Building Business on LinkedIn: Colin Hirdman’s Blueprint for Growth

What are some practical ways entrepreneurs to authentically use Linkedin for business growth? 

Colin Hirdman is an expert on growth marketing who has started numerous companies, and now focuses on helping people succeed on LinkedIn. 

Join Scott and Colin as they explore: 

* Colin talks about starting a company despite having no business background, building software, and embracing a high failure rate. 

* The importance of LinkedIn for B2B businesses for building relationships and driving leads.

* Using LinkedIn’s Sales Navigator for audience building and identifying prospects.

* Being authentic in messages and providing value in messages.

* Common mistakes on LinkedIn, such as being lazy in audience building and not providing enough value.

* Leveraging LinkedIn live streams as an easy way to identify and engage with audiences.

* Colin’s philosophy of prioritizing relationships over financial success and the benefits of having a peer group.

* Colin’s recommendations for aspiring entrepreneurs to consider bringing in a partner they trust and to join a peer group for support.

* Colins plans for Monkey Island Ventures, focusing on productized services and leveraging AI tools.

* Adopting a growth-oriented mindset.

Chapters for this episode: 

6:04 Colin’s Entrepreneurial Journey 

15:22 LinkedIn as a Business Tool 

23:28 Building and Engaging with LinkedIn Audiences 

24:57 Common Mistakes and Best Practices on LinkedIn 

45:09 Balancing Business and Personal Relationships 

Thanks to Colin Hirdman for being on Business, Bourbon & Cigars. 

Connect with Colin on LinkedIn: https://www.linkedin.com/in/colinhirdman/  

Learn more about how Rainmaker can help you network on LinkedIn and drive more leads and revenue: https://www.rainmakergrows.com/ 

As mentioned in this episode, remember to reach out to Colin via LinkedIn or Rainmaker to get his one-pager about leveraging LinkedIn livestreams. 

BUSINESS, BOURBON & CIGARS

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Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

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