Beyond the Click: Unveiling the Power of Identity Graphs in Marketing

Dive deep into the world of Identity Graphs and discover how Claritas' industry-leading solution helps marketers gain a 360-degree view of their customers. Learn how to leverage privacy-compliant data to reach the right people on every channel and unlock the power of real-world behavior for smarter marketing decisions.

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Episode Transcript

Speaker 1 (00:00):
For years, Claraitos's industry leading identity graph has helped marketers
go beyond simple customer identification to gain a truly comprehensive
view of their customers. The identity graph leverages privacy compliant
methods to link IP addresses, emails, hashed emails, UID two

(00:20):
point zero, physical addresses, and mobile IDs to inform on demographics,
financial status, media and technology usage, buying behavior, and more.
Our world class graph reaches one hundred percent of US
households across one point two plus billion devices to gain
a proprietary understanding of physical people, places, and behaviors. We

(00:45):
help marketers reach the right people on every channel through
unparalleled ecosystem connectivity, social, email, display, digital video, you name it.
Claritas utilizes multiple distribution endpoints and in agement channels, including
social media, digital platforms, email, video, display, advertising, and even

(01:07):
traditional channels like TV and radio. Our graph captures online
and offline exposures regardless of identifiers, allowing for measurements to
be brought back to consistent households. We take disparate data
sets and turn them into actionable intelligence.