Beyond the Algorithm: Winning Strategies for Amazon Sellers

Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.

Tune in to learn:

• Why optimizing listings for both algorithms and human buyers is crucial for conversion success
• The importance of targeting long-tail keywords for better ranking and cost-effective traffic generation
• How to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiences
• Why building an off-Amazon presence through blogs and Google optimization is essential for long-term success
• The strategic approach to expanding your product line by staying within related categories that serve your established audience
• How to use free resources and community learning to overcome early setbacks and build a sustainable business
• Why Amazon's built-in tools for international markets can provide early wins and valuable cash flow
• The power of proper listing translation and keyword optimization to capture multilingual market share
  
  

Adriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization. 

Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so