Today I’m joined by Amol Waishampayan, Co-Founder of fullthrottle.ai, and David Regn, CEO of fullthrottle.ai.
We break down what’s really working in dealership advertising right now, what’s getting left behind, and the new approach smart dealers are using to reach more buyers — plus plenty more.
This episode is brought to you by:
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2. Matador AI - Discover why the biggest dealership groups in America are using Matador AI to enhance their Sales and BDC teams to sell and service more cars than ever before. Right now, podcast listeners get the first 30 days risk-free with an included white-glove onboarding, so you can experience the difference in your store. This offer is only available until the end of the month, so don’t wait! Head to http://www.matador.ai and book your demo today.
3. fullthrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing.
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Topics:00:16 Current automotive advertising trends?
01:26 David's key industry insights?
02:30 How have ad strategies evolved?
04:25 Digital advertising challenges and opportunities?
12:49 What is an Automotive DSP?
21:07 Best DSP success story?
38:10 Future of automotive advertising?
39:55 Final advice for dealers?
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