Today I’m joined by Shane Wood, General Manager at Bruce Titus Automotive Group. We dive into why a shortage of Ford technicians is pushing dealerships into economic warfare, how a service drive bottleneck kills profitability, how he built dealership-wide trust—and more.
This episode is brought to you by:
1. Cox Automotive - From virtual assistants and gen AI to automation and predictive insights, learn which AI solutions are right for your dealership. Learn more by downloading “Artificial Intelligence for Automotive Retailers.” Visit https://carguymedia.com/4n2YpYP for more info.
2. Copart - Are you looking to expand your dealership’s wholesale inventory? Finding front-line ready vehicles from finance, fleet, and rental consignors is now easier than ever. Copart gives you transparency that drives profitability and the assurance you need. Starting Tuesday, June 17, Copart is launching a new national Wholesale Auction running every Tuesday and Thursday at 11 a.m. CT. Check it out here https://www.copart.com/used-cars
3. Nomad Content Studio - Most dealerships still get social media wrong—ignoring it, posting boring inventory photos, or handing it off to someone without a plan. Meanwhile, the dealer down the street is pulling millions of views and closing real car deals. That’s where Nomad Content Studio comes in. They’re the team behind dealers like Paragon Honda, Benzs & Bowties, and EV Auto. Nomad trains your videographer, guides what to film, then edits and posts across every platform for you. Want your dealership to be next? Head to http://www.trynomad.co and book a call.
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Topics:
00:34 How has content creation evolved?
01:43 Why consistency beats virality?
04:28 What shaped Shane's career?
08:14 Biggest auto industry challenges
13:39 How to optimize service departments?
21:17 Why truth wins in sales?
24:25 Best sales training techniques
34:06 Will Ford's EV strategy work?
35:05 Solving the car affordability crisis
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