Top 5 Tips to Make it in Retail: Prep for Success with Yohan Jacob of RetailBound

On this episode of B2B Breakthrough, host Ciara Cristo chats with Yohan Jacob, founder of Retailbound, to uncover essential strategies for thriving in the competitive retail landscape. With over 30 years of experience mentoring 4,000+ clients, Yohan shares tips on product differentiation, meeting buyer expectations, and streamlining supply chains. From mastering negotiations to crafting standout marketing strategies, this episode is packed with actionable insights for entrepreneurs and established brands aiming to break into big-box retail and succeed confidently.

Join them as they discuss:

• Foundations of Retail Success - The Marriage Analogy
• The Art of Buyer Communication
• The Three Pillars of Buyer Decision-Making
• Strategic Retail Packaging Optimization
• Handling Rejection and Persistence

Yohan Jacob is the Founder and President of Retailbound, bringing over 30 years of unparalleled retail expertise. A veteran in the industry, he bridges the gap between product manufacturers and billion-dollar retailers, offering unique insights from both perspectives. Yohan has empowered 4,000+ clients worldwide, from innovative startups to growing enterprises, with strategies for merchandising, marketing, and product development. A sought-after speaker and author of Retailbound: Learn How To Sell Your Products To Retailers, Yohan specializes in creating lasting, profitable partnerships while navigating the complexities of retail. His expertise spans in-store marketing, licensing, packaging, vendor negotiations, and inventory management.

Check out our three most downloaded episodes:

• How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo
• Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate
• Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford

 Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty. 

B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so