Why are founders who avoid buzzwords and rhetorical questions 10x more likely to secure follow-up meetings with investors?
The difference isn't having the most innovative product or the slickest presentation—it's understanding the psychology behind investor decision-making and communicating with the confidence that comes from genuine preparation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kat Weaver (https://www.linkedin.com/in/katweaver/), founder of Power to Pitch (https://powertopitch.com), about mastering the art of fundraising through clear communication and confident pitching. From winning 22 of 23 pitches to helping founders raise over $50 million in grants and venture capital, Kat shares the psychology behind successful funding conversations and reveals why less than 2% of venture capital goes to US businesses, with only 2.9% of that reaching female founders. Learn how to overcome imposter syndrome, avoid common pitch mistakes, and navigate the challenging landscape of fundraising while building authentic investor relationships that extend far beyond the initial meeting.
Tune in to learn:
- (00:00) From Accidental Entrepreneur to Pitch Coach
- (03:08) Gender Bias in Fundraising: Real Stories and Strategic Responses
- (08:49) The Preparation and Psychology Behind Successful Pitching
- (15:44) Hook Strategies: Avoiding Buzzwords and Rhetorical Questions
- (23:06) Pitching Without Visual Aids and Building Clear Narratives
- (28:30) Competition vs Investment Pitching: Tailoring Your Approach
- (33:26) Mastering the Close: Memorable Endings That Drive Action
- (38:13) Follow-Up Protocols and LinkedIn Networking for Long-Term Success
Check out our three most downloaded episodes:
- Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey
(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) - How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling)
- Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.