
(12:49):
Fifteen bucks for a shirt and you'll be surprised. Okay,
all right, yeah, give it a shot. I'm all for
saving money. I yeah, well it is. I mean, this
is I mean, it's actually good quality stuff.
Speaker 1 (13:00):
It is not garbage.
Speaker 3 (13:03):
Especially the breathature briefs are excellent too.
Speaker 1 (13:05):
Yeah.
Speaker 2 (13:06):
Yeah, they just did that. Although again, now I'm gonna
talk about my underwear. All right, okay, underwear story. I
just I used to buy du Luth underwear. Actually was
given to me by a friend of mine, and those
are twenty bucks a pair, and I bought a couple
of them as they wore out after months and months
(13:28):
of the elasticity going and I ended up going to
Costco and buying the Haines six pack for less money
than a single pair of underwear costs with the Louth.
Speaker 1 (13:39):
I'll tell you there's a difference. Now, is it worth
that much more?
Speaker 3 (13:44):
No?
Speaker 2 (13:44):
And then that's part of the formula is how long
is it going to be worth? How good is it
versus expensive inexpensive? But I'll let you figure that out.
Just remember Costco clothes, Costco burritos. We'll catch you next week,
Joel and Sunday morning, twelve, two pm right here on KFI.
All Right, DEI as the president came into power. I
(14:06):
mean he first of all campaigned anti DEI, and the
first day he came into power, Uh, the executive direction
started flowing against anything and everything DEI corporations, schools, and
it went straight down the line. Someone I've known for
a very long time, Heather Cox, who is the co
(14:29):
founder and president of a company called Certify. My company
is with us and Heather. I've known Heather almost since
she's been in diapers. By the way, so I just
wanted to embarrass you that way, Heather.
Speaker 1 (14:45):
That's okay. So first of all, talk about.
Speaker 2 (14:47):
What the company does and what you know, your involvement
with corporations, because that's what this is about. And then
we're going to come back and probably talk about how
DEI has a acted you your company and explaining there
are a couple aspects of this that are being conflated
by the government and by private business.
Speaker 1 (15:08):
So tell me about certifying my company.
Speaker 4 (15:12):
So the certify my company. We are a boutique consulting
firm and we work with underestimated entrepreneurs, small, local, diverse
businesses and help them get the certifications they need to
prove that they have the ability to do the work
with large companies, mostly Fortune one thousand. We work with
the Fortune one thousand companies in the whole sphere there
to ensure that their supply chain reflects their customer base
(15:34):
and it gets the most value out of it by
diversifying who they work with.
Speaker 2 (15:38):
Now you we talked many, many times about this, and
you help minority companies do this, primarily women owned companies.
Speaker 1 (15:48):
Do I have that right?
Speaker 4 (15:50):
Well, it's women, ethnic minorities, LGBT, better than people with disabilities,
so it's across the gamut. We do all the different demographics.
Speaker 2 (15:57):
Okay, but this is these are what the Donald Trump
would say, DEI programs that you are basically helping get certified,
certify my company. So the major corporations hire those companies,
employ those companies.
Speaker 1 (16:16):
And this is what's the fascinating part is do.
Speaker 2 (16:20):
You need the certification you go to Amazon, for example,
and here you are a minority company. Is that a
different process than just here's a company and I want
your business?
Speaker 4 (16:32):
Well, yes and no. So you do not need any
of the certifications to do business with these organizations. What's
the certification? And there's many certifications out there which would
be too long to get into. There's many certifications. So
let's say I want to get Women's Business Enterprise certified
through the Women's Business Enterprise National Council, the gold standard
across the country. I get certified through the organization to
prove that my company is owned, operated, and controlled by
(16:55):
one or more women. That gives me a path to
meet with companies who are looking to work with all
different types of business to cast the why is net
possible to find the best possible supplier with the best
value for their business units. So there's no guarantee in there.
No one's saying like, oh hew, there's a woman own business.
We're gonna get her the contract even though she's not
as good and more expensive. That is not how this works.
(17:17):
And I think it's hysterical that anyone would think that's
how it works.
Speaker 2 (17:20):
You know. But when I hear what you say, you
are pushing a women's or an LGBTQ owned company to well,
as Trump would say, and I agree.
Speaker 1 (17:31):
With him, because you want to step up.
Speaker 2 (17:34):
You do want an advantage over a company that just
walks in and says, hey, I can sell you pencils
at this price, versus one of your clients that say
I can sell you pencils at this price and I
am minority owned. Right.
Speaker 4 (17:48):
Well, look, all things being equal, there is oftentimes an
advantage to working with a diverse owned business. First of all,
all corporations want to make sure they're reflecting their customer base, right,
I mean, look what happened with Target versus Costco. Okay,
we everyone wants to see who they're selling to and
who they're working with. So we're not saying you have
to work with us because there are women own but
if you're you have to go through the procurement process.
Right in any company that has a procurement process. It's
(18:11):
not going to matter. I'm not going to say, oh,
you get ten points more because you're women owned. It
comes down to who gives the best service the best value,
and there's always some other differentiators in there, and so
it's not that you're going to get a bit you're
gonna geting over a competitor who's not women owned. There's
going to be other differentiators in there. So it's all
things being equal. But what happens is people can't even
get in the door because so many of these people
who are doing the buying, they are just going to
(18:33):
the same people over and over and over again.
Speaker 1 (18:35):
Okay, but again I'm going to go back to.
Speaker 2 (18:39):
The argument is that is if you give there's an
advantage that you give your companies that I, for example,
want to sell the same product at the same price,
that you have an advantage. Your clients have an advantage
over me because these companies have a program which I
thought was kind of neat to help people organizations that
(19:00):
heretofore didn't have a door that could be opened up.
And I think that's the argument, why should your people
get any kind of a break over mine. You've been
listening to the Bill Handle Show, Catch My Show Monday
through Friday six am to nine am, and anytime on
demand on the iHeartRadio app
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